ADVFN
ADVFN is a London-based, publicly traded retail financial data platform founded in 1999 that delivers real-time streaming quotes, Level 2 order book data, charting, portfolio tracking, options flow, crypto data, and social trading tools to individual investors across 12 international markets via web and mobile.
- Company typePublic
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What ADVFN does
ADVFN plc is a London-headquartered, publicly traded (ticker: ADVFN) retail financial information platform founded in 1999 that provides real-time streaming market data, advanced charting, Level 2 order-book depth, portfolio tracking, options flow analysis, cryptocurrency data, and social trading community features to individual investors across global markets. The platform aggregates live feeds from major exchanges including NASDAQ, NYSE, AMEX, OTC Markets, LSE, TSX, Euronext, and ASX, and exposes 25+ years of historical data through web and native iOS/Android applications rated 4.5 stars on average.
The product surface spans a freemium core (Monitor watchlists, Streaming Portfolio, Charts, Trades, Market Movers, News Scanner, Economic Calendar, Crypto, Follow Feed, Options Flow, Buzz Cloud, Broker Review) layered with premium paid tiers including Level 2 Market Depth and an ad-free Premium subscription. Revenue is generated through three streams: tiered premium subscriptions (monthly and annual), display advertising (including Interactive Brokers and other financial-services advertisers), and third-party data licensing.
ADVFN serves primarily retail traders and active individual investors globally, with a secondary segment of professional traders requiring Level 2 data and order flow analysis. The company operates 12 localized international sites (US, UK, Australia, Canada, France, Germany, Italy, Mexico, Japan, Korea, Brazil) and runs wholly-owned retail trader portals in Australia and Canada acquired as part of an M&A-led expansion strategy. The company also hosts the 12-year-running ADVFN International Financial Awards, reinforcing its position as a recognized retail finance publisher and broker advertising channel.
ADVFN firmographics
Firmographics- Name
- ADVFN
- Legal name
- ADVFN Ltd
- Website
- https://advfn.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADVFN is a London-based, publicly traded retail financial data platform founded in 1999 that delivers real-time streaming quotes, Level 2 order book data, charting, portfolio tracking, options flow, crypto data, and social trading tools to individual investors across 12 international markets via web and mobile.
- Ownership category
- akta.pro rank
ADVFN industry classification
Industry- Product category
- Financial Market Data & Trading Tools
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Pricing & Valuation Services (Fixed Income, OTC, Derivatives) (FSAFAIAF)
- akta.pro secondary industry
- Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)
Keywords
Where ADVFN is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ADVFN business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscriptions: Tiered subscription model offering increasing levels of real-time data access, advanced tools, and premium features. Basic access is free with limited functionality; premium tiers unlock real-time quotes, Level 2, and ad-free experience.
- Advertising: Display advertising on the platform including Interactive Brokers and other financial services advertisements
- Data Licensing: Market data distribution to third-party platforms and professional trading tools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with delayed quotes and basic features |
| Subscription | Annual | Level 2 Market Depth subscription with real-time data |
| Subscription | Monthly | Premium ad-free subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ADVFN product offering
Product offeringCore offering
ADVFN operates an online financial information platform delivering real-time streaming market data, advanced charting, portfolio tracking, and trading tools across stocks, options, cryptocurrencies, forex, futures, and commodities. The platform aggregates data from global exchanges (NASDAQ, NYSE, AMEX, OTC Markets, LSE, TSX, Euronext, ASX) and pairs it with a social trading community (Follow Feed, InvestorsHub) to serve retail and active traders. Revenue is generated through premium subscriptions, display advertising, and data licensing to third-party platforms.
Product overview
ADVFN operates as a comprehensive retail trader information platform providing a unified suite of tools for stock, options, and cryptocurrency market analysis. The platform architecture consists of core free products (Monitor, Charts, Trades, Portfolio, Market Movers, Crypto, News Scanner, Economic Calendar, Options Flow, Follow Feed) supported by premium offerings (Level 2 Market Depth subscription) and mobile applications. The ecosystem integrates exchange feeds from NASDAQ, NYSE, AMEX, OTC Markets Small-Cap, LSE, and cryptocurrency exchanges, enabling traders to access real-time streaming data, advanced charting, order flow analysis, community discussions, and portfolio tracking across global markets.
Differentiator
Problem solved
Functional benefit
Brands
- Follow Feed: Community platform connecting traders and investors for discussions and idea sharing
- Options Flow
- Monitor
- Premium
Products and services
- Monitor (Customizable Watchlists) Customizable watchlist tool providing real-time streaming quotes from global exchanges (NASDAQ, NYSE, AMEX, OTC Markets, LSE and more), enabling users to track 100+ stocks simultaneously across multiple watchlists, view charts, and access forex and cryptocurrency prices.
- Level 2 Market Depth Real-time market depth subscription providing order book visibility beyond top-of-book bid/ask prices, showing size and pricing at multiple levels, enabling traders to identify supply and demand patterns, track market makers, and analyze order flow with live trade execution data.
- Charts Streaming and advanced charting tool for analyzing stock price movements, trends, and market patterns with multiple timeframe options and 25+ years of historical data.
- Streaming Portfolio Free portfolio tracking tool enabling users to monitor investment value in real-time, execute paper trades, track long and short transactions, and access profit/loss analysis with transaction history and performance charts.
- Options Flow Advanced options data visualization tool with comprehensive filters enabling traders to explore options activity and identify market signals for unusual options trading activity.
- Follow Feed Community-based social trading feature connecting traders and investors for real-time discussions, idea sharing, and community engagement via the Follow Feed platform.
- Crypto Market Data Cryptocurrency market data platform providing real-time prices, market caps, volume data, DeFi token tracking, exchange listings, and tools for monitoring crypto assets including Bitcoin, Ethereum, and altcoins.
- Trades (Real-Time Trade Feed) Real-time trade execution data feed showing price, size, order type, and timestamp for market activity across supported exchanges.
- Market Movers Premarket and regular market tracking tool showing top gainers, losers, and most active stocks by volume, percentage change, and dollar movement across exchanges.
- ADVFN Mobile Apps Native iOS and Android mobile applications providing fully synchronized access to market data, watchlists, and trading tools with an average rating of 4.5 stars across platforms.
- Economic Calendar Tool tracking major US economic reports, Federal Reserve speakers, indicators, and market-moving events to inform trading decisions.
Quantifiable outcome
- Mobile apps rated 4.5 stars average on iOS and Android
- +1 more outcomes
Companies that use ADVFN
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ADVFN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ADVFN partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
ADVFN competitors and assessment
Company assessmentDirect peers
- Barchart.com: Retail-focused market data and charting platform offering real-time quotes, watchlists, and analytics across global markets. Closely comparable to ADVFN's Monitor and core data tools.
- Stocktwits: Social trading platform for retail investors centered on ticker-based discussion and sentiment. Comparable to ADVFN's Follow Feed and InvestorsHub community features.
- Investing.com: A leading global retail financial portal offering real-time quotes, charts, news, and analytics across multiple asset classes. Closely comparable to ADVFN's multi-asset data and tools offering; notably, ADVFN's new director Mickey Winitsky is Investing.com's former CEO.
- TradingView: A charting and social trading platform with global multi-asset coverage and a strong paid subscription funnel. Directly comparable to ADVFN's charting, Level 2, and social/community features, with a more modern product UX.
Regional players
- HotCopper: Australia-focused retail trading community and market data site. Comparable to ADVFN Australia as a regional retail investor portal and forum, with strong ASX community engagement.
Emerging players
- TipRanks: Retail finance platform combining analyst data, sentiment, and stock research tools. Comparable to ADVFN's premium analytics and retail research offering, with a more focused analyst-tracking angle.
Broad incumbents
- Morningstar: Global investment research and data provider offering quotes, analytics, and portfolio tools. Comparable to ADVFN's premium data and research depth, though oriented more toward long-term investors.
- Yahoo Finance: One of the most widely used free retail finance portals globally, providing quotes, news, portfolios, and research. Comparable to ADVFN's free tier and broad market data coverage, but operates at significantly larger scale.
- MarketWatch: Major US retail financial news and data site owned by Dow Jones. Comparable to ADVFN's news, market data, and broader retail-investor content offering, with deeper editorial resources.
Others
- Interactive Brokers (Client Portal): Broker that provides free market data, Level 2, and trading tools to clients. Functions as both an advertiser on ADVFN and a competitor offering bundled retail data tools as part of brokerage services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ADVFN social profiles
Digital presenceADVFN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADVFN leadership team
Management profileNumber of profiles
Profiles4 records
ADVFN subsidiaries and ownership
Company hierarchySubsidiaries2 records
ADVFN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADVFN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADVFN
What does ADVFN do?
ADVFN operates an online financial information platform delivering real-time streaming market data, advanced charting, portfolio tracking, and trading tools across stocks, options, cryptocurrencies, forex, futures, and commodities. The platform aggregates data from global exchanges (NASDAQ, NYSE, AMEX, OTC Markets, LSE, TSX, Euronext, ASX) and pairs it with a social trading community (Follow Feed, InvestorsHub) to serve retail and active traders. Revenue is generated through premium subscriptions, display advertising, and data licensing to third-party platforms.
Is ADVFN a public or private company?
ADVFN is a public company. It is classified as public and is currently operating.
When was ADVFN founded?
ADVFN was founded in 1999. It employs 11 to 50 people.
Where is ADVFN based?
ADVFN is headquartered in London, United Kingdom, in the Europe region.
How does ADVFN make money?
Three revenue lines are on record. Premium Subscriptions are the primary driver. The others are advertising and data Licensing.
Who are ADVFN's main competitors?
Direct peers on record are Barchart.com, Stocktwits, Investing.com and TradingView. HotCopper is listed as a regional player. TipRanks is listed as an emerging player. Broad incumbents are Morningstar, Yahoo Finance and MarketWatch. Interactive Brokers (Client Portal) is listed as an others.
Does ADVFN have an API?
No public API is recorded for ADVFN.
What industry is ADVFN in?
ADVFN's product category is Financial Market Data & Trading Tools. Its primary akta.pro industry code is FSAFAIAF, Pricing & Valuation Services (Fixed Income, OTC, Derivatives), with a secondary code of FSADAAAK, Copy Trading, Social Trading & Automated Trading Platforms. Its NAICS code is 523 and its SIC code is 6199.