Worwag Coatings
- Company typePrivate
- Founded1918
- HeadquartersStuttgart, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Worwag Coatings firmographics
Firmographics- Name
- Worwag Coatings
- Legal name
- PPG Wörwag
- Website
- https://woerwag.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Worwag Coatings industry classification
Industry- Product category
- Industrial Coatings
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industries
- Automotive & Transportation Coatings (IMAEAGAC), Powder Coatings (IMAEAGAE), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Worwag Coatings is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Markets served
Worwag Coatings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Worwag Coatings product offering
Product offeringCore offering
Worwag Coatings is a system provider of liquid paint, powder coating, and paint film solutions for industrial and automotive applications. The company offers precisely tailored products and coordinated systems for metal and plastic substrates, available in effect or solid color finishes, serving automotive, aerospace, industrial automation, telecommunications infrastructure, heavy equipment, parts, and design segments. Functional coatings address decorative effects and protective surface applications with environmental protection considerations.
Product overview
Worwag Coatings (now operating as PPG Wörwag) is a system provider of industrial coatings offering three core product lines: liquid paint, powder coating, and paint film. These solutions serve applications across Eye-Catcher (decorative effects), Heavy Equipment, Parts, and Design segments. The company develops and tests precisely tailored products and ideally coordinated systems, focusing on environmental protection while delivering high-reliability formulations for automotive and aerospace qualification cycles.
Differentiator
Problem solved
Functional benefit
Brands
- Liquid Coating: Metal or plastic substrate coatings with effect or solid color for industrial applications
- Powder Coatings
- Paint Film
Products and services
- Liquid Coating Liquid paint coating solutions for metal or plastic substrates, available in effect or solid color finishes, delivered as part of a system provider offering complete paint solutions for industrial and automotive surfaces.
- Powder Coatings Strong and characterful functional and decorative powder coatings that protect and design surfaces, offered as part of a complete system solution for industrial applications.
- Paint Film A foil made of actual coating that enables roll-based application, representing an innovative approach to surface finishing that transforms the traditional coating process for industrial applications.
- Functional Coatings Specialized coatings for specific applications including Eye-Catcher (decorative effects), Heavy Equipment, Parts, and Design applications, developed with precision testing and tailored formulations for industrial customers.
Companies that use Worwag Coatings
Customer profileSegments5 records
Ideal customer profiles3 records
Worwag Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Worwag Coatings partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Worwag Coatings competitors and assessment
Company assessmentDirect peers
- Jotun: Norwegian global coatings manufacturer with strong industrial and protective coatings franchises. Directly comparable in functional/decorative powder and liquid coatings for industrial customers, including heavy equipment segments where Worwag also competes.
- AkzoNobel: Global paints and coatings major with overlapping industrial and automotive coatings portfolios. Directly comparable in liquid and powder coatings for industrial customers, including automotive qualification segments across Europe.
- Hempel: Danish-founded global coatings supplier focused on protective, marine, and industrial coatings. Comparable in functional liquid and powder coatings serving industrial OEMs and heavy equipment customers in EMEA.
- Axalta Coating Systems: Global coatings company focused on automotive refinish and industrial coatings. Directly comparable in liquid and powder systems serving automotive and industrial customers, including effect/solid color finishes.
- Kansai Paint: Japanese coatings major with global industrial and automotive coatings operations. Comparable in automotive OEM and industrial powder/liquid coatings, and a relevant competitor for European automotive qualification work.
- BASF Coatings: Division of BASF SE focused on automotive OEM coatings, automotive refinish, and industrial coatings. Highly comparable in automotive qualification cycle formulations and the same Germany/EMEA operating geography as Worwag.
Broad incumbents
- PPG Industries: Worwag's parent company and the world's largest coatings companies by revenue, offering aerospace, automotive OEM/refinish, industrial, and protective/marine coatings. PPG is the BROAD_INCUMBENT because its portfolio overlaps with Worwag's but spans far more end markets and geographies.
- Sherwin-Williams: One of the largest global coatings companies, with industrial, automotive, and specialty coatings segments. Comparable as a broad incumbent with powder coating capabilities (via acquired businesses) competing across Worwag's end markets.
Regional players
- Tiger Coatings: Austrian specialty powder coatings manufacturer (Tiger Drylac). Highly comparable in powder coating technology and EMEA industrial customer base; primarily serves European markets with specialty functional and decorative powder systems.
- FreiLacke: German DACH-region specialty coatings manufacturer offering liquid and powder industrial coatings. Comparable in geographic focus and customer base to Worwag, particularly for industrial equipment and qualification-sensitive customers in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Worwag Coatings social profiles
Digital presenceWorwag Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worwag Coatings leadership team
Management profileNumber of profiles
Worwag Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worwag Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worwag Coatings
What does Worwag Coatings do?
Worwag Coatings is a system provider of liquid paint, powder coating, and paint film solutions for industrial and automotive applications. The company offers precisely tailored products and coordinated systems for metal and plastic substrates, available in effect or solid color finishes, serving automotive, aerospace, industrial automation, telecommunications infrastructure, heavy equipment, parts, and design segments. Functional coatings address decorative effects and protective surface applications with environmental protection considerations.
Is Worwag Coatings a public or private company?
Worwag Coatings is a private company. It is classified as corporate owned and is currently operating.
When was Worwag Coatings founded?
Worwag Coatings was founded in 1918. It employs 51 to 100 people.
Where is Worwag Coatings based?
Worwag Coatings is headquartered in Stuttgart, Germany, in the Europe region.
Who are Worwag Coatings's main competitors?
Direct peers on record are Jotun, AkzoNobel, Hempel, Axalta Coating Systems, Kansai Paint and BASF Coatings. Broad incumbents are PPG Industries and Sherwin-Williams. Regional players are Tiger Coatings and FreiLacke.
Does Worwag Coatings have an API?
No public API is recorded for Worwag Coatings.
What industry is Worwag Coatings in?
Worwag Coatings's product category is Industrial Coatings. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAEAGAC, Automotive & Transportation Coatings. Its NAICS code is 325510 and its SIC code is 2851.