The Vida Agency
- Company typePrivate
- Founded2017
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Vida Agency firmographics
Firmographics- Name
- The Vida Agency
- Legal name
- Blueshoes Media LLC
- Website
- https://thevidaagency.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Vida Agency industry classification
Industry- Product category
- Multicultural Marketing and Communications Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where The Vida Agency is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Vida Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing and Communications Services: Professional services revenue from strategic communications, community engagement, creative, media, and research services delivered to government agencies, healthcare systems, utilities, and private organizations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Vida Agency product offering
Product offeringCore offering
The Vida Agency is a Seattle-based multi-cultural marketing and communications agency that delivers an integrated suite of five practice areas: Strategic Communications, Community Engagement, Creative, Media, and Research. Services include messaging and content strategy, multilingual outreach, campaign development, brand and visual identity design, media planning and buying, audience research, and transcreation. The agency serves government agencies, healthcare systems, utilities, transportation organizations, and private companies in the Pacific Northwest.
Product overview
The Vida Agency is a Seattle-based multi-cultural marketing and communications agency offering a unified suite of services organized into five core practice areas: Strategic Communications, Community Engagement, Creative, Media, and Research. The agency specializes in culturally grounded communications that help organizations earn trust and reflect the people they serve. Services range from messaging and content strategy to multilingual outreach, campaign development, media planning and buying, and audience research—all designed to create measurable impact across public sector, healthcare, transportation, utilities, education, housing, and private organization clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communications Strategic Communications services including messaging, content strategy, social and digital strategy, communications planning, public and media relations, and newsletters and digital communications for government agencies, healthcare systems, utilities, and private organizations.
- Community Engagement Community Engagement services including public engagement strategy, multilingual outreach, bilingual staffing and events, translation and interpretation, and transcreation for organizations serving diverse and immigrant communities.
- Creative Creative services including campaign development, brand and visual identity, print and digital design, web design and development, and video and photography for public sector, healthcare, utilities, and private clients.
- Media Media services including multicultural and digital media strategy, planning, buying and execution across traditional and digital channels, campaign reporting and optimization, earned media and public relations, and spokesperson training and media outreach.
- Research Research services including research design and planning, market and audience research, focus groups, interviews and surveys, creative testing and segmentation, persona development and gap analysis, and data visualization and reporting.
Quantifiable outcome
- Ranked No. 104 on Inc. Regionals: Pacific list with median growth rate of 94%
Companies that use The Vida Agency
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
The Vida Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Vida Agency partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Vida Agency competitors and assessment
Company assessmentDirect peers
- IW Group: Asian-American-focused multicultural marketing and communications agency — comparable operating model to Vida's multicultural agency positioning with similar service mix.
- GlobalHue: Multicultural ad agency with strong public-sector and regulated-industry client base — directly comparable to Vida's government and utility client roster and multicultural services model.
- Muse Communications: Multicultural advertising agency based in California serving multicultural audiences across paid, earned, and digital channels — directly comparable to Vida's full-service multicultural capabilities.
- Alma: Hispanic-led creative and media agency providing advertising, communications, and cultural insight services — a comparable multicultural full-service agency with similar client verticals.
- Burrell Communications: Chicago-based multicultural marketing agency with deep Black consumer and multicultural brand expertise, comparable to Vida's positioning as a culturally grounded communications agency for large institutional clients.
- UniWorld Group: New York-based multicultural advertising and marketing agency serving Black, Hispanic, and Asian-American audiences — direct competitor in the multicultural communications services category Vida competes in.
- Lopez Negrete Communications: Houston-based Hispanic-focused multicultural agency offering advertising, communications, and digital services — directly comparable in multicultural specialization and public-sector client experience.
Broad incumbents
- GMMB: Washington, D.C.-based public-sector and advocacy advertising/PR firm — comparable as a broader incumbent competing for many of the same government and healthcare communications RFPs Vida targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Vida Agency social profiles
Digital presenceThe Vida Agency compliance and trust
Trust signalCompliance2 records
The Vida Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Vida Agency leadership team
Management profileNumber of profiles
Profiles1 record
The Vida Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Vida Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Vida Agency
What does The Vida Agency do?
The Vida Agency is a Seattle-based multi-cultural marketing and communications agency that delivers an integrated suite of five practice areas: Strategic Communications, Community Engagement, Creative, Media, and Research. Services include messaging and content strategy, multilingual outreach, campaign development, brand and visual identity design, media planning and buying, audience research, and transcreation. The agency serves government agencies, healthcare systems, utilities, transportation organizations, and private companies in the Pacific Northwest.
Is The Vida Agency a public or private company?
The Vida Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Vida Agency founded?
The Vida Agency was founded in 2017. It employs 11 to 50 people.
Where is The Vida Agency based?
The Vida Agency is headquartered in Seattle, United States, in the North America region.
How does The Vida Agency make money?
One revenue line is on record: marketing and Communications Services.
Who are The Vida Agency's main competitors?
Direct peers on record are IW Group, GlobalHue, Muse Communications, Alma, Burrell Communications, UniWorld Group and Lopez Negrete Communications. GMMB is listed as a broad incumbent.
Does The Vida Agency have an API?
No public API is recorded for The Vida Agency.
What industry is The Vida Agency in?
The Vida Agency's product category is Multicultural Marketing and Communications Services. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights. Its NAICS code is 541810 and its SIC code is 7311.