Etisalat

Mobile Telecommunications Servicesetisalat.eg

e& Egypt (formerly Etisalat Misr) is a Cairo-based telecommunications operator serving 33.9 million subscribers across Egypt with mobile, home internet, entertainment (Twist), fintech (e& money), and enterprise ICT services, as a wholly-owned subsidiary of UAE-based e& Group.

Company typePrivate
Founded2007
HeadquartersCairo, Egypt
Headcount1,001–5,000
GTM typeB2B and B2C
OfferingServices

What Etisalat does

e& Egypt (formerly Etisalat Misr) is a major Egyptian telecommunications operator and wholly-owned subsidiary of UAE-based e& Group (formerly Etisalat Group). Launched in May 2007 as Egypt's third mobile operator, the company has grown to serve 33.9 million subscribers with EGP 30.74 billion in 2024 revenue and a workforce of 8,879 employees. It operates a fully integrated telecom and digital services portfolio targeting both mass-market consumers and enterprise/government clients across Egypt.

The company's core technology platform spans 5G, 4G/LTE, 3.5G, and DSL infrastructure covering 80% of the Egyptian market, complemented by embedded SIM (eSIM) capability, mobile number portability, and the #1-rated My e& Egypt self-care application. Its product portfolio is organized around consumer mobile plans (premium postpaid Emerald, unit-based Primo, data-focused Hekaya Internet, bundle-oriented Hekaya Mixat, prepaid Akwa Kart, and Super Connect), home internet (eHome DSL/VDSL and wireless), entertainment (Twist Sport, Twist TV, Twist Music with premium content partnerships), fintech (e& money digital wallet), and enterprise solutions (B2B cloud, IoT, smart city deployments under Vision 2030). Supporting infrastructure includes the More loyalty program with 30+ merchant partners and a wholly-owned BPO subsidiary, e& CX Solutions, serving MENA.

e& Egypt generates revenue primarily through subscription-based mobile and home internet services, with additional streams from entertainment content subscriptions, fintech transaction fees, device/hardware sales via eShop, and enterprise/ICT contracts. It distributes through an omnichannel model including company-owned retail stores nationwide, the eShop e-commerce platform, mobile app self-service, USSD codes, third-party Fawry/POS recharge networks, and a dedicated B2B portal. The company holds ISO 9001/27001/27017/27018, PCI DSS v4.0.1, and SOC 2 Type II certifications, and has earned SBTi-validated emissions reduction targets and a CDP Climate Change A rating.

Etisalat firmographics

Firmographics

Name: Etisalat
Legal name: e& Misr Company
Website: https://etisalat.eg
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: e& Egypt (formerly Etisalat Misr) is a Cairo-based telecommunications operator serving 33.9 million subscribers across Egypt with mobile, home internet, entertainment (Twist), fintech (e& money), and enterprise ICT services, as a wholly-owned subsidiary of UAE-based e& Group.
Ownership category
akta.pro rank

Where Etisalat is headquartered

Location

Headquarters

HQ city: Cairo
HQ country: Egypt
HQ region: Africa

Offices2 records

Markets served

Etisalat business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

Mobile Services: Prepaid and postpaid mobile voice, SMS, and data services generating the majority of revenue. Includes various tariff plans (Emerald, Hekaya, Primo, Akwa Kart prepaid) targeting different consumer segments.
Home Internet Services: DSL and wireless home internet services (eHome) providing fixed-line connectivity to residential customers
Entertainment Content: Twist Sports, Twist TV, Twist Music entertainment services bundled with plans and available as standalone subscriptions
Digital Financial Services: e& money mobile wallet and financial services including money transfers, bill payments, and cash management
Device and Hardware Sales: Mobile phones, TVs, laptops, tablets, gaming devices, and accessories sold through eShop

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Emerald postpaid premium tier with comprehensive benefits
Subscription	Monthly	Hekaya Internet flexible data plans
Subscription	Monthly	Hekaya Mixat bundled minutes and data plans
Unit Pricing	Monthly	Primo postpaid unit-based billing
Usage-based	Pay-as-you-go	Akwa Kart prepaid flexible recharge
Subscription	Monthly	Super Connect bundled data plans

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Etisalat product offering

Product offering

Core offering

e& Egypt is a mobile telecommunications operator providing prepaid and postpaid mobile voice, SMS, and data services, fixed-line DSL and wireless home internet, bundled entertainment content (Twist Sport, Twist TV, Twist Music), mobile financial services (e& money digital wallet), and enterprise ICT solutions (cloud, IoT, enterprise security, smart city). The company serves 33.9 million subscribers across consumer and business segments in Egypt.

Product overview

e& Egypt (formerly Etisalat Egypt) operates as a fully digital telecom operator providing an integrated portfolio of consumer and enterprise services. For consumer mobile, the core plans are Emerald (premium postpaid with entertainment and VIP perks), Hekaya Mixat (bundled voice/data with family sharing), Hekaya Internet (data-focused), Primo (unit-based postpaid), Super Connect (data bundles with entertainment), Akwa Kart (prepaid), and Super Sa3at (per-minute internet). Home internet is delivered via eHome DSL (ADSL/VDSL) and eHome Wireless (fixed wireless). Entertainment sub-brands — Twist Sport, Twist TV, and Twist Music — are bundled within mobile plans or offered standalone. Fintech services include e& money mobile wallet for payments, transfers, and online transactions. The company also provides business/enterprise solutions including B2B products, cloud services, IoT, enterprise security, and smart city infrastructure. Supporting infrastructure includes SIM services (eSIM, number portability), the e& Egypt self-care app, and the More rewards loyalty program. The subsidiary e& CX Solutions extends customer experience BPO services across MENA.

Differentiator

Problem solved

Functional benefit

Brands

Emerald: Premium postpaid tariff plan offering wide spectrum of telecom services, connectivity and entertainment with exclusive privileges including VIP lounges, personal account manager, and hotel discounts.
Hekaya
Hekaya Mixat
Akwa Kart
Primo
Super Connect
e& money
Twist
More Program
eHome
HI Traveler
Ro2ya

Quantifiable outcome

33.9 million subscribers served in Egypt
+4 more outcomes

Companies that use Etisalat

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Etisalat technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Etisalat partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

Entertainment Content Partners (Twist, Shahid, TOD, VIU, Starzplay, Amazon Prime, Netflix)coreTechnology or IntegrationContent licensing and integration partnerships with major streaming and entertainment platforms including Twist Sports, Twist TV, Twist Music, Shahid, TOD, VIU, Starzplay, Amazon Prime, and Netflix. Entertainment content is bundled with postpaid and prepaid plans.
HoneywellcoreTechnology or IntegrationStrategic IoT partnership for enterprise solutions in Egypt's digital transformation initiatives under Vision 2030.
iWire GlobalminorOthersIoT market player with USD 34 million Series A funding. Part of broader MENA IoT ecosystem developments in the telecom sector.
More Program Partner MerchantsminorChannel Partner/ Reseller/ DistributorOver 30 partner merchants in MORE loyalty program including McDonald's, Buffalo Burger, Vienna, Renaissance Cinemas, Galaxy Cinemas, Plaza Cinema, Kazyon, Seoudi, B.TECH, Abu Auf, Ignite Gym, and others. Points can be redeemed at partner locations.
Egyptian Government (Vision 2030)coreStrategic or Co-development PartnerPartnership with Egyptian government for digital transformation initiatives including smart cities, IoT deployments, cloud computing, and enterprise security under Egypt's Vision 2030 strategy.
Abu Dhabi Islamic Bank (ADIB)minorGTM or Marketing PartnerCo-branded ADIB-e& Egypt card offering instant complimentary access to 840 global airport lounges for Emerald members.
HuaweicoreTechnology or IntegrationNetwork infrastructure partnership for advanced network solutions as part of Egypt's 5G rollout preparations.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Etisalat competitors and assessment

Company assessment

Direct peers

Vodafone Egypt: The leading mobile operator in Egypt and the most direct competitor to e& Egypt, offering overlapping prepaid/postpaid mobile, fixed broadband, and enterprise services in the same Egyptian market with comparable ARPU and distribution scale.
Orange Egypt: Second major mobile operator in Egypt and a direct competitor across consumer mobile, home internet, and B2B ICT services. Backed by Orange Group, Orange Egypt competes for the same prepaid/postpaid subscriber base and enterprise digital transformation wallet.
Telecom Egypt (WE): State-backed Egyptian incumbent operator of fixed-line and 4G mobile services under the WE brand. Directly competes with e& Egypt across fixed broadband, mobile, and enterprise solutions, with structural advantages from infrastructure ownership and government alignment.
e& (Etisalat UAE): UAE-headquartered parent group and sister operator within the e& Group family. Operates similar mobile, home internet, fintech, and entertainment stacks in the UAE, sharing technology platforms, procurement, and management bench with e& Egypt.

Broad incumbents

STC Group (Saudi Telecom): Largest telecom operator in Saudi Arabia and a broad regional incumbent with mobile, fiber, cloud, and digital services across MENA. Comparable to e& Egypt in business model (integrated telecom + ICT) and scale, though serving a different primary geography.
MTN Group: Africa's largest mobile operator with deep emerging-market exposure across 18+ markets. Directly comparable as a high-volume, prepaid-led emerging-market mobile operator with expanding fintech (MoMo) and digital services.
Airtel Africa: Pan-African mobile operator with mobile money (Airtel Money), home broadband, and enterprise services. Comparable to e& Egypt on consumer scale, prepaid dependency, and a fintech cross-sell thesis in underbanked markets.
Zain Group: Kuwait-based regional telecom with operations across MENA and Africa offering mobile, data, and digital services. Comparable integrated telecom operator with similar prepaid-heavy mix and B2B/digital transformation ambitions.

Others

Ooredoo Group: Qatari-headquartered regional telecom operating mobile, broadband, and digital services across MENA and Asia. Comparable integrated telecom operator with similar consumer/enterprise split and emerging-market exposure.

Regional players

Maroc Telecom: Morocco's incumbent operator with mobile, fixed, and ICT services across North and sub-Saharan Africa. Comparable integrated telecom operator serving a similar Maghreb/MENA customer profile and regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Etisalat compliance and trust

Trust signal

Compliance6 records

Etisalat financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Etisalat leadership team

Management profile

Number of profiles

Etisalat subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Etisalat funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Etisalat M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etisalat

What does Etisalat do?

Is Etisalat a public or private company?

Etisalat is a private company. It is classified as corporate owned and is currently operating.

When was Etisalat founded?

Etisalat was founded in 2007. It employs 1,001 to 5,000 people.

Where is Etisalat based?

Etisalat is headquartered in Cairo, Egypt, in the Africa region.

How does Etisalat make money?

Five revenue lines are on record. Mobile Services are the primary driver. The others are home Internet Services, entertainment Content, digital Financial Services and device and Hardware Sales.

Who are Etisalat's main competitors?

Direct peers on record are Vodafone Egypt, Orange Egypt, Telecom Egypt (WE) and e& (Etisalat UAE). Broad incumbents are STC Group (Saudi Telecom), MTN Group, Airtel Africa and Zain Group. Ooredoo Group is listed as an others. Maroc Telecom is listed as a regional player.

Does Etisalat have an API?

No public API is recorded for Etisalat.