Azam TV
Azam TV is a Tanzania-headquartered pay-television operator owned by the Bakhresa Group, delivering DTT and satellite subscription TV to households across Tanzania, Uganda, Kenya, Malawi, Zambia, and Zimbabwe through the AzamTV Box decoder and Azam Max streaming platform, with tiered pricing from TZS 10,000 monthly.
- Company typePrivate
- Founded2013
- HeadquartersDar Es Salaam, Tanzania
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Azam TV does
Azam TV is a pan-African pay-television operator headquartered in Dar es Salaam, Tanzania, and operated by Azam Media Ltd, a subsidiary of the diversified Bakhresa Group of Companies. Founded in 2013 and employing 501-1,000 staff, the company delivers subscription television services across six East and Southern African markets: Tanzania, Uganda, Kenya, Malawi, Zambia, and Zimbabwe, with regional offices in each. Its core technology is a Digital Terrestrial Television (DTT) and satellite pay-TV broadcasting platform accessed through the proprietary AzamTV Box set-top decoder, complemented by the Azam Max streaming sub-brand for web and mobile consumption.
The service is structured around four subscription tiers — Saadani (TZS 10,000, 30+ channels), Mikumi (TZS 19,000, 35+ channels), Ngorongoro (TZS 28,000, 40+ channels), and Serengeti (TZS 35,000, 50+ channels) — covering sports, movies, entertainment, kids, news, and documentary content. Azam TV has built a distinctive content position around East African football, holding rights to the NBC Premier League (Tanzania), KFK League (Kenya), and major international leagues (Bundesliga, French League, Saudi Pro League, Serie A) under the Azam Sports brand, alongside African film productions on Sinema Zetu.
The business model combines recurring subscription revenue with one-time hardware sales of the AzamTV Box. Distribution relies on an extensive authorized dealer network across all six operating countries, supplemented by the DirectPay online payment platform and mobile applications on Google Play and the Apple App Store. Azam TV serves mass-market consumers, particularly families and sports enthusiasts, competing primarily against MultiChoice's DStv and GOtv and StarTimes, with a stated price advantage at the entry tier and a differentiated feature of retaining local channel access even after subscription expiry.
Azam TV firmographics
Firmographics- Name
- Azam TV
- Legal name
- Azam Media Ltd
- Website
- https://azamtv.co.tz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Azam TV is a Tanzania-headquartered pay-television operator owned by the Bakhresa Group, delivering DTT and satellite subscription TV to households across Tanzania, Uganda, Kenya, Malawi, Zambia, and Zimbabwe through the AzamTV Box decoder and Azam Max streaming platform, with tiered pricing from TZS 10,000 monthly.
- Ownership category
- akta.pro rank
Azam TV industry classification
Industry- Product category
- Pay Television Broadcasting
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (516120)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where Azam TV is headquartered
LocationHeadquarters
- HQ city
- Dar Es Salaam
- HQ country
- Tanzania
- HQ region
- Africa
Offices6 records
Markets served
Azam TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription TV Packages: Recurring subscription revenue from multiple package tiers offering varying channel counts (30+ to 50+) at price points from TZS 10,000 to 35,000. Customers subscribe to access sports, movies, entertainment, kids, news, and documentary content.
- AzamTV Box Hardware Sales: One-time hardware sales of AzamTV decoder/box devices required to receive the pay TV service. Sold through dealers and company-owned channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Saadani - 30+ Channels at TZS 10,000 |
| Subscription | Monthly | Mikumi - 35+ Channels at TZS 19,000 |
| Subscription | Monthly | Ngorongoro - 40+ Channels at TZS 28,000 |
| Subscription | Monthly | Serengeti - 50+ Channels at TZS 35,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Azam TV product offering
Product offeringCore offering
Azam TV is a subscription-based pay-television service delivered via Digital Terrestrial Television (DTT) and satellite broadcasting across six African countries. Customers subscribe to tiered packages (Saadani, Mikumi, Ngorongoro, Serengeti) priced in Tanzanian Shillings that include 30+ to 50+ channels spanning sports, movies, entertainment, kids, news, and documentaries, accessed through a proprietary AzamTV Box decoder.
Product overview
Azam TV is a pan-African pay television service operated by Azam Media Ltd, part of the Bakhresa Group of Companies. The offering consists of the AzamTV Box as the core DTT (Digital Terrestrial Television) hardware product that delivers the service, complemented by multiple channel brands including Azam Sports (sports content), Sinema Zetu (movie content), and Azam ONE/Azam TWO (general entertainment). Content is distributed through subscription packages of varying tiers: SAADANI (entry-level, 10,000 for 30+ channels), MIKUMI (19,000 for 35+ channels), NGORONGORO (28,000 for 40+ channels), and SERENGETI (premium, 35,000 for 50+ channels). The Azam Max streaming sub-brand extends access to web and mobile platforms, while the sports division covers major leagues including the NBC Premier League Tanzania, Kenyan FKF League, Bundesliga, French League, Saudi Pro League, Serie A, and FIFA World Cup. The service operates across six African markets: Tanzania (headquarters), Uganda, Kenya, Malawi, Zambia, and Zimbabwe.
Differentiator
Problem solved
Functional benefit
Brands
- Azam Max: Streaming platform for Azam TV content
- Azam Sports
Products and services
- AzamTV Box
Quantifiable outcome
- Gaining market share in Kenya while competitors lost 4.5M subscribers in 2025
Companies that use Azam TV
Customer profileSegments2 records
Ideal customer profiles2 records
Azam TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azam TV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bakhresa Group of Companiesparent_companyAzam TV is part of the Bakhresa Group of Companies, a diversified conglomerate in Tanzania with businesses including Azam Ice Cream, Azam Fruit Juice, Omar Packaging, Azam Inland Container Depot, Kilimanjaro Fast Ferries, Azam Marine, Azam Football Club, AzamPesa, and Bagamoyo Sugar.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Azam TV competitors and assessment
Company assessmentDirect peers
- MultiChoice Group: Operates DStv and GOtv, the dominant satellite and terrestrial pay-TV services across sub-Saharan Africa. Directly competes with Azam TV across all six markets with deeper content libraries and a longer operating history.
- StarTimes: Chinese-backed pay-TV operator with significant presence in Africa, including Kenya, Tanzania, Uganda, and Zambia. Direct competitor in low-cost digital terrestrial and satellite pay-TV segments serving similar mass-market consumers.
- Showmax: MultiChoice's streaming service for sub-Saharan Africa offering live TV, sports, and originals. Directly comparable to Azam Max as a mobile-first streaming alternative targeting similar African consumers.
- Zuku (Wananchi Group): East African pay-TV and broadband provider (Kenya, Tanzania, Uganda) using DTH and fiber. Direct competitor in the same geographies with comparable subscription tiers and target segments.
Broad incumbents
- Canal+: French pay-TV giant that acquired a controlling stake in MultiChoice, expanding its African footprint. Comparable as a major international pay-TV operator with premium content and sport rights competing for the same audiences.
- Canal+ Afrique: Canal+'s dedicated African pay-TV operations offering francophone-focused content and Ligue 1 rights. Comparable as a regional pay-TV operator with premium sports rights competing in adjacent African markets.
- Sling TV: US-based virtual MVPD offering live TV streaming over the internet. Comparable as a live TV streaming service targeting price-sensitive consumers, similar in business model to Azam Max.
- YouTube TV: Google's vMVPD service delivering live TV channels over broadband in the US. Demonstrates a comparable streaming-first pay-TV business model relevant to Azam Max's strategic direction.
Others
- Netflix: Global subscription video-on-demand service with a growing African subscriber base. Competes for entertainment time and wallet share, especially for streaming-only households where Azam Max is positioned.
- Amazon Prime Video: Global subscription streaming service with live sports rights (NFL, Premier League). Increasingly relevant competitor in Africa as it expands local content and sports licensing targeting similar consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Azam TV social profiles
Digital presenceAzam TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azam TV leadership team
Management profileNumber of profiles
Azam TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azam TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azam TV
What does Azam TV do?
Azam TV is a subscription-based pay-television service delivered via Digital Terrestrial Television (DTT) and satellite broadcasting across six African countries. Customers subscribe to tiered packages (Saadani, Mikumi, Ngorongoro, Serengeti) priced in Tanzanian Shillings that include 30+ to 50+ channels spanning sports, movies, entertainment, kids, news, and documentaries, accessed through a proprietary AzamTV Box decoder.
Is Azam TV a public or private company?
Azam TV is a private company. It is classified as corporate owned and is currently operating.
When was Azam TV founded?
Azam TV was founded in 2013. It employs 501 to 1,000 people.
Where is Azam TV based?
Azam TV is headquartered in Dar Es Salaam, Tanzania, in the Africa region.
How does Azam TV make money?
Two revenue lines are on record. Subscription TV Packages are the primary driver. The others are azamTV Box Hardware Sales.
Who are Azam TV's main competitors?
Direct peers on record are MultiChoice Group, StarTimes, Showmax and Zuku (Wananchi Group). Broad incumbents are Canal+, Canal+ Afrique, Sling TV and YouTube TV. Others are Netflix and Amazon Prime Video.
Does Azam TV have an API?
No public API is recorded for Azam TV.
What industry is Azam TV in?
Azam TV's product category is Pay Television Broadcasting. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators). Its NAICS code is 5162 and its SIC code is 4841.