Total Croatia News

What Total Croatia News does

Total Croatia News (legal entity Bradbury d.o.o.) is an English-language digital media company operating a hub-and-spoke network of Croatian-focused publications from Jelsa, Hvar Island, with editorial operations centered in Zagreb. The flagship site at total-croatia-news.com, launched on July 9, 2015, publishes news, politics, business, lifestyle, travel, sport, wine, real estate, and diaspora content, supported by destination-specific sister properties (Total Hvar, Total Split, Total Dubrovnik, Total Zagreb, Total Inland Dalmatia) and thematic sites covering wine and cycling. The technical stack is straightforward: a WordPress CMS plus Google Analytics, with content distributed via direct web traffic, social channels (Facebook, LinkedIn, Instagram, Twitter, TikTok), the founder's YouTube channel 'Paul Bradbury Croatia Expert,' and Google News. The company holds Google News accreditation and reports a content library of more than 50,000 articles reaching readers in 226 countries.

The business is bootstrapped and privately held by founder Paul Bradbury with a core editorial team of 5-6 staff. Revenue is generated through two streams: advertising sold across the main website and social channels (quote-based, via media kit), and affiliate commissions through the Amazon Services LLC Associates Program plus booking-site referrals embedded in travel and accommodation content. There is no subscription paywall, no publicly disclosed pricing, and no external investment. In May 2023, the company restructured from a high-volume daily news operation producing up to 25 stories per day into a curated lifestyle magazine with news, concentrating output on investment, real estate, tourism, wine, returnee, and business-and-entrepreneurship verticals and integrating video content from the founder's personal brand channels. Customer segments are end-reader audiences split between English-speaking expatriates/tourists, the Croatian diaspora, wine and cycling enthusiasts, real estate investors, and football fans, with advertisers and affiliate partners as the actual paying customers.

Name

Total Croatia News

Legal name

Bradbury d.o.o.

Website

https://total-croatia-news.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Croatia News is an English-language digital media network covering Croatian news, travel, business, lifestyle, real estate, wine, and sport, serving English-speaking expatriates, tourists, the Croatian diaspora, and international investors. Founded 2015, privately held by Paul Bradbury, distributing across a hub site and eight destination/thematic properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Services: The company offers advertising services across multiple platforms including the main website, LinkedIn, Facebook, Instagram, Twitter, and Paul Bradbury Croatia Expert YouTube and TikTok channels. They provide web content services and sales packages.
2. Affiliate Marketing: Participant in Amazon Services LLC Associates Program, earning fees by linking to Amazon.com and affiliated sites. Many posts contain affiliate links to accommodation and activity booking sites, earning commission on bookings.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Total Croatia News operates an English-language digital news and lifestyle media platform covering Croatia across news, politics, business, lifestyle, travel, sport, real estate, wine, and diaspora topics. The flagship site is supported by a network of eight destination- and theme-specific sister portals (Hvar, Split, Dubrovnik, Zagreb, Inland Dalmatia, Wine, Cycling). The company monetizes primarily through display advertising sold across its own properties and social channels, affiliate commissions from the Amazon Associates program and travel booking links, custom web content services, and a free email newsletter subscription.

Product overview

Total Croatia News is a network of English-language digital media properties centered around a flagship news website (Total Croatia News) that serves as a comprehensive portal for Croatia-related content. The network operates on a hub-and-spoke model where the main news platform links to eight destination-specific sub-brands covering Hvar, Split, Dubrovnik, Zagreb, and Inland Dalmatia, as well as thematic sub-brands focused on wine and cycling. Additional services include newsletter subscriptions and custom web content services. The network collectively covers news, travel, sport, business, politics, lifestyle, real estate, wine, diaspora, and investment topics across Croatian destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Croatia News (flagship news website) The flagship English-language news website providing daily news, politics, business, lifestyle, travel, sport, and opinion about Croatia; Google News-accredited with more than 50,000 published articles.
• Total Hvar Premier source of information about Hvar island with more than 9,000 articles covering all aspects of life on the island; the first Total Project destination website.
• Total Split Dedicated destination website covering Split and the surrounding Dalmatian region as part of the Total Project network.
• Total Dubrovnik Dedicated destination website for Dubrovnik, part of the Total Project network of Croatian destination portals.
• Total Zagreb Dedicated destination website for Zagreb, part of the Total Project network of Croatian destination portals.
• Total Inland Dalmatia Dedicated destination website covering the Inland Dalmatia region, part of the Total Project network of Croatian destination portals.
• Total Croatia Wine Dedicated wine-themed sub-brand covering Croatian wine regions, winebars, grape varieties, Croatian wine events, and Croatian wine producers.
• Total Croatia Cycling Dedicated cycling-themed sub-brand covering cycling routes and experiences in Croatia, part of the Total Project network.
• Newsletter Subscription Service Email newsletter subscription service allowing readers to register with email, first name, and last name to receive TCN news updates.
• Web Content Services Custom web content creation services offered to clients, available through the advertising and media kit packages.
• Multi-Platform Advertising Sales Quote-based advertising packages sold across the Total Croatia News website and its LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok channels.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Google NewscoreTechnology or IntegrationTCN is a Google News accredited site, allowing content to be featured in Google News listings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/totalcroatia1
• YouTubeyoutube.com/@PaulBradbury
• Facebookfacebook.com/totalcroatianews
• LinkedInlinkedin.com/company/total-croatia-news
• Instagraminstagram.com/totalcroatianews

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Croatia News