Simplon Fahrrad

What Simplon Fahrrad does

Simplon Fahrrad is an Austrian bicycle manufacturer headquartered in Hard, Austria, operating in the premium performance-bicycle segment with an employee base of 51–100. The firm builds high-performance bikes across four core categories — road, gravel, mountain bike, and E-mountain bike — using carbon fibre and aluminium frame technologies, and integrates electric motor drive systems (variants branded :e, :eTQ, :eCX, and :ePinion) into its E-MTB platform, with both carbon and aluminium frame tiers offered to span price points.

The product catalogue spans roughly 18+ distinct models: roadbikes including the Kiaro, Pavo, Pride, and the triathlon-specific Pride TRI; gravel bikes including the ARRAY, Grid, and the electrically-assisted Grid :eLight; traditional mountain bikes (Razorblade, Cirex, Rapcon); and an extensive E-MTB range (RAPCON :e, RIFT :e, RAPCON :eTQ, RAPCON :eCX, CURE :e, plus the aluminium-tier RAPCON AL:e and RIFT AL:e). This breadth indicates shared-platform engineering across categories.

Commercially, Simplon employs a dual distribution model: a direct online storefront on simplon.com (available in English alongside the German-language site) combined with a dealer network for in-person sales and service. Pricing is quote-based and not publicly disclosed, consistent with a premium OEM positioning rather than mass-market retail. End customers are performance-oriented cyclists across racing, gravel/adventure, trail, mountain biking, and competitive triathlon. The company is privately held with no public listing or disclosed institutional investors.

Name

Simplon Fahrrad

Website

http://www.simplon.com/

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Simplon Fahrrad is an Austrian manufacturer of premium high-performance bicycles — road, gravel, mountain, and e-MTB — built on carbon and aluminium frame platforms, serving performance-oriented cyclists globally through its own e-commerce site and dealer network.

Ownership category

akta.pro rank

Product category

Performance Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• High-performance bicycles
• Carbon fiber frames
• Electric mountain bikes
• Gravel bikes
• Road bicycles

Headquarters

HQ city

Hard

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Simplon Fahrrad manufactures high-performance bicycles in Hard, Austria, producing road bikes, gravel bikes, mountain bikes, and electric mountain bikes (E-MTBs). The portfolio spans carbon and aluminium frame constructions across categories such as road (Kiaro, Pavo, Pride), gravel (ARRAY, Grid), MTB (Razorblade, Cirex, Rapcon), and a comprehensive E-MTB range (Rapcon :e, RIFT :e, CURE :e, plus aluminium Rapcon AL:e and RIFT AL:e variants). Products are sold through official website configuration and dealer networks for premium performance cyclists.

Product overview

Simplon Fahrrad is an Austrian high-performance bicycle manufacturer offering a comprehensive portfolio of bikes across multiple categories. The product lineup consists of Roadbikes (including Kiaro, Pavo, Pride, and Pride TRI for triathlon), Gravel Bikes (ARRAY, Grid, and Grid :eLight with electric assist), Mountain Bikes (Razorblade, Cirex, and Rapcon), and an extensive E-MTB range available in both Carbon and Aluminium frames (including RAPCON :e variants, RIFT :e, CURE :e in carbon, plus RAPCON AL:e and RIFT AL:e in aluminium). The company positions itself as a premium bicycle brand focused on performance cycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiaro A high-performance road bike designed for speed and endurance cycling, part of Simplon's road bike lineup.
• Pavo A road bike model in Simplon's road bike lineup.
• Pride A road bike model in Simplon's road bike lineup.
• Pride TRI A triathlon-specific road bike variant in the Pride lineup.
• ARRAY A gravel bike designed for versatile riding on mixed terrain.
• Grid A gravel bike model in Simplon's gravel lineup.
• Grid :eLight An electric-assisted version of the Grid gravel bike with a lightweight e-bike system.
• Razorblade A mountain bike designed for trail and cross-country riding.
• Cirex A mountain bike model in Simplon's MTB lineup.
• Rapcon A mountain bike model in Simplon's MTB lineup.
• RAPCON :e Carbon frame e-MTB with electric motor assist for mountain biking.
• RIFT :e Carbon frame e-MTB model in Simplon's electric mountain bike lineup.
• RAPCON :ePinion A carbon e-MTB variant in the Rapcon series.
• RAPCON :eTQ A carbon e-MTB variant with specific configuration in the Rapcon series.
• RAPCON :eCX A carbon e-MTB variant optimized for cyclocross in the Rapcon series.
• CURE :e A carbon frame e-MTB in Simplon's electric mountain bike lineup.
• RAPCON AL:e Aluminium frame version of the Rapcon e-MTB for more affordable electric mountain biking.
• RIFT AL:e Aluminium frame version of the RIFT e-MTB for more affordable electric mountain biking.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Canyon Bicycles: German direct-to-consumer premium road, mountain, gravel, and e-bike manufacturer. Comparable in product portfolio breadth, premium positioning, in-house frame technology, and DTC-first distribution model to Simplon.
• Riese & Müller: German premium e-bike and e-cargo bike specialist focused on high-end Bosch and Pinion drive systems. Closely comparable to Simplon's E-MTB lineup with premium price positioning and European manufacturing heritage.
• Storck Bicycle: German premium carbon road, MTB, and gravel bicycle manufacturer with similar premium positioning and frame technology focus. Comparable on product type and boutique European manufacturer identity.
• Pinarello: Italian premium road, gravel, and mountain bike manufacturer with strong race pedigree. Comparable as a premium European heritage bicycle brand serving performance cyclists, similar target customer to Simplon.
• BMC Switzerland: Swiss premium bicycle manufacturer producing road, MTB, and gravel bikes with proprietary frame technology. Highly comparable to Simplon on premium European positioning, performance focus, and core road/MTB/electric portfolio.
• Scott Sports: Swiss premium performance bicycle and equipment manufacturer with road, mountain, gravel, and e-MTB ranges. Comparable product breadth, premium positioning, and DACH/European heritage similar to Simplon.
• Haibike: German e-mountain bike and e-performance bike specialist historically associated with Yamaha and Bosch drives. Directly comparable to Simplon's E-MTB lineup focus within the premium e-bike segment.

Broad incumbents

• Trek Bicycle: Global premium bicycle market leader producing road, MTB, gravel, and e-bikes across a vast portfolio. Overlaps Simplon in every category but at vastly larger scale; competes for the same premium performance cyclist.
• Specialized Bicycle Components: American premium bicycle manufacturer with comprehensive road, MTB, gravel, and e-bike (Turbo) ranges. Broad incumbent competing with Simplon across all product categories for performance-oriented consumers.
• Cannondale: American premium bicycle brand (subsidiary of Dorel Industries) producing road, MTB, gravel, and e-bikes (Moterra). Overlaps Simplon across performance cycling categories as a broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simplonbicycle
• LinkedInlinkedin.com/company/simplon-fahrrad-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplon Fahrrad