TTPM

What TTPM does

TTPM (Toys, Tots, Pets & More) is a U.S.-based consumer review platform founded in 2008 and headquartered in Bethpage, New York. The company publishes hands-on product reviews, video reviews, and pricing information for toys, baby gear, and pet products, operating across more than 15 toy subcategories (action figures, construction, dolls, games, kids electronics, ride-on toys, etc.) plus full baby-gear and pet-product verticals. Against a U.S. market of more than 160,000 toys at any given time, TTPM reviews over 10,000 new products annually and curates the flagship 'Most Wanted' annual toy list, which functions as the platform's signature editorial franchise. The company attends Toy Fairs in the U.S. and overseas and maintains content/review partnerships with major manufacturers including Hasbro, Mattel, Spin Master, and LEGO to secure exclusive previews.

The underlying technology is a website-based editorial platform (ttpm.com) with video review hosting, product-level ratings (e.g., 4–5 star scales), and retail price displays; no mobile app or public API is offered. The business model is two-sided and consumer-funded-adjacent: TTPM earns affiliate commissions when users purchase toys through links on the platform, and sells advertising and promotional placements to toy manufacturers and brands. The end-consumer is free to use the site; the platform is not a seller and does not set retail prices. Customer segments are primarily parents and caregivers, with secondary segments of gift-givers (grandparents, relatives) and retail toy buyers. TTPM operates as an independently owned, private company with 11–50 employees, no disclosed institutional funding, and no parent company.

Name

TTPM

Legal name

TTPM

Website

https://ttpm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TTPM is a U.S. consumer review platform publishing hands-on toy, baby gear, and pet product reviews and an annual 'Most Wanted' toy list, monetized via affiliate commissions and advertising from manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Commission Revenue: TTPM earns commissions when users purchase toys through product links on the platform
2. Advertising Revenue: Website advertising and promotional placements for toy manufacturers and brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TTPM operates a consumer-facing review website (ttpm.com) that publishes hands-on video reviews, editorial ratings, and live price information for toys, baby gear, and pet products. The platform curates an annual "Most Wanted" toy list and aggregates coverage of more than 160,000 toys on the U.S. market, with editorial staff attending U.S. and overseas Toy Fairs for exclusive product previews. TTPM does not sell products directly; instead it monetizes traffic through display advertising and affiliate commissions on purchases routed to third-party retailers.

Product overview

TTPM (Toys, Tots, Pets & More) is a comprehensive toy and baby product review platform that reviews and showcases products across three main categories: Toys (with 15+ subcategories including Action Figures, Arts & Crafts, Construction, Dolls, Games, Kids Electronics, Musical Toys, and more), Baby Gear (strollers, car seats, carriers, safety gear), and Pet Products (cat toys, dog toys, pet gear). The platform features individual product reviews, an annual 'Most Wanted Toys' list highlighting trending products like Connect 4 Frenzy and L.O.L. Surprise!, and a Featured Products section showcasing top-rated items. TTPM functions as a review aggregator and product discovery platform rather than a seller, providing ratings, reviews, and pricing information for over 160,000 toys on the market.

Differentiator

Problem solved

Functional benefit

Products and services

• TTPM Toy Review Platform Free-to-consumer product review website (ttpm.com) featuring hands-on video reviews, editorial ratings, live price information, and product discovery content for toys, baby gear, and pet products. Targets parents, caregivers, gift-givers, and toy industry buyers.
• TTPM Most Wanted Annual List Annual curated content product featuring TTPM's editorial selection of the most anticipated and trending toys for the year, produced through months of hands-on testing, trend analysis, and manufacturer previews. Used by parents and gift-givers to identify hot toys during the holiday shopping season.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Toy Manufacturers (Various)coreOthersTTPM works with toy manufacturers including Hasbro, Mattel, Spin Master, LEGO, and others. They attend Toy Fairs and visit companies for exclusive backstage peeks at toys in development. They receive product samples for review purposes.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Parents.com: Parents.com is a parenting content site with product reviews and recommendations for families, covering baby gear, toys, and family products. It overlaps with TTPM's audience and editorial approach but operates with broader parenting content scope.
• Fatherly: Fatherly is a digital media brand targeting fathers with editorial content including product recommendations for kids and family. It overlaps with TTPM in toy and baby gear coverage but operates primarily as a content publisher with affiliate monetization across broader family topics.

Broad incumbents

• Wirecutter (New York Times): Wirecutter is the New York Times' product review and recommendation site covering categories including toys, baby gear, and pet products. It uses an affiliate revenue model similar to TTPM but operates with significantly broader category coverage and the backing of a major publisher.
• Consumer Reports: Consumer Reports is an independent, nonprofit product testing organization with rigorous review methodology covering toys, baby gear, and consumer products. It represents a higher-credibility but non-affiliate competitor to TTPM's editorial review approach.
• Good Housekeeping Institute: Good Housekeeping Institute is a long-established product testing and review authority with the Good Housekeeping Seal, covering toys, baby gear, and household products. It competes with TTPM in editorial review credibility but operates with significantly broader category scope and a much larger brand footprint.

Direct peers

• The Toy Insider: The Toy Insider is a leading toy review publication that also publishes an annual Most Wanted toy list, attends major toy fairs, and provides editorial coverage of new releases. It directly competes with TTPM in the toy discovery and review space with similar content, audience, and business model.
• Babylist: Babylist is a baby gear registry and product discovery platform with editorial reviews and a strong affiliate-based revenue model. It directly overlaps with TTPM's Baby Gear category, competing for the same parent audience seeking baby product recommendations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ttpm
• Facebookfacebook.com/TimetoPlayMag
• LinkedInlinkedin.com/company/ttpm-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TTPM