What WiV does

WiV is a Norway-based, private for-profit company founded in 2018 in Oslo, operating at the intersection of fine wine investment and blockchain technology. According to the firmographics, the company employs 11-50 people and is led by founder and CEO Tommy Jensen alongside co-founder Håkon Harberg. Its functional positioning is to provide investors with access to fine wine as an alternative asset class, leveraging blockchain-based infrastructure (likely for provenance, tokenization, or fractional ownership, though specifics are not disclosed in the source data).

The source material offers no detail on specific products, pricing models, revenue mechanics, customer segments, or go-to-market strategy. Technology disclosures, partnerships, funding history, regulatory actions, and management bios beyond the two founders are all absent. The only third-party data point surfaced — Atom.com's listing of wiv.io as a premium domain for sale — does not confirm an active operating company and the source explicitly states operating status cannot be determined from the available material.

As a result, WiV's current operational state, product surface, and commercial traction are unverified. The available evidence supports only a high-level description of the company's stated premise (fine wine investment via blockchain) and its basic corporate footprint (Oslo-based, founded 2018, small headcount). Any deeper assessment of business model, unit economics, or strategic positioning would require primary source verification beyond what this dataset provides.

Name

WiV

Legal name

WiV

Website

https://wiv.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WiV is a Norway-based private company founded in 2018 in Oslo that combines blockchain technology with fine wine investment, serving investors seeking tokenized access to fine wine as an alternative asset class.

Ownership category

akta.pro rank

Product category

Fine Wine Investment

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Fine wine investment
• Blockchain investment platform
• Wine asset management
• Alternative asset investing
• Blockchain asset trading

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

WiV provides a blockchain-based platform for fine wine investment. The company enables investors to access fine wine as an alternative asset class through distributed ledger technology. Founded in 2018, WiV is headquartered in Oslo, Norway and operates with 11-50 employees as a private, for-profit company.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Cult Wines: Cult Wines is a specialist fine wine investment platform that builds and manages portfolios for clients. It is directly comparable to WiV as a peer in fine-wine investment intermediation, addressing the same end customer with managed exposure to the same underlying asset class.
• Bordeaux Index: Bordeaux Index is a fine wine merchant and investment platform offering trading, storage, and portfolio services. It is a direct competitor to WiV in serving investors seeking exposure to investment-grade fine wine through a managed platform.
• Liv-ex: Liv-ex operates the leading global marketplace for trading fine wine and provides benchmark pricing data. It is a direct peer as the dominant trading and pricing layer in fine wine that any blockchain-based wine platform like WiV must integrate with or compete against.

Broad incumbents

• Berry Bros. & Rudd: Berry Bros. & Rudd is a long-established fine wine merchant with broking, storage, and investment-adjacent services. It is a broad incumbent in the fine wine ecosystem whose investment offering overlaps with the same customer cohort WiV targets.

Others

• Vinous: Vinous is a leading wine ratings, data, and media platform covering fine wine markets globally. It is adjacent to WiV as a content and pricing-infrastructure layer that any wine-investment platform depends on for research, ratings, and valuation signals.
• Wine-Searcher: Wine-Searcher is a global wine search and price-comparison platform aggregating offers from thousands of merchants. It is adjacent to WiV as a price-discovery and distribution utility in the fine wine ecosystem that a wine-investment platform interacts with.

Regional players

• Hedonism Wines: Hedonism Wines is a London-based fine wine and luxury spirits retailer with a curated investment-grade inventory. It is a regional peer serving a similar high-end fine wine buyer profile in a different geography from WiV's Oslo base.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/wivteam
• Facebookfacebook.com/wivteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiV