Turtle Fur
Turtle Fur designs and sells outdoor headwear and accessories, including beanies, balaclavas, neck gaiters, and sun-protective hats, using proprietary Comfort Shell, Comfort Lush, and Chelonia 150 fabric technologies, serving consumers and wholesale partners across North America.
- Company typePrivate
- Founded1982
- HeadquartersMorrisville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Turtle Fur does
Turtle Fur is a privately held, Morrisville, Vermont-based outdoor accessories brand founded in 1982 that designs, manufactures, and sells hats, neckwear, gloves, and related accessories for year-round outdoor use. Its product surface is anchored in proprietary fabric platforms — Comfort Shell (four-way stretch, wind-blocking, moisture-management performance fabric), Comfort Lush (100% recycled high-pile fleece), Chelonia 150 (classic double-layer fleece), and UPF-rated sun-protective knits — under registered trademarks including Turtle Fur, Comfort Lush, Shellaclava, and Turtle Band. The catalog spans beanies, balaclavas, neck gaiters, brimmed hats, headbands, overhoods, kids' gear, gloves, mittens, and recently extended into a fleece vest SKU, with unit prices ranging roughly $15 for entry accessories to $50–$75 for premium technical items.
The company monetizes through three revenue streams: direct-to-consumer e-commerce via turtlefur.com (free shipping over $60), wholesale distribution to outdoor specialty retailers reachable through a store-locator tool, and B2B programs covering corporate gifting, professional/pro purchases, and affiliate partnerships. Marketing is content-led and includes organic Instagram, a blog, and email capture, with the B Corp certification explicitly surfaced on-site as a sustainability differentiator. Turtle Fur sells primarily to U.S. outdoor enthusiasts, winter-sports participants, sun-conscious recreationists, and casual lifestyle consumers seeking functional headwear and neckwear; no enterprise customers or major channel-anchor logos are disclosed.
Turtle Fur has been operating for more than 40 years with a headcount band of 101–250 employees, an e-commerce storefront as the primary sales channel, and no disclosed funding rounds, M&A activity, institutional ownership, or leadership changes documented in the available data.
Turtle Fur firmographics
Firmographics- Name
- Turtle Fur
- Legal name
- Turtle Fur
- Website
- https://turtlefur.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Turtle Fur designs and sells outdoor headwear and accessories, including beanies, balaclavas, neck gaiters, and sun-protective hats, using proprietary Comfort Shell, Comfort Lush, and Chelonia 150 fabric technologies, serving consumers and wholesale partners across North America.
- Ownership category
- akta.pro rank
Turtle Fur industry classification
Industry- Product category
- Outdoor Headwear & Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
- akta.pro secondary industries
- Hats, Caps & Headwear (CRAAAJAE), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
Keywords
Where Turtle Fur is headquartered
LocationHeadquarters
- HQ city
- Morrisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turtle Fur business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Primary revenue channel through owned online storefront selling hats, neckwear, gloves, and accessories directly to consumers at suggested retail prices.
- Wholesale Distribution: Wholesale program supplying retail partners and outdoor specialty stores with Turtle Fur products through bulk ordering.
- Corporate Gifting & Pro Programs: B2B programs offering discounted bulk purchasing for corporate gifts, outdoor industry professionals, and affiliate partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fleece accessories |
| Unit Pricing | Pay-as-you-go | Mid-range technical performance products |
| Unit Pricing | Pay-as-you-go | Premium comfort and specialty items |
| Other | Multi-year contract | Wholesale and bulk programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Turtle Fur product offering
Product offeringCore offering
Turtle Fur designs, manufactures, and sells outdoor headwear and neckwear accessories — including beanies, balaclavas, neck gaiters, brimmed hats, overhoods, headbands, gloves, mittens, and fleece vests — using proprietary fabric technologies such as Comfort Shell, Comfort Lush high-pile fleece, Chelonia 150 fleece, and UPF-rated sun-protective textiles. The company sells primarily through its own e-commerce storefront and a wholesale retail network.
Product overview
Turtle Fur is an outdoor apparel company specializing in hats and accessories for all seasons. The product portfolio centers on headwear and neckwear categories including beanies, brimmed hats, balaclavas, ski masks, overhoods, headbands, neck gaiters, and neck tubes, complemented by kids' products, gloves, mittens, and fleece vests. The company operates several distinct product lines: Comfort Shell (technical performance fabrics with wind-blocking and quick-drying properties), Comfort Lush (high-pile fleece for plush comfort), Comfort Shade (UPF 50+ sun protection), Comfort Ice (breathable cooling fabrics), and Chelonia 150 (classic fleece). Key products include the Comfort Ice Tube neck gaiter, Offgrid 5 Panel Hat, Chelonia 150 Fleece Beanie, Trekker Trucker Hat, Shellaclava balaclava, MaxClava, and various overhoods. The brand also offers matching hat and neck tube sets, and recently expanded into Comfort Lush fleece vests. Turtle Fur emphasizes sustainable materials including recycled polyester and merino wool, with B Corp certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Comfort Ice Tube Neck Gaiter UPF 35 sun protective neck gaiter made from recycled polyester Comfort Ice fabric with breathable perforation, quick-drying, and moisture-wicking properties, designed for warm-weather outdoor activities.
- Offgrid 5 Panel Hat Ripstop recycled polyester/nylon blend 5-panel hat with UPF 50+ protection, moisture-wicking, lightweight floatable brim, designed for adventure and outdoor use.
- Chelonia 150 Fleece Beanie Classic fleece beanie made from Chelonia 150 fleece with moisture-wicking, thermal insulation, and breathable properties for cold-weather wear.
- Trekker Trucker Hat 100% recycled polyester trucker hat with breathable wide mesh, active performance features, and lightweight coverage for sun protection.
- Comfort Shell Brain Shroud Four-way stretch performance beanie liner made from Comfort Shell fabric, designed for under-helmet use with wind-blocking and anti-microbial properties.
- Comfort Lush Collection High-pile fleece product line including vests, overhoods, bucket hats, and accessories featuring ultra-soft plush texture and 100% recycled materials.
- Comfort Shade Tube Neck Gaiter UPF 50+ sun protective neck gaiter made from recycled polyester Comfort Shade fabric with stretchy, quick-drying, and breathable properties.
- Shellaclava Balaclava Signature Turtle Fur balaclava combining hood and neck gaiter functionality, providing full head, face, and neck coverage for cold weather.
- MaxClava Balaclava Comfort Shell balaclava providing partial face coverage with four-way stretch and wind-resistant properties for ski and winter sports.
- Ski & Snowboard Overhoods Helmet-compatible hoods with adjustable face coverage, wind-blocking fleece, and quick-drying technical fabrics for ski and snowboard use.
- Balaclava Ski Masks Full-face coverage balaclavas including classic, single-layer, hinged hood, and technical styles for ski, snowboard, and cold weather protection.
- Beanies Fleece and knit beanies including pom, cuffed, classic, fully fleece-lined, helmet-compatible, unlined, earband fleece-lined, and slouched styles.
- Brimmed Hats Sun protective hats including trucker hats, ball caps, bucket hats, boonie hats, and sun hats with UPF ratings for outdoor activities.
- Headbands Warm headbands including plush-lined adjustable wide bands, fleece bang bands, turtle bands, and merino wool options for running and outdoor activities.
- Neck Gaiters & Neck Tubes Neck gaiters and tubes including double-layer neck warmers, single-layer tubes, and UV-protective options in various fleece and technical fabrics.
- Earmuffs Fuzzy earmuffs including faux fur-lined adjustable earmuffs and recycled comfort plush options for winter warmth.
- Gloves & Mittens Winter handwear including freestyle mitts, camilla mittens, fingerless knit mitts, golf mitts, and peak mittens in various materials.
- Kids Collection Children's headwear and accessories including kids beanies, brimmed hats, neck gaiters, balaclavas, overhoods, bucket hats, and baby blankets.
- Matching Hat & Neck Tube Sets Coordinated hat and neck tube bundle sets pairing trucker or 5-panel hats with sun-protective neck gaiters for coordinated outdoor wear.
- Comfort Lush Cropped Fleece Vest 100% recycled high-pile fleece cropped vest with high collar, loose fit, fleece-lined pockets, and interior pouch pocket for phones.
- The Turtle's Neck Fleece Neck Warmer Original Turtle Fur fleece neck warmer made from the company's signature fleece, providing classic warmth and comfort.
- Navigator Ball Cap 100% recycled nylon ball cap with UPF 50+ protection designed for outdoor activities.
- Franz Merino Wool Beanie Merino wool knit beanie for multi-season use with natural temperature regulation properties.
- Boondocker Ball Cap Hemp and organic cotton blend ball cap with UPF 50+ sun protection.
Quantifiable outcome
- UPF 50+ sun protection available on select products
- +2 more outcomes
Companies that use Turtle Fur
Customer profileSegments4 records
Ideal customer profiles3 records
Turtle Fur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Turtle Fur partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Turtle Fur competitors and assessment
Company assessmentDirect peers
- Buff: Original Buff pioneered the multifunctional neck-gaiter category and competes head-to-head with Turtle Fur in headwear and neckwear for outdoor, ski, and sun-protection use cases.
- Smartwool: Performance sock and accessory brand (under VF Corporation) selling merino-based beanies, neck gaiters, and base layers to outdoor and lifestyle consumers — directly comparable to Turtle Fur's merino and fleece accessories.
- Icebreaker: Merino wool outdoor apparel and accessories brand offering beanies, neck gaiters, and base layers to the same outdoor enthusiast customer as Turtle Fur, with overlap in technical and lifestyle headwear.
- Outdoor Research: Outdoor accessories specialist producing hats, gloves, balaclavas, and technical headwear — directly competitive with Turtle Fur across both winter performance and sun-protection categories.
- BlackStrap Industries: Niche US-based brand focused on balaclavas, face masks, and technical headwear for cold-weather sports — overlapping directly with Turtle Fur's balaclava, overhood, and neck gaiter lines.
- Coal Headwear: Lifestyle and technical headwear brand selling beanies, trucker hats, and brimmed hats with outdoor and streetwear positioning — directly comparable to Turtle Fur's lifestyle and sun-protection hat ranges.
- Seirus Innovation: Specialist in cold-weather accessories including balaclavas, masks, and glove liners — closely overlapping with Turtle Fur's winter performance headwear and balaclava portfolio.
Broad incumbents
- The North Face: Global outdoor apparel heavyweight (under VF Corporation) with broad headwear, balaclava, and accessory lines that overlap with Turtle Fur's products, but as part of a much larger technical apparel assortment.
- Patagonia: Iconic outdoor apparel and accessories brand offering beanies, fleece hats, and neck gaiters alongside its broader apparel catalog — competes with Turtle Fur in the same sustainability- and quality-oriented customer segment.
- Helly Hansen: Established Scandinavian outdoor and workwear brand selling beanies, base layers, and neck gaiters globally — competes with Turtle Fur's cold-weather and lifestyle headwear from a much broader apparel platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Turtle Fur social profiles
Digital presenceTurtle Fur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turtle Fur leadership team
Management profileNumber of profiles
Profiles1 record
Turtle Fur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turtle Fur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turtle Fur
What does Turtle Fur do?
Turtle Fur designs, manufactures, and sells outdoor headwear and neckwear accessories — including beanies, balaclavas, neck gaiters, brimmed hats, overhoods, headbands, gloves, mittens, and fleece vests — using proprietary fabric technologies such as Comfort Shell, Comfort Lush high-pile fleece, Chelonia 150 fleece, and UPF-rated sun-protective textiles. The company sells primarily through its own e-commerce storefront and a wholesale retail network.
Is Turtle Fur a public or private company?
Turtle Fur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turtle Fur founded?
Turtle Fur was founded in 1982. It employs 101 to 250 people.
Where is Turtle Fur based?
Turtle Fur is headquartered in Morrisville, United States, in the North America region.
How does Turtle Fur make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and corporate Gifting & Pro Programs.
Who are Turtle Fur's main competitors?
Direct peers on record are Buff, Smartwool, Icebreaker, Outdoor Research, BlackStrap Industries, Coal Headwear and Seirus Innovation. Broad incumbents are The North Face, Patagonia and Helly Hansen.
Does Turtle Fur have an API?
No public API is recorded for Turtle Fur.
What industry is Turtle Fur in?
Turtle Fur's product category is Outdoor Headwear & Accessories. Its primary akta.pro industry code is IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies), with a secondary code of CRAAAJAE, Hats, Caps & Headwear. Its NAICS code is 3159 and its SIC code is 2300.