Crosman Corporation

What Crosman Corporation does

Crosman Corporation is a private American manufacturer of airguns, BB guns, airsoft products, and related ammunition and accessories, founded in 1923 and headquartered in Bloomfield/Rogers, Arkansas. The company serves consumer markets including recreational shooters, small-game hunters, training programs, and youth programs such as JROTC, distributing to approximately 70 countries across sporting goods retail, e-commerce, and direct channels.

The company's product portfolio spans entry-level to premium airguns across multiple sub-brands, including Benjamin (premium), Sheridan (high-end), GameFace (airsoft), and Copperhead (value tier), addressing distinct price points and use cases. Underlying technology is anchored in patented pneumatic and propulsion innovations such as the Nitro Piston system (introduced 2010) and the Airbow (introduced 2016), the latter creating a new product category. Crosman holds 20+ patents and pursues active product development, with the Vapor Max slated for release in 2026, alongside ongoing consumables and accessories expansion following the 2024 acquisition of a leading accessories manufacturer.

The business model is primarily B2C through sporting goods retail, e-commerce, and direct-to-consumer channels, monetized via unit sales of airgun and accessory products plus recurring revenue from consumables such as pellets, BBs, and CO2 cartridges. Historically, growth has been funded through mezzanine debt, including a $40M facility from Prospect Capital in 2014 and $17M from Norwest Mezzanine in 2004, with no public equity capital structure evident.

Name

Crosman Corporation

Legal name

Crosman Corporation

Website

https://crosman.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

251–500 employees

Short description

Crosman Corporation is a private Arkansas-based manufacturer of airguns, BB guns, airsoft products, and related ammunition, founded in 1923, serving recreational shooters, hunters, and training programs across approximately 70 countries via multi-brand retail and e-commerce channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Airgun Hardware Sales: Primary revenue stream from selling air rifles, air pistols, BB guns, and related hardware products directly to consumers and through retail channels
2. Ammunition Sales: Sale of pellets, BBs, and ammunition products including Copperhead ammunition and Benjamin pellet ammunition
3. Accessories: Sale of precision optics, PCP airgun gear, CO2 accessories, airgun care products, and custom accessories
4. Airsoft Products: Airsoft rifles, pistols, kits, and accessories under Game Face Airsoft brand

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Crosman Corporation is an international designer, manufacturer, and marketer of air-powered firearms including air rifles, air pistols, BB guns, and airsoft products, together with the proprietary ammunition (pellets, BBs) and accessories used with them. The company sells its products under the Crosman, Benjamin, Copperhead, Sheridan, and GameFace Airsoft brand families through its own e-commerce site, sporting goods retailers, online dealers, and international distributors.

Product overview

Crosman Corporation is an international designer, manufacturer, and marketer of airguns and accessories with over 100 years of industry leadership. The product portfolio centers on Crosman-branded pellet and BB rifles and pistols, complemented by the premium Benjamin sub-brand for higher-end PCP and big bore rifles, and GameFace Airsoft for airsoft products. Key product lines include break barrel and Nitro Piston-powered rifles (Vantage Plus, Mag-Fire series), variable pump rifles (Legacy 1000, 362 series), CO2 pistols (Classic 1911, Vigilante), and PCP platforms (Marauder, Armada, Challenger competition rifle). The company also offers a comprehensive accessories lineup including precision optics, PCP charging equipment (Scuba DIN adapters, carbon fiber tanks), and the Custom Shop for bespoke airgun configuration. Crosman holds over 20 patents for airgun technologies and employs more than 300 people domestically, marketing products globally.

Differentiator

Problem solved

Functional benefit

Brands

• Benjamin: Premium brand of pellet rifles and ammunition, targeting higher-end and hunting segments
• Copperhead
• GameFace Airsoft
• Sheridan
• Crosman Custom Shop

Products and services

• Crosman Air Rifles Complete line of pellet and BB air rifles spanning break barrel, CO2, PCP (precharged pneumatic), variable pump, and full-auto BB gun configurations, sold to recreational shooters, hunters, and competition shooters.
• Crosman Air Pistols Air pistols in multiple powerplant types including break barrel, CO2, PCP, spring air, and variable pump configurations, marketed for target shooting, plinking, and training use.
• Crosman Ammunition (Pellets, BBs, Copperhead) Comprehensive ammunition lineup including Premier copper domed pellets, hollow point pellets, steel BBs, and Copperhead copper-coated BBs across calibers from .177 to .22 and larger, sold as consumables for Crosman and competitor airguns.
• GameFace Airsoft Airsoft rifles, pistols, kits, ammo, and accessories sold under the GameFace Airsoft sub-brand for recreational airsoft sports.
• Benjamin Air Rifles and Pistols Premium airgun line including the Marauder PCP rifles, Rogue .357 big bore rifle, Trail NP series, Armada, Vaporizer, and Prowler Nitro Piston rifles, targeting higher-end shooters and hunters.
• Benjamin Airbow 450 Kit PCP-powered airbow delivering eight consistent 450 FPS shots from 3000 PSI compressed air via an integrated pressure regulator; kit includes custom arrows, 6x40 scope, sling, and quiver for big game hunting.
• Crosman Airgun Accessories Supporting accessories including precision optics, airgun targets, clips and loaders, CO2 cartridges, merchandise and apparel, care and safety items, and custom airgun accessories.
• PCP Airgun Gear PCP-specific accessories including the Benjamin Scuba DIN Adapter, Benjamin Dual Fuel Fill Adapter, and Benjamin Charging System Cylinder 4500 PSI carbon fiber tank for refilling PCP air rifles and airbows.
• Crosman Custom Shop Custom airgun configuration service allowing customers to design their own airgun by choosing from grip, trigger, barrel, frame, and optics options, with name engraving on the barrel.
• Crosman Vapor Max Variable pump air rifle featuring two 10-shot magazines, positioned as the newest evolution in Crosman's variable pump air rifle category.
• Crosman 362 100 Year Edition / Legacy 1000 100 Year Edition Limited edition 100th anniversary commemorative air rifles (single-shot variable pump .22 caliber with Turkish walnut stock and metal 100 Year badge; variable pump BB/pellet with synthetic stock and gold accents) and special pellet tin sets.

Quantifiable outcome

• Nitro Piston reduces noise by 70% compared to standard spring-powered break barrels
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Gravel AgencycoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for Crosman products. Contact: 866-662-4869, [email protected]. Handles all Canadian customer service and distribution inquiries.
• Authorize.netcoreTechnology or IntegrationThird-party payment processor for secure online credit card transactions. All payment processing is handled through Authorize.net with SSL encryption for secure transactions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Umarex USA: German-owned airgun, airsoft and ammunition maker (parent Umarex GmbH) with US headquarters in Fort Smith, Arkansas. Closest direct competitor to Crosman across break-barrel, CO2, PCP, BB, pellet and airsoft categories and comparable distribution model.
• Gamo Outdoor USA: Spanish airgun manufacturer with a US distribution arm, competing directly with Crosman in spring-piston, gas-piston and PCP rifles for hunting and target shooting. Overlapping price points and retail channels make it a primary peer.
• Hatsan Arms Company: Turkish manufacturer of break-barrel, PCP and CO2 air rifles competing with Crosman's core lineup; exports globally including into US sporting goods channels through importers. Comparable in product breadth and price positioning.
• Diana (Mayer & Grammelspacher) / RWS: Heritage German airgun makers with comparable spring-piston and PCP product lines sold in the US market. Brand is comparable in age and prestige to Benjamin/Crosman and a relevant peer for premium and mid-range segments.
• FX Airguns: Swedish premium PCP platform specialist (FX Impact, FX Crown, etc.) competing most directly with Benjamin Marauder and Crosman Discovery/PCP lines, anchoring the high-end tier in which Crosman is investing.
• Air Arms: British PCP and spring air rifle manufacturer with models (S400, S510, TX200) that compete head-to-head with Crosman's Benjamin premium offerings in field target and hunting categories.
• Weihrauch Sport GmbH: German maker of spring-piston air rifles (HW series) with a strong reputation for accuracy and durability, directly comparable to Crosman's break-barrel and Nitro Piston lines for target and hunting shooters.
• BSA Guns (BSA Regent): UK-based heritage firearms and air rifle maker producing spring and PCP air rifles distributed in the US; competes with Crosman in the entry and mid-tier airgun market.
• Stoeger Airguns: Airgun line marketed under the Beretta umbrella, offering break-barrel and CO2 rifles (e.g., S400, RX20) that compete directly with Crosman's mid-tier rifles at sporting goods retailers.

Broad incumbents

• Winchester Repeating Arms (ammunition & firearms): Iconic US ammunition and firearms brand with overlap in pellets/BBs and hunting markets where Crosman competes. Broader firearms portfolio means it is a broader incumbent than a narrow airgun peer, but a credible reference point for value capture in ammunition and hunting adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crosmancorp
• YouTubeyoutube.com/crosmancorp
• Facebookfacebook.com/CrosmanCorp
• Instagraminstagram.com/crosmancorp
• LinkedInlinkedin.com/company/389418

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosman Corporation