Name

3Sixty Insights

Legal name

3Sixty Insights, Inc.

Website

https://3sixtyinsights.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market research and advisory services

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Q&A and Knowledge Discovery Platforms (BPAMAAAF)

Keywords

• HR technology research
• Enterprise software advisory
• Market intelligence consulting
• Workforce management research
• Go-to-market advisory

Headquarters

HQ city

North Billerica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Research and Advisory Services: 3Sixty Insights generates revenue through providing strategic intelligence, research reports, benchmarking studies, and advisory consulting services to enterprise software vendors and end-user organizations in the HR and GTM technology space.
2. Market Research and Consulting: Custom research and consulting engagements for vendors and organizations seeking strategic guidance on HR technology, workforce management, and go-to-market strategy.
3. Content Services: Research content services and marketing content services for partners and clients requiring custom thought leadership and content development.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

3Sixty Insights is a research, advisory, and consulting firm that provides strategic intelligence on enterprise software and technology investments, focused on HR, workforce management, and go-to-market strategy. The firm delivers proprietary benchmark reports, analyst insights, custom research, advisory engagements, and content services to enterprise technology vendors and end-user buyer organizations.

Product overview

3Sixty Insights is a research, advisory, and consulting firm founded in 2017, providing strategic intelligence for enterprise software and technology decisions. The company operates as a unified consulting services platform offering market research, advisory services, and content creation across HR, human capital management, and go-to-market strategy domains. The core offerings include End-user Organizations services, Market Research/Consulting/Advisory Services, Research Content Services, and Sales/Marketing/Operational Consulting. The company also produces multiple content series including the #HRTechChat Podcast, GTM Innovators Podcast, and Amplify Your Signal Podcast. A key differentiator is the Global Executive Advisory Council and Research Partners program that connects the firm with industry practitioners and vendor partners for market intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• GTM Innovators: A podcast by 3Sixty Insights diving deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategy
• #HRTechChat

Products and services

• End-user Organizations Research & Advisory Research and advisory services tailored for end-user organizations seeking guidance on HR, workforce management, and technology decisions, including vendor selection, implementation, and optimization support.
• Market Research, Consulting, and Advisory Services Core consulting and advisory engagements providing strategic intelligence, benchmark studies, and analysis for enterprise technology decisions in HR, workforce management, and GTM strategy.
• Research Content Services Customized research content creation and distribution services for marketing and sales enablement purposes, providing thought-leadership and market-intelligence content for partners and clients.
• Sales, Marketing, and Operational Consulting Operational consulting focused on go-to-market strategy, sales effectiveness, and marketing optimization for technology vendors and end-user organizations.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• WorkforceAI.NewscoreGTM or Marketing Partner3Sixty Insights launched a partnership with WorkforceAI.News in June 2024 to expand distribution of HR and workforce technology research content.
• PayrollOrgcoreStrategic or Co-development Partner3Sixty Insights partnered with PayrollOrg to celebrate National Payroll Week 2025 and promote awareness of payroll professionals' contributions.
• HCI (Human Capital Leadership)coreStrategic or Co-development PartnerNicole Roberts, Analyst at 3Sixty Insights, serves as a facilitator for HCI's Strategic Workforce Planning Certification program.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• HCM Technology Report (Steve Boese): HR technology analyst and content platform operated by longtime practitioner Steve Boese, covering HCM, payroll, and workforce tech — comparable niche content/research model targeting HR tech buyers and vendors.
• HR Executive (Magazine & Online): HR leadership media brand producing research, vendor coverage, and editorial content for HR technology buyers — overlaps with 3Sixty Insights' content marketing and practitioner audience development.

Direct peers

• Sapient Insights Group: Boutique HR technology research and advisory firm producing annual HR Systems Survey and vendor research, closely aligned with 3Sixty Insights' benchmarking and advisory model for HR tech buyers and vendors.
• RedThread Research: Independent research firm focused specifically on HR technology, talent acquisition, and people analytics — directly comparable to 3Sixty Insights in product (proprietary research, benchmarks, advisory) and target buyer (HR tech vendors and end-user organizations).
• Leapgen: HR technology advisory firm led by former practitioners, focused on digital HR strategy, HCM selection, and HR transformation consulting — a direct competitor for enterprise advisory engagements in HR tech.

Broad incumbents

• Forrester Research: Large-scale enterprise research and advisory firm with deep coverage of HR technology, workforce, and customer experience. Competes with 3Sixty Insights for enterprise advisory and syndicated research budgets, but at a much broader portfolio scale.
• Gartner: Dominant enterprise IT and HR research firm whose Magic Quadrant and Hype Cycle reports shape HR tech buyer decisions globally. Sets the price and depth benchmark that boutique firms like 3Sixty Insights must differentiate against.
• IDC (International Data Corporation): Global market intelligence firm covering enterprise software including HR, payroll, and talent technologies. Competes for vendor-side research subscriptions and buyer advisory engagements in the same HR tech category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6aDtrRPYoCIrnkeOYZRpAQ
• Xx.com/3SixtyInsights
• Facebookfacebook.com/3SixtyInsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Sixty Insights