Anova Culinary
Anova Culinary is a San Francisco-based subsidiary of Electrolux Group that designs and sells connected precision cooking appliances—sous vide immersion circulators, combi ovens, and vacuum sealers—for individual home cooks and home automation developers through direct-to-consumer e-commerce and Amazon.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anova Culinary does
Anova Culinary (legally Anova Applied Electronics, Inc.) designs, manufactures, and sells connected precision cooking appliances for the consumer market. Founded in 2013 in San Francisco and operating as a wholly-owned subsidiary of Sweden's Electrolux Group, the company's core product lines are the Anova Precision Cooker family of sous vide immersion circulators (Pro, 3.0, Mini, Nano), the Anova Precision Oven line of countertop combi ovens with steam injection, and a suite of vacuum sealers (Chamber, Pro, external, and handheld). Devices are differentiated by Bluetooth Low Energy and Wi-Fi connectivity, an Anova-branded "Intelligence" control platform, and precision temperature control marketed at ±0.1°C accuracy, all orchestrated through the Anova mobile app.
The underlying technology stack includes BLE protocols spanning multiple device generations (JSON/base64 for Mini, text-based commands for A2/A3, Protocol Buffers with COBS framing for Nano), a cloud platform with WebSocket APIs and Personal Access Token authentication, and a public Developer API launched in July 2025 enabling third-party integrations with Home Assistant, Node-RED, Grafana, Slack, Google Calendar, and voice services. Telemetry export (90-day history, 14-day range limits) is available for Wi-Fi models (A6, A7, A8, Oven v1/v2). The business model is primarily one-time hardware sales spanning price points from under $20 (promotional Mini) to $1,299 (Oven 2.0), supplemented by replacement parts, accessories ($15–$71), and optional in-app subscription content for guided recipes. Distribution is dual-channel through anovaculinary.com direct-to-consumer e-commerce and Amazon marketplace, with regional shipping to Australia and the EU.
The company serves a horizontal consumer base of home cooking enthusiasts, BBQ and grilling hobbyists, and a growing segment of tech-savvy developers and home automation makers. Brand engagement is anchored by a 500,000+ member #anovafoodnerds community, 100+ million cooks completed, a 2-year warranty, and a 100-day money-back guarantee. Multi-channel marketing spans recipe libraries, organic social presence on seven platforms, an affiliate program, email newsletters, and developer relations. The company maintains a lean 11–50 person team and operates within the broader Electrolux Group infrastructure.
Anova Culinary firmographics
Firmographics- Name
- Anova Culinary
- Legal name
- Anova Applied Electronics, Inc.
- Website
- https://anovaculinary.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anova Culinary is a San Francisco-based subsidiary of Electrolux Group that designs and sells connected precision cooking appliances—sous vide immersion circulators, combi ovens, and vacuum sealers—for individual home cooks and home automation developers through direct-to-consumer e-commerce and Amazon.
- Ownership category
- akta.pro rank
Anova Culinary industry classification
Industry- Product category
- Smart Kitchen Appliances
- NAICS
- Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
- akta.pro secondary industries
- Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE), Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)
Keywords
Where Anova Culinary is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anova Culinary business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Precision Cookers: Sous vide immersion circulators sold as one-time hardware purchases. Product line includes Precision Cooker Pro, Precision Cooker 3.0, Precision Cooker Mini, and Precision Cooker Nano at various price points.
- Precision Ovens: Countertop combi ovens with steam injection and precision cooking capabilities. Precision Oven 1.0 and 2.0 sold as premium hardware at $1,299
- Vacuum Sealers: Vacuum sealing systems including Chamber Vacuum Sealer, Vacuum Sealer Pro, and Precision Port handheld sealer for food preservation
- Replacement Parts & Accessories: Individual replacement components (impellers, clamps, skirts, water tanks) and accessories sold separately for device maintenance and repair
- App Subscription Content: Optional subscription content available through the Anova app providing additional recipes and guided cooking experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Precision Cooker Pro - premium sous vide with Wi-Fi |
| One time/ perpetual license | Pay-as-you-go | Precision Oven 2.0 - premium combi oven |
| One time/ perpetual license | Pay-as-you-go | Precision Cooker Mini - entry-level app-enabled sous vide |
| Unit Pricing | Pay-as-you-go | Replacement parts - various components |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Anova Culinary product offering
Product offeringCore offering
Anova Culinary designs, manufactures, and sells connected precision cooking appliances for the home kitchen. Its core lineup includes sous vide immersion circulators (Precision Cooker Pro, 3.0, Mini, and Nano), countertop combi ovens (Precision Oven and Oven 2.0) with steam and Anova Intelligence, and vacuum sealers (Chamber, Pro, standard, and Precision Port handheld). Devices are controlled via the Anova mobile app over Bluetooth and Wi-Fi, with a public Developer API enabling third-party integrations.
Product overview
Anova Culinary offers a portfolio of connected precision cooking devices centered around sous vide technology and combi oven cooking. The core product line includes the Anova Precision® Cooker family (Pro, 3.0, Mini, Nano) - water immersion circulators providing precise temperature control for sous vide cooking - alongside the Anova Precision™ Oven line (standard and 2.0 versions) - countertop combi ovens combining dry heat, steam, and convection cooking with Anova Intelligence. Supporting the cookers are vacuum sealing solutions including the Chamber Vacuum Sealer, Vacuum Sealer Pro, and Handheld Vacuum Sealer. The ecosystem is unified through the Anova app and a public Developer API, enabling home automation integration and remote device control. Replacement parts and accessories are available for all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Anova Precision Cooker Pro Professional-grade sous vide precision cooker with Wi-Fi connectivity for precise temperature-controlled cooking in water baths; targeted at home cooking enthusiasts.
- Anova Precision Cooker 3.0 Third-generation sous vide immersion circulator with improved heating capacity and app connectivity for home cooking precision.
- Anova Precision Cooker Mini Compact sous vide device with Bluetooth connectivity and JSON/base64 BLE features for entry-level precision cooking at home.
- Anova Precision Cooker Nano Advanced compact sous vide device using Protocol Buffers and COBS encoding for BLE communication, supporting multiple sensor readings and firmware management.
- Anova Precision Oven First-generation countertop combi oven combining precision heating, steam cooking, and Anova Intelligence for professional results at home.
- Anova Precision Oven 2.0 Second-generation combi oven with higher temperature limits (up to 482°F dry bulb, 446°F bottom-only), real-time monitoring, and enhanced steam control capabilities.
- Anova Precision Chamber Vacuum Sealer Professional-grade chamber vacuum sealer for food preservation and sous vide preparation, maintaining consistent vacuum pressure regardless of container size.
- Anova Precision Vacuum Sealer Pro External vacuum sealer with enhanced sealing power for vacuum packaging food for sous vide cooking and storage.
- Anova Precision Vacuum Sealer External vacuum sealer for home use to package food for sous vide cooking, meal prep, and long-term food storage.
- Precision Port Handheld Vacuum Sealer Portable handheld vacuum sealer for quick sealing of vacuum bags and containers on the go.
- Anova App Mobile application for controlling Anova connected cooking devices, tracking cooking progress, and accessing recipes; required for generating Personal Access Tokens used by the Developer API.
- Anova Developer API Authenticated cloud and local API providing read access to device state (temperature setpoints, cooking stage, remaining time, sensor status), commands (start, stop, preheat, adjust steam), and historical telemetry export for supported Wi-Fi products (A6, A7, A8, Oven v1/v2); supports Personal Access Tokens, WebSocket connections, and BLE for local device communication.
- Anova Replacement Parts & Accessories Individual replacement components and accessories sold separately for Anova Precision Cookers (impellers, clamps, skirts, container racks) and Anova Precision Ovens (water tanks, lids, drip trays, racks, probes, rubber feet), supporting device maintenance and repair.
Quantifiable outcome
- Over 100 million cooks completed using Anova devices
- +1 more outcomes
Companies that use Anova Culinary
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Anova Culinary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Anova Culinary partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Anova Culinary competitors and assessment
Company assessmentDirect peers
- Instant Brands (Instant Pot): Owns the Instant Pot multi-cooker brand plus a broader small kitchen appliance line; competes for the same home cooking enthusiast shelf space and Amazon real estate as Anova's Precision Cooker Mini and Nano.
- Tovala: Smart countertop combi oven with companion meal service and app control, overlapping directly with Anova's Precision Oven 2.0 in target customer (busy, tech-forward home cooks) and connected cooking model.
- Anova's Joule / ChefSteps: Direct competitor in the app-enabled sous vide immersion circulator category (Joule), with strong content and community engagement — the closest historical head-to-head competitor to Anova's Precision Cooker line.
- June (June Life): Premium AI-driven smart countertop oven, a direct competitor in the connected combi oven category where Anova's Precision Oven 2.0 and Anova Intelligence also compete on AI cooking guidance.
- SousVide Supreme: Long-standing direct competitor in the home sous vide category, offering water oven and immersion circulator products that overlap with Anova's Precision Cooker family.
Broad incumbents
- Ninja (SharkNinja): Large kitchen appliance portfolio spanning air fryers, multi-cookers, and countertop ovens, directly competing with Anova's combi oven and value-tier sous vide products at aggressive price points.
- Vitamix: Premium connected blending and small kitchen appliance brand, comparable to Anova in DTC-first premium positioning, app-enabled devices, and targeting enthusiast home cooks.
- Breville: Premium global kitchen appliance brand (sous vide, combi ovens, toasters, blenders) that overlaps directly with Anova's sous vide circulators and combi oven categories, but operates at significantly larger scale across many product lines.
- Cuisinart: Established kitchen appliance brand offering small cooking appliances including immersion circulators, competing with Anova on retail shelf space and consumer mindshare in the small electric appliance category.
- Vorwerk (Thermomix): Premium all-in-one connected kitchen appliance (Thermomix) with recipe guidance and subscription content, competing for the same guided-cooking enthusiast consumer as Anova's app-driven ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Anova Culinary social profiles
Digital presenceAnova Culinary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anova Culinary leadership team
Management profileNumber of profiles
Profiles4 records
Anova Culinary funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anova Culinary M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anova Culinary
What does Anova Culinary do?
Anova Culinary designs, manufactures, and sells connected precision cooking appliances for the home kitchen. Its core lineup includes sous vide immersion circulators (Precision Cooker Pro, 3.0, Mini, and Nano), countertop combi ovens (Precision Oven and Oven 2.0) with steam and Anova Intelligence, and vacuum sealers (Chamber, Pro, standard, and Precision Port handheld). Devices are controlled via the Anova mobile app over Bluetooth and Wi-Fi, with a public Developer API enabling third-party integrations.
Is Anova Culinary a public or private company?
Anova Culinary is a private company. It is classified as corporate owned and is currently operating.
When was Anova Culinary founded?
Anova Culinary was founded in 2013. It employs 11 to 50 people.
Where is Anova Culinary based?
Anova Culinary is headquartered in San Francisco, United States, in the North America region.
How does Anova Culinary make money?
Five revenue lines are on record. Precision Cookers are the primary driver. The others are precision Ovens, vacuum Sealers, replacement Parts & Accessories and app Subscription Content.
Who are Anova Culinary's main competitors?
Direct peers on record are Instant Brands (Instant Pot), Tovala, Anova's Joule / ChefSteps, June (June Life) and SousVide Supreme. Broad incumbents are Ninja (SharkNinja), Vitamix, Breville, Cuisinart and Vorwerk (Thermomix).
Does Anova Culinary have an API?
Yes. The Anova Developer API provides authenticated access to cloud and local services that power Anova's mobile apps. It supports reading device state (temperature setpoints, cooking stage, remaining time, sensor status), sending commands (start, stop, preheat, adjust steam), and exporting historical device telemetry for Wi-Fi connected products (A6, A7, A8, oven_v1, oven_v2). Supports Personal Access Tokens (PATs) for authentication starting with 'anova-', WebSocket connections via wss://devices.anovaculinary.io, BLE for local device communication (A2/A3, Mini, Nano devices), and multiple device generations including A2/A3, A4/A5, A6/A7, A8, Pro, and Oven 1.0/2.0. Developer documentation is at developer.anovaculinary.com.
What industry is Anova Culinary in?
Anova Culinary's product category is Smart Kitchen Appliances. Its primary akta.pro industry code is CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream), with a secondary code of CRACADAE, Cooking Appliances Retail (Air Fryers, Microwaves, Toasters). Its NAICS code is 33521 and its SIC code is 3630.