Anova Culinary

What Anova Culinary does

Anova Culinary (legally Anova Applied Electronics, Inc.) designs, manufactures, and sells connected precision cooking appliances for the consumer market. Founded in 2013 in San Francisco and operating as a wholly-owned subsidiary of Sweden's Electrolux Group, the company's core product lines are the Anova Precision Cooker family of sous vide immersion circulators (Pro, 3.0, Mini, Nano), the Anova Precision Oven line of countertop combi ovens with steam injection, and a suite of vacuum sealers (Chamber, Pro, external, and handheld). Devices are differentiated by Bluetooth Low Energy and Wi-Fi connectivity, an Anova-branded "Intelligence" control platform, and precision temperature control marketed at ±0.1°C accuracy, all orchestrated through the Anova mobile app.

The underlying technology stack includes BLE protocols spanning multiple device generations (JSON/base64 for Mini, text-based commands for A2/A3, Protocol Buffers with COBS framing for Nano), a cloud platform with WebSocket APIs and Personal Access Token authentication, and a public Developer API launched in July 2025 enabling third-party integrations with Home Assistant, Node-RED, Grafana, Slack, Google Calendar, and voice services. Telemetry export (90-day history, 14-day range limits) is available for Wi-Fi models (A6, A7, A8, Oven v1/v2). The business model is primarily one-time hardware sales spanning price points from under $20 (promotional Mini) to $1,299 (Oven 2.0), supplemented by replacement parts, accessories ($15–$71), and optional in-app subscription content for guided recipes. Distribution is dual-channel through anovaculinary.com direct-to-consumer e-commerce and Amazon marketplace, with regional shipping to Australia and the EU.

The company serves a horizontal consumer base of home cooking enthusiasts, BBQ and grilling hobbyists, and a growing segment of tech-savvy developers and home automation makers. Brand engagement is anchored by a 500,000+ member #anovafoodnerds community, 100+ million cooks completed, a 2-year warranty, and a 100-day money-back guarantee. Multi-channel marketing spans recipe libraries, organic social presence on seven platforms, an affiliate program, email newsletters, and developer relations. The company maintains a lean 11–50 person team and operates within the broader Electrolux Group infrastructure.

Name

Anova Culinary

Legal name

Anova Applied Electronics, Inc.

Website

https://anovaculinary.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Anova Culinary is a San Francisco-based subsidiary of Electrolux Group that designs and sells connected precision cooking appliances—sous vide immersion circulators, combi ovens, and vacuum sealers—for individual home cooks and home automation developers through direct-to-consumer e-commerce and Amazon.

Ownership category

akta.pro rank

Product category

Smart Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industries

Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE), Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)

Keywords

• Sous vide cookers
• Combi ovens
• Vacuum sealers
• Precision cooking appliances
• Connected kitchen devices

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precision Cookers: Sous vide immersion circulators sold as one-time hardware purchases. Product line includes Precision Cooker Pro, Precision Cooker 3.0, Precision Cooker Mini, and Precision Cooker Nano at various price points.
2. Precision Ovens: Countertop combi ovens with steam injection and precision cooking capabilities. Precision Oven 1.0 and 2.0 sold as premium hardware at $1,299
3. Vacuum Sealers: Vacuum sealing systems including Chamber Vacuum Sealer, Vacuum Sealer Pro, and Precision Port handheld sealer for food preservation
4. Replacement Parts & Accessories: Individual replacement components (impellers, clamps, skirts, water tanks) and accessories sold separately for device maintenance and repair
5. App Subscription Content: Optional subscription content available through the Anova app providing additional recipes and guided cooking experiences

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Anova Culinary designs, manufactures, and sells connected precision cooking appliances for the home kitchen. Its core lineup includes sous vide immersion circulators (Precision Cooker Pro, 3.0, Mini, and Nano), countertop combi ovens (Precision Oven and Oven 2.0) with steam and Anova Intelligence, and vacuum sealers (Chamber, Pro, standard, and Precision Port handheld). Devices are controlled via the Anova mobile app over Bluetooth and Wi-Fi, with a public Developer API enabling third-party integrations.

Product overview

Anova Culinary offers a portfolio of connected precision cooking devices centered around sous vide technology and combi oven cooking. The core product line includes the Anova Precision® Cooker family (Pro, 3.0, Mini, Nano) - water immersion circulators providing precise temperature control for sous vide cooking - alongside the Anova Precision™ Oven line (standard and 2.0 versions) - countertop combi ovens combining dry heat, steam, and convection cooking with Anova Intelligence. Supporting the cookers are vacuum sealing solutions including the Chamber Vacuum Sealer, Vacuum Sealer Pro, and Handheld Vacuum Sealer. The ecosystem is unified through the Anova app and a public Developer API, enabling home automation integration and remote device control. Replacement parts and accessories are available for all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Anova Precision Cooker Pro Professional-grade sous vide precision cooker with Wi-Fi connectivity for precise temperature-controlled cooking in water baths; targeted at home cooking enthusiasts.
• Anova Precision Cooker 3.0 Third-generation sous vide immersion circulator with improved heating capacity and app connectivity for home cooking precision.
• Anova Precision Cooker Mini Compact sous vide device with Bluetooth connectivity and JSON/base64 BLE features for entry-level precision cooking at home.
• Anova Precision Cooker Nano Advanced compact sous vide device using Protocol Buffers and COBS encoding for BLE communication, supporting multiple sensor readings and firmware management.
• Anova Precision Oven First-generation countertop combi oven combining precision heating, steam cooking, and Anova Intelligence for professional results at home.
• Anova Precision Oven 2.0 Second-generation combi oven with higher temperature limits (up to 482°F dry bulb, 446°F bottom-only), real-time monitoring, and enhanced steam control capabilities.
• Anova Precision Chamber Vacuum Sealer Professional-grade chamber vacuum sealer for food preservation and sous vide preparation, maintaining consistent vacuum pressure regardless of container size.
• Anova Precision Vacuum Sealer Pro External vacuum sealer with enhanced sealing power for vacuum packaging food for sous vide cooking and storage.
• Anova Precision Vacuum Sealer External vacuum sealer for home use to package food for sous vide cooking, meal prep, and long-term food storage.
• Precision Port Handheld Vacuum Sealer Portable handheld vacuum sealer for quick sealing of vacuum bags and containers on the go.
• Anova App Mobile application for controlling Anova connected cooking devices, tracking cooking progress, and accessing recipes; required for generating Personal Access Tokens used by the Developer API.
• Anova Developer API Authenticated cloud and local API providing read access to device state (temperature setpoints, cooking stage, remaining time, sensor status), commands (start, stop, preheat, adjust steam), and historical telemetry export for supported Wi-Fi products (A6, A7, A8, Oven v1/v2); supports Personal Access Tokens, WebSocket connections, and BLE for local device communication.
• Anova Replacement Parts & Accessories Individual replacement components and accessories sold separately for Anova Precision Cookers (impellers, clamps, skirts, container racks) and Anova Precision Ovens (water tanks, lids, drip trays, racks, probes, rubber feet), supporting device maintenance and repair.

Quantifiable outcome

• Over 100 million cooks completed using Anova devices
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Instant Brands (Instant Pot): Owns the Instant Pot multi-cooker brand plus a broader small kitchen appliance line; competes for the same home cooking enthusiast shelf space and Amazon real estate as Anova's Precision Cooker Mini and Nano.
• Tovala: Smart countertop combi oven with companion meal service and app control, overlapping directly with Anova's Precision Oven 2.0 in target customer (busy, tech-forward home cooks) and connected cooking model.
• Anova's Joule / ChefSteps: Direct competitor in the app-enabled sous vide immersion circulator category (Joule), with strong content and community engagement — the closest historical head-to-head competitor to Anova's Precision Cooker line.
• June (June Life): Premium AI-driven smart countertop oven, a direct competitor in the connected combi oven category where Anova's Precision Oven 2.0 and Anova Intelligence also compete on AI cooking guidance.
• SousVide Supreme: Long-standing direct competitor in the home sous vide category, offering water oven and immersion circulator products that overlap with Anova's Precision Cooker family.

Broad incumbents

• Ninja (SharkNinja): Large kitchen appliance portfolio spanning air fryers, multi-cookers, and countertop ovens, directly competing with Anova's combi oven and value-tier sous vide products at aggressive price points.
• Vitamix: Premium connected blending and small kitchen appliance brand, comparable to Anova in DTC-first premium positioning, app-enabled devices, and targeting enthusiast home cooks.
• Breville: Premium global kitchen appliance brand (sous vide, combi ovens, toasters, blenders) that overlaps directly with Anova's sous vide circulators and combi oven categories, but operates at significantly larger scale across many product lines.
• Cuisinart: Established kitchen appliance brand offering small cooking appliances including immersion circulators, competing with Anova on retail shelf space and consumer mindshare in the small electric appliance category.
• Vorwerk (Thermomix): Premium all-in-one connected kitchen appliance (Thermomix) with recipe guidance and subscription content, competing for the same guided-cooking enthusiast consumer as Anova's app-driven ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/anovaculinary
• YouTubeyoutube.com/c/anovaculinary
• Facebookfacebook.com/AnovaSousVideCooking
• Instagraminstagram.com/anovaculinary
• Pinterestpinterest.com/anovaculinary
• TikToktiktok.com/@anovaculinary
• LinkedInlinkedin.com/company/anova-culinary

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anova Culinary