ICONOMI
ICONOMI is a London-based, FCA-registered crypto social trading platform founded in 2016 that lets retail and B2B clients buy cryptocurrencies and copy strategist-built crypto portfolios, with 100,000+ users across 18-language web and mobile channels.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ICONOMI does
ICONOMI is a London-headquartered, FCA-registered cryptocurrency investment platform founded in 2016 that combines a retail brokerage with a social copy-trading marketplace. The platform enables individual users to buy, sell, and hold major cryptocurrencies (Bitcoin, Ethereum, Solana, etc.) and to copy curated "Crypto Strategies" — diversified baskets of digital assets constructed and rebalanced by named Strategists such as Diversitas, Blockchain Index, and DeFi Core. Copy trading is gated by a €10 minimum, automated rebalancing, dollar-cost averaging, recurring buys, and stop-loss/profit-taking rules are available, and assets are held in ICONOMI custody so users do not manage private keys. A public API and mobile apps on iOS and Android extend distribution; multi-exchange aggregation across 10+ venues is used for best-execution pricing.
The company's revenue model is primarily transaction-fee based: trading fees on executed orders and Asset Copying Strategy (ACS) performance fees shared with Strategists. Account opening is freemium with no subscription required, and the platform is localized into 18 languages. The product surface has expanded beyond retail into ICONOMI Private (HNW tier), ICONOMI Wealth (whitelabel turn-key platform for asset managers and brokers), a Crypto Business Account for SME treasury, and a Financial Advisors Portal, with a dedicated B2B sales line. In June 2024 ICONOMI acquired Dutch firm Triaconta and began pursuing EU licensing under the MiCA directive to broaden its compliant footprint beyond the UK. Other product differentiators include Sustainability Indicators sourced from Crypto Risk Metrics GmbH, PCI DSS validation, and CryptoUK association membership for regulatory engagement.
ICONOMI firmographics
Firmographics- Name
- ICONOMI
- Legal name
- ICONOMI LTD
- Website
- https://iconomi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ICONOMI is a London-based, FCA-registered crypto social trading platform founded in 2016 that lets retail and B2B clients buy cryptocurrencies and copy strategist-built crypto portfolios, with 100,000+ users across 18-language web and mobile channels.
- Ownership category
- akta.pro rank
ICONOMI industry classification
Industry- Product category
- Crypto Asset Management Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM)
- akta.pro secondary industries
- Robo-Advisors & Model Portfolios (Crypto) (FSADAHAD), Crypto Index Providers & Benchmark Administrators (FSADAHAB), Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto) (FSADAHAE)
Keywords
Where ICONOMI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ICONOMI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Fees: Platform charges transparent trading fees with no hidden costs. No spread on transactions.
- Asset Copying Strategy (ACS) Fees: Strategists receive a percentage of the trades made by users who copy their strategies.
- Account Fees: No subscription required to open account - free basic access to platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Account - No subscription required |
| Unit Pricing | Pay-as-you-go | Copy Strategy Minimum Investment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ICONOMI product offering
Product offeringCore offering
ICONOMI operates a cryptocurrency investment and social trading platform that enables individuals and businesses to buy, sell, and manage crypto portfolios. Users can invest directly in cryptocurrencies or copy curated "Crypto Strategies" — collections of crypto assets led by Strategists — starting from a €10 minimum. The platform provides automated rebalancing, stop-loss and profit-taking rules, dollar-cost averaging, recurring buys, multi-exchange aggregation for best execution pricing, and secure asset custody.
Product overview
ICONOMI is a cryptocurrency investment platform operating as a social trading platform. The core offering consists of the ICONOMI Platform where users can buy, sell, and manage crypto portfolios through two main mechanisms: direct cryptocurrency investment and Crypto Strategies — curated collections of crypto assets led by strategists that users can copy. The platform offers multiple product tiers: ICONOMI Platform (retail), ICONOMI Private (premium), ICONOMI Wealth (whitelabel for institutions), Crypto Business Account (B2B treasury), and Financial Advisors Portal (advisory). Key features include copy trading (minimum €10), dollar-cost averaging, recurring buys, automated rebalancing, and stop-loss rules. The platform is accessible via web, iOS, and Android apps. ICONOMI acquired Dutch company Triaconta in 2024 to expand EU presence and is pursuing MiCA licensing.
Differentiator
Problem solved
Functional benefit
Products and services
- ICONOMI Platform Core ICONOMI cryptocurrency investment platform enabling retail users to buy, sell, and manage crypto portfolios, and to copy Crypto Strategies led by strategists.
- Crypto Strategies Curated, strategist-led index baskets of crypto assets (e.g., Blockchain Index (BLX), Diversitas (ECA), CARUS-AR) that users can copy with a €10 minimum, featuring diversification and automated rebalancing.
- ICONOMI Private Premium private investment service within the ICONOMI platform offering enhanced features and services for high-net-worth individuals.
- ICONOMI Wealth Whitelabel turnkey platform for asset managers and brokers, providing complete crypto investment infrastructure that institutional clients can offer under their own brand.
- Crypto Business Account B2B account enabling SMEs and business owners to manage all company digital assets in one place and adopt Bitcoin and Crypto Strategies for corporate treasury.
- Financial Advisors Portal Dedicated portal for financial advisors advising clients on crypto investments, providing compliance-ready tools for the advisory workflow.
- Wisdom Collectibles Strategy (W10COLL) Index Strategy that passively tracks 10 cryptocurrencies with the highest market capitalization in the NFT sector, featuring equal-weighted allocation across tracked assets and high volatility.
- DeFi Core Strategy (DEFI) Crypto Strategy combining Ethereum with top DeFi projects, with some assets used in network participation for additional reward collection to boost returns; monthly rebalancing on the first day of each month.
- ICONOMI Mobile App ICONOMI mobile application available on iOS App Store and Google Play for investing in and managing cryptocurrency, with features including registration, buy/sell functionality, crypto strategy copying, and recurring buys.
Quantifiable outcome
- Top-performing strategies showing returns of +4,618.02% (Diversitas) and +2,806.77% (Blockchain Index) all-time
- +1 more outcomes
Companies that use ICONOMI
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
ICONOMI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
ICONOMI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TriacontacoreICONOMI acquired Dutch company Triaconta to expand presence in the Netherlands and broader EU market. The acquisition enables ICONOMI to meet strict regulatory requirements in both UK and Netherlands markets, with plans for EU licensing under the MiCA directive.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ICONOMI competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ICONOMI social profiles
Digital presenceICONOMI compliance and trust
Trust signalCompliance1 record
ICONOMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICONOMI leadership team
Management profileNumber of profiles
Profiles3 records
ICONOMI subsidiaries and ownership
Company hierarchySubsidiaries1 record
ICONOMI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICONOMI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICONOMI
What does ICONOMI do?
ICONOMI operates a cryptocurrency investment and social trading platform that enables individuals and businesses to buy, sell, and manage crypto portfolios. Users can invest directly in cryptocurrencies or copy curated "Crypto Strategies" — collections of crypto assets led by Strategists — starting from a €10 minimum. The platform provides automated rebalancing, stop-loss and profit-taking rules, dollar-cost averaging, recurring buys, multi-exchange aggregation for best execution pricing, and secure asset custody.
Is ICONOMI a public or private company?
ICONOMI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ICONOMI founded?
ICONOMI was founded in 2016. It employs 11 to 50 people.
Where is ICONOMI based?
ICONOMI is headquartered in London, United Kingdom, in the Europe region.
How does ICONOMI make money?
Three revenue lines are on record. Trading Fees are the primary driver. The others are asset Copying Strategy (ACS) Fees and account Fees.
Does ICONOMI have an API?
Yes. Public API documentation available for developers. The API allows programmatic access to ICONOMI platform data including crypto prices, asset information, and trading functionality. The trading engine optimizes rebalancing and ensures each trade is executed considering real-time market movements. Developer documentation is at iconomi-ag.github.io/iconomi-api.
What industry is ICONOMI in?
ICONOMI's product category is Crypto Asset Management Platform. Its primary akta.pro industry code is FSADAHAM, Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto), with a secondary code of FSADAHAD, Robo-Advisors & Model Portfolios (Crypto). Its NAICS code is 523940 and its SIC code is 6282.