What Mountain High Outfitters does

Mountain High Outfitters is a privately held outdoor lifestyle specialty retailer operating 16 brick-and-mortar stores across the Southeastern United States combined with a direct-to-consumer Shopify e-commerce storefront. The company retails third-party branded outdoor apparel, footwear, and gear across men's, women's, and kids' categories, offering 4,771+ SKUs from approximately 200+ brands including The North Face, Patagonia, Arc'teryx, Hoka, On Running, Vuori, YETI, and Birkenstock. Merchandising is organized through both category navigation (footwear, jackets, tops, bottoms) and activity-based collections (yoga, running, hiking, camping, fishing, climbing, ski, tailgating), and the company offers a gear rental program for backpacking and paddle boarding equipment, in-store pickup for online orders, sale and clearance categories, and physical and digital gift cards.

The business model is a straightforward omnichannel retail model with one-time merchandise sales as the sole revenue stream. Products are sourced from third-party brands and sold at unit pricing with a $95 free-shipping threshold and a $10 flat shipping rate below that. Marketing relies on email capture (10% off first order), an Instagram and TikTok presence, a content blog, and SEO-driven organic discovery. The technology stack is a standard Shopify e-commerce platform with cookie-based analytics for personalization, with no proprietary technology, no application, and no public APIs. Ownership is independent and private, with no disclosed parent company, funding rounds, institutional investors, or management team information publicly available in the source data. Customer concentration is diffuse across individual outdoor enthusiasts, active lifestyle consumers, and families primarily in the Southeastern US.

Name

Mountain High Outfitters

Legal name

Mountain High Outfitters

Website

https://mountainhighoutfitters.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Mountain High Outfitters is a privately held outdoor lifestyle retailer operating 16 stores in the Southeastern United States and a Shopify e-commerce site, selling apparel, footwear, and gear from 200+ brands including The North Face, Patagonia, and Arc'teryx to individual outdoor enthusiasts and families.

Ownership category

akta.pro rank

Product category

Outdoor Apparel, Footwear & Gear Retail

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Outdoor & Hiking Footwear (CRAAACAD)

Keywords

• Outdoor apparel retail
• Outdoor footwear
• Outdoor gear
• Multi-brand retailer
• Active lifestyle apparel

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Merchandise Sales: One-time retail sales of outdoor apparel, footwear, and gear through both physical retail stores and e-commerce website. Products are sourced from third-party brands and sold directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mountain High Outfitters is a multi-brand outdoor lifestyle retailer that sells apparel, footwear, and gear from 200+ premium brands through 16 physical stores in the Southeastern United States and a Shopify-powered e-commerce website. The catalog spans men's, women's, kids', and gear categories organized by activity (hiking, camping, running, fishing, climbing, yoga, ski, and more), supplemented by a gear rental service, gift cards, and in-store pickup for online orders.

Product overview

Mountain High Outfitters is an outdoor lifestyle retail company operating as an e-commerce platform and 16 physical retail locations in the southeastern United States. The company offers a diverse portfolio of outdoor apparel, footwear, and gear across four main categories: Men's, Women's, Kids', and specialized Gear (including coolers, packs & bags, hammocks, hydration, lighting, dog gear, and electronics). The product offering spans over 4,771 SKUs from approximately 300+ brands including The North Face, Patagonia, Arc'teryx, Hoka, On Running, YETI, Vuori, and Columbia. Recently added brands include Beyond Yoga, Lulu Mac, Marine Layer, Fabletics, and Mount to Coast. The company also operates a gear rental service for backpacking and paddle boarding equipment, offers in-store pickup, and sells gift cards. Products are organized by both category (footwear, jackets, tops, bottoms, accessories) and activity (yoga, running, hiking, camping, fishing, climbing, ski, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• Gear Rental Service Rental program for outdoor equipment including backpacking and paddle boarding gear, allowing customers to rent gear before purchasing.
• Gift Cards Physical and digital gift cards available for purchase, with online balance checking functionality.
• In-Store Pickup Order online and pick up at one of 16 Mountain High Outfitters retail locations across the Southeastern United States, subject to a 2–6 day processing period.
• Outdoor Apparel, Footwear & Gear Retail Retail assortment of 4,771+ SKUs of men's, women's, kids', and gear outdoor and active lifestyle products from 200+ brands including The North Face, Patagonia, Arc'teryx, Hoka, On Running, Vuori, YETI, Birkenstock, Brooks, Columbia, UGG, Sorel, and Patagonia, sold via 16 retail stores and the company e-commerce site.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sierra (TJX): Discount outdoor and active lifestyle retailer operating online and through select stores, selling closeout and overstock inventory from the same premium brands (Patagonia, The North Face, Columbia). Competes directly on price within the same brand assortment and customer base.
• Backcountry: Online outdoor specialty retailer with deep premium-brand assortment (Patagonia, Arc'teryx, The North Face, Hoka, On Running), expert/customer-service positioning, and similar activity-based merchandising (climb, ski, hike, camp). Closest direct e-commerce peer to Mountain High's outdoor enthusiast curation.
• Moosejaw: Outdoor specialty retailer (online + stores) carrying the same premium outdoor brands and targeting price-conscious outdoor enthusiasts. Comparable assortment depth, multi-channel model, and active lifestyle customer segmentation — a direct peer in the outdoor specialty category.
• Public Lands: Outdoor specialty retailer (online + brick-and-mortar, owned by Dick's Sporting Goods) focused on premium outdoor apparel, footwear, and gear from brands like Patagonia, The North Face, and Arc'teryx. Closely comparable in assortment, target customer, and omnichannel model to Mountain High.

Broad incumbents

• REI Co-op: Cooperative outdoor retailer with national footprint carrying many of the same premium brands (The North Face, Patagonia, Arc'teryx, Hoka). Directly comparable assortment and multi-channel model; larger scale and broader geographic reach make it the dominant outdoor specialty incumbent against which Mountain High competes.
• Dick's Sporting Goods: National sporting goods retailer with broad sporting goods and outdoor assortment including key premium brands. Bigger, broader assortment than Mountain High, but the overlap in outdoor apparel, footwear, and gear makes it a major competitive incumbent for the same customer wallet.

Others

• Vuori: Premium activewear brand carried by Mountain High (highlighted in "Brands We Are Loving") that is rapidly expanding its own DTC retail footprint. Represents both a key wholesale partner and a rising brand-direct competitor encroaching on Mountain High's athleisure assortment.
• Patagonia (Direct): Brand owner that sells directly to consumers via patagonia.com. Patagonia is a key vendor for Mountain High but also a competitive channel that captures full margin and customer data — a top brand-DTC headwind for any outdoor specialty retailer.
• The North Face (Direct): Vendor and brand-DTC competitor. The North Face is among Mountain High's most prominent carry brands and also operates its own robust direct-to-consumer e-commerce and retail sites, creating direct channel competition for the same customers.

Regional players

• Academy Sports + Outdoors: Sporting goods and outdoor retailer with a particularly strong Southeastern U.S. footprint (Texas HQ, deep Sun Belt presence). Directly comparable in geography and outdoor assortment, competing for the same regional outdoor/active lifestyle consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mhoutfitters
• TikToktiktok.com/@mhoutfitters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain High Outfitters