Longfor Group

Name

Longfor Group

Legal name

龙湖集团控股有限公司 (Longfor Group Holdings Limited)

Website

https://longfor.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Real Estate Development and Property Services

NAICS

Residential Property Managers (531311), Other Activities Related to Real Estate (531390), Rental and Leasing Services (532), Real Estate and Rental and Leasing (53)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate (6500)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Corporate & Executive Short-Term Housing Management (BPAJAIAH), Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Extended-Stay & Monthly Rental Marketplaces (30+ Nights) (THAMALAG), Assignment Management (Long-Term/Short-Term) & Mobility Program Administration (THACALAJ)

Keywords

• Real estate development
• Commercial property leasing
• Property management services
• Shopping mall operations
• Rental apartments

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Development (地产开发): Residential and commercial property sales, the primary revenue driver. Revenue of RMB 97.31 billion in 2025. Focus on high-quality residential products in tier 1 and strong tier 2 cities. Sales-based model with contracted sales approach.
2. Commercial Investment/Operations (商业投资): Shopping mall (Tianjie) rental income, contributing RMB 51.4 billion in operating revenue (含税) in 2025. Long-term rental of retail spaces to tenants in company-owned malls. 91 malls in operation by mid-2024.
3. Asset Management (资产管理): Long-term rental apartments (Guanyu/冠寓), vibrant street (Huanshu/欢肆), service apartments (Xiafei Palace/霞菲公馆), industrial offices (Blue Ocean Engine/蓝海引擎), children's hospital (Youyou Baby/佑佑宝贝), and elderly care (Chunshan Wanshu/椿山万树). Contributed RMB 51.4 billion combined with operations in 2025.
4. Property Services (物业服务): Property management services through Longfor Zhichuang Life (龙湖智创生活). Managing 370 million sqm of property area. Customer satisfaction consistently above 90% for 15 consecutive years. Contributed RMB 43 billion in service revenue in 2025.
5. Smart Construction (智慧营造): Smart construction and development management services through Longfor Zhizao (龙湖龙智造). One-stop high-quality services for space creation using full-cycle development experience and digital technology. New construction management contracts in 2025.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Longfor Group is a diversified Chinese real estate company operating across five business segments: property development (residential and commercial), commercial investment (Tianjie shopping malls in 91+ locations), asset management (long-term rental apartments, serviced apartments, senior care, industrial offices), property services (370 million sqm under management), and smart construction and development management services. The company develops, owns, and operates real estate assets across China's tier 1 and tier 2 cities.

Product overview

Longfor Group operates a diversified real estate and services ecosystem comprising five interconnected business segments: 1) Property Development (地产开发) for residential and commercial development; 2) Commercial Investment anchored by the Tian Street (天街) shopping mall brand serving retail and lifestyle needs; 3) Asset Management including Guan Yu (冠寓) long-term rentals, Huan Si (欢肆) mixed-use spaces, and Chunshan Wanshu (椿山万树) senior living; 4) Property Services through Longfor Smart Property (龙湖智创生活) providing management across residential, commercial, office and public sectors; and 5) Smart Construction via Longfor Smart (龙湖龙智造) offering development and construction management. The group also operates a unified loyalty program called Longzhu (珑珠会员) that spans all business segments. In 2025, Longfor launched its 'Good House Product Standard' (龙湖好房子) system codifying 70 value points and 435 specific standards, while its emerging asset management brand Longzhi (龙智资管) consolidates six senior care, rental, and commercial asset services under one platform.

Differentiator

Problem solved

Functional benefit

Brands

• 天街 (Tianjie): Shopping center brand - Longfor's main commercial investment brand operating shopping malls across China
• 冠寓 (Guanyu)
• 龙湖智创生活
• 龙湖龙智造
• 星悦荟 (Xingyuehui)
• 铂金岛 (Bojin Island)
• 椿山万树
• 珑珠

Products and services

• Property Development (地产开发) Residential and commercial property development across China's major cities, focusing on high-quality housing with standardized product specifications (70 value points and 435 standards). Revenue of RMB 97.31 billion in 2025.
• Tianjie Shopping Malls (天街)
• Guanyu Long-term Rental Apartments (冠寓) Quality furnished long-term rental apartments serving young professionals and new city entrants seeking affordable urban housing with flexible lease terms.
• Longfor Zhichuang Life Property Services (龙湖智创生活) Professional property management and smart building services for residential communities, commercial properties, offices, and public facilities. Manages over 370 million sqm of property area with customer satisfaction above 90% for 15 consecutive years. RMB 43 billion service revenue in 2025.
• Longfor Zhizao Smart Construction (龙湖龙智造) One-stop smart construction and development management services for third-party property developers and owners, covering design, construction management, and digital technology integration.
• Chunshan Wanshu Senior Living (椿山万树) Urban retirement living and elderly care services with integrated healthcare, comfortable living environments, and community support for senior citizens.
• Longzhu Membership Program (珑珠会员) Cross-platform membership program with unified points system allowing members to earn and redeem Longzhu (Dragon Pearl) points across all Longfor services including residential, commercial, and property management offerings.

Quantifiable outcome

• 98%+ customer satisfaction rate maintained for 15+ consecutive years in property management
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Wanda Group or Joint Commercial OperatorsminorChannel Partner/ Reseller/ Distributor · 7 November 2025Partnership with retailers and brands for mall operations, promotional activities, and commercial ecosystem development across Tianjie malls.
• Meituan (美团)coreStrategic or Co-development Partner · 8 November 2024Strategic cooperation involving consumption scenario innovation, supply chain optimization, and community governance. Joint marketing initiatives linking Longfor's 'Tianjie Longzhu Day' with Meituan's promotional events. Partnership breaks down member benefit barriers and creates integrated traffic scenarios.
• TuJia (途家)minorStrategic or Co-development Partner · 29 December 2019Longfor invested in TuJia for strategic partnership in property hosting and management services. TuJia provides vacation property management platform allowing Longfor property owners to generate rental income from vacant units. Partnership enables Longfor to offer investment property management services to业主.
• Palace Museum (故宫博物院)coreStrategic or Co-development Partner · 1 January 2019Longfor donated RMB 100 million to establish 'Longfor-Palace Museum Cultural Fund' supporting cultural preservation, heritage research, and traditional culture communication. Fund supports Palace Museum projects including exhibitions, academic programs, and cultural activities.
• InterContinental Hotels Group (洲际酒店集团)minorStrategic or Co-development Partner · 1 January 2018Partnership to introduce Hotel Indigo brand to Shanghai Hongqiao Tianjie project. Longfor provides property while IHG provides hotel management and brand. Partnership enhances Hongqiao Tianjie as mixed-use complex with hotel component.
• Hangzhou Jinlin Real Estate (金琳集团)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Commercial partnership for Hangzhou Jinsha Tianjie mall opening in 2015. 99% occupancy and 97% opening rate achieved with strong brand support from retail partners including Yonghui Bravo supermarket and CGV cinema.

Scale indicators21 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• China Vanke: One of China's largest residential and commercial real estate developers, listed on Shenzhen Stock Exchange. Directly comparable to Longfor across property development, commercial operations, and property services segments in tier 1/2 cities.
• Country Garden Holdings: Major Chinese residential developer with broader geographic reach (lower-tier cities) and significant contracted sales. Comparable business model with property development focus, though concentrated in different city tiers.
• China Overseas Land & Investment: State-owned Chinese property developer with investment-grade credit profile similar to Longfor. Directly comparable across residential development and commercial investment segments, with similar focus on tier 1/2 cities.
• China Resources Land: Red-chip Chinese property developer with diversified business mix including property development, commercial properties (CR Mixc malls), and property management. Highly comparable operating model and city-tier focus.
• Greentown China Holdings: Premium-focused Chinese residential developer known for high-quality housing products. Directly comparable to Longfor's residential development and commercial operations, with a stake that also creates a corporate linkage through Greentown Services.
• Sunac China Holdings: Major Chinese residential developer with significant commercial property (mall) operations comparable to Tianjie. Restructuring after 2022 industry stress makes it a relevant peer for benchmarking Longfor's adaptation trajectory.
• China Jinmao Holdings: Sinochem-backed Chinese property developer with comparable residential development and commercial operations portfolio. Similar focus on tier 1/2 cities and investment-grade credit profile.
• Yuexiu Property: Guangzhou-based state-owned developer with diversified real estate operations including residential development, commercial properties, and property management. Comparable scale and tier 1/2 city focus.

Broad incumbents

• Hang Lung Properties: Hong Kong-based commercial property landlord-investor with significant mainland China mall portfolio. Broader incumbent in commercial real estate space; less direct overlap on residential but highly comparable on commercial operations.
• Wharf Real Estate Investment (Wharf REIC): Hong Kong-listed commercial property trust with significant investment property portfolio across Hong Kong and mainland China. Comparable in property management and commercial operations scale, though with Hong Kong concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments15 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longfor Group