VPRO
- Company typePrivate
- Founded1926
- HeadquartersHilversum, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
VPRO firmographics
Firmographics- Name
- VPRO
- Legal name
- VPRO
- Website
- https://vpro.nl
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
VPRO industry classification
Industry- Product category
- Public Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- SVOD Streaming Channels (Subscription OTT) (MPABAHAB)
Keywords
Where VPRO is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VPRO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | 100-year anniversary donation with T-shirt reward |
Distribution channels9 records
Marketing channels9 records
VPRO product offering
Product offeringCore offering
VPRO is a Dutch public broadcasting organization that produces and distributes television programs, documentaries, podcasts, and digital content for Dutch audiences via NPO linear channels (NPO 2, NPO 3), NPO Start streaming, and NPO Luister podcasts. Its portfolio spans news and current affairs (Bureau Buitenland, Argos, Buitenhof), documentaries and travel series (VPRO Tegenlicht, Frontlinie, De Trek, Tokidoki), youth programming (VPRO Jeugd), and experimental media projects (VPRO Medialab). Programming is free to Dutch viewers through the public broadcasting system and supported through membership fees, donations, and government broadcast allocations.
Product overview
VPRO is a Dutch public broadcaster offering a multi-platform media portfolio comprising television programs, podcasts, documentaries, and online content. The core offering includes news and current affairs programs (Bureau Buitenland, Argos, Buitenhof), documentary series (Tegenlicht, De Trek, Sahara, Frontlinie), travel series (Tokidoki, Van Bihar tot Bangalore, De wereld van de Chinezen), youth programming (VPRO Jeugd), and cultural content (VPRO Gids). The product architecture is organized as a platform-plus-sub-brands model, with specialized content verticals including VPRO Podcasts (Argos, OVT, Nooit Meer Slapen), VPRO Medialab (Maandverbond), and digital youth content (Dikke vette leugens on TikTok, Kontent, Jeffrey animation). Content is distributed through NPO Start, NPO Luister, YouTube, Instagram, Telegram, and TikTok.
Differentiator
Problem solved
Functional benefit
Brands
- VPRO Tegenlicht: Documentary series focusing on future trends and societal developments
- Bureau Buitenland
- VPRO Jeugd
- Buitenhof
- Argos
- Frontlinie
- Maandverbond
- Gothrecht
- VPRO Medialab
Products and services
- VPRO Television Programs
Companies that use VPRO
Customer profileSegments3 records
Ideal customer profiles3 records
VPRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
VPRO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- New8 (SVT, DR, YLE, RÚV, NRK, VRT, NPO, ZDF)coreNew8 is a collaboration of Northwestern European public broadcasters from eight countries. VPRO participates as part of the Dutch member NPO. The collaboration presents drama series and content at events like Series Mania, featuring projects from various production companies including DR Drama, Versus, Caviar, and Lemming Film. All eight members have renewed their commitment for three additional years.
- BBCminorVPRO's Ikenna Azuike previously produced the satirical news show 'What's Up Africa' which aired on BBC, reaching 10 million viewers. The show represented a collaboration between Dutch and British public broadcasting.
- NPO InnovatiecoreNPO Innovatie supported the development and validation of Maandverbond, the Telegram-based storytelling project about the hormonal cycle. The project was validated through a validation trajectory in October 2020 and won the Prix Europa 2021 in Digital Media Projects.
- BNNVARAminorIkenna Azuike appeared in the travel series 'Planeet Nigeria' produced by BNNVARA, showing collaboration between Dutch public broadcasters.
- De Familie Film & TVminorProduction company for Tokidoki series, with producers Monique Busman and Michiel van Erp. Also involved in various documentary and series productions for VPRO.
- VPRO GidsminorVPRO publishes content through the VPRO Gids (program guide), including articles, reviews, and program information. The gids is available both in print and online at lees.vprogids.nl.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VPRO competitors and assessment
Company assessmentDirect peers
- BNNVARA: Direct Dutch public broadcaster (NPO member). Competes for the same public-funding share, the same audience slots on NPO 2/3, and the same Dutch general-entertainment mandate. VPRO has co-produced content with BNNVARA (Planeet Nigeria), evidencing the close competitive and collaborative overlap.
- AVROTROS: Another major NPO member broadcaster producing general entertainment, music, and factual programming on the same shared linear slots and NPO Start. Directly comparable in audience scope, scale, and funding model.
- EO: Dutch NPO member with a comparable factual/documentary footprint and similar public-broadcast funding structure. Overlaps with VPRO on documentary series and international journalism segments.
- KRO-NCRV: Another NPO member broadcaster operating the same way: public funding, NPO 2/3 slots, and crossover into documentary and drama. Mirror-image competitor for public-funding allocation and audience attention.
- SVT (Sveriges Television): Swedish public broadcaster and New8 collaboration partner. Comparable public-service mandate, comparable factual/drama mix, and active co-production counterpart for drama presented at events like Séries Mania.
- NRK: Norwegian public broadcaster and New8 partner. Operates a similarly broad public-broadcasting portfolio across linear, on-demand, podcasts, and youth programming, with comparable production scale to VPRO.
Broad incumbents
- NOS: Netherlands public news organization embedded in the NPO system. VPRO's Bureau Buitenland and Argos overlap with NOS news/journalism output, making NOS the natural incumbent peer on the news side of VPRO's programming.
- BBC: Largest UK public broadcaster with a globally exported documentary and news architecture. VPRO's foreign-correspondence franchise (Bram Vermeulen, Ikenna Azuike's 'What's Up Africa') ran on BBC, evidencing direct operational comparability.
- ARD: German public broadcaster and full New8 partner (ZDF is the German New8 partner; ARD is the broader German public-broadcasting network). Comparable scale, mission, and funding model to VPRO.
- ZDF: German public broadcaster and named New8 co-production partner alongside VPRO/NPO. Closest large-scale European public-service broadcaster peer for cross-border drama co-productions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
VPRO social profiles
Digital presenceVPRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
VPRO leadership team
Management profileNumber of profiles
Profiles1 record
VPRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VPRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VPRO
What does VPRO do?
VPRO is a Dutch public broadcasting organization that produces and distributes television programs, documentaries, podcasts, and digital content for Dutch audiences via NPO linear channels (NPO 2, NPO 3), NPO Start streaming, and NPO Luister podcasts. Its portfolio spans news and current affairs (Bureau Buitenland, Argos, Buitenhof), documentaries and travel series (VPRO Tegenlicht, Frontlinie, De Trek, Tokidoki), youth programming (VPRO Jeugd), and experimental media projects (VPRO Medialab). Programming is free to Dutch viewers through the public broadcasting system and supported through membership fees, donations, and government broadcast allocations.
Is VPRO a public or private company?
VPRO is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VPRO founded?
VPRO was founded in 1926. It employs 501 to 1,000 people.
Where is VPRO based?
VPRO is headquartered in Hilversum, Netherlands, in the Europe region.
Who are VPRO's main competitors?
Direct peers on record are BNNVARA, AVROTROS, EO, KRO-NCRV, SVT (Sveriges Television) and NRK. Broad incumbents are NOS, BBC, ARD and ZDF.
Does VPRO have an API?
No public API is recorded for VPRO.
What industry is VPRO in?
VPRO's product category is Public Broadcasting. Its primary akta.pro industry code is MPABAHAB, SVOD Streaming Channels (Subscription OTT). Its NAICS code is 516120 and its SIC code is 4833.