Paysafecard
Paysafecard is a prepaid online payment provider enabling consumers in 50+ countries to pay online with cash via 16-digit PIN codes purchased at retail or online, without requiring a bank account or credit card, serving unbanked users, gamers, and online gambling merchants.
- Company typePrivate
- Founded2000
- HeadquartersViana, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Paysafecard does
Paysafecard operates a prepaid online payment solution enabling consumers to pay for digital goods and services using cash or cash-equivalent balances without requiring a bank account or credit card. The core product is a closed-loop voucher system delivered through a unique 16-digit PIN code purchased at physical retail outlets (including CVS Pharmacy, Dollar General, ASDA, WHSmith, and hundreds of thousands of additional points-of-sale) or through online resellers. The product is targeted at unbanked or underbanked consumers, privacy-conscious users, young gamers, and online gambling enthusiasts, and is accepted at thousands of online merchants concentrated in gaming, gambling, and entertainment verticals. The technology stack includes a mobile application for iOS and Android, a web-based administration tool for managing multiple PINs, a balance-check utility, a currency converter, and a gift card shop. The US product is issued by The Bancorp Bank N.A. (Member FDIC) and the UK product by Prepaid Services Company Limited (FCA-authorized under FRN 900021), with the Swiss entity operating under FINMA-supervised SRO TREUHAND | SUISSE membership.
The company monetizes through two primary revenue streams: per-transaction processing fees charged to merchants and payment processors on each PIN redemption, and recurring monthly maintenance fees applied to dormant balances (from month 2 for unregistered accounts and month 13 for registered accounts). Distribution is hybrid: heavy reliance on physical retail partnerships (channel-led) combined with self-service online redemption and an optional free registration tier that unlocks higher transaction limits (up to $300 in the US or GBP 1,000 in the UK) and access to the mobile app and gift card shop. The Mastercard-licensed UK product extends the proposition into open-loop prepaid. Paysafecard operates as a brand under the Paysafe Group (Paysafe Limited) umbrella, which has received significant private equity investment from Apollo Global Management. The brand is currently active in over 50 countries across Europe, North America, Latin America, the Middle East, and Oceania, with localized websites in multiple languages.
Paysafecard firmographics
Firmographics- Name
- Paysafecard
- Legal name
- PaysafeCard.com Wertkarten GmbH
- Website
- https://paysafecard.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Paysafecard is a prepaid online payment provider enabling consumers in 50+ countries to pay online with cash via 16-digit PIN codes purchased at retail or online, without requiring a bank account or credit card, serving unbanked users, gamers, and online gambling merchants.
- Ownership category
- akta.pro rank
Paysafecard industry classification
Industry- Product category
- Prepaid Online Payments
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Credit Card Issuing (52221)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE)
- akta.pro secondary industries
- Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where Paysafecard is headquartered
LocationHeadquarters
- HQ city
- Viana
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Paysafecard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: PaysafeCard earns revenue from transaction fees charged on payments. While no fees are charged to users for payments to online shops, merchants and payment processors may incur fees that contribute to revenue. Currency exchange fees may also apply for international transactions.
- Monthly Maintenance Fees: Monthly maintenance fees are charged on accounts after initial periods. UK accounts incur fees from the second month (without registration) or from the 13th month (with registration). This provides recurring revenue from active users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Unregistered Usage - Up to $300 per transaction |
| Freemium | Monthly | Registered Account - Up to $300 per transaction |
| One time/ perpetual license | Monthly | UK Unregistered - Up to GBP 40 per transaction |
| Freemium | Monthly | UK Registered - Up to GBP 1,000 per transaction |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Paysafecard product offering
Product offeringCore offering
Paysafecard provides consumers with an online payment method using 16-digit prepaid PIN codes purchased with cash at retail outlets, removing the need for bank accounts or credit cards. Users redeem the PINs at thousands of online merchants including gaming, entertainment, and licensed online gambling sites, with optional free registration unlocking higher transaction limits and additional features. Regional issuers (The Bancorp Bank N.A. in the US and Prepaid Services Company Limited in the UK) provide the regulated e-money and card-issuance infrastructure behind the vouchers.
Product overview
PaysafeCard is a prepaid payment solution provider offering a portfolio of products centered on its core 16-digit prepaid voucher system. The core offering allows users to pay online with cash at thousands of participating merchants without requiring a bank account or credit card. The product ecosystem includes a mobile app for iOS and Android providing account management and balance checking, a web-based Administration Tool for registered users to manage multiple PINs, a Balance Check feature for checking remaining funds, a Currency Converter for international transactions, and a Gift Card Shop for purchasing branded gift cards. Additional sub-brands include PaysafeCard Mastercard (UK) and Branded Gift Cards available through retail partners like CVS Pharmacy and Dollar General. The solution is available across multiple regions including the US, UK, UAE, and Uruguay, with different issuers and regulatory bodies per region.
Differentiator
Problem solved
Functional benefit
Products and services
- Paysafecard Prepaid Voucher A prepaid 16-digit code payment solution that lets consumers pay online with cash at thousands of merchants without needing a bank account or credit card, purchased at physical sales outlets or online partner webshops and redeemed at checkout.
- Paysafecard Branded Gift Cards Branded gift cards from major retailers (including CVS and Dollar General) that users can buy and use through the Paysafecard system, available in-store at retail partner locations and via the online Gift Card Shop.
- Paysafecard Mastercard A prepaid Mastercard issued by Prepaid Services Company Limited (UK, FCA-regulated) under license from Mastercard International Inc., available in the UK for digital payments and broadening the Paysafecard acceptance footprint beyond 16-digit PINs.
Quantifiable outcome
- Enables secure online payments without bank account or credit card
- +2 more outcomes
Companies that use Paysafecard
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Paysafecard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Paysafecard partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- The Bancorp Bank N.A.coreThe Bancorp Bank N.A. headquartered in Wilmington, Delaware is the issuing bank for PaysafeCard closed loop gift card tickets. As Member FDIC, the bank provides the financial infrastructure and regulatory backing for the prepaid card program in the United States. This is a critical partnership enabling the core product offering.
- Prepaid Services Company LimitedcorePrepaid Services Company Limited is licensed by the Financial Conduct Authority (FCA) in the United Kingdom under UK Electronic Money Regulations 2011 (FRN: 900021). It issues PaysafeCard Mastercard and provides UK-focused prepaid services. London-based entity responsible for UK operations and regulatory compliance.
- CVS PharmacymajorCVS Pharmacy serves as a retail distribution partner where customers can purchase physical PaysafeCard gift cards. Available at CVS Pharmacy store locations across the United States. Physical cards must be purchased in-store; e-cards purchased online are not accepted.
- Dollar GeneralmajorDollar General partnership enables PaysafeCard gift card sales at Dollar General stores across the United States, expanding retail distribution into the value retail segment.
- PC Game SupplyminorPC Game Supply is an authorized online partner webshop where customers can purchase PaysafeCard codes digitally. Provides online access to PaysafeCard vouchers without visiting physical retail locations.
- epaymajorGlobal payment processor and prepaid product distributor enabling PaysafeCard distribution through their terminal network at retail locations worldwide.
- Mastercard InternationalcorePaysafeCard Mastercard is issued by Prepaid Services Company Limited under license from Mastercard International Inc. The partnership enables Mastercard-branded prepaid card functionality, expanding acceptance and usability of the PaysafeCard ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Paysafecard competitors and assessment
Company assessmentDirect peers
- PayNearMe: PayNearMe is the closest direct competitor to Paysafecard in the cash-to-digital space, providing barcode-based cash payment networks at retail locations for online merchants including iGaming, lending, and consumer finance. Both products enable unbanked consumers to convert cash into online payment credits and serve similar verticals.
- Neosurf: Neosurf is a European-headquartered prepaid voucher competitor with the same 16-digit PIN-based model and similar distribution through convenience stores and gaming merchants. It directly competes for both end users and online merchant acceptance in gaming and digital goods.
- Flexepin: Flexepin offers prepaid voucher codes distributed through retail networks for online payments, particularly in gaming and digital services. It is a direct functional substitute to Paysafecard with overlapping geographic coverage and merchant base.
- AstroPay: AstroPay provides prepaid virtual cards and voucher-based payment solutions for online merchants, with strong presence in LATAM and emerging markets serving the same unbanked and gaming-focused customer segments as Paysafecard.
- ecoPayz (PSI-Pay): ecoPayz is a UK-regulated e-money account and prepaid payment provider offering similar cash-funded online payment functionality, with comparable merchant acceptance in gaming, gambling, and digital goods verticals.
Broad incumbents
- Skrill: Skrill is a sibling brand under Paysafe Group providing digital wallets and prepaid card products targeting online merchants, gaming, and FX/crypto. Comparable on customer base and verticals, and competes with Paysafecard for the same users in many markets.
- Neteller: Neteller is another Paysafe Group digital wallet brand serving online merchants, gaming, and FX. Operates an overlapping customer base with Paysafecard and represents an internal substitute within the parent company's portfolio.
- Paysafecard's Skrill and Neteller siblings: Within the Paysafe Group, Skrill and Neteller offer digital wallet and prepaid card alternatives to Paysafecard's voucher model. They compete for the same end users and merchant acceptance while leveraging shared compliance, banking, and technology infrastructure.
- PayPal: PayPal is a broader digital wallet incumbent with massive merchant acceptance and increasingly integrated cash funding options. While it does not directly compete in anonymous prepaid vouchers, it competes for the same end-user online payment occasions and merchant acceptance slots.
Regional players
- MoneyGram: MoneyGram serves as both a Paysafecard distribution partner and a partial competitor in cash-to-digital payments. Its global retail cash-in network overlaps with Paysafecard's distribution strategy, and its online payment products address similar unbanked consumer needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Paysafecard social profiles
Digital presencePaysafecard compliance and trust
Trust signalCompliance3 records
Paysafecard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paysafecard leadership team
Management profileNumber of profiles
Profiles4 records
Paysafecard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paysafecard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paysafecard
What does Paysafecard do?
Paysafecard provides consumers with an online payment method using 16-digit prepaid PIN codes purchased with cash at retail outlets, removing the need for bank accounts or credit cards. Users redeem the PINs at thousands of online merchants including gaming, entertainment, and licensed online gambling sites, with optional free registration unlocking higher transaction limits and additional features. Regional issuers (The Bancorp Bank N.A. in the US and Prepaid Services Company Limited in the UK) provide the regulated e-money and card-issuance infrastructure behind the vouchers.
Is Paysafecard a public or private company?
Paysafecard is a private company. It is classified as private equity controlled and is currently operating.
When was Paysafecard founded?
Paysafecard was founded in 2000. It employs 5,001 to 10,000 people.
Where is Paysafecard based?
Paysafecard is headquartered in Viana, Spain, in the Europe region.
How does Paysafecard make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are monthly Maintenance Fees.
Who are Paysafecard's main competitors?
Direct peers on record are PayNearMe, Neosurf, Flexepin, AstroPay and ecoPayz (PSI-Pay). Broad incumbents are Skrill, Neteller, Paysafecard's Skrill and Neteller siblings and PayPal. MoneyGram is listed as a regional player.
Does Paysafecard have an API?
No public API is recorded for Paysafecard.
What industry is Paysafecard in?
Paysafecard's product category is Prepaid Online Payments. Its primary akta.pro industry code is MPAEALAE, Prepaid, Gift Cards & Voucher-Based Payments, with a secondary code of MPAEALAF, Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in). Its NAICS code is 52232 and its SIC code is 6199.