Edusoft
Edusoft is an Israel-based EdTech subsidiary of ETS that delivers CEFR-aligned English language learning and TOEIC-integrated assessment platforms to universities, schools, government ministries, and corporations across 30+ countries, primarily in Latin America.
- Company typePrivate
- Founded1990
- HeadquartersRosh Ha'ayin, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Edusoft does
Edusoft Ltd., founded in 1990 in Israel and operating as a wholly-owned subsidiary of Educational Testing Service (ETS), develops technology-enabled English language learning and assessment solutions sold primarily to enterprise customers. Its flagship product, English Discoveries, is a CEFR-aligned platform with 10 graded course offerings and sector-specific modules for higher education, government projects, secondary schools, and corporate workforce training. The platform is delivered via direct enterprise sales and a network of channel partners (ETECH in Panama, Techno-Ware in the U.S., UNOi/Santillana across Latin America, and the Laureate International Universities network), with named deployments spanning universities such as UPC Peru, Pontificia Universidad Católica de Chile, Universidad de las Américas, and Andrés Bello University, plus government programs like Chile's PDI police training.
The company's recent product evolution centers on English Discoveries Excellence (launched June 2023), which bundles the platform with TOEIC certification, proctoring-as-a-service, and performance dashboards, and on the 2025 ED-AI suite — AI Writing Evaluation and AI Speech Recognition — built on a 20-year corpus of student/teacher interaction data. Revenue is generated through enterprise subscription licensing and recurring assessment/certification fees, supplemented by professional services (implementation, teacher training, and pedagogical consulting); pricing is quote-based and not publicly disclosed. The customer base is concentrated in Latin America (with named activity in Peru, Chile, Mexico, Panama, Honduras, Guatemala, El Salvador, Argentina, Bolivia, Colombia, Costa Rica, the Dominican Republic, and Nicaragua) but operationally reaches over 30 countries.
Edusoft supports its installed base through a dedicated Customer Success Department, annual Edusoft Excellence conferences at ETS's Princeton campus, and the ED Community platform for educator professional development (4,500+ members). The company employs 51-100 people from over 15 countries, is led by President & CEO Uri Heiman (appointed 2023, with the company since 2003), and operates without external venture capital funding aside from a historical 2002 round.
Edusoft firmographics
Firmographics- Name
- Edusoft
- Legal name
- Edusoft Ltd.
- Website
- https://edusoftlearning.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Edusoft is an Israel-based EdTech subsidiary of ETS that delivers CEFR-aligned English language learning and TOEIC-integrated assessment platforms to universities, schools, government ministries, and corporations across 30+ countries, primarily in Latin America.
- Ownership category
- akta.pro rank
Edusoft industry classification
Industry- Product category
- English Language Learning Software
- NAICS
- Educational Services (611), Educational Support Services (61171), Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)
- akta.pro secondary industries
- Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)
Keywords
Where Edusoft is headquartered
LocationHeadquarters
- HQ city
- Rosh Ha'ayin
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Edusoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Enterprise B2B Licensing: Edusoft provides comprehensive English language learning solutions to educational institutions, government agencies, and corporations through enterprise licensing arrangements. Solutions include platform access, content, assessments, teacher training, and implementation support. The company serves higher education institutions, government projects (national ministries of education), secondary schools, and corporate clients.
- Assessment and Certification Services: Integrated TOEIC test administration and certification services as part of the English Discoveries Excellence solution. Institutions receive access to secured, internationally recognized tests along with digital certificates upon completion.
- Professional Services: Implementation and support services, teacher training programs, and pedagogical consulting services. Includes customized training programs, ongoing project management, reporting analysis, and support services throughout the duration of projects.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Edusoft product offering
Product offeringCore offering
Edusoft provides technology-assisted English language learning and assessment solutions through its flagship English Discoveries platform, serving educational institutions, government agencies, and corporations across more than 30 countries. The platform combines interactive CEFR-aligned courseware, AI-powered writing and speech evaluation tools, automated assessment, teacher training, and integrated internationally recognized TOEIC certification pathways. Its subsidiary status under ETS provides direct integration with the TOEIC and TOEFL assessment ecosystems.
Product overview
Edusoft offers a unified platform architecture centered on the English Discoveries learning solution, with sector-specific modules for Higher Education, Government Projects, Schools, and Corporate clients. The platform incorporates AI-powered tools (AI Writing Evaluation and AI Speech Recognition) under the ED-AI suite, and includes the English Discoveries Excellence sub-brand for integrated learning and assessment. Supporting infrastructure includes the ED Community professional development platform. All solutions leverage ETS assessment expertise (TOEIC, TOEFL) and are built on over 25 years of pedagogical research with 10 CEFR-aligned courses.
Differentiator
Problem solved
Functional benefit
Brands
- English Discoveries: Edusoft's flagship interactive English Language Learning platform providing comprehensive learning and assessment solutions for students and institutions.
Products and services
- English Discoveries
Companies that use Edusoft
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Edusoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Edusoft partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship, long-term and strategic.
- UNOi (Subsidiary of Santillana)coreUNOi, providing learning solutions to schools throughout Latin America, partnered with Edusoft to train 600 teachers on the latest English teaching practices through webinars based on Edusoft's pedagogical methodology.
- Laureate International UniversitiesflagshipEdusoft signed a deal with Laureate, the largest network of degree-granting higher education institutions with nearly 70 campus-based and online universities in 25 countries serving over 1 million students. Edusoft provides English Language Learning solutions based on the English Discoveries platform available to the entire Laureate network worldwide.
- ETS (Educational Testing Services)coreEdusoft Ltd. is a subsidiary of ETS, the world's largest private educational assessment and research organization and maker of the TOEFL and TOEIC tests. This parent-subsidiary relationship provides Edusoft with access to ETS's benchmark evaluation tools, internationally recognized certification, and institutional credibility worldwide.
- Universidad Andrés Bello (UNAB)coreUNAB, one of Chile's most prestigious universities, partnered with Edusoft for comprehensive professional development training. Over 100 teachers trained on English Discoveries Excellence platform with TOEIC test preparation components.
- Universidad Viña del Mar (UVM)coreUVM, a distinguished private regional institution in Chile with over 30 years of experience educating more than 5,000 students annually, collaborates with Edusoft's English Discoveries Excellence solution for immersive English language learning.
- Universidad de Las Américas (UDLA)coreUDLA partnered with Edusoft's English Institute to support students and graduates in TOEIC Bridge Exam preparation. UDLA has over 24,000 students across 7 campuses in Chile, with Edusoft providing English language learning to over 8,000 students per year.
- Colegio Javierlong-termColegio Javier, one of Panama's leading high schools, has maintained a 12+ year partnership with Edusoft. Completed customized six-month professional development course focusing on 21st Century Teaching Methods and English Proficiency for teachers.
- ETECH (Panama)coreETECH serves as Edusoft's distributor in Panama, collaborating on educational events and implementations with institutions including Universidad del Istmo to expand English language learning across the region.
- Techno-Ware, Inc. (United States)coreTechno-Ware, Inc., led by President Stewart Holtz, serves as U.S. distributor for English Discoveries. Partnered with Edusoft at COABE 2025 National Conference in Dallas, Texas for adult English as a Second Language educator empowerment.
- PROULEX (Mexico)strategicPROULEX organized FIID 2026, one of Mexico's premier conferences for language education professionals. Edusoft participated alongside ETS to showcase AI-powered learning solutions and TOEIC certification pathways.
- Policía De Investigaciones De Chile (PDI)long-termChile's elite police force received comprehensive professional development training alongside major Chilean universities, with top teaching staff trained on English Discoveries Excellence platform.
- Universidad Señor de SipancorePeruvian university client hosted 'International Week of Languages' online event attracting 208 participants, with Edusoft's Dr. Cristina Banfi presenting on English learning in the AI age.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Edusoft competitors and assessment
Company assessmentDirect peers
- Rosetta Stone: Direct peer in English language learning software for institutions and consumers. Offers similar CEFR-aligned curriculum, assessment, and enterprise licensing, and competes for the same institutional buyers Edusoft serves.
- Voxy: B2B English language learning platform for corporations and educational institutions, particularly active in Latin America. Directly comparable to Edusoft's Corporate and Higher Education modules and overlaps in regional GTM focus.
- Speexx: Enterprise language training platform with AI-driven personalization and TOEIC/TestDaF preparation, serving global corporations and education institutions. Closely comparable to Edusoft's Corporate segment and AI suite positioning.
Emerging players
- Duolingo: Consumer-led English learning platform with strong AI features and freemium model. Adjacent to Edusoft's institutional offering and increasingly targeting schools and enterprises with Duolingo for Schools and ABC.
- Babbel: Subscription language learning platform with Babbel for Business targeting corporate English training. Comparable to Edusoft's Corporate segment in workforce English and competes for enterprise L&D budgets.
Broad incumbents
- Pearson: Large education incumbent with English language learning, assessment (PTE), and institutional solutions across K-12, higher education, and workforce. Competes broadly with Edusoft's offerings and shares an assessment-led go-to-market approach.
- EF Education First: Global language learning and academic institution operator offering English courses, online learning (EF Standard English Test), and corporate training. Overlaps with Edusoft across institutional and corporate segments.
- Cambridge Assessment English: Provider of CEFR-aligned English assessments (B2 First, C1 Advanced) and learning content, owned by University of Cambridge. Comparable to Edusoft's assessment/certification layer and competes for institutional assessment budgets.
- Macmillan Education: Global education publisher with English language teaching materials, digital courses, and teacher training, particularly strong in Latin America. Adjacent competitor for institutional and school English learning contracts.
Regional players
- Santillana / UNOi: Latin American K-12 education publisher and EdTech distributor. Already a channel partner for Edusoft through UNOi but also operates its own English learning solutions for Latin American schools, making it both an ally and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Edusoft social profiles
Digital presenceEdusoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edusoft leadership team
Management profileNumber of profiles
Profiles7 records
Edusoft funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edusoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edusoft
What does Edusoft do?
Edusoft provides technology-assisted English language learning and assessment solutions through its flagship English Discoveries platform, serving educational institutions, government agencies, and corporations across more than 30 countries. The platform combines interactive CEFR-aligned courseware, AI-powered writing and speech evaluation tools, automated assessment, teacher training, and integrated internationally recognized TOEIC certification pathways. Its subsidiary status under ETS provides direct integration with the TOEIC and TOEFL assessment ecosystems.
Is Edusoft a public or private company?
Edusoft is a private company. It is classified as corporate owned and is currently operating.
When was Edusoft founded?
Edusoft was founded in 1990. It employs 51 to 100 people.
Where is Edusoft based?
Edusoft is headquartered in Rosh Ha'ayin, Israel, in the Middle East region.
How does Edusoft make money?
Three revenue lines are on record. Enterprise B2B Licensing is the primary driver. The others are assessment and Certification Services and professional Services.
Who are Edusoft's main competitors?
Direct peers on record are Rosetta Stone, Voxy and Speexx. Emerging players are Duolingo and Babbel. Broad incumbents are Pearson, EF Education First, Cambridge Assessment English and Macmillan Education. Santillana / UNOi is listed as a regional player.
Does Edusoft have an API?
No public API is recorded for Edusoft.
What industry is Edusoft in?
Edusoft's product category is English Language Learning Software. Its primary akta.pro industry code is EDAFAOAI, Classroom & Institutional Language Learning Platforms (Schools/Universities), with a secondary code of EDAFAOAH, Language Assessment, Placement Testing & Proficiency Certification Tools. Its NAICS code is 611 and its SIC code is 8200.