What Formula Corp does

Formula Corp is a privately held U.S. contract manufacturer and private label producer founded in 1984 and headquartered in Auburn, Washington. The company formulates, blends, fills, and packages liquid home cleaning, personal care, and pet care products for private label partners, established branded companies, emerging DTC brands, and industrial or institutional buyers. It operates from a single 48,460 square foot production facility equipped with three fully automated blending and filling lines that support batch sizes from one ounce to tanker loads, and it offers retail-ready packaging in formats including PCR and sustainable materials.

Service capabilities span in-house formulation and R&D, automated blending, advanced filling, retail-ready packaging design, quality assurance, warehousing, and direct fulfillment coordination. The company is ISO 9001:2015 certified since December 2017 and ISO 22716:2007 cosmetics-GMP certified since September 2021, allowing it to serve both industrial-grade chemical compounding customers and cosmetic-grade personal care customers under a single quality system. It also markets three proprietary sub-brands — Fortech, Right Now, and The Punch Line — providing owned-product exposure alongside its contract manufacturing core.

Revenue is generated through quote-based private label and contract manufacturing engagements, supplemented by direct sales of the three branded sub-brand product lines. The company runs a sales-led, direct-engagement go-to-market motion with website-driven quote requests and no public pricing or self-serve commerce layer. Formula Corp has no disclosed external funding, no parent company, no published headcount, and no published revenue or valuation data.

Name

Formula Corp

Legal name

Formula Corp

Website

https://formulacorp.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Formula Corp is a privately held U.S. contract manufacturer and private label producer of liquid home, personal, and pet care cleaning products, serving retailers, established brands, and emerging DTC companies from its automated Auburn, Washington facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Formula Corp manufactures retail-ready, national brand-equivalent cleaning and personal care products on behalf of private label partners. Revenue is generated through toll manufacturing and co-packing arrangements where Formula Corp formulates, produces, and delivers finished goods to retailers and brands.
2. Contract Manufacturing: Long-term manufacturing partnerships with established brands seeking reliable supply-chain continuity. Formula Corp provides in-house formulation, R&D support, flexible production, and fulfillment for branded product portfolios.
3. Branded Product Sales (Own Brands): Formula Corp manufactures and sells its own branded product lines including Fortech, Right Now, and The Punch Line across home care, personal care, and pet care categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Formula Corp is a U.S.-based contract manufacturer and private label producer of liquid cleaning and personal care products. The company formulates, blends, fills, packages, and warehouses finished home care, personal care, pet care, and industrial cleaning products for retailers, established brands, and emerging brands. It operates a 48,460 sq ft automated facility in Auburn, WA and also markets its own sub-brands including Fortech, Right Now, and The Punch Line.

Product overview

Formula Corp is a contract manufacturing and private label cleaning product company offering a diversified portfolio across home care, personal care, pet care, and industrial/institutional categories. The company operates as a manufacturing partner providing turnkey national brand-equivalent formulations alongside customized branded products. Its product categories include Laundry Products (detergents, softeners, stain removers, bleach, fabric refreshers), Dish Products (hand dishwashing liquids, machine gels, rinse aids), Hard Surface Cleaners (glass, counter, disinfectants), Soap Products (liquid, foaming, shower soaps), Body Care Products (shampoo, conditioner, lotion), Pet Care Products (conditioners, cologne, odor control), and Professional/Industrial Products (commercial laundry detergents, degreasers, sanitation products). The company manages three sub-brands: Fortech, Right Now, and The Punch Line, which serve as brand platforms for their private label and contract manufacturing programs.

Differentiator

Problem solved

Functional benefit

Brands

• Fortech: Brand under Formula Corp's portfolio offering cleaning and care products
• Right Now
• The Punch Line

Products and services

• Laundry Products

Quantifiable outcome

• National brand-equivalent product performance validated by retailers and brands

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/formula-corp-llc
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula Corp