What Pro Farmer does

Pro Farmer is a subscription-based agricultural news and market intelligence service founded in 1973 and headquartered in Cedar Falls, Iowa. The company operates as a subsidiary of Farm Journal, Inc., described as 'the nation's leading business information and media company serving the agricultural market,' and delivers content across digital channels including email newsletters, a website, and a podcast. Its core product portfolio centers on multiple daily market briefings (First Thing Today, Ahead of the Open, After the Bell), a weekly Pro Farmer Newsletter, the Daily Advice Monitor offering specific cash-sales and hedging recommendations, and a proprietary Crop Condition Index (CCI) that compresses USDA weekly crop progress reports into a weighted 0-to-500 state-level index covering U.S. corn, soybeans, and wheat. Additional product surface includes the Market Mate interactive market tool, real-time Cash Grain Bids data, USDA report analysis, agricultural weather, and Washington/Ag Policy coverage.

The platform targets professional farmers and agricultural producers who need market intelligence and marketing advice to time sales of corn, soybeans, wheat, cotton, and livestock, with a secondary segment of grain and livestock marketers requiring daily price and fundamental analysis. Revenue is generated primarily through recurring subscription fees paid by individual subscribers accessing content via self-serve web checkout, with cross-promotion leverage from the broader Farm Journal media network (AgriTalk, AgDay, U.S. Farm Report, AgWeb.com) supporting distribution. The business model is structurally a niche B2C/B2-SMB publishing operation with no disclosed enterprise contracts or anchor accounts, distributed across a long-tail of U.S. farming customers and supported by 101–250 total employees within the parent organization.

Technology-wise, Pro Farmer operates a digital content platform rather than a software product: the differentiated technical asset is the proprietary CCI weighting methodology applied to public USDA data, and the operational backbone is a multi-daily editorial publishing cadence across web, email, and audio. Pricing tiers are not publicly disclosed, and no API, mobile application, or AI-driven features are documented in available source material.

Name

Pro Farmer

Legal name

Farm Journal, Inc.

Website

https://profarmer.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Pro Farmer is a subscription-based U.S. agricultural news and market intelligence service, founded in 1973 and owned by Farm Journal, Inc. It delivers daily market briefings, a proprietary Crop Condition Index, and marketing advisory content to professional farmers and grain/livestock marketers via web, email, and podcast channels.

Ownership category

akta.pro rank

Product category

Agricultural Market Intelligence & Advisory

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural market intelligence
• Commodity marketing advice
• Crop condition tracking
• Farm advisory services
• Agricultural news subscription

Headquarters

HQ city

Cedar Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Content or Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Services: Pro Farmer generates revenue through subscription-based access to its agricultural news, market analysis, and advisory services. Subscribers receive daily newsletters (First Thing Today, After the Bell, Ahead of the Open), access to the website content, podcast episodes, and the Daily Advice Monitor. The subscription model provides recurring revenue from professional farmers and agricultural producers seeking market intelligence.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pro Farmer is a subscription-based agricultural news, market analysis, and advisory service that delivers daily and weekly content on grain, livestock, and commodity markets to professional farmers and agricultural producers. The service provides market briefings, USDA report analysis, weather updates, agricultural policy coverage, and specific marketing recommendations for cash sales timing and hedging strategies across corn, soybeans, wheat, cotton, cattle, and hogs.

Product overview

Pro Farmer is a subscription-based agricultural news and market intelligence service providing comprehensive coverage of grain, livestock, and commodity markets. The core product portfolio includes multiple daily and weekly market briefings (First Thing Today, Ahead of the Open, After the Bell), a proprietary Crop Condition Index for tracking U.S. crop health, and the Daily Advice Monitor offering marketing recommendations. Additional offerings include market tools like Market Mate and Cash Grain Bids, weather forecasting, policy coverage, a weekly newsletter, and podcast content. All services are delivered through the Farm Journal platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Advice Monitor

Quantifiable outcome

• Corn CCI ratings tracked weekly across 18 major producing states including Illinois (15.63% weight), Iowa (17.37%), Nebraska (11.37%), Minnesota (9.85%)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agwebeditor
• Facebookfacebook.com/profarmermidwestcroptour
• LinkedInlinkedin.com/company/34731

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Farmer