Wizcraft

What Wizcraft does

Wizcraft International Entertainment Pvt. Ltd. is a privately held Indian event management and communications company headquartered in Mumbai, founded in 1988 and operating additional offices in Delhi, Bangalore, Hyderabad, and Chennai, with international liaison offices. The company provides an integrated service offering spanning large-scale ceremonies and government events, brand activation, exhibitions, television production, and PR/digital marketing, combining in-house strategy, creative, and production capabilities with physical infrastructure including state-of-the-art sound, lighting, laser, video, and décor facilities.

Its revenue model is professional services, executed on a project-by-project basis — pricing is not publicly disclosed — with the GTM centered on securing high-profile government and corporate contracts (e.g., Commonwealth Games 2010, Hannover Messe 2015, Hockey World Cup 2019, Global Entrepreneurship Summit 2017, Defence Expo 2018 & 2020) and co-organizing international artist concerts with media and entertainment partners (most recently the 2026 Kanye West "Ye Live" India concert with Whitefox, Plush Entertainment, and Laqshya Media Group). The primary customer segments are Corporate Brands and Government agencies, with Entertainment & Media promoters as a secondary segment.

The company has been under India's Corporate Insolvency Resolution Process (CIRP) since 10/05/2021, with a Resolution Professional appointed on 22/10/2021, indicating material balance-sheet stress despite continued operations and the winning of marquee mandates. Leadership is anchored by founder Sabbas Joseph as Co-Founder, Director & CEO. Headcount is reported in the 501–1,000 range; revenue, funding history, and cap-table details are not publicly disclosed.

Name

Wizcraft

Legal name

Wizcraft International Entertainment Pvt. Ltd.

Website

https://wizcraftworld.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wizcraft International Entertainment is a Mumbai-headquartered Indian event management firm, founded in 1988, that plans and executes large-scale government ceremonies, brand activations, exhibitions, television productions, and international concerts for corporate, government, and entertainment clients across India.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Event management services
• Brand activation
• Experiential marketing
• Exhibition services
• Entertainment production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Events and Experiential Services: Wizcraft generates revenue through planning, organizing, and executing large-scale events including opening and closing ceremonies, exhibitions, brand activations, television productions, and government events. The company integrates strategy, creativity, and technology to deliver memorable experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wizcraft plans, organizes, and executes large-scale events including opening and closing ceremonies, exhibitions, brand activations, television productions, and PR/digital marketing services for corporate and government clients in India. The company integrates strategy, creativity, and technology to deliver customized experiential events, supported by its own state-of-the-art sound, lighting, lasers, video, and décor production facilities. Revenue is generated on a project-by-project basis rather than through standardized product sales.

Product overview

Wizcraft International Entertainment Pvt. Ltd. is a communication and entertainment services company that operates as a single integrated service offering rather than a platform-plus-modules architecture. Since its inception in 1988, the company has provided Events, Exhibitions, Brand Activation, Television Production, PR and Digital Marketing services. The offerings are unified under the Wizcraft brand, combining strategic communication and entertainment capabilities to deliver custom-designed experiential events featuring state-of-the-art production including sound, lighting, lasers, video, and décor facilities. The company is currently under Corporate Insolvency Resolution Process (CIRP) as indicated on their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceremonies & Government Events Large-scale opening and closing ceremonies for major sporting events, international summits, and government functions in India, including past executions such as the 19th Commonwealth Games, Hannover Messe exhibitions, Hockey World Cup events, and Defence Expos. Targeted at government agencies and ministries requiring internationally standardized ceremony execution.
• Brand Activation Strategic brand communication experiences designed to activate brands, businesses, and customers through custom-designed events leveraging state-of-the-art production facilities. Targeted at corporate brands seeking brand communication and positioning through experiential events.
• Exhibitions Custom-designed event experiences for exhibitions and trade shows, integrating technology and infrastructure for global standards of sound, lighting, video, and décor. Targeted at government agencies and corporate brands hosting large-format exhibitions in India.
• Television Production Production of television content as part of the integrated entertainment and communication services offering, supporting event coverage and broader media production needs.
• PR & Digital Marketing Public relations and digital marketing services integrated with experiential entertainment offerings to amplify event impact and brand messaging across media channels.
• Events & Entertainment The core service offering encompassing strategy, creativity, and technology to craft memorable experiences across events and entertainment for corporate brands, government clients, and international entertainment promoters.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Plush EntertainmentcoreStrategic or Co-development Partner · 16 March 2026Plush Entertainment co-organized Kanye West's India concert with Wizcraft. The concert was postponed from March 29, 2026, to May 23, 2026, due to geopolitical tensions and regional instability, with safety as the primary concern.
• Laqshya Media GroupcoreStrategic or Co-development Partner · 19 February 2026Laqshya Media Group co-organized the Kanye West (Ye) concert with Wizcraft, described as one of the most ambitious standalone music events ever attempted in India. The event was planned as a single standalone concert, not part of a tour or festival.
• WhitefoxcoreStrategic or Co-development Partner · 16 February 2026Whitefox co-organized Kanye West's India debut concert with Wizcraft. The event was scheduled for March 29, 2026, at Jawaharlal Nehru Stadium, New Delhi, as part of his 'Ye Live' concert tour.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live-entertainment and concert-promotion company, serving as the international benchmark and emerging competitor to Wizcraft's concert and large-format live-events business, especially for global artist tours coming to India.
• Dentsu India: Dentsu is a global marketing-communications network whose India operations offer advertising, digital, and event/experiential services that overlap with Wizcraft's integrated communications-plus-events proposition for large brand owners.
• GroupM (WPP): GroupM is the global media-investment arm of WPP and, through its agencies (including event-activation units), competes with Wizcraft in integrated communications and large-scale event mandates for enterprise clients.

Direct peers

• DNA Entertainment Networks: DNA Entertainment Networks is an Indian live-events and concert promoter that has brought international artists (including multiple Western A-list tours) to India, directly competing with Wizcraft's international artist concert business.
• Touchwood Entertainment: Touchwood is an Indian events and entertainment company providing concerts, weddings, and brand activations, with comparable offerings to Wizcraft's entertainment and live-events segment.
• Laqshya Media Group: Laqshya is an Indian out-of-home, events, and activation company that co-organized the Kanye West India concert with Wizcraft; it offers comparable trade-show, exhibition, and brand-activation services targeting similar government and corporate clients in India.
• Encompass (Dentsu Creative/Event Solutions): Encompass is an India-focused experiential marketing and event-management firm (now part of Dentsu) providing brand activations, conferences, and exhibitions comparable to Wizcraft's brand-activation and exhibitions lines.
• Cineyug Entertainment: Cineyug is an Indian experiential marketing and live-entertainment agency that produces concerts, celebrity events, and brand activations — directly overlapping Wizcraft's concert-promotion and entertainment segment, including work with international artists.
• Midas Events & Marketing: Midas is an Indian experiential marketing and event-management agency offering brand activations, conferences, and corporate events — overlapping with Wizcraft's corporate brand-activation and conference business.
• Percept Limited: Percept is one of India's largest integrated marketing, communications, and event-management conglomerates, directly comparable to Wizcraft in delivering corporate brand activations, government events, exhibitions, and live entertainment across India.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/wizcraftindia
• Facebookfacebook.com/wizcraft
• LinkedInlinkedin.com/company/wizcraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizcraft