OnApp
OnApp is a London-based private software company, founded in 2010, that develops cloud management, CDN, and storage software for service providers and enterprises, historically operating through a partner-reseller channel model.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What OnApp does
OnApp is a UK-headquartered, private software company founded in 2010 that develops cloud management, content delivery network (CDN), and storage software aimed at service providers and enterprises. The company, based in London with 101–250 employees, sells infrastructure-software tooling that historically enabled hosting providers, telcos, and managed-service operators to deliver cloud and CDN capacity to their own end customers, often under partner brands. Its commercial surface has been centered on a service-provider channel model rather than direct end-customer licensing, with the 2013 Series 2 round of $20 million led by LDC (Lloyds Development Capital) representing the last documented capital injection.
The company's product surface has historically spanned cloud orchestration, CDN edge delivery, and storage — capabilities used by service providers to run multi-tenant infrastructure businesses. The supplied source data does not include granular detail on OnApp's current product roadmap, pricing mechanics, or named customer base; the only direct corroboration of ongoing operations is its inclusion in a 2025 ranking of top-20 CDN providers. A separate entity, Virtuozzo, operates the cloud infrastructure software line (hyperconverged IaaS, software-defined storage, virtualization, and managed cloud) that evolved from the same technology lineage, and is treated in the source data as a distinct company rather than a subsidiary of OnApp.
OnApp's revenue mechanics, customer segments, and growth profile are not disclosed in the available material. Leadership comprises co-founder and CEO Ditlev Bredahl alongside COO Richard Oliver, CSO Julian Chesterfield, and CVO Carlos Rego. Without disclosed financials, named enterprise customers, or recent funding activity, the company's current scale and trajectory cannot be triangulated beyond its headcount band and continued 2025 CDN market presence.
OnApp firmographics
Firmographics- Name
- OnApp
- Website
- https://onapp.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OnApp is a London-based private software company, founded in 2010, that develops cloud management, CDN, and storage software for service providers and enterprises, historically operating through a partner-reseller channel model.
- Ownership category
- akta.pro rank
OnApp industry classification
Industry- Product category
- Cloud Infrastructure Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
- akta.pro secondary industries
- Traditional CDN (Static & Dynamic Content Acceleration) (HDABAGAA), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE), Multi-CDN Orchestration & Traffic Management (HDABAGAK)
Keywords
Where OnApp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
OnApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licensing: Virtuozzo licenses its cloud infrastructure software to service providers, SaaS companies, and enterprises. Customers can run the software on their own infrastructure, under their own brand, on their own terms. Offers both perpetual and subscription licensing options.
- Managed Cloud Services (V/Cloud): Fully managed, multi-tenant cloud offering operated by Virtuozzo, enabling MSPs to deliver IaaS and PaaS. Revenue generated from managed service delivery.
- Support and Professional Services: Professional services including migration support, implementation assistance, and support plans for product maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Infrastructure System (V/IS) - Hyperconverged IaaS software |
| Usage-based | Pay-as-you-go | Public/Private Cloud - Pay-as-you-go or instance-based pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
OnApp product offering
Product offeringCore offering
OnApp develops cloud management, CDN and storage software designed for service providers and enterprises. The platform enables infrastructure providers and large organizations to deliver, distribute, and manage cloud compute, content delivery, and storage services at scale. Its offerings span hyperconverged IaaS, software-defined storage, virtualization, application management/PaaS, and a fully managed multi-tenant cloud operated by the company.
Differentiator
Problem solved
Functional benefit
Products and services
- V/IS (Infrastructure System)
Quantifiable outcome
- Up to 6x better S3 compatible object storage price/performance and up to 90% usable capacity
- +5 more outcomes
Companies that use OnApp
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
OnApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
OnApp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Virtual CablecoreVirtuozzo and Virtual Cable partnered to deliver flexible and sovereign digital workspaces. The partnership enables VDI (Virtual Desktop Infrastructure) and digital workspace solutions for customers requiring data sovereignty and flexible deployment options.
- CrayoncoreVirtuozzo hosts Crayon Connect events, a partner-focused marketing and GTM initiative for the partner ecosystem.
- IaaS Provider PartnerscoreExtensive network of IaaS provider partners including Sharktech, RoundWorks IT, DT Technology Group, Ruk-Com, Flow Swiss AG who deliver cloud services using Virtuozzo platform.
Scale indicators5 records
Recent moves3 records
Expansion highlights2 records
OnApp competitors and assessment
Company assessmentDirect peers
- Mirantis: Mirantis provides OpenStack-based private cloud, Kubernetes, and container platform software targeted at service providers and enterprises — directly comparable to OnApp's OpenStack-derived IaaS/PaaS stack and similar channel-led GTM.
- Gcore: Gcore delivers cloud, CDN, edge, and AI infrastructure as an integrated platform — directly comparable to OnApp's combined cloud management, CDN, and storage software positioning for service providers and enterprises.
- Hetzner: Hetzner operates dedicated servers, cloud, and storage services for developers, SMBs, and hosting providers in Europe with a strong cost-leadership positioning — overlapping with OnApp's white-label/hosting-provider customer base and price-sensitive TCO story.
Broad incumbents
- OVHcloud: OVHcloud is a European hyperscale-adjacent cloud provider offering IaaS, PaaS, and bare-metal infrastructure with a strong sovereignty and cost-leadership narrative — directly comparable to OnApp's value proposition for cost-sensitive and sovereignty-driven European buyers.
- Nutanix: Nutanix is a hyperconverged infrastructure leader now competing directly in the VMware-alternative space with its NC2 platform, addressing similar service-provider and enterprise buyers as OnApp's V/IS hyperconverged IaaS offering.
- Rackspace Technology: Rackspace delivers managed multi-cloud and private cloud services across OpenStack, VMware, and hyperscaler environments, serving a similar service-provider and enterprise buyer set as OnApp but with a much broader managed services portfolio.
- Red Hat OpenStack Services on OpenShift: Red Hat offers an enterprise-grade OpenStack distribution integrated with OpenShift, serving the same service-provider and large-enterprise buyer set as OnApp with substantially deeper commercial scale and support footprint.
Emerging players
- DigitalOcean: DigitalOcean provides simple, cost-effective cloud infrastructure for SMBs, developers, and SaaS companies — overlapping with OnApp's SaaS and service-provider segments around affordable IaaS and Kubernetes hosting.
- CloudLinux: CloudLinux provides OS-level and infrastructure software (including Linux server, virtualisation, and storage tooling) for hosting providers — overlapping with OnApp's hosting-provider and service-provider customer base.
Others
- Apache CloudStack: Apache CloudStack is an open-source IaaS cloud orchestration platform that competes with OpenStack as a base layer for service-provider clouds — relevant because it represents the commoditized alternative to OnApp's proprietary platform layering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OnApp social profiles
Digital presenceOnApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnApp leadership team
Management profileNumber of profiles
Profiles4 records
OnApp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnApp
What does OnApp do?
OnApp develops cloud management, CDN and storage software designed for service providers and enterprises. The platform enables infrastructure providers and large organizations to deliver, distribute, and manage cloud compute, content delivery, and storage services at scale. Its offerings span hyperconverged IaaS, software-defined storage, virtualization, application management/PaaS, and a fully managed multi-tenant cloud operated by the company.
Is OnApp a public or private company?
OnApp is a private company. It is classified as venture growth investor backed and is currently operating.
When was OnApp founded?
OnApp was founded in 2010. It employs 101 to 250 people.
Where is OnApp based?
OnApp is headquartered in London, United Kingdom, in the Europe region.
How does OnApp make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are managed Cloud Services (V/Cloud) and support and Professional Services.
Who are OnApp's main competitors?
Direct peers on record are Mirantis, Gcore and Hetzner. Broad incumbents are OVHcloud, Nutanix, Rackspace Technology and Red Hat OpenStack Services on OpenShift. Emerging players are DigitalOcean and CloudLinux. Apache CloudStack is listed as an others.
Does OnApp have an API?
No public API is recorded for OnApp.
What industry is OnApp in?
OnApp's product category is Cloud Infrastructure Software. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services), with a secondary code of HDABAGAA, Traditional CDN (Static & Dynamic Content Acceleration). Its NAICS code is 51821 and its SIC code is 7370.