AnalytiChem

What AnalytiChem does

AnalytiChem GmbH is a German specialty laboratory chemicals manufacturer headquartered in Oberhausen with production operations in Duisburg, tracing its origins to 1974 as Bernd Kraft GmbH before rebranding to AnalytiChem in December 2022 upon integration into the globally operating AnalytiChem Group. The company manufactures and distributes more than 10,000 ready-to-use laboratory chemicals, reagents, salts, standards, and culture media serving analytical chemistry workflows in pharmaceutical manufacturing, food and beverage quality assurance, water testing (including Legionella detection per ISO 11731), healthcare diagnostics, materials testing and mining, and general laboratory and research use. Its core technical differentiation lies in converting concentrated, hazardous starting materials into pre-mixed, ready-to-use solutions, and in producing customer-specific custom formulations without minimum order quantity — approximately 1,000 new articles are added annually, with roughly 80% driven by individual customer specifications. Quality assurance is anchored by an in-house testing laboratory accredited to DIN EN ISO 17025, and the company adheres to REACH/GHS classification and Responsible Care chemical-trade guidelines.

The product portfolio spans ICP/AAS multi-element standards, ultra-high purity acids and bases for trace analysis at ppt levels, volumetric solutions, buffer solutions, indicators, purified lab water, reagents for third-party analyzers, and accessories/packaging, organized under sub-brands including CONOSTAN, OREAS, Redipor (ready-to-use culture media, now globally available), and the newly introduced Spectral Blue (multi-wavelength blue-light disinfection) and Critical Minerals Certified Reference Materials for rare earth element analysis. Revenue is generated through one-time catalog sales distributed via three channels: a qualified field sales force for enterprise customers, an inside sales team handling inquiries, quotations, and order processing, and a 24/7 multilingual e-commerce webshop (webshop.analytichem.de) with German and English interfaces and no minimum order size. Pricing is per-unit with volume discounts and tiered free-shipping thresholds (€200 for the German webshop, €300 for the English webshop). The go-to-market is sales-led with a direct-to-consumer self-serve layer, serving primarily B2B laboratory customers across four primary verticals.

Name

AnalytiChem

Legal name

AnalytiChem GmbH

Website

https://analytichem.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

AnalytiChem GmbH is a German manufacturer of ready-to-use laboratory chemicals, reagents, standards, and culture media, serving pharmaceutical, food and beverage, water testing, healthcare, and materials testing customers via field sales, inside sales, and a 24/7 multilingual e-commerce platform.

Ownership category

akta.pro rank

Product category

Laboratory Chemicals and Analytical Reagents

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Pharmaceutical and Medicine Manufacturing (32541)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160), Services-Testing Laboratories (8734)

akta.pro primary industry

Impurity / Reference Standard Synthesis & Characterization (HLAGAHAG)

akta.pro secondary industries

Release Testing & Batch Certification (QC) (HLAGADAC), Matrix-Matched Standards & Spiking Materials (Food Contaminants/Residues) (AFALAKAI), Scientific & Laboratory Reference (Chemistry, Biology, Physics; Methods & Protocols) (EDAGAGAG)

Keywords

• Laboratory chemicals
• Ready-to-use reagents
• Certified reference materials
• Analytical standards
• Culture media

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Chemicals and Reagents Sales: One-time sale of ready-to-use laboratory chemicals, reagents, salts, and standards. Products are sold in various container sizes and quantities with no minimum order requirement. Revenue is generated through direct product sales via field sales, inside sales, and e-commerce channels.
2. Custom Formulation Services: Custom solutions and reagents produced to customer specifications. This service generates revenue through bespoke product development and manufacturing, typically with higher margins due to customization. Approximately 80% of the 1,000 new articles added annually are customer-specific formulations.
3. Certified Reference Materials: Sale of certified reference materials including multi-element standards (ICP/AAS), CONOSTAN, and OREAS brand products for analytical calibration and validation purposes.
4. Culture Media Products: Redipor brand ready-to-use culture media for pharmaceutical, food and beverage, water testing, and healthcare sectors, available globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

AnalytiChem manufactures and supplies ready-to-use laboratory chemicals, reagents, salts, standards, and culture media for chemical analytics. The company holds over 10,000 catalog products, offers custom formulations without minimum order quantities (approximately 1,000 new articles added annually, 80% being customer-specific), and operates a DIN ISO 17025 accredited in-house testing laboratory. Product lines include the Spectral Blue disinfection technology, Redipor culture media (including Legionella plates), CONOSTAN and OREAS certified reference materials, and ICP/AAS multi-element standards.

Product overview

AnalytiChem is a specialized laboratory chemicals company operating primarily as a manufacturer and supplier of ready-to-use solutions, reagents, salts, and standards for chemical analytics. Its product portfolio spans over 10,000 laboratory chemicals organized into categories including solids, standards, solvents, acids/dilutions, bases, reagent solutions, buffer solutions, volumetric solutions, indicators, lab water, accessories, and reagents for analyzers. Key branded product lines include Spectral Blue (multi-wavelength blue light disinfection technology), Redipor (ready-to-use culture media including Legionella Plates), CONOSTAN, and OREAS. The portfolio is complemented by Critical Minerals Certified Reference Materials for rare earth element analysis. The company also maintains an accredited testing laboratory (DIN EN ISO 17025) for in-house quality verification. Products are sold directly through an e-commerce webshop (webshop.analytichem.de) with no minimum order size, and through the broader AnalytiChem Group which includes sister companies. The company was rebranded from Bernd Kraft GmbH in December 2022.

Differentiator

Problem solved

Functional benefit

Brands

• CONOSTAN: Brand serving life sciences, environmental, materials and lab essentials sectors
• OREAS
• Redipor

Products and services

• Ready-to-Use Laboratory Chemicals Catalog Catalog of more than 10,000 ready-to-use laboratory chemicals including solids, standards, solvents, acids, bases, reagent solutions, buffer solutions, volumetric solutions, water, indicators, and reagents for analyzers. Sold to laboratories without minimum order quantity via webshop and direct sales.
• ICP/AAS Multi-Element Standards Multi-element standards for Inductively Coupled Plasma (ICP) and Atomic Absorption Spectroscopy (AAS) analysis. Available with customizable element selection, concentration, matrix, and container (plastic, PFA) in sizes from 100 ml to 1000 ml. Sold to analytical laboratories.
• CONOSTAN Brand Products Branded certified reference materials product line serving life sciences, environmental, materials, and lab essentials sectors. Sold through AnalytiChem's sales channels.
• OREAS Brand Products Branded certified reference materials product line serving life sciences, environmental, materials, and lab essentials sectors. Sold through AnalytiChem's sales channels.
• Critical Minerals Certified Reference Materials Certified reference materials designed for rare earth element analysis in raw materials, supporting critical minerals testing applications. Targeted at mining and materials testing laboratories.
• Redipor Ready-to-Use Culture Media Globally available brand of ready-to-use culture media for pharmaceutical, food and beverage, water testing, and healthcare applications. Sold to laboratories in regulated industries.
• Redipor Legionella Plates Ready-to-use culture plates for Legionella detection compliant with ISO 11731 standards, used in water testing applications. Sold to water testing laboratories and facilities with monitoring obligations.
• Spectral Blue Disinfection Technology Next-generation multi-wavelength blue light technology product line for continuous antimicrobial protection in air and surface disinfection applications. Sold to laboratories, healthcare, and other facility operators.
• Reagents for Analyzers Reagent solutions tailored for use with specific laboratory analyzer brands including ABB, Astro, Compur, Donor, Ekamon, Foss, Hach-Lange, Metrohm, Orion, Polymetron, Skalar, Analytik Jena, and Swan. Sold to laboratories operating these analyzer platforms.
• Custom Formulation Services Bespoke manufacturing of reagent solutions and laboratory chemicals to customer specifications, with no minimum order quantity and flexible container and batch sizes. Approximately 80% of the 1,000 new articles added annually are customer-specific formulations. Sold to laboratories requiring tailored specifications.
• DIN EN ISO 17025 Accredited Testing Laboratory In-house testing laboratory accredited to DIN EN ISO 17025, used to verify the quality of all AnalytiChem products according to customer specifications. Each product is tested in this accredited facility.

Quantifiable outcome

• Approximately 80% of 1,000 new articles added annually are customer-specific custom formulations

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thermo Fisher Scientific: Global laboratory products and services company with the broadest portfolio in the industry, spanning analytical reagents, reference materials, culture media, and lab consumables. Direct competitor across multiple AnalytiChem product lines including reagents for analyzers and certified reference materials.
• Merck KGaA (MilliporeSigma): Life sciences division of Merck KGaA offering Sigma-Aldrich branded analytical reagents, reference materials, and lab chemicals globally. Largest direct competitor in the laboratory chemicals and CRM space, with vastly greater scale, global distribution, and brand recognition versus AnalytiChem.
• Honeywell Research Chemicals: Honeywell's laboratory chemicals business (formerly Fluka and Riedel-de Haën) produces high-purity reagents, solvents, and standards for analytical chemistry. Direct competitor in lab chemicals catalog with comparable focus on analytical-grade quality but broader global distribution.
• Avantor (VWR): Global laboratory products distributor and manufacturer with the VWR brand. Competes with AnalytiChem on distribution channels and broad catalog, particularly in European pharmaceutical and life sciences customer segments where Avantor has stronger scale and integrated supply programs.

Direct peers

• bioMérieux: French in vitro diagnostics and microbiology company with a strong ready-to-use culture media portfolio serving pharmaceutical, food, and clinical microbiology markets. Direct competitor for AnalytiChem's Redipor culture media range, particularly in pharma and water testing segments.
• Carl Roth: German specialty manufacturer and distributor of laboratory chemicals, reagents, and consumables headquartered in Karlsruhe. Closest head-to-head domestic competitor in the German lab chemicals market, with overlapping catalog depth and similar SME/mid-market customer base.
• Hach (subsidiary of Danaher): Specialized manufacturer of water testing reagents, instruments, and consumables (including Legionella detection solutions). Direct competitor in the water testing reagents segment where AnalytiChem's Redipor Legionella Plates and analyzer reagents overlap with Hach's product lines.
• LGC Group: UK-based life sciences measurement and reference materials company, particularly strong in certified reference materials and standards (including the former OREAS brand portfolio context). Direct competitor in the CRM and reference standards category where AnalytiChem operates its CONOSTAN and OREAS sub-brands.
• SPEX CertiPrep: US-based manufacturer of certified reference materials, calibration standards, and custom inorganic and organic standards for analytical spectroscopy (ICP, AAS, ICP-MS). Direct competitor in the multi-element CRM and custom standards business that is a core AnalytiChem offering.

Others

• Bernd Kraft / AnalytiChem sister companies: Other AnalytiChem Group entities and former Bernd Kraft affiliated companies operating in adjacent European specialty chemicals markets. These are sister entities within the same corporate family rather than direct external competitors, but they share customer overlap and could represent either supply or channel partners in any PE roll-up of the group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/analytichem-gmbh
• LinkedInlinkedin.com/company/analytichem-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnalytiChem