PlugIt Finland

What PlugIt Finland does

Plugit Finland Oy is a Nordic EV charging solutions provider founded in 2012 and headquartered in Pirkkala, Finland. The company delivers turnkey charging infrastructure combined with proprietary software and full lifecycle operations under a Charging as a Service (CaaS) model, serving commercial fleet operators, property and real estate owners, employer/company car programs, and public charging users across Finland, Sweden, Norway, and Denmark. Its deployed base spans 6,000+ charging stations, 2,000+ B2B customers, and 185,000+ active app users, with an average uptime of 98% reported across owned stations.

The underlying technology stack combines DC fast-charging hardware (supporting up to 1,200 kW for heavy-duty vehicles and 400 kW public units), an integrated smart load management system that optimizes limited grid capacity across sites, a real-time Plugit Charge mobile application, and managed operations including 24/7 support. Plugit monetizes through managed service subscriptions on multi-year enterprise contracts, per-session transaction fees from public charging, and direct sale of high-power depot and corridor installations. Go-to-market is enterprise field sales complemented by strategic partnerships (notably Kempower and Hesburger) and a public-facing retail network at hospitality and roadside sites.

Recent strategic activity indicates an offensive push into heavy-duty and megawatt-class charging: a March 2026 acquisition of Green Stop's EV charging assets, a January 2026 partnership with Kempower to deploy Finland's first public Megawatt Charging System (MCS) station in Kotka, ongoing Sweden expansion with high-power depot builds (e.g., Ahola Transport's 360 kW Nykvarn depot), and broadened retail footprint via Hesburger and Posti deployments. The company is led by CEO Tommi Saarela and operates as a privately held Finnish entity with no disclosed ownership, revenue, or headcount figures.

Name

PlugIt Finland

Legal name

Plugit Finland Oy

Website

https://plugit.fi

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Plugit Finland Oy is a Nordic EV charging solutions provider offering turnkey Charging as a Service to commercial fleets, property owners, and employers, operating 6,000+ stations across Finland, Sweden, Norway, and Denmark.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure and Charging-as-a-Service

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric & Other Services Combined (4931), Electric Services (4911), Transportation Services (4700)

akta.pro primary industry

Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• EV charging solutions
• Charging as a service
• Fleet electrification
• Smart load management
• DC fast charging

Headquarters

HQ city

Pirkkala

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Charging as a Service (CaaS): Full-service managed charging solution where Plugit handles the entire EV charging lifecycle for customers. Customers pay for access to charging infrastructure and operations without upfront capital investment. The model is subscription/usage-hybrid based on number of charging points and usage.
2. Public Charging Network: Public EV charging stations deployed at retail, hospitality, and roadside locations where end consumers pay per charging session. Revenue generated from transaction fees based on energy consumed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PlugIt Finland provides turnkey EV charging solutions under a Charging as a Service (CaaS) model, combining DC fast charging hardware (up to 1200 kW including Megawatt Charging System for trucks), a proprietary software platform (Plugit Charge App), and full lifecycle operations across the Nordics. It serves commercial fleet operators, property and real estate owners, employers with company car programs, and strategic partners, with 6000+ charging stations across Finland, Sweden, Norway, and Denmark.

Product overview

Plugit is a turnkey EV charging solutions provider combining hardware infrastructure, software platforms, and operational services across the Nordic market. The core offering is organized around the Plugit Charging Network and Plugit Charge App (providing real-time availability and access), supported by a Charging as a Service (CaaS) delivery model that manages the full lifecycle from planning through 24/7 operations. Solution segments include Commercial Fleet Operators, Property & Real Estate Owners, Employer & Company Car Programs, and Strategic Partners. Key capabilities include heavy-duty vehicle charging (up to 1200 kW), smart load management for grid optimization, and high-power DC stations for public and depot use. The company serves 2000+ B2B customers with 6000+ charging stations and 185,000+ app users across the Nordics.

Differentiator

Problem solved

Functional benefit

Products and services

• Plugit Charging Network Nordic-wide EV charging network spanning fleets, properties, and public locations, featuring high-power DC stations (up to 1200 kW including Megawatt Charging System for heavy-duty vehicles) and real-time availability monitoring across 6000+ stations. Targets commercial fleet operators, property owners, employers, and EV drivers.
• Plugit Charge App Mobile application providing real-time charging station availability, payment processing, and network access for EV drivers across Plugit's 6000+ Nordic charging stations. Used by 185,000+ app users for self-serve public charging.
• Charging as a Service (CaaS) Full-service managed EV charging offering covering planning, hardware procurement, installation, energy management, maintenance, and 24/7 support, allowing enterprise customers to deploy EV charging without upfront capital investment via multi-year subscription contracts.
• Commercial Fleet Operators Solutions Full-service fleet charging solutions from planning through daily operations for logistics companies, transport operators, and delivery fleets. Includes depot charging, heavy-duty truck charging (up to 360 kW and beyond), and smart load management for large-scale fleet electrification.
• Property & Real Estate Owners Solutions EV charging infrastructure tailored for commercial buildings, retail locations, and residential complexes, including load management and tenant integration to support sustainability goals and property value. Deployed for customers such as Cibus Nordic Real Estate AB, Redi Properties, Ideapark, and Tokmanni.
• Employer & Company Car Programs Solutions Workplace and home charging solutions for employees with company cars, providing seamless charging management, billing integration, and reimbursement support. Includes deployments such as Paulig's approximately 100 charging points across its site.
• Heavy-Duty Vehicle Charging High-power charging solutions (up to 1200 kW including Megawatt Charging System) specifically designed for electric trucks, buses, and heavy-duty transport vehicles at depot locations and along logistics corridors. Supports Ahola Transport's 360 kW Nykvarn depot and other heavy-duty fleet operations.

Quantifiable outcome

• 98% average uptime across owned charging stations
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Green StopcoreTechnology or Integration · 3 March 2026Acquisition of Green Stop's EV charging infrastructure to accelerate Plugit's heavy-duty charging expansion across the Nordics. This acquisition significantly expands Plugit's public charging network and reinforces its position in the Nordic EV charging market, particularly for commercial and heavy-duty vehicle applications.
• KempowercoreTechnology or Integration · 27 January 2026Partnership with Kempower, a global DC fast charging manufacturer, to deploy Plugit's first public MCS (Megawatt Charging System) charging station in Finland. The Kotka, Finland location represents the first public implementation of this high-power charging technology for heavy-duty vehicles in Finland, supporting Plugit's expansion into megawatt-scale charging for trucks and commercial vehicles.
• HesburgercoreStrategic or Co-development PartnerStrategic partnership to expand public charging network at Hesburger restaurant locations across the Nordics. Deploying high-power charging stations up to 400 kW at roadside restaurant locations, integrating charging into customer dwell time and journeys. The partnership supports both companies' electrification goals while providing added value to Hesburger customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ChargePoint: Global EV charging network with one of the largest installed bases of networked chargers worldwide. Competes with Plugit in fleet, workplace, and commercial charging at the enterprise level, though with a much broader geographic and segment footprint.
• Circle K / Recharge: Major Nordic fuel-station operator that has deployed EV fast-charging sites across the region. Comparable to Plugit's roadside/public charging offering at Hesburger and other retail locations, with established real estate advantage.
• Tesla Supercharger: Global high-power charging network that has opened access to non-Tesla EVs in Europe. Sets a competitive benchmark for uptime, power levels, and user experience that Plugit must match in the Nordic public charging segment.
• Ionity: European high-power charging (HPC) network jointly backed by major automakers. Operates high-power charging sites across Europe that overlap with Plugit's public fast-charging segment, especially along Nordic corridors.

Direct peers

• Fortum Charge & Drive: Nordic utility-owned charging network operating across Finland, Sweden, and Norway. Overlaps with Plugit across public, workplace, and fleet charging, with deep balance-sheet backing that makes it a direct competitor on large enterprise and municipal contracts.
• EVBox: European EV charging hardware and software provider serving commercial fleets, workplaces, and public charging. Directly comparable in delivering turnkey charging solutions across Europe with a similar end-to-end service proposition.
• Virta: Finnish-founded EV charging platform operating across Europe with a comparable SaaS/CaaS model for fleets, workplaces, and public charging. Most direct head-to-head competitor to Plugit in the Nordics, especially in managed services for enterprise customers.
• Allego: European public fast-charging network operator with a strong focus on high-power charging sites, comparable to Plugit's heavy-duty and high-power DC strategy. Both serve fleets and public charging customers across European geographies.
• Mer (MerConnect): Swedish EV charging operator serving property owners, fleets, and public charging. Directly comparable Nordic B2B peer with similar customer segments (real estate, employers, fleets) and CaaS-style delivery model.

Emerging players

• Kempower: Finnish DC fast-charging manufacturer and a Plugit technology partner for the MCS rollout. While primarily a hardware supplier, Kempower's move toward its own charging solutions creates partial competitive overlap, especially in heavy-duty and high-power segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plugitgroup
• Facebookfacebook.com/plugitgroup
• LinkedInlinkedin.com/company/plugit-group
• Instagraminstagram.com/plugitgroup
• Xx.com/plugitfinland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlugIt Finland