Deke
Deke is a US-based B2B services and software company, operating as The Expert Press, that helps subject matter experts and corporate clients convert internal knowledge into published news analysis and commentary placed in major US news and trade outlets via its XP Dispatch platform.
- Company typePrivate
- Founded2013
- HeadquartersWheat Ridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Deke does
Deke is a US-based B2B services and software company founded in 2013 and headquartered in Wheat Ridge, Colorado, operating with 11-50 employees. Per the firmographic profile, Deke provides "expert news data, software and services that enable subject matter experts to become prolific national news analysts and contributors." The company operates the consumer-facing brand The Expert Press (xp.news), positioning itself as an enabler of corporate thought leadership through a combination of platform technology and managed editorial/placement services.
The company's core offering is The XP Dispatch platform, which the company describes as a system for converting internal expert knowledge into publication-ready news analysis and commentary. The service encompasses topic-to-expert matching, editorial development, and placement in major US news and trade outlets, with published placements observed in Chicago Tribune, Washington Examiner, CPA Practice Advisor, Staffing Industry Analysts, and Workshift. Deke's market positioning explicitly contrasts its human-authored content approach with "AI slop," emphasizing credibility and editorial quality as differentiators. Founder and CEO Dave Maney is identified as a principal executive and contributor.
Revenue model, pricing structure, customer segments, and unit economics are not publicly disclosed. Note on data quality: the input aggregation includes a substantial block of data attributed to "Deke Shengtang," a Chinese entity executing a 600-unit Church's Texas Chicken restaurant development agreement. This appears to be a separate, unrelated business from the firmographic Deke (the US-based expert news services company) and is not reflected in this description; it is, however, surfaced in the strategic moves and expansion signals because the input data labels it as Deke data.
Deke firmographics
Firmographics- Name
- Deke
- Legal name
- Deke Shengtang
- Website
- https://deke.news
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deke is a US-based B2B services and software company, operating as The Expert Press, that helps subject matter experts and corporate clients convert internal knowledge into published news analysis and commentary placed in major US news and trade outlets via its XP Dispatch platform.
- Ownership category
- akta.pro rank
Deke industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Media Representatives (541840), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)
Keywords
Where Deke is headquartered
LocationHeadquarters
- HQ city
- Wheat Ridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deke business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Deke product offering
Product offeringCore offering
Deke provides expert news data, software, and services that help companies turn their subject matter experts into prolific national news analysts and contributors. Through its The Expert Press (XP) offering, the company conceives, creates, and publishes high-authority thought leadership articles placed in targeted major news and trade outlets. The XP Dispatch platform and managed services translate client team insights into publication-ready news analysis and commentary pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- XP Dispatch A platform-and-services bundle that helps companies conceive, create, and publish high-authority thought leadership articles by their subject matter experts in targeted major news and trade outlets. The XP Dispatch platform connects client expertise and business objectives to relevant news topics and assists in producing publication-ready news analysis and commentary.
Companies that use Deke
Customer profileIdeal customer profiles1 record
Deke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deke partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Church's Texas Chicken / Texas ChickenflagshipDeke Shengtang has signed a 600-unit development agreement with Church's Texas Chicken and its international sister brand Texas Chicken to enter the Chinese market. This is Church's Texas Chicken's largest international development agreement and extends its footprint to its 27th overseas market. The first restaurant under the partnership is planned for Shanghai with an opening targeted for summer 2026, followed by further branches across China.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Deke competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Deke social profiles
Digital presenceDeke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deke leadership team
Management profileNumber of profiles
Profiles1 record
Deke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deke
What does Deke do?
Deke provides expert news data, software, and services that help companies turn their subject matter experts into prolific national news analysts and contributors. Through its The Expert Press (XP) offering, the company conceives, creates, and publishes high-authority thought leadership articles placed in targeted major news and trade outlets. The XP Dispatch platform and managed services translate client team insights into publication-ready news analysis and commentary pieces.
Is Deke a public or private company?
Deke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deke founded?
Deke was founded in 2013. It employs 11 to 50 people.
Where is Deke based?
Deke is headquartered in Wheat Ridge, United States, in the North America region.
Does Deke have an API?
No public API is recorded for Deke.
What industry is Deke in?
Deke's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAHAE, Influencer Discovery, Vetting & Due Diligence Services. Its NAICS code is 541840 and its SIC code is 7311.