Deke

Public Relations Servicesdeke.news

Deke is a US-based B2B services and software company, operating as The Expert Press, that helps subject matter experts and corporate clients convert internal knowledge into published news analysis and commentary placed in major US news and trade outlets via its XP Dispatch platform.

Company typePrivate
Founded2013
HeadquartersWheat Ridge, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Deke does

Deke is a US-based B2B services and software company founded in 2013 and headquartered in Wheat Ridge, Colorado, operating with 11-50 employees. Per the firmographic profile, Deke provides "expert news data, software and services that enable subject matter experts to become prolific national news analysts and contributors." The company operates the consumer-facing brand The Expert Press (xp.news), positioning itself as an enabler of corporate thought leadership through a combination of platform technology and managed editorial/placement services.

The company's core offering is The XP Dispatch platform, which the company describes as a system for converting internal expert knowledge into publication-ready news analysis and commentary. The service encompasses topic-to-expert matching, editorial development, and placement in major US news and trade outlets, with published placements observed in Chicago Tribune, Washington Examiner, CPA Practice Advisor, Staffing Industry Analysts, and Workshift. Deke's market positioning explicitly contrasts its human-authored content approach with "AI slop," emphasizing credibility and editorial quality as differentiators. Founder and CEO Dave Maney is identified as a principal executive and contributor.

Revenue model, pricing structure, customer segments, and unit economics are not publicly disclosed. Note on data quality: the input aggregation includes a substantial block of data attributed to "Deke Shengtang," a Chinese entity executing a 600-unit Church's Texas Chicken restaurant development agreement. This appears to be a separate, unrelated business from the firmographic Deke (the US-based expert news services company) and is not reflected in this description; it is, however, surfaced in the strategic moves and expansion signals because the input data labels it as Deke data.

Deke firmographics

Firmographics

Name: Deke
Legal name: Deke Shengtang
Website: https://deke.news
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 11–50 employees
Short description: Deke is a US-based B2B services and software company, operating as The Expert Press, that helps subject matter experts and corporate clients convert internal knowledge into published news analysis and commentary placed in major US news and trade outlets via its XP Dispatch platform.
Ownership category
akta.pro rank

Deke industry classification

Industry

Product category: Public Relations Services
NAICS: Media Representatives (541840), Software Publishers (513210)
SIC: Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
akta.pro primary industry: Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

Keywords

Thought leadership services
Media placement services
Expert content publishing
Public relations services
Media relations platform

Where Deke is headquartered

Location

Headquarters

HQ city: Wheat Ridge
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Deke business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Deke product offering

Product offering

Core offering

Deke provides expert news data, software, and services that help companies turn their subject matter experts into prolific national news analysts and contributors. Through its The Expert Press (XP) offering, the company conceives, creates, and publishes high-authority thought leadership articles placed in targeted major news and trade outlets. The XP Dispatch platform and managed services translate client team insights into publication-ready news analysis and commentary pieces.

Differentiator

Problem solved

Functional benefit

Products and services

XP Dispatch A platform-and-services bundle that helps companies conceive, create, and publish high-authority thought leadership articles by their subject matter experts in targeted major news and trade outlets. The XP Dispatch platform connects client expertise and business objectives to relevant news topics and assists in producing publication-ready news analysis and commentary.

Companies that use Deke

Customer profile

Ideal customer profiles1 record

Deke technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Deke partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Church's Texas Chicken / Texas ChickenflagshipStrategic or Co-development Partner · 1 January 2026Deke Shengtang has signed a 600-unit development agreement with Church's Texas Chicken and its international sister brand Texas Chicken to enter the Chinese market. This is Church's Texas Chicken's largest international development agreement and extends its footprint to its 27th overseas market. The first restaurant under the partnership is planned for Shanghai with an opening targeted for summer 2026, followed by further branches across China.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Deke competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Deke financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Deke leadership team

Management profile

Number of profiles

Profiles1 record

Deke funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Deke M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deke

What does Deke do?

Is Deke a public or private company?

Deke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Deke founded?

Deke was founded in 2013. It employs 11 to 50 people.

Where is Deke based?

Deke is headquartered in Wheat Ridge, United States, in the North America region.

Does Deke have an API?

No public API is recorded for Deke.

What industry is Deke in?

Deke's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAHAE, Influencer Discovery, Vetting & Due Diligence Services. Its NAICS code is 541840 and its SIC code is 7311.