What Banner Solutions does

Banner Solutions is a Kansas City-based, privately-held B2B wholesale distributor of professional-grade door hardware and security products, founded in 1987 and operating with 101-250 employees. The company operates a login-gated e-commerce storefront at bannersolutions.com that aggregates inventory from over 200 brands — including Allegion brands (Schlage Commercial, Schlage Residential, Von Duprin, LCN, Ives, Falcon), ASSA ABLOY brands (Corbin Russwin, Sargent, Hager, Rockwood, Pemko, Adams Rite, Marks USA), and independents (Alarm Lock, HES Electric Strikes, Norton, Master Lock, Best, Dorma, GMS Lock Cylinders, Kwikset, Kaba Access) — across ten product categories: Commercial Locks, Residential Locks/Hardware, Door Controls, Exit Devices and Trim, Automotive, Electronic Access Control, Cylinders and Key Blanks, Padlocks, Hinges/Pivots, and Door Trim and Accessories.

The business is structured as a sales-led B2B distribution platform with no proprietary hardware or software IP; its value proposition rests on comprehensive in-stock inventory, high-velocity fulfillment, account-based pricing, industry-leading keying services, and project-specification support for security professionals. Pricing is not publicly disclosed and requires an account login, consistent with a trade-channel wholesale model rather than retail.

Revenue is generated through product distribution margins on hardware sales, with the company serving a fragmented base of trade customers: locksmiths, contract hardware distributors, building material suppliers, glass and aluminum installers, security integrators, and wholesale/retail resellers operating across the United States. The company has executed a roll-up strategy, acquiring Berg Wholesale in June 2019 and Specialized Builder's Hardware in September 2019, and has expanded its catalog into electronic access control categories (smart home, multi-family, intercoms, maglocks) alongside its core mechanical lock portfolio. Leadership includes Brendan Deely as President & CEO and Chris Rosenthal as Chief Human Resources Officer.

Name

Banner Solutions

Legal name

Banner Solutions

Website

https://bannersolutions.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Banner Solutions is a Kansas City-based B2B wholesale distributor, founded in 1987, that sells professional-grade door hardware and security products from over 200 brands to locksmiths, hardware distributors, security integrators, and building material suppliers across the United States through an account-gated e-commerce platform.

Ownership category

akta.pro rank

Product category

Door Hardware and Security Distribution

NAICS

Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Door hardware distribution
• Commercial lock supply
• Electronic access control
• Security products wholesale
• Door hardware and security

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution: Banner Solutions generates revenue through the distribution and sale of professional-grade door hardware and security products. They stock a comprehensive brand offering of door hardware and security solutions, offering both mechanical and electronic security products. Products are sold through their e-commerce platform with account-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Banner Solutions is a B2B wholesale distributor of professional-grade door hardware and security products, stocking mechanical and electronic security solutions from over 200+ brands. The company sells through an e-commerce platform with account-based pricing to trade customers including locksmiths, hardware distributors, building material suppliers, and security integrators, supported by in-stock inventory, fast fulfillment, and specialized technical expertise including industry-leading keying services.

Product overview

Banner Solutions is a B2B e-commerce distributor offering professional-grade mechanical and electronic security products. The portfolio consists of multiple distinct product categories: Commercial Locks (including auxiliary, cylindrical, deadbolt, electronic, mortise, and tubular locks), Residential Locks/Hardware (covering deadbolts, electronic locks, handlesets, hinges, and key management), Door Controls (closers, holders, and operators), Exit Devices and Trim (rim devices, vertical rod devices, and mullions), Electronic Access Control (access control systems, electric strikes, maglocks, intercoms, and smart home), Cylinders and Key Blanks (various cylinder types and key blanks), Padlocks (Bluetooth, combination, keyed, and specialty), and Hinges/Pivots (commercial, continuous, and specialty). The company distributes products from over 200+ major brands including Corbin Russwin, Schlage, Von Duprin, Sargent, Falcon, Hager, LCN, Alarm Lock, and others. Featured products include specific lock models, door closers, exit devices, and electronic access control hardware. The business model combines product distribution with specialized technical expertise and keying services.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Locks
• Residential Locks/Hardware
• Door Controls
• Exit Devices and Trim
• Automotive Lock Hardware
• Electronic Access Control
• Cylinders and Key Blanks
• Padlocks
• Hinges/Pivots
• Door Trim and Accessories

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• IDN Hardware Sales: Multi-branch wholesale distributor of door hardware, access control, and security products serving locksmith, hardware distributor, and integrator customers in North America. Closely comparable business model, customer base, and product portfolio to Banner Solutions.
• ADI Global Distribution: Global wholesale distributor of low-voltage security, AV, and related products serving security integrators and installers. Operates a similar trade-channel e-commerce model with multi-brand inventory in electronic access and life safety.
• Access Hardware Solutions (formerly Locknet / MARX): Wholesale distributor of commercial door hardware, access control, and key systems serving locksmiths, security dealers, and integrators on the US West Coast. Closely aligned multi-brand distribution model targeting similar trade customers.
• Securitay: Distributor of door hardware, locksmith supplies, and security products primarily serving the Southeastern US trade channel. Direct competitive overlap in locksmith and security integrator customer base with comparable SKU breadth.
• Tri-Ed Distribution (a Wesco company): North American wholesale distributor of security, access control, and low-voltage products serving security integrators. Now part of Wesco, it overlaps Banner Solutions' electronic access control and integrator channel.
• Door Control Inc: Wholesale distributor of doors, frames, and architectural hardware serving commercial contractors, locksmiths, and facility managers. Operates in the same trade channel with overlapping product categories including commercial locks and access hardware.

Broad incumbents

• Wesco International / Anixter: Large-scale electrical, communications, and security distributor serving industrial, utility, and commercial customers. Competes with Banner in security and access control distribution but at much greater scale and broader portfolio.
• Allegion: Public manufacturer of mechanical and electronic locks, exit devices, and access control under brands like Schlage, Von Duprin, LCN, and Falcon. Many Banner-distributed brands are owned by Allegion, making it both a key supplier and a competitor threat if going direct.
• ASSA ABLOY: Global manufacturer of door opening solutions operating brands like Sargent, Corbin Russwin (target of recent distribution partnerships), Hager, and Rockwood. Owns multiple Banner-distributed brands and controls supply availability and terms for the channel.
• Hager Companies: Family-owned manufacturer of architectural door hardware including hinges, locks, exit devices, and accessories. Serves the same locksmith and hardware distributor trade customers as Banner Solutions via the same channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bannersolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banner Solutions