Lifetime Products
- Company typePrivate
- Founded1986
- HeadquartersClearfield, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lifetime Products does
Lifetime Products is a Utah-based, privately held manufacturer founded in 1986 by Barry Mower, specializing in blow-molded high-density polyethylene (HDPE) products. The company invented and leads the polyethylene folding table category with 75% US market share and is the world's largest manufacturer of portable, height-adjustable residential basketball systems. Its core portfolio spans folding tables and chairs, picnic tables, storage sheds, basketball hoops, playground equipment, kayaks and paddleboards (under the Emotion brand), coolers, garden and patio products, and adjacent home/outdoor goods, with the Peakform line added through the December 2023 acquisition of PDG's folding furniture business. Manufacturing is anchored by the 3.2 million square foot Clearfield facility — the largest blow-molded plant in North America — supplemented by a 700,000+ square foot Knoxville, Tennessee plant and a 670,000 square foot Clearfield distribution center, enabling production for both consumer and commercial/organizational customers.
The company monetizes through three principal channels: wholesale to major retailers (with Walmart as a flagship partner and 2001 Supplier of the Year), direct-to-consumer e-commerce via Lifetime.com, and nine owned retail stores across Utah and Idaho selling at outlet pricing, complemented by a Buy In Bulk program for organizational buyers and international distributors serving 58-70+ countries. A dedicated OEM/custom blow-molding service monetizes spare production capacity. Pricing is unit-based at retail and quote-based for bulk and licensing contracts. Recent strategic priorities include the November 2025 multiyear NBA and WNBA licensing partnership launching first-ever team-branded basketball hoops, continued geographic and category expansion, and leadership transition with BJ Haacke as CEO (July 2024) and Kevin Romer as CFO (April 2025).
Lifetime Products firmographics
Firmographics- Name
- Lifetime Products
- Legal name
- Lifetime Products, Inc.
- Website
- http://www.lifetime.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Lifetime Products industry classification
Industry- Product category
- Outdoor Recreation and Folding Furniture Manufacturing
- NAICS
- Plastics and Rubber Products Manufacturing (326)
- SIC
- Miscellaneous Plastics Products (3080), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Blow-Molded Household & Cleaning Product Packaging (IMANAGAL)
- akta.pro secondary industry
- Home Gym & Sports Equipment Storage Systems (Non-Construction) (HSAFAHAH)
Keywords
Where Lifetime Products is headquartered
LocationHeadquarters
- HQ city
- Clearfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Lifetime Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Hard goods manufacturing and sales: Manufactures and sells blow-molded plastic products including folding tables, chairs, sheds, kayaks, basketball hoops, and outdoor equipment through retail and direct channels
- Retail store operations: Operates 9 Lifetime Store retail locations in Utah and Idaho selling products directly to consumers at outlet prices
- Bulk and organizational sales: Dedicated Buy In Bulk program for organizations requiring large quantities of tables, chairs, and other products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing through Lifetime.com and retail partners |
| Unit Pricing | Multi-year contract | Bulk organizational pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Lifetime Products product offering
Product offeringCore offering
Lifetime Products designs, manufactures, and sells blow-molded HDPE plastic products for home, commercial, and recreational use. Its core offerings are folding tables and chairs (with ~75% US market share in polyethylene folding tables), portable and in-ground basketball systems (including NBA/WNBA licensed hoops), outdoor storage sheds, kayaks and paddleboards, playground equipment, garden/patio products, and coolers, sold through its own stores, e-commerce, and major retailers.
Product overview
Lifetime Products is a Utah-based manufacturer founded in 1986, producing blow-molded plastic recreation and utility products. The company operates the largest blow-molded facility in North America at 3.2 million square feet and serves as the world's leading manufacturer of portable basketball systems. The core product portfolio centers on blow-molded polyethylene folding tables and chairs, which hold 75% of the US market, complemented by basketball hoops, storage sheds, kayaks/paddleboards, playground equipment, garden/patio products, and coolers. Recent expansion includes NBA/WNBA licensed basketball hoops launched in 2025, Peakform tables/chairs from the PDG acquisition, Emotion Kayaks brand, and custom OEM blow molding services. The company offers products through direct-to-consumer Lifetime Stores (9 locations in Utah/Idaho), Lifetime.com, and major retail partners including Walmart.
Differentiator
Problem solved
Functional benefit
Brands
- Emotion Kayaks: Kayak and paddleboard brand acquired in 2011, operating as a product line under Lifetime Products
- Peakform
- Mammoth Basketball Equipment
Products and services
- Folding Tables Blow-molded polyethylene folding tables available in multiple sizes (4-foot, 5-foot, 6-foot, banquet, fold-in-half, and adjustable height) for residential, commercial, and event use; includes the company's stackable/nesting design providing roughly 20% more efficient storage and transportation.
- Folding Chairs Blow-molded plastic folding chairs with ergonomically contoured design, wider seats and taller backs, constructed from UV-protected, scratch-resistant, stain-resistant, and waterproof high-density polyethylene; preferred 2 to 1 over padded chairs in market simulations.
- Picnic Tables Blow-molded picnic tables combining table surface with bench seating, intended for outdoor dining and gatherings.
- Storage Sheds Outdoor storage sheds constructed from high-density polyethylene with steel-reinforced structures, designed for durability and weather resistance to store yard equipment, tools, and vehicles.
- Basketball Hoops (including NBA and WNBA licensed hoops) Portable and in-ground basketball systems including officially licensed NBA and WNBA team-branded full-size hoops, portable systems with height-adjustable mechanisms, and pool-side variants; Acrylic Fusion backboard integrates an acrylic playing surface with a high-impact polyethylene frame for pro-glass look with durability.
- Playground Equipment Playsets, swing sets, and playground equipment designed for residential outdoor play areas.
- Kayaks and Paddleboards Recreational watercraft including sit-on-top and sit-inside kayaks under Lifetime and Emotion brands, stand-up paddleboards, youth paddleboards, and fishing kayaks with features such as Scotty Rod Holders; expanded through the 2011 acquisition of Emotion Kayaks assets.
- Garden and Patio Products Outdoor living products including raised garden beds, garden tool caddies, compost tumblers, Adirondack chairs, bistro sets, convertible benches, and grills.
- Coolers Coolers for outdoor activities and food/beverage storage, sold alongside Lifetime's outdoor recreation product lines.
- Peakform Tables and Chairs Folding tables and chairs product line acquired from PDG (Plastic Development Group) in December 2023, combining PDG's and Lifetime's expertise to serve commercial and organizational customers worldwide.
- Custom Blow Molding Solutions OEM and custom blow-molding manufacturing services utilizing Lifetime's large-scale blow-molding facilities and proprietary HDPE processes to produce customer-specified products.
Quantifiable outcome
- Captured 75% of US market for polyethylene folding tables
- +1 more outcomes
Companies that use Lifetime Products
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Lifetime Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lifetime Products partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- NBAflagshipMultiyear licensing partnership granting exclusive rights in the U.S. and Canada to launch first-ever full-size NBA team-branded basketball hoops for home use. Initial collection features full-size backboards for all NBA teams, available in portable and in-ground options through Lifetime.com and major retailers, with rollout planned at major league events including NBA All-Star and through community programs.
- WNBAflagshipMultiyear licensing partnership to launch first-ever full-size WNBA team-branded basketball hoops for home use, expanding the game's reach beyond the arena and making women's basketball more accessible for home play.
- PDG (Plastic Development Group)coreStrategic acquisition of PDG's table and chair business, creating a strong new line of Peakform tables and chairs. The acquisition combines strengths of both companies to better meet needs of worldwide partners and customers.
- PDG (Plastic Development Group)coreAgreement to purchase PDG's folding furniture business at end of their licensing agreement in December 2023, allowing both companies to leverage combined expertise in folding furniture market.
- Utah Department of TransportationminorPartnership resulting from I-15 Expansion Project requiring relocation of Lifetime's Salt Lake retail store location from Warm Springs Road to West Bountiful.
- Senator Mike LeeminorSupported Reinforcing American-Made Products Act legislation strengthening Made in USA labeling standards, enabling Lifetime to celebrate domestic manufacturing story.
- Joe InglesminorPartnership with professional basketball player Joe Ingles as brand ambassador. First time Lifetime partnered with a professional athlete; focuses on promoting basketball systems and inspiring youth.
- The Ultimate FieldhouseminorPartnership to offer youth a chance to develop basketball skills and a love of the game, supporting youth sports education and character development programs.
- LightHeaded BedsminorAcquisition of LightHeaded Beds, LLC adding innovative lighting and furniture designs to Lifetime's lineup of family and home products.
- DICK'S Sporting Goods Foundationminor#HolidayHoops campaign partnership resulting in donation of 100 Lifetime basketball hoops to more than 50 organizations in need across the U.S., showcasing power of sports through surprise basketball hoop installations.
- Emotion KayakscoreAcquisition of Emotion Kayaks assets including intellectual property, trademark portfolio, manufacturing equipment, inventory, and retailer contracts, expanding Lifetime's water sports product line.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Lifetime Products competitors and assessment
Company assessmentDirect peers
- Cosco Products: Direct competitor in folding tables and chairs serving consumer and commercial event markets. Both companies compete head-to-head in the polyethylene folding furniture category where Lifetime holds 75% US share, making Cosco the closest product-overlap peer.
- Keter Group: Israel-headquartered global maker of resin-based outdoor storage sheds, furniture, and DIY products using blow-molded plastics. Strong technology and channel overlap with Lifetime's sheds, garden, and outdoor storage lines across consumer retail.
- Suncast Corporation: U.S. manufacturer of resin-based outdoor storage sheds, patio furniture, and blow-molded consumer products. Competitor in Lifetime's outdoor storage and patio categories with overlapping retail distribution through home center and mass channels.
- Spalding (Russell Brands): Historic basketball hoop and sporting-goods manufacturer that is both a direct basketball-system competitor and the named counterparty in Lifetime's ITC Section 337 patent enforcement action—indicating direct product, channel, and IP contention with Lifetime.
- Huffy Corporation: U.S. maker of outdoor wheeled goods including basketball systems and outdoor recreation equipment. Competes with Lifetime's residential basketball hoop portfolio at mass retail and shares Walmart/DICK'S-style channel relationships.
- Pelican International: Canadian manufacturer of sit-on-top and recreational kayaks and paddleboards. Directly competes with Lifetime's Emotion Kayaks brand in the water-sports category acquired by Lifetime in 2011.
Broad incumbents
- Rubbermaid (Newell Brands): Iconic blow-molded and resin-based household storage and organizational products brand under Newell's broad portfolio. Competes in storage/organization adjacent to Lifetime's shed and patio lines, though Rubbermaid's strength is consumer kitchen/closet storage rather than outdoor recreation.
- Sterilite Corporation: Largest U.S. manufacturer of molded plastic consumer household products (storage containers, organizers, laundry baskets). Uses similar plastic-molding processes and competes for shelf space in mass retail where Lifetime's storage-adjacent products are sold.
Emerging players
- Step2: U.S. maker of molded plastic outdoor toys, playground equipment, and children's play sets. Adjacent competitor in Lifetime's playground/playset category and shares blow-molded plastic manufacturing capability.
Regional players
- Lifetime Tool & Building Products (ShelterLogic): Manufacturer of outdoor shelters, storage buildings, and canopies for residential and light commercial use. Direct competitor to Lifetime's outdoor storage shed line with similar mass-market and home-improvement channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifetime Products social profiles
Digital presenceLifetime Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifetime Products leadership team
Management profileNumber of profiles
Profiles6 records
Lifetime Products subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lifetime Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifetime Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifetime Products
What does Lifetime Products do?
Lifetime Products designs, manufactures, and sells blow-molded HDPE plastic products for home, commercial, and recreational use. Its core offerings are folding tables and chairs (with ~75% US market share in polyethylene folding tables), portable and in-ground basketball systems (including NBA/WNBA licensed hoops), outdoor storage sheds, kayaks and paddleboards, playground equipment, garden/patio products, and coolers, sold through its own stores, e-commerce, and major retailers.
Is Lifetime Products a public or private company?
Lifetime Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifetime Products founded?
Lifetime Products was founded in 1986. It employs 1,001 to 5,000 people.
Where is Lifetime Products based?
Lifetime Products is headquartered in Clearfield, United States, in the North America region.
How does Lifetime Products make money?
Three revenue lines are on record. Hard goods manufacturing and sales are the primary driver. The others are retail store operations and bulk and organizational sales.
Who are Lifetime Products's main competitors?
Direct peers on record are Cosco Products, Keter Group, Suncast Corporation, Spalding (Russell Brands), Huffy Corporation and Pelican International. Broad incumbents are Rubbermaid (Newell Brands) and Sterilite Corporation. Step2 is listed as an emerging player. Lifetime Tool & Building Products (ShelterLogic) is listed as a regional player.
Does Lifetime Products have an API?
No public API is recorded for Lifetime Products.
What industry is Lifetime Products in?
Lifetime Products's product category is Outdoor Recreation and Folding Furniture Manufacturing. Its primary akta.pro industry code is IMANAGAL, Blow-Molded Household & Cleaning Product Packaging, with a secondary code of HSAFAHAH, Home Gym & Sports Equipment Storage Systems (Non-Construction). Its NAICS code is 326 and its SIC code is 3080.