Lifetime Products

What Lifetime Products does

Lifetime Products is a Utah-based, privately held manufacturer founded in 1986 by Barry Mower, specializing in blow-molded high-density polyethylene (HDPE) products. The company invented and leads the polyethylene folding table category with 75% US market share and is the world's largest manufacturer of portable, height-adjustable residential basketball systems. Its core portfolio spans folding tables and chairs, picnic tables, storage sheds, basketball hoops, playground equipment, kayaks and paddleboards (under the Emotion brand), coolers, garden and patio products, and adjacent home/outdoor goods, with the Peakform line added through the December 2023 acquisition of PDG's folding furniture business. Manufacturing is anchored by the 3.2 million square foot Clearfield facility — the largest blow-molded plant in North America — supplemented by a 700,000+ square foot Knoxville, Tennessee plant and a 670,000 square foot Clearfield distribution center, enabling production for both consumer and commercial/organizational customers.

The company monetizes through three principal channels: wholesale to major retailers (with Walmart as a flagship partner and 2001 Supplier of the Year), direct-to-consumer e-commerce via Lifetime.com, and nine owned retail stores across Utah and Idaho selling at outlet pricing, complemented by a Buy In Bulk program for organizational buyers and international distributors serving 58-70+ countries. A dedicated OEM/custom blow-molding service monetizes spare production capacity. Pricing is unit-based at retail and quote-based for bulk and licensing contracts. Recent strategic priorities include the November 2025 multiyear NBA and WNBA licensing partnership launching first-ever team-branded basketball hoops, continued geographic and category expansion, and leadership transition with BJ Haacke as CEO (July 2024) and Kevin Romer as CFO (April 2025).

Name

Lifetime Products

Legal name

Lifetime Products, Inc.

Website

http://www.lifetime.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Folding Furniture Manufacturing

NAICS

Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Blow-Molded Household & Cleaning Product Packaging (IMANAGAL)

akta.pro secondary industry

Home Gym & Sports Equipment Storage Systems (Non-Construction) (HSAFAHAH)

Keywords

• Blow-molded HDPE furniture
• Folding tables and chairs
• Residential basketball systems
• Outdoor storage sheds
• Recreational kayaks and paddleboards

Headquarters

HQ city

Clearfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hard goods manufacturing and sales: Manufactures and sells blow-molded plastic products including folding tables, chairs, sheds, kayaks, basketball hoops, and outdoor equipment through retail and direct channels
2. Retail store operations: Operates 9 Lifetime Store retail locations in Utah and Idaho selling products directly to consumers at outlet prices
3. Bulk and organizational sales: Dedicated Buy In Bulk program for organizations requiring large quantities of tables, chairs, and other products

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lifetime Products designs, manufactures, and sells blow-molded HDPE plastic products for home, commercial, and recreational use. Its core offerings are folding tables and chairs (with ~75% US market share in polyethylene folding tables), portable and in-ground basketball systems (including NBA/WNBA licensed hoops), outdoor storage sheds, kayaks and paddleboards, playground equipment, garden/patio products, and coolers, sold through its own stores, e-commerce, and major retailers.

Product overview

Lifetime Products is a Utah-based manufacturer founded in 1986, producing blow-molded plastic recreation and utility products. The company operates the largest blow-molded facility in North America at 3.2 million square feet and serves as the world's leading manufacturer of portable basketball systems. The core product portfolio centers on blow-molded polyethylene folding tables and chairs, which hold 75% of the US market, complemented by basketball hoops, storage sheds, kayaks/paddleboards, playground equipment, garden/patio products, and coolers. Recent expansion includes NBA/WNBA licensed basketball hoops launched in 2025, Peakform tables/chairs from the PDG acquisition, Emotion Kayaks brand, and custom OEM blow molding services. The company offers products through direct-to-consumer Lifetime Stores (9 locations in Utah/Idaho), Lifetime.com, and major retail partners including Walmart.

Differentiator

Problem solved

Functional benefit

Brands

• Emotion Kayaks: Kayak and paddleboard brand acquired in 2011, operating as a product line under Lifetime Products
• Peakform
• Mammoth Basketball Equipment

Products and services

• Folding Tables Blow-molded polyethylene folding tables available in multiple sizes (4-foot, 5-foot, 6-foot, banquet, fold-in-half, and adjustable height) for residential, commercial, and event use; includes the company's stackable/nesting design providing roughly 20% more efficient storage and transportation.
• Folding Chairs Blow-molded plastic folding chairs with ergonomically contoured design, wider seats and taller backs, constructed from UV-protected, scratch-resistant, stain-resistant, and waterproof high-density polyethylene; preferred 2 to 1 over padded chairs in market simulations.
• Picnic Tables Blow-molded picnic tables combining table surface with bench seating, intended for outdoor dining and gatherings.
• Storage Sheds Outdoor storage sheds constructed from high-density polyethylene with steel-reinforced structures, designed for durability and weather resistance to store yard equipment, tools, and vehicles.
• Basketball Hoops (including NBA and WNBA licensed hoops) Portable and in-ground basketball systems including officially licensed NBA and WNBA team-branded full-size hoops, portable systems with height-adjustable mechanisms, and pool-side variants; Acrylic Fusion backboard integrates an acrylic playing surface with a high-impact polyethylene frame for pro-glass look with durability.
• Playground Equipment Playsets, swing sets, and playground equipment designed for residential outdoor play areas.
• Kayaks and Paddleboards Recreational watercraft including sit-on-top and sit-inside kayaks under Lifetime and Emotion brands, stand-up paddleboards, youth paddleboards, and fishing kayaks with features such as Scotty Rod Holders; expanded through the 2011 acquisition of Emotion Kayaks assets.
• Garden and Patio Products Outdoor living products including raised garden beds, garden tool caddies, compost tumblers, Adirondack chairs, bistro sets, convertible benches, and grills.
• Coolers Coolers for outdoor activities and food/beverage storage, sold alongside Lifetime's outdoor recreation product lines.
• Peakform Tables and Chairs Folding tables and chairs product line acquired from PDG (Plastic Development Group) in December 2023, combining PDG's and Lifetime's expertise to serve commercial and organizational customers worldwide.
• Custom Blow Molding Solutions OEM and custom blow-molding manufacturing services utilizing Lifetime's large-scale blow-molding facilities and proprietary HDPE processes to produce customer-specified products.

Quantifiable outcome

• Captured 75% of US market for polyethylene folding tables
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• NBAflagshipOEM/ Whitelabel/ Licensing Partner · 7 November 2025Multiyear licensing partnership granting exclusive rights in the U.S. and Canada to launch first-ever full-size NBA team-branded basketball hoops for home use. Initial collection features full-size backboards for all NBA teams, available in portable and in-ground options through Lifetime.com and major retailers, with rollout planned at major league events including NBA All-Star and through community programs.
• WNBAflagshipOEM/ Whitelabel/ Licensing Partner · 7 November 2025Multiyear licensing partnership to launch first-ever full-size WNBA team-branded basketball hoops for home use, expanding the game's reach beyond the arena and making women's basketball more accessible for home play.
• PDG (Plastic Development Group)coreStrategic or Co-development Partner · 6 December 2023Strategic acquisition of PDG's table and chair business, creating a strong new line of Peakform tables and chairs. The acquisition combines strengths of both companies to better meet needs of worldwide partners and customers.
• PDG (Plastic Development Group)coreStrategic or Co-development Partner · 10 August 2021Agreement to purchase PDG's folding furniture business at end of their licensing agreement in December 2023, allowing both companies to leverage combined expertise in folding furniture market.
• Utah Department of TransportationminorOthers · 22 July 2020Partnership resulting from I-15 Expansion Project requiring relocation of Lifetime's Salt Lake retail store location from Warm Springs Road to West Bountiful.
• Senator Mike LeeminorOthers · 5 June 2020Supported Reinforcing American-Made Products Act legislation strengthening Made in USA labeling standards, enabling Lifetime to celebrate domestic manufacturing story.
• Joe InglesminorGTM or Marketing Partner · 18 December 2018Partnership with professional basketball player Joe Ingles as brand ambassador. First time Lifetime partnered with a professional athlete; focuses on promoting basketball systems and inspiring youth.
• The Ultimate FieldhouseminorStrategic or Co-development Partner · 4 March 2016Partnership to offer youth a chance to develop basketball skills and a love of the game, supporting youth sports education and character development programs.
• LightHeaded BedsminorStrategic or Co-development Partner · 20 May 2015Acquisition of LightHeaded Beds, LLC adding innovative lighting and furniture designs to Lifetime's lineup of family and home products.
• DICK'S Sporting Goods FoundationminorGTM or Marketing Partner · 8 December 2014#HolidayHoops campaign partnership resulting in donation of 100 Lifetime basketball hoops to more than 50 organizations in need across the U.S., showcasing power of sports through surprise basketball hoop installations.
• Emotion KayakscoreStrategic or Co-development Partner · 16 November 2011Acquisition of Emotion Kayaks assets including intellectual property, trademark portfolio, manufacturing equipment, inventory, and retailer contracts, expanding Lifetime's water sports product line.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Cosco Products: Direct competitor in folding tables and chairs serving consumer and commercial event markets. Both companies compete head-to-head in the polyethylene folding furniture category where Lifetime holds 75% US share, making Cosco the closest product-overlap peer.
• Keter Group: Israel-headquartered global maker of resin-based outdoor storage sheds, furniture, and DIY products using blow-molded plastics. Strong technology and channel overlap with Lifetime's sheds, garden, and outdoor storage lines across consumer retail.
• Suncast Corporation: U.S. manufacturer of resin-based outdoor storage sheds, patio furniture, and blow-molded consumer products. Competitor in Lifetime's outdoor storage and patio categories with overlapping retail distribution through home center and mass channels.
• Spalding (Russell Brands): Historic basketball hoop and sporting-goods manufacturer that is both a direct basketball-system competitor and the named counterparty in Lifetime's ITC Section 337 patent enforcement action—indicating direct product, channel, and IP contention with Lifetime.
• Huffy Corporation: U.S. maker of outdoor wheeled goods including basketball systems and outdoor recreation equipment. Competes with Lifetime's residential basketball hoop portfolio at mass retail and shares Walmart/DICK'S-style channel relationships.
• Pelican International: Canadian manufacturer of sit-on-top and recreational kayaks and paddleboards. Directly competes with Lifetime's Emotion Kayaks brand in the water-sports category acquired by Lifetime in 2011.

Broad incumbents

• Rubbermaid (Newell Brands): Iconic blow-molded and resin-based household storage and organizational products brand under Newell's broad portfolio. Competes in storage/organization adjacent to Lifetime's shed and patio lines, though Rubbermaid's strength is consumer kitchen/closet storage rather than outdoor recreation.
• Sterilite Corporation: Largest U.S. manufacturer of molded plastic consumer household products (storage containers, organizers, laundry baskets). Uses similar plastic-molding processes and competes for shelf space in mass retail where Lifetime's storage-adjacent products are sold.

Emerging players

• Step2: U.S. maker of molded plastic outdoor toys, playground equipment, and children's play sets. Adjacent competitor in Lifetime's playground/playset category and shares blow-molded plastic manufacturing capability.

Regional players

• Lifetime Tool & Building Products (ShelterLogic): Manufacturer of outdoor shelters, storage buildings, and canopies for residential and light commercial use. Direct competitor to Lifetime's outdoor storage shed line with similar mass-market and home-improvement channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LifetimeProducts
• Instagraminstagram.com/lifetimeproducts
• YouTubeyoutube.com/user/LifetimeProducts
• LinkedInlinkedin.com/company/lifetime-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Products