TLGG Agency
TLGG Agency GmbH is a Berlin-based digital marketing and communications agency and a subsidiary of Omnicom Holding Germany, serving enterprise clients across insurance, financial services, FMCG, healthcare, automotive, telecommunications, luxury, and government via integrated brand strategy, creative, and performance media services.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What TLGG Agency does
TLGG Agency GmbH is a Berlin-based digital marketing and communications agency and a wholly owned subsidiary of Omnicom Holding Germany GmbH, positioning the firm within Omnicom Group's global agency network. Founded in Berlin in 2008 as one of Germany's first digital-native agencies, TLGG has grown to 200+ employees (per company self-description) operating from a Berlin headquarters at Paul-Lincke-Ufer 39/40 and a New York office established in 2016. The firm is led by Co-CEOs Annabelle Jenisch and Max Orgeldinger, with founder Christoph Bornschein serving as Chairman (and concurrently as President for Digital Strategy, Business Development & Growth at Omnicom). On May 1, 2025, Mike Lukanz was added in a newly created senior role as part of a leadership expansion. The client base is enterprise-focused and vertical-diversified, spanning insurance (BARMER, AOK), financial services (DEKA), FMCG and beverages (Fritz-kola), automotive (Mercedes-Benz, Mercedes-AMG), pharmaceutical and life sciences (Bayer, Leaps by Bayer), telecommunications (Swisscom), luxury goods (Montblanc), railway (Deutsche Bahn), and German federal government (BMFSFJ).
The firm sells four integrated service lines — Brand & Communication Strategies, Craft Ideas, Performance Media, and Boutique Services — delivered as an end-to-end offering rather than as standalone products, covering strategy, creative, media execution, customer experience, and organizational consulting. Revenue is generated through project-based work and time-based day-rate consulting contracts (Werk- und Dienstleistungsverträge), with one day rate defined as 8 working hours and pricing negotiated per engagement. Customer acquisition is predominantly direct enterprise field sales supported by thought leadership and PR, with named contacts for new business (Christoph Kayser, [email protected]), press, talent, and speakers.
The agency's underlying technology stack is not publicly disclosed; observable building blocks include Google Analytics, Typeform for lead capture, and Mailchimp for newsletters, alongside standard digital marketing and analytics tooling, with generative AI tools applied in named client campaigns (most prominently Swisscom). The firm has accumulated a credible creative reputation, evidenced by a Cannes Silver Lion for the Leaps by Bayer 360° campaign, a Cannes Bronze Lion for Mercedes-AMG social, a Midem Marketing Award, a Deutscher Preis für Onlinekommunikation, and a Vision.A Award.
TLGG Agency firmographics
Firmographics- Name
- TLGG Agency
- Legal name
- TLGG Agency GmbH
- Website
- https://tlgg.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TLGG Agency GmbH is a Berlin-based digital marketing and communications agency and a subsidiary of Omnicom Holding Germany, serving enterprise clients across insurance, financial services, FMCG, healthcare, automotive, telecommunications, luxury, and government via integrated brand strategy, creative, and performance media services.
- Ownership category
- akta.pro rank
TLGG Agency industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)
Keywords
Where TLGG Agency is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
TLGG Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services / Project-Based Consulting: TLGG Agency generates revenue through work and service contracts (Werk- und Dienstleistungsverträge) with clients. Fees are negotiated as either fixed project fees or time-based day rates (Tagessätze). One day rate comprises eight (8) working hours. The agency also offers pilot projects and organizational consulting engagements alongside ongoing campaign work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fixed project fee or time-based day rate (Tagessatz) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TLGG Agency product offering
Product offeringCore offering
TLGG Agency is a Berlin-based digital agency that executes data-driven branding work in digital brand management, storytelling, digital campaigns, content marketing, and customer experience management. The agency delivers an integrated offering of four service lines: Brand & Communication Strategies, Craft Ideas, Performance Media, and Boutique Services. Its clients span insurance, financial services, FMCG, events, lifestyle, media, health, technology, and government sectors.
Product overview
TLGG Agency is a digital marketing and communications agency offering integrated services as a unified agency offering. The portfolio consists of four core service lines: Brand & Communication Strategies (strategic brand development), Craft Ideas (creative campaign concepts), Performance Media (paid digital advertising), and Boutique Services (specialized custom work). These services are delivered as an integrated offering rather than as standalone products, supporting clients across digital brand management, storytelling, campaigns, content marketing, and customer experience management.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Communication Strategies
Quantifiable outcome
- Cannes silver Lion award for Leaps by Bayer campaign
- +3 more outcomes
Companies that use TLGG Agency
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
TLGG Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TLGG Agency partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Omnicom GroupcoreTLGG Agency is part of the Omnicom Group global agency network. Omnicom Holding Germany GmbH is the parent entity overseeing subsidiaries including TLGG. The relationship provides TLGG with global resources, cross-border capabilities, and integration into Omnicom's worldwide client network. TLGG co-founder Christoph Bornschein serves as Chairman at TLGG and as President for Digital Strategy, Business Development & Growth at Omnicom.
- Gesamtverband Kommunikationsagenturen (GWA)minorTLGG Agency is a member of the GWA (Gesamtverband Kommunikationsagenturen), Germany's industry association for communication agencies.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
TLGG Agency competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TLGG Agency social profiles
Digital presenceTLGG Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
TLGG Agency leadership team
Management profileNumber of profiles
Profiles5 records
TLGG Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TLGG Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TLGG Agency
What does TLGG Agency do?
TLGG Agency is a Berlin-based digital agency that executes data-driven branding work in digital brand management, storytelling, digital campaigns, content marketing, and customer experience management. The agency delivers an integrated offering of four service lines: Brand & Communication Strategies, Craft Ideas, Performance Media, and Boutique Services. Its clients span insurance, financial services, FMCG, events, lifestyle, media, health, technology, and government sectors.
Is TLGG Agency a public or private company?
TLGG Agency is a private company. It is classified as corporate owned and is currently operating.
When was TLGG Agency founded?
TLGG Agency was founded in 2008. It employs 51 to 100 people.
Where is TLGG Agency based?
TLGG Agency is headquartered in Berlin, Germany, in the Europe region.
How does TLGG Agency make money?
One revenue line is on record: professional Services / Project-Based Consulting.
Does TLGG Agency have an API?
No public API is recorded for TLGG Agency.
What industry is TLGG Agency in?
TLGG Agency's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAJAH, Trade Promotion Management & Optimization (TPM/TPO). Its NAICS code is 541810 and its SIC code is 7310.