TLGG Agency

What TLGG Agency does

TLGG Agency GmbH is a Berlin-based digital marketing and communications agency and a wholly owned subsidiary of Omnicom Holding Germany GmbH, positioning the firm within Omnicom Group's global agency network. Founded in Berlin in 2008 as one of Germany's first digital-native agencies, TLGG has grown to 200+ employees (per company self-description) operating from a Berlin headquarters at Paul-Lincke-Ufer 39/40 and a New York office established in 2016. The firm is led by Co-CEOs Annabelle Jenisch and Max Orgeldinger, with founder Christoph Bornschein serving as Chairman (and concurrently as President for Digital Strategy, Business Development & Growth at Omnicom). On May 1, 2025, Mike Lukanz was added in a newly created senior role as part of a leadership expansion. The client base is enterprise-focused and vertical-diversified, spanning insurance (BARMER, AOK), financial services (DEKA), FMCG and beverages (Fritz-kola), automotive (Mercedes-Benz, Mercedes-AMG), pharmaceutical and life sciences (Bayer, Leaps by Bayer), telecommunications (Swisscom), luxury goods (Montblanc), railway (Deutsche Bahn), and German federal government (BMFSFJ).

The firm sells four integrated service lines — Brand & Communication Strategies, Craft Ideas, Performance Media, and Boutique Services — delivered as an end-to-end offering rather than as standalone products, covering strategy, creative, media execution, customer experience, and organizational consulting. Revenue is generated through project-based work and time-based day-rate consulting contracts (Werk- und Dienstleistungsverträge), with one day rate defined as 8 working hours and pricing negotiated per engagement. Customer acquisition is predominantly direct enterprise field sales supported by thought leadership and PR, with named contacts for new business (Christoph Kayser, [email protected]), press, talent, and speakers.

The agency's underlying technology stack is not publicly disclosed; observable building blocks include Google Analytics, Typeform for lead capture, and Mailchimp for newsletters, alongside standard digital marketing and analytics tooling, with generative AI tools applied in named client campaigns (most prominently Swisscom). The firm has accumulated a credible creative reputation, evidenced by a Cannes Silver Lion for the Leaps by Bayer 360° campaign, a Cannes Bronze Lion for Mercedes-AMG social, a Midem Marketing Award, a Deutscher Preis für Onlinekommunikation, and a Vision.A Award.

Name

TLGG Agency

Legal name

TLGG Agency GmbH

Website

https://tlgg.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

TLGG Agency GmbH is a Berlin-based digital marketing and communications agency and a subsidiary of Omnicom Holding Germany, serving enterprise clients across insurance, financial services, FMCG, healthcare, automotive, telecommunications, luxury, and government via integrated brand strategy, creative, and performance media services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

Keywords

• Digital marketing services
• Brand communication strategy
• Content marketing campaigns
• Performance media advertising
• Digital transformation consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Project-Based Consulting: TLGG Agency generates revenue through work and service contracts (Werk- und Dienstleistungsverträge) with clients. Fees are negotiated as either fixed project fees or time-based day rates (Tagessätze). One day rate comprises eight (8) working hours. The agency also offers pilot projects and organizational consulting engagements alongside ongoing campaign work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

TLGG Agency is a Berlin-based digital agency that executes data-driven branding work in digital brand management, storytelling, digital campaigns, content marketing, and customer experience management. The agency delivers an integrated offering of four service lines: Brand & Communication Strategies, Craft Ideas, Performance Media, and Boutique Services. Its clients span insurance, financial services, FMCG, events, lifestyle, media, health, technology, and government sectors.

Product overview

TLGG Agency is a digital marketing and communications agency offering integrated services as a unified agency offering. The portfolio consists of four core service lines: Brand & Communication Strategies (strategic brand development), Craft Ideas (creative campaign concepts), Performance Media (paid digital advertising), and Boutique Services (specialized custom work). These services are delivered as an integrated offering rather than as standalone products, supporting clients across digital brand management, storytelling, campaigns, content marketing, and customer experience management.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Communication Strategies

Quantifiable outcome

• Cannes silver Lion award for Leaps by Bayer campaign
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Omnicom GroupcoreOthersTLGG Agency is part of the Omnicom Group global agency network. Omnicom Holding Germany GmbH is the parent entity overseeing subsidiaries including TLGG. The relationship provides TLGG with global resources, cross-border capabilities, and integration into Omnicom's worldwide client network. TLGG co-founder Christoph Bornschein serves as Chairman at TLGG and as President for Digital Strategy, Business Development & Growth at Omnicom.
• Gesamtverband Kommunikationsagenturen (GWA)minorOthersTLGG Agency is a member of the GWA (Gesamtverband Kommunikationsagenturen), Germany's industry association for communication agencies.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tlgg
• Facebookfacebook.com/TLGG

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TLGG Agency