Sunrise Labs
Sunrise Labs (DBA Suntra MedTech Solutions) is a Bedford, NH-based medtech consulting and engineering firm offering regulatory, software, and product development services to enterprise medical device companies.
- Company typePrivate
- Founded1992
- HeadquartersBedford, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sunrise Labs does
Sunrise Labs Inc., doing business as Suntra MedTech Solutions, is a US-based private medical device design and engineering services firm founded in 1992 and headquartered in Bedford, New Hampshire. The company serves medtech companies of all sizes with three integrated service lines: Consulting (regulatory strategy and quality assurance), Engineering (custom healthcare software development, medical device engineering, connectivity and IoT integration), and Innovation (strategic new product development and pipeline acceleration). Engagements are delivered through project-based consulting, engineering services, or embedded team arrangements.
The firm's technical work centers on designing flexible, mobile, integrated medical systems with wireless connectivity across data, devices, and diagnostics, and on incorporating IoT and AI capabilities into medical software. The company holds ISO 13485:2016 certification (verified by Intertek) for medical device quality management and emphasizes security-by-design and simplicity engineering. Its named customer base spans large enterprise medtech companies across diagnostics (Werfen, Instrumentation Laboratory, OPKO Diagnostics), cardiovascular (ABIOMED), oncology (Novocure), ophthalmology (Glaukos), women's health (Hologic), robotics (Procept Biorobotics), and adjacent analytical/laboratory instruments (Waters, Advanced Instruments).
Commercially, Sunrise Labs operates a quote-based, direct enterprise sales motion with no publicly disclosed pricing. Revenue is generated through professional services billings, and the firm markets itself through thought-leadership content, podcasts, webinars, and industry conference participation. Founder Drew Sunstein remains Chairman of the Board. The company is privately held with no disclosed parent, institutional investors, or financial reporting.
Sunrise Labs firmographics
Firmographics- Name
- Sunrise Labs
- Legal name
- Sunrise Labs Inc.
- Website
- https://sunriselabs.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sunrise Labs (DBA Suntra MedTech Solutions) is a Bedford, NH-based medtech consulting and engineering firm offering regulatory, software, and product development services to enterprise medical device companies.
- Ownership category
- akta.pro rank
Sunrise Labs industry classification
Industry- Product category
- Medical Device Engineering Services
- NAICS
- Research and Development in the Physical, Engineering, and Life Sciences (54171), Other Scientific and Technical Consulting Services (54169), Scientific Research and Development Services (5417), Management Consulting Services (54161)
- SIC
- Services-Health Services (8000), Services-Commercial Physical & Biological Research (8731), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs (HLACAMAH)
Keywords
Where Sunrise Labs is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunrise Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consulting Services: Project-based consulting engagements offering medtech expertise, regulatory strategy, and QA support. These are typically structured as short-to-medium-term professional services engagements.
- Engineering Services: Custom medical device engineering and healthcare software development services, including embedded team arrangements where Suntra personnel work as part of client teams.
- Innovation Services: Strategic innovation partnership engagements helping clients gain competitive advantages through new product development and pipeline acceleration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sunrise Labs product offering
Product offeringCore offering
Sunrise Labs Inc., operating as Suntra MedTech Solutions, is a medtech consulting and engineering services firm that sells three integrated service lines — Consulting, Engineering, and Innovation — to medical device companies. Services span regulatory strategy, quality assurance, custom healthcare software development, connectivity and IoT/AI-enabled medical device design, and innovation advisory, delivered through project-based, consulting, or embedded team engagements.
Product overview
Sunrise Labs Inc., DBA Suntra MedTech Solutions, is a medtech consulting and engineering services firm offering three integrated service lines: Consulting, Engineering, and Innovation. Their cross-functional team provides regulatory strategy, quality assurance, custom healthcare software development, medical device engineering, and innovation advisory services. The company operates through project-based, consulting, or embedded team engagements, helping medtech companies from concept validation through commercialization.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services
Companies that use Sunrise Labs
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Sunrise Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sunrise Labs partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sunrise Labs competitors and assessment
Company assessmentDirect peers
- NAMSA: NAMSA is a medical device-focused contract research, testing, and consulting organization supporting device manufacturers across the product lifecycle. It overlaps with Sunrise Labs on the regulatory, quality, and product development consulting side, with a stronger testing lab footprint.
- Veranex: Veranex is a medtech solutions provider offering design, engineering, regulatory, and clinical research services to medical technology innovators. Its integrated consulting/engineering model for medtech innovators makes it a close direct competitor to Suntra MedTech Solutions.
- StarFish Medical: StarFish Medical is a Canadian medtech engineering services firm offering product design, development, and manufacturing transfer for medical device OEMs. Its service portfolio and target customer (visionary medtech leaders bringing products from concept to market) closely mirror Sunrise Labs' positioning.
- Ximedica: Ximedica is a medical device design, development, and engineering services provider serving global medtech clients from concept through commercialization. Its full-lifecycle medtech engineering offering and ISO 13485-aligned QMS make it one of the closest direct competitors to Sunrise Labs/Suntra.
- Sterling Medical Devices: Sterling Medical Devices provides medical device design, development, and regulatory services for device OEMs across therapeutic areas. It is a direct peer in medtech engineering services with comparable QMS and end-to-end development capabilities.
- Velentium: Velentium is a medical device design and manufacturing services firm specializing in embedded systems, firmware, and electro-mechanical device development. It is a direct peer to Sunrise Labs in medtech engineering services with overlapping capabilities in connected device development and regulatory compliance.
Broad incumbents
- Cambridge Consultants: Cambridge Consultants is an established product development and technology consulting firm with a dedicated medtech practice serving global medical device, diagnostics, and digital health clients. Comparable to Sunrise Labs in medtech-focused engineering consulting, but operates at much larger scale and broader scope.
- Battelle: Battelle is a large applied science and technology R&D organization with significant life sciences and medical device engineering capabilities. Comparable to Sunrise Labs as a contract R&D partner for medtech, but with broader portfolio across physical/biological sciences and defense.
Others
- Intertek: Intertek is the global testing, inspection, and certification body that verified Sunrise Labs' ISO 13485:2016 certification. Comparable as an ecosystem participant - both serve regulated medtech with quality systems - but Intertek focuses on testing/certification services rather than engineering services.
Emerging players
- MedAcuity: MedAcuity is a specialized medical device software development firm focused on embedded, regulated software for medtech OEMs. Its narrower focus on device-side software engineering overlaps with Sunrise Labs' custom healthcare software development capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Sunrise Labs social profiles
Digital presenceSunrise Labs compliance and trust
Trust signalCompliance1 record
Sunrise Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunrise Labs leadership team
Management profileNumber of profiles
Profiles1 record
Sunrise Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunrise Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunrise Labs
What does Sunrise Labs do?
Sunrise Labs Inc., operating as Suntra MedTech Solutions, is a medtech consulting and engineering services firm that sells three integrated service lines — Consulting, Engineering, and Innovation — to medical device companies. Services span regulatory strategy, quality assurance, custom healthcare software development, connectivity and IoT/AI-enabled medical device design, and innovation advisory, delivered through project-based, consulting, or embedded team engagements.
Is Sunrise Labs a public or private company?
Sunrise Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunrise Labs founded?
Sunrise Labs was founded in 1992. It employs 101 to 250 people.
Where is Sunrise Labs based?
Sunrise Labs is headquartered in Bedford, United States, in the North America region.
How does Sunrise Labs make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are engineering Services and innovation Services.
Who are Sunrise Labs's main competitors?
Direct peers on record are NAMSA, Veranex, StarFish Medical, Ximedica, Sterling Medical Devices and Velentium. Broad incumbents are Cambridge Consultants and Battelle. Intertek is listed as an others. MedAcuity is listed as an emerging player.
Does Sunrise Labs have an API?
No public API is recorded for Sunrise Labs.
What industry is Sunrise Labs in?
Sunrise Labs's product category is Medical Device Engineering Services. Its primary akta.pro industry code is HLACAMAH, Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs. Its NAICS code is 54171 and its SIC code is 8000.