LatinUS
LatinUS is a Spanish-language digital news platform serving Mexican and broader Latin American audiences with articles, video, and newsletters across politics, economy, sports, entertainment, and lifestyle verticals, monetized via advertising.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What LatinUS does
LatinUS, operated by Latinus Media Group LLC (a US-domiciled LLC), is a Spanish-language digital news platform serving Spanish-speaking general news consumers across Mexico, Latin America, and the broader global Hispanic audience. Its editorial scope spans Mexico, LATAM, the United States (branded as "EU"), Mundo (world), Economía, Deportes (with sub-verticals covering soccer, NFL, MLB, boxing, tennis, and motorsport), Entretenimiento (film, music, TV, spectacles), and Estilo de vida, distributed through three owned surfaces: the website latin.us, iOS and Android mobile applications, and the daily "Latinus Diario" email newsletter. The product portfolio additionally includes original video programming such as the "Backstage" series and the "Mesa de Análisis con Loret" analysis show, alongside opinion columns from named contributors.
LatinUS firmographics
Firmographics- Name
- LatinUS
- Legal name
- Latinus Media Group LLC
- Website
- https://latinus.us
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LatinUS is a Spanish-language digital news platform serving Mexican and broader Latin American audiences with articles, video, and newsletters across politics, economy, sports, entertainment, and lifestyle verticals, monetized via advertising.
- Ownership category
- akta.pro rank
LatinUS industry classification
Industry- Product category
- Digital News Media
- NAICS
- Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)
- akta.pro secondary industry
- Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)
Keywords
LatinUS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels2 records
Marketing channels4 records
LatinUS product offering
Product offeringCore offering
LatinUS operates a Spanish-language digital news platform that publishes articles, opinion columns, and video programs across regional (EU, México, LATAM, Mundo) and topical (Economía, Deportes, Entretenimiento, Estilo de vida) sections. Content is delivered through its website at latinus.us, a mobile application, and an email newsletter ('Latinus Diario'). The platform is offered free to consumers and is supported by digital advertising revenue.
Product overview
LatinUS is a Spanish-language digital news media platform offering coverage across multiple regional and topical sections including EU, México, LATAM, Mundo, Economía, Deportes, Entretenimiento, and Estilo de vida. The platform provides articles, video content, and opinion columns delivered through its website and mobile application. The company operates as a news media outlet under Latinus Media Group LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- LatinUS News Website Spanish-language digital news platform accessible at https://latinus.us, delivering articles, video, and opinion columns across regional (EU, México, LATAM, Mundo) and topical (Economía, Deportes, Entretenimiento, Estilo de vida) sections for Spanish-speaking general news consumers.
- LatinUS Mobile App Native mobile application available for download that provides consumers with full access to LatinUS news articles, video, and opinion content on iOS and Android devices.
Companies that use LatinUS
Customer profileSegments1 record
Ideal customer profiles1 record
LatinUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LatinUS partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
LatinUS competitors and assessment
Company assessmentDirect peers
- Aristegui Noticias: Aristegui Noticias is a Mexican digital investigative news outlet with a strong opinion-led brand. It directly competes with LatinUS for politically engaged Mexican Spanish-speaking readers and ad/donor revenue, with comparable reliance on columnists and multimedia storytelling.
- Milenio: Milenio is a major Mexican digital and broadcast news outlet covering politics, economy, sports, and entertainment in Spanish. It directly competes with LatinUS for Mexican readers and advertising budgets, with overlapping vertical structure and similar ad-supported digital monetization.
- El Universal: El Universal is a long-established Mexican newspaper with a large digital presence covering Mexico, the U.S., and global news in Spanish. It competes with LatinUS across the same verticals and audience segments, particularly Mexico-focused political and general news readers.
- Infobae: Infobae is one of the largest Spanish-language digital news platforms in Latin America, with broad coverage of politics, economy, and entertainment. It directly competes with LatinUS for Spanish-speaking LATAM audiences and ad revenue, operating a similar free, ad-supported model.
- El País América: El País América is the Latin American edition of El País, providing Spanish-language news coverage of the region with strong opinion and analysis content. It competes directly with LatinUS for Spanish-speaking readers interested in LATAM and global affairs.
- Bloomberg Línea: Bloomberg Línea is the Spanish-language business and general news outlet from Bloomberg targeting Latin American audiences. It overlaps with LatinUS in its Economía and Mundo coverage, competing for high-value business reader segments and premium CPMs.
Broad incumbents
- TelevisaUnivision: TelevisaUnivision is the dominant Spanish-language media company in the U.S. and Mexico, operating broadcast TV, streaming (ViX), and digital news properties serving the same Spanish-speaking audience LatinUS targets, but with vastly greater scale and an integrated content distribution model.
- CNN en Español: CNN en Español is the Spanish-language edition of a global news network, producing digital and video news for Spanish-speaking audiences across the Americas. It competes for both readers and video advertisers with LatinUS, though it benefits from the broader CNN brand and infrastructure.
- Telemundo (NBCUniversal): Telemundo is a major U.S. Spanish-language broadcast and digital news network covering politics, entertainment, and sports for Hispanic audiences. It competes with LatinUS for both U.S. Hispanic readers and Spanish-language advertising budgets, but operates at much larger scale as part of NBCUniversal.
Emerging players
- Animal Político: Animal Político is a Mexican digital-native investigative news outlet focused on politics, accountability, and human rights. It overlaps with LatinUS in Mexican political coverage and targets similar Spanish-speaking news consumers, but is more narrowly focused on investigative journalism.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LatinUS social profiles
Digital presenceLatinUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LatinUS leadership team
Management profileNumber of profiles
LatinUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LatinUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LatinUS
What does LatinUS do?
LatinUS operates a Spanish-language digital news platform that publishes articles, opinion columns, and video programs across regional (EU, México, LATAM, Mundo) and topical (Economía, Deportes, Entretenimiento, Estilo de vida) sections. Content is delivered through its website at latinus.us, a mobile application, and an email newsletter ('Latinus Diario'). The platform is offered free to consumers and is supported by digital advertising revenue.
Is LatinUS a public or private company?
LatinUS is a private company. It is classified as unknown and is currently operating.
When was LatinUS founded?
LatinUS was founded in 1999. It employs 51 to 100 people.
Who are LatinUS's main competitors?
Direct peers on record are Aristegui Noticias, Milenio, El Universal, Infobae, El País América and Bloomberg Línea. Broad incumbents are TelevisaUnivision, CNN en Español and Telemundo (NBCUniversal). Animal Político is listed as an emerging player.
Does LatinUS have an API?
No public API is recorded for LatinUS.
What industry is LatinUS in?
LatinUS's product category is Digital News Media. Its primary akta.pro industry code is MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets), with a secondary code of MPABAAAG, Spanish-Language & Multilingual Broadcast Networks. Its NAICS code is 516 and its SIC code is 7310.