Affect
Affect Therapeutics is a digital telehealth company that delivers insurance-covered mental health and addiction treatment through a smartphone app, serving adults with substance use disorders and co-occurring mental health conditions across 21 U.S. states via therapy, psychiatry, and contingency management rewards.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Affect does
Affect Therapeutics, Inc. operates a smartphone-delivered telehealth platform that provides integrated mental health and addiction treatment across 21 U.S. states. The company's mobile app (iOS and Android) bundles therapy, psychiatric medication management, peer support, a Sober Tracker, and a Contingency Management Rewards System that pays members up to $599 in cash incentives for treatment milestones and negative drug screens. Treatment is delivered via HIPAA-compliant video sessions and covers substance use disorders (alcohol, opioids including heroin/fentanyl/prescription painkillers, stimulants such as cocaine and methamphetamine, and cannabis) alongside mental health conditions (anxiety, depression, OCD, trauma/PTSD, bipolar disorder, and postpartum depression). Affect reports having treated 13,000+ people, with 50%+ of members achieving full or substantial usage reduction at three months and claimed 2x effectiveness versus traditional outpatient care.
The business model is direct-to-consumer with insurance reimbursement as the primary revenue stream. The company accepts Medicaid (across 21 states), Medicare, and employer/marketplace plans, with insurance covering 90% of members entirely; the app is free to download and the company assists uninsured users with enrollment through healthcare.gov. The company is structured through three legal entities to support compliant telehealth prescribing: Affect Therapeutics, Inc. (Delaware), Affect Provider Group, P.S.C. (Kentucky), and AT Provider Group of California, P.C. It holds CARF International accreditation, LegitScript certification, and HIPAA plus 42 CFR Part 2 compliance. Leadership includes founder Sandra Fathi as President and Dr. Jon Peeples as Chief Medical Officer.
Affect is a privately held company with 11-50 employees, operating without disclosed external private equity backing. Distribution is primarily through organic and paid digital channels (SEO-optimized condition landing pages, blog content, social media across LinkedIn, Facebook, X, Instagram, and TikTok), the Apple App Store and Google Play, and a referral program — with no disclosed institutional sales motion.
Affect firmographics
Firmographics- Name
- Affect
- Legal name
- Affect Therapeutics, Inc.
- Website
- https://affect.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affect Therapeutics is a digital telehealth company that delivers insurance-covered mental health and addiction treatment through a smartphone app, serving adults with substance use disorders and co-occurring mental health conditions across 21 U.S. states via therapy, psychiatry, and contingency management rewards.
- Ownership category
- akta.pro rank
Affect industry classification
Industry- Product category
- Digital Behavioral Health / Telehealth Addiction Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)
- akta.pro secondary industries
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Behavioral Health & Substance Use Remote Monitoring (HLACAFAD), Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where Affect is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Affect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance reimbursement for telehealth services: Affect accepts major insurance plans including Medicaid and Medicare. The majority of revenue comes from insurance reimbursement for telehealth addiction treatment and mental health services. For 90% of members, treatment is entirely free due to insurance coverage.
- Government healthcare programs: Revenue from Medicaid and Medicare reimbursement across participating states. Many members have no or minimal out-of-pocket costs through these government programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered treatment (majority of members) |
| Other | Monthly | Out-of-pocket (uninsured) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Affect product offering
Product offeringCore offering
Affect provides a smartphone-based telehealth platform delivering integrated addiction and mental health treatment that combines FDA-approved medication-assisted treatment, one-on-one therapy, group counseling, psychiatric medication management, peer support, and a science-backed Contingency Management rewards system (up to $599 in cash incentives) in a single HIPAA-compliant iOS/Android app. Two core programs are sold: a Mental Health Treatment Program (covering anxiety, depression, OCD, trauma/PTSD, bipolar disorder, and postpartum depression) and an Addiction Treatment Program (covering alcohol, opioid, stimulant, and cannabis use disorders). Services are billed primarily through insurance (Medicaid, Medicare, employer plans) and are entirely free to 90% of members, available across 21 U.S. states.
Product overview
Affect offers a unified mobile health platform combining addiction treatment and mental health care in a single smartphone app. The core offering consists of the Affect Mobile App, which serves as the delivery vehicle for two integrated treatment programs: a Mental Health Treatment Program (covering anxiety, depression, OCD, trauma/PTSD, bipolar disorder, and postpartum depression) and an Addiction Treatment Program (covering alcohol, opioid, stimulant, and cannabis use disorders). Key platform features include Telehealth Video Sessions for secure one-on-one and group therapy, Psychiatric Medication Management for prescribing FDA-approved medications, the Contingency Management Rewards System providing financial incentives up to $599, a Sober Tracker for progress monitoring, and Care Team Support connecting members with counselors, medical providers, and social support advocates. All services are delivered entirely digitally with HIPAA and 42 CFR Part 2 compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Affect Mobile App HIPAA-compliant iOS and Android application that delivers Affect's entire telehealth treatment experience, including intake, insurance verification, video therapy, psychiatry, medication management, peer support, contingency management rewards, and progress tracking, for adult members seeking addiction or mental health care.
- Mental Health Treatment Program A virtual outpatient program that provides therapy, psychiatric evaluation, and medication management for adults with anxiety disorders, depression, OCD, trauma/PTSD, bipolar disorder, and postpartum depression, delivered through the Affect mobile app via secure video and messaging.
- Addiction Treatment Program A virtual medication-assisted treatment program for adults with substance use disorders covering alcohol, opioids, stimulants, and cannabis, integrating FDA-approved medications (such as Suboxone and naltrexone), individual counseling, group therapy, peer support, and the Contingency Management Rewards System.
Quantifiable outcome
- Members reduce drinking and drug use by 50% in first month
- +4 more outcomes
Companies that use Affect
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Affect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Affect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various State Medicaid ProgramscoreAccepts Medicaid coverage across multiple states including Arizona (AHCCCS), California, Colorado (Health First Colorado), Florida, Idaho, Illinois, Indiana, Iowa, Kentucky, Maryland, Montana, Nebraska, Nevada, New Mexico (Turquoise Care), North Carolina, Ohio, Oregon (Oregon Health Plan), Texas, Virginia, Washington (Apple Health), and more. Medicaid serves as primary payer for addiction and mental health treatment services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Affect competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affect social profiles
Digital presenceAffect compliance and trust
Trust signalCompliance4 records
Affect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affect leadership team
Management profileNumber of profiles
Profiles1 record
Affect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affect
What does Affect do?
Affect provides a smartphone-based telehealth platform delivering integrated addiction and mental health treatment that combines FDA-approved medication-assisted treatment, one-on-one therapy, group counseling, psychiatric medication management, peer support, and a science-backed Contingency Management rewards system (up to $599 in cash incentives) in a single HIPAA-compliant iOS/Android app. Two core programs are sold: a Mental Health Treatment Program (covering anxiety, depression, OCD, trauma/PTSD, bipolar disorder, and postpartum depression) and an Addiction Treatment Program (covering alcohol, opioid, stimulant, and cannabis use disorders). Services are billed primarily through insurance (Medicaid, Medicare, employer plans) and are entirely free to 90% of members, available across 21 U.S. states.
Is Affect a public or private company?
Affect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affect founded?
Affect was founded in 2002. It employs 11 to 50 people.
Where is Affect based?
Affect is headquartered in New York, United States, in the North America region.
How does Affect make money?
Two revenue lines are on record. Insurance reimbursement for telehealth services are the primary driver. The others are government healthcare programs.
Does Affect have an API?
No public API is recorded for Affect.
What industry is Affect in?
Affect's product category is Digital Behavioral Health / Telehealth Addiction Treatment. Its primary akta.pro industry code is HLALAEAD, Substance Use Disorder (SUD) & Addiction Teletherapy Platforms, with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 621420 and its SIC code is 8000.