More Perfect Union

What More Perfect Union does

More Perfect Union is a nonprofit advocacy journalism organization founded in 2021 and headquartered in Washington, D.C., that produces video-first investigative reporting paired with activism campaigns aimed at working-class audiences. The organization operates through the More Perfect Union Foundation (EIN: 85-3189807) and is funded exclusively through grassroots small-dollar donations processed via ActBlue, Stripe, PayPal, Google Pay, Apple Pay, and Venmo, alongside values-aligned philanthropic grants; it explicitly declines corporate and union funding to preserve editorial independence. Distribution is concentrated on social platforms — YouTube (541K+ subscribers), TikTok, X, Instagram, Facebook, Bluesky, LinkedIn, Threads, plus an owned Substack newsletter and ActionNetwork advocacy funnel — with cumulative video views exceeding 500 million.

The core operating model is a video-first journalism production stack staffed by an in-house team of video producers, editors, motion designers, social media specialists, field reporters, and writers organized under an Editor-in-Chief and Director of Video. The brand extends through two sub-products: More Perfect University, a campus organizing program explicitly launched to compete with Turning Point USA, and the More Perfect Union Substack, a direct-to-inbox content channel. Editorial output spans labor, AI/data center economics, corporate accountability, immigration, climate, and elections through an explicitly class-focused lens, with investigations including AI-driven surveillance pricing at Instacart and Epstein-linked AI surveillance investments.

Go-to-market is nonprofit: all content is distributed free to consumers while revenue is raised from individual donors and foundations. Credibility signals include a 2026 Emmy Award for the documentary "Deport Them All" on Springfield's immigrant crisis, prior Emmy nominations, and recognition by the Sidney Hillman Foundation. The organization has demonstrated measurable policy impact: a December 2025 collaborative investigation with Consumer Reports and Groundwork Collaborative into Instacart's algorithmic pricing contributed to federal and state regulatory scrutiny and a $60 million FTC settlement, indicating that the journalism-to-advocacy model is producing tangible regulatory outcomes.

Name

More Perfect Union

Legal name

More Perfect Union Foundation

Website

https://perfectunion.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

More Perfect Union is a nonprofit advocacy journalism organization founded in 2021 that produces Emmy award-winning video-first investigative reporting and activism campaigns for working-class American audiences, funded through grassroots donations and philanthropic grants.

Ownership category

akta.pro rank

Product category

Digital Journalism

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Investigative video journalism
• Nonprofit news media
• Progressive advocacy journalism
• Working class reporting
• Social media news content

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grassroots Donations: Funded through small-dollar donations from individual supporters. The organization accepts donations via credit card, PayPal, Google Pay, Apple Pay, Venmo through ActBlue, as well as Stripe. Monthly sustaining donor options are available.
2. Philanthropic Grants: Funded through values-aligned philanthropic organizations. The organization receives no funding from corporations or union entities.

Distribution channels1 record

Marketing channels10 records

Core offering

More Perfect Union is a nonprofit education, advocacy, and journalism organization that produces video-first investigative reporting on politics, policy, labor, business, and economics through a working class lens. The organization pairs original reporting with activism campaigns to win policy fights, distributes content free of charge across major social platforms, and is funded entirely through grassroots donations and values-aligned philanthropic grants.

Product overview

More Perfect Union is a nonprofit education, advocacy, and journalism organization that operates as a unified media brand producing Emmy award-winning video content and investigative reporting. The organization centers on its core journalism product while extending reach through complementary channels: the More Perfect University campus program for youth engagement and political organizing, and a Substack publication for direct audience distribution. All offerings serve the mission of building power for the working class through reporting, activism, and advocacy campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• More Perfect University: A college campus program aimed at countering Turning Point USA and winning over younger voters through campus events, digital communities, and student training for organizing around economic populist themes.

Products and services

• More Perfect Union Journalism
• More Perfect University
• More Perfect Union Substack Newsletter

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Communication Workers of AmericaminorStrategic or Co-development Partner · 13 May 2026More Perfect Union published a documentary referencing 2025 research by the Communication Workers of America on AI data worker conditions, which found that 22% of data workers training AI systems experienced homelessness.
• Consumer ReportscoreStrategic or Co-development Partner · 9 December 2025Joint investigation with Groundwork Collaborative and Consumer Reports analyzing data from over 400 shoppers across four U.S. cities, finding that nearly three-quarters of tested grocery items showed different prices to different shoppers. The findings sparked calls for regulatory investigation by the FTC and state attorneys general.
• Groundwork CollaborativecoreStrategic or Co-development Partner · 1 December 2025Collaborative investigation partnership with Groundwork Collaborative and Consumer Reports exposing Instacart's AI-driven surveillance pricing practices. Nearly 74% of Instacart items were found to be offered at multiple price points simultaneously. The investigation sparked federal and state regulatory scrutiny and contributed to Instacart's $60 million FTC settlement.
• Sidney Hillman FoundationminorGTM or Marketing PartnerRecognized by the Sidney Hillman Foundation for innovative coverage bringing stories of working people to new audiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MeidasTouch: Progressive video-first news network producing rapid-response investigative and commentary content distributed across YouTube and social platforms. Closest direct peer in model, audience, donor base, and political positioning.
• The Lever: Reader-funded investigative journalism outlet focused on corporate and government accountability from a progressive economic populist perspective — directly comparable editorial mission and nonprofit funding model.
• The Young Turks (TYT): Pioneering progressive video news outlet with multi-platform distribution and audience-driven funding. Comparable in format (video-first political journalism) and target demographic, though structured as a larger for-profit operation.
• Majority Report: Progressive political commentary and news outlet with daily video content on YouTube. Similar left-leaning editorial lens and video-first social distribution, though more commentary-driven than investigative.

Broad incumbents

• Mother Jones: Established nonprofit investigative magazine with a progressive economic populist lens. Comparable editorial mission but operates across print/digital rather than video-first, with a much larger legacy footprint.
• ProPublica: Premier nonprofit investigative newsroom producing high-impact accountability reporting. Comparable mission of pairing investigations with measurable impact, though with a broader editorial scope and substantially larger endowment-funded operations.
• Crooked Media: Progressive media company producing podcasts, video, and newsletters targeting young politically engaged audiences (Pod Save America). Overlapping audience and donor pool with comparable brand-driven distribution model.
• The Nation: Long-running progressive magazine with investigative journalism and political analysis. Comparable editorial positioning and nonprofit funding model, though primarily text-based rather than video-first.

Emerging players

• Type Investigations: Nonprofit investigative newsroom producing long-form accountability reporting. Comparable investigative orientation and nonprofit structure, though distribution is primarily through partner outlets rather than owned channels.
• Drop Site News: Recently launched worker-focused investigative outlet. Closely aligned editorial lens (labor, corporate accountability) with comparable nonprofit funding model and audience overlap, but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moreperfectus
• YouTubeyoutube.com/channel/UCehBVAPy-bxmnbNARF-_tvA
• Facebookfacebook.com/MorePerfUnion
• LinkedInlinkedin.com/company/76723999
• Instagraminstagram.com/perfectunion
• TikToktiktok.com/@moreperfectunion?

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Perfect Union