More Perfect Union
More Perfect Union is a nonprofit advocacy journalism organization founded in 2021 that produces Emmy award-winning video-first investigative reporting and activism campaigns for working-class American audiences, funded through grassroots donations and philanthropic grants.
- Company typePrivate
- Founded2021
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What More Perfect Union does
More Perfect Union is a nonprofit advocacy journalism organization founded in 2021 and headquartered in Washington, D.C., that produces video-first investigative reporting paired with activism campaigns aimed at working-class audiences. The organization operates through the More Perfect Union Foundation (EIN: 85-3189807) and is funded exclusively through grassroots small-dollar donations processed via ActBlue, Stripe, PayPal, Google Pay, Apple Pay, and Venmo, alongside values-aligned philanthropic grants; it explicitly declines corporate and union funding to preserve editorial independence. Distribution is concentrated on social platforms — YouTube (541K+ subscribers), TikTok, X, Instagram, Facebook, Bluesky, LinkedIn, Threads, plus an owned Substack newsletter and ActionNetwork advocacy funnel — with cumulative video views exceeding 500 million.
The core operating model is a video-first journalism production stack staffed by an in-house team of video producers, editors, motion designers, social media specialists, field reporters, and writers organized under an Editor-in-Chief and Director of Video. The brand extends through two sub-products: More Perfect University, a campus organizing program explicitly launched to compete with Turning Point USA, and the More Perfect Union Substack, a direct-to-inbox content channel. Editorial output spans labor, AI/data center economics, corporate accountability, immigration, climate, and elections through an explicitly class-focused lens, with investigations including AI-driven surveillance pricing at Instacart and Epstein-linked AI surveillance investments.
Go-to-market is nonprofit: all content is distributed free to consumers while revenue is raised from individual donors and foundations. Credibility signals include a 2026 Emmy Award for the documentary "Deport Them All" on Springfield's immigrant crisis, prior Emmy nominations, and recognition by the Sidney Hillman Foundation. The organization has demonstrated measurable policy impact: a December 2025 collaborative investigation with Consumer Reports and Groundwork Collaborative into Instacart's algorithmic pricing contributed to federal and state regulatory scrutiny and a $60 million FTC settlement, indicating that the journalism-to-advocacy model is producing tangible regulatory outcomes.
More Perfect Union firmographics
Firmographics- Name
- More Perfect Union
- Legal name
- More Perfect Union Foundation
- Website
- https://perfectunion.us
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- More Perfect Union is a nonprofit advocacy journalism organization founded in 2021 that produces Emmy award-winning video-first investigative reporting and activism campaigns for working-class American audiences, funded through grassroots donations and philanthropic grants.
- Ownership category
- akta.pro rank
More Perfect Union industry classification
Industry- Product category
- Digital Journalism
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
Keywords
Where More Perfect Union is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
More Perfect Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Grassroots Donations: Funded through small-dollar donations from individual supporters. The organization accepts donations via credit card, PayPal, Google Pay, Apple Pay, Venmo through ActBlue, as well as Stripe. Monthly sustaining donor options are available.
- Philanthropic Grants: Funded through values-aligned philanthropic organizations. The organization receives no funding from corporations or union entities.
Distribution channels1 record
Marketing channels10 records
More Perfect Union product offering
Product offeringCore offering
More Perfect Union is a nonprofit education, advocacy, and journalism organization that produces video-first investigative reporting on politics, policy, labor, business, and economics through a working class lens. The organization pairs original reporting with activism campaigns to win policy fights, distributes content free of charge across major social platforms, and is funded entirely through grassroots donations and values-aligned philanthropic grants.
Product overview
More Perfect Union is a nonprofit education, advocacy, and journalism organization that operates as a unified media brand producing Emmy award-winning video content and investigative reporting. The organization centers on its core journalism product while extending reach through complementary channels: the More Perfect University campus program for youth engagement and political organizing, and a Substack publication for direct audience distribution. All offerings serve the mission of building power for the working class through reporting, activism, and advocacy campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- More Perfect University: A college campus program aimed at countering Turning Point USA and winning over younger voters through campus events, digital communities, and student training for organizing around economic populist themes.
Products and services
- More Perfect Union Journalism
- More Perfect University
- More Perfect Union Substack Newsletter
Companies that use More Perfect Union
Customer profileSegments1 record
Ideal customer profiles3 records
More Perfect Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
More Perfect Union partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Communication Workers of AmericaminorMore Perfect Union published a documentary referencing 2025 research by the Communication Workers of America on AI data worker conditions, which found that 22% of data workers training AI systems experienced homelessness.
- Consumer ReportscoreJoint investigation with Groundwork Collaborative and Consumer Reports analyzing data from over 400 shoppers across four U.S. cities, finding that nearly three-quarters of tested grocery items showed different prices to different shoppers. The findings sparked calls for regulatory investigation by the FTC and state attorneys general.
- Groundwork CollaborativecoreCollaborative investigation partnership with Groundwork Collaborative and Consumer Reports exposing Instacart's AI-driven surveillance pricing practices. Nearly 74% of Instacart items were found to be offered at multiple price points simultaneously. The investigation sparked federal and state regulatory scrutiny and contributed to Instacart's $60 million FTC settlement.
- Sidney Hillman FoundationminorRecognized by the Sidney Hillman Foundation for innovative coverage bringing stories of working people to new audiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
More Perfect Union competitors and assessment
Company assessmentDirect peers
- MeidasTouch: Progressive video-first news network producing rapid-response investigative and commentary content distributed across YouTube and social platforms. Closest direct peer in model, audience, donor base, and political positioning.
- The Lever: Reader-funded investigative journalism outlet focused on corporate and government accountability from a progressive economic populist perspective — directly comparable editorial mission and nonprofit funding model.
- The Young Turks (TYT): Pioneering progressive video news outlet with multi-platform distribution and audience-driven funding. Comparable in format (video-first political journalism) and target demographic, though structured as a larger for-profit operation.
- Majority Report: Progressive political commentary and news outlet with daily video content on YouTube. Similar left-leaning editorial lens and video-first social distribution, though more commentary-driven than investigative.
Broad incumbents
- Mother Jones: Established nonprofit investigative magazine with a progressive economic populist lens. Comparable editorial mission but operates across print/digital rather than video-first, with a much larger legacy footprint.
- ProPublica: Premier nonprofit investigative newsroom producing high-impact accountability reporting. Comparable mission of pairing investigations with measurable impact, though with a broader editorial scope and substantially larger endowment-funded operations.
- Crooked Media: Progressive media company producing podcasts, video, and newsletters targeting young politically engaged audiences (Pod Save America). Overlapping audience and donor pool with comparable brand-driven distribution model.
- The Nation: Long-running progressive magazine with investigative journalism and political analysis. Comparable editorial positioning and nonprofit funding model, though primarily text-based rather than video-first.
Emerging players
- Type Investigations: Nonprofit investigative newsroom producing long-form accountability reporting. Comparable investigative orientation and nonprofit structure, though distribution is primarily through partner outlets rather than owned channels.
- Drop Site News: Recently launched worker-focused investigative outlet. Closely aligned editorial lens (labor, corporate accountability) with comparable nonprofit funding model and audience overlap, but smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
More Perfect Union social profiles
Digital presenceMore Perfect Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Perfect Union leadership team
Management profileNumber of profiles
Profiles9 records
More Perfect Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Perfect Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Perfect Union
What does More Perfect Union do?
More Perfect Union is a nonprofit education, advocacy, and journalism organization that produces video-first investigative reporting on politics, policy, labor, business, and economics through a working class lens. The organization pairs original reporting with activism campaigns to win policy fights, distributes content free of charge across major social platforms, and is funded entirely through grassroots donations and values-aligned philanthropic grants.
Is More Perfect Union a public or private company?
More Perfect Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was More Perfect Union founded?
More Perfect Union was founded in 2021. It employs 1 to 10 people.
Where is More Perfect Union based?
More Perfect Union is headquartered in Washington, United States, in the North America region.
How does More Perfect Union make money?
Two revenue lines are on record. Grassroots Donations are the primary driver. The others are philanthropic Grants.
Who are More Perfect Union's main competitors?
Direct peers on record are MeidasTouch, The Lever, The Young Turks (TYT) and Majority Report. Broad incumbents are Mother Jones, ProPublica, Crooked Media and The Nation. Emerging players are Type Investigations and Drop Site News.
Does More Perfect Union have an API?
No public API is recorded for More Perfect Union.
What industry is More Perfect Union in?
More Perfect Union's product category is Digital Journalism. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations. Its NAICS code is 8139 and its SIC code is 2741.