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RethinkBH

Full company profile

uuid0009mmp

Namestring
RethinkBH
Legal namestring
Rethink
Websiteurl
rethinkbh.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

RethinkBH is a cloud-based SaaS platform providing comprehensive practice management software for Applied Behavior Analysis (ABA) and pediatric therapy providers in the United States. The platform integrates clinical programming, data collection, scheduling, electronic visit verification, staff training, and insurance billing into a single workflow, supported by a mobile app that captures data online or offline. Founded in 2007 and headquartered in New York City, the company operates as a private for-profit business with 11-50 employees under co-founder and CEO Daniel A. Etra.

The product portfolio consists of a core Practice Management Platform and a set of specialized modules, including a content library of over 1,500 customizable care plans, AI-powered session note generation, an AI-driven analytics dashboard, and an AI-powered billing automation product (BillAI). Revenue is generated primarily through tiered SaaS subscriptions (Start-Up, Scaling, Enterprise) sold via a sales-led motion with demo and consultation CTAs, supplemented by an optional outsourced revenue cycle management service. Distribution is direct (US-only), supported by a dedicated phone line, a Customer Advisory Board for enterprise accounts, and multi-channel content marketing including comparison guides against named competitors.

RethinkBH holds HIPAA compliance and HITRUST CSF certification, both relevant procurement requirements for healthcare buyers. The company has been recognized on Deloitte's Technology Fast 500 (2022), the Inc. 5000 list, and as a MedTech Breakthrough Award winner (2023) for healthcare big data. It is a Business Affiliate member of the Council of Autism Service Providers (CASP). No funding rounds, parent company, or named institutional investors are disclosed in the available source data.

Short descriptiontext

RethinkBH is a US-based SaaS platform providing integrated practice management software for ABA and pediatric therapy providers, covering clinical programming, data collection, scheduling, training, billing, and AI-powered documentation and analytics.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
ABA practice management software, behavioral health platform, clinical documentation software, medical billing automation, applied behavior analysis tools
Industry1 code
1Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines)
CodeEDAFAKAGPrimaryYes
NAICS code1 code
  • Computer Systems Design and Related Services54151
SIC code1 code
  • Services-Prepackaged Software7372
Product category
ABA Practice Management Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Practice Management Software Subscription
TypeSubscription Recurring
Description

SaaS subscription model providing access to practice management features including clinical programming, data collection, scheduling, training, and billing tools. Tiered offerings based on practice size (Start-Up, Scaling, Enterprise).

rethinkbehavioralhealth.com
2Billing Services / RCM Outsourcing
TypeManaged Services
Description

Option to outsource revenue cycle management to RethinkBH's professional billing team, offering an alternative to in-house billing.

rethinkbehavioralhealth.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 3 records shown
1BillAI by Rethink
Description

AI-powered billing software solution for ABA practices

rethinkbehavioralhealth.com
+2 more records
Core offering1 text field

RethinkBH provides a cloud-based, AI-enabled SaaS practice management platform for Applied Behavior Analysis (ABA) and pediatric therapy providers, covering clinical programming, mobile data collection, scheduling with electronic visit verification, training/CE events, and insurance billing. Its offering is differentiated by AI modules (BillAI, Session Note AI, AI Dashboard) and a content library of 1,500+ customizable care plans, with optional outsourced revenue cycle management services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 61% of BCBAs report administrative tasks diverting attention from patient care, highlighting the critical need for practice management solutions
+2 more records
Product overview1 text field

RethinkBH is a unified practice management platform for ABA and pediatric therapy providers. The core platform integrates clinical programming, data collection, scheduling, reminders, training, and insurance billing. The product portfolio includes AI-powered modules (BillAI for billing automation, Session Note AI for clinical documentation, AI Dashboard for analytics), along with specialized solutions for data collection, scheduling, practice analytics, billing services, staff training, and medical necessity assessment. The platform features a content library with over 1,500 customizable care plans and mobile app support for on- and offline data collection.

Product and service1 record
1ABA Practice Management Platform
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1CASP - Council of Autism Service Providers
Strategic tierCoreTypeStrategic or Co-development Partner
Description

RethinkBH is a Business Affiliate member of the Council of Autism Service Providers (CASP), an industry organization supporting ABA service providers. This membership indicates alignment with industry standards and best practices in autism services.

rethinkbehavioralhealth.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks3 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RethinkBH

ABA Practice Management Softwarerethinkbh.com

RethinkBH is a US-based SaaS platform providing integrated practice management software for ABA and pediatric therapy providers, covering clinical programming, data collection, scheduling, training, billing, and AI-powered documentation and analytics.

What RethinkBH does

RethinkBH is a cloud-based SaaS platform providing comprehensive practice management software for Applied Behavior Analysis (ABA) and pediatric therapy providers in the United States. The platform integrates clinical programming, data collection, scheduling, electronic visit verification, staff training, and insurance billing into a single workflow, supported by a mobile app that captures data online or offline. Founded in 2007 and headquartered in New York City, the company operates as a private for-profit business with 11-50 employees under co-founder and CEO Daniel A. Etra.

The product portfolio consists of a core Practice Management Platform and a set of specialized modules, including a content library of over 1,500 customizable care plans, AI-powered session note generation, an AI-driven analytics dashboard, and an AI-powered billing automation product (BillAI). Revenue is generated primarily through tiered SaaS subscriptions (Start-Up, Scaling, Enterprise) sold via a sales-led motion with demo and consultation CTAs, supplemented by an optional outsourced revenue cycle management service. Distribution is direct (US-only), supported by a dedicated phone line, a Customer Advisory Board for enterprise accounts, and multi-channel content marketing including comparison guides against named competitors.

RethinkBH holds HIPAA compliance and HITRUST CSF certification, both relevant procurement requirements for healthcare buyers. The company has been recognized on Deloitte's Technology Fast 500 (2022), the Inc. 5000 list, and as a MedTech Breakthrough Award winner (2023) for healthcare big data. It is a Business Affiliate member of the Council of Autism Service Providers (CASP). No funding rounds, parent company, or named institutional investors are disclosed in the available source data.

RethinkBH firmographics

Firmographics
Name
RethinkBH
Legal name
Rethink
Website
https://rethinkbh.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
11–50 employees
Short description
RethinkBH is a US-based SaaS platform providing integrated practice management software for ABA and pediatric therapy providers, covering clinical programming, data collection, scheduling, training, billing, and AI-powered documentation and analytics.
Ownership category
akta.pro rank

RethinkBH industry classification

Industry
Product category
ABA Practice Management Software
NAICS
Computer Systems Design and Related Services (54151)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

Keywords

  • ABA practice management software
  • Behavioral health platform
  • Clinical documentation software
  • Medical billing automation
  • Applied behavior analysis tools

Where RethinkBH is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

RethinkBH business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Practice Management Software Subscription: SaaS subscription model providing access to practice management features including clinical programming, data collection, scheduling, training, and billing tools. Tiered offerings based on practice size (Start-Up, Scaling, Enterprise).
  2. Billing Services / RCM Outsourcing: Option to outsource revenue cycle management to RethinkBH's professional billing team, offering an alternative to in-house billing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

RethinkBH product offering

Product offering

Core offering

RethinkBH provides a cloud-based, AI-enabled SaaS practice management platform for Applied Behavior Analysis (ABA) and pediatric therapy providers, covering clinical programming, mobile data collection, scheduling with electronic visit verification, training/CE events, and insurance billing. Its offering is differentiated by AI modules (BillAI, Session Note AI, AI Dashboard) and a content library of 1,500+ customizable care plans, with optional outsourced revenue cycle management services.

Product overview

RethinkBH is a unified practice management platform for ABA and pediatric therapy providers. The core platform integrates clinical programming, data collection, scheduling, reminders, training, and insurance billing. The product portfolio includes AI-powered modules (BillAI for billing automation, Session Note AI for clinical documentation, AI Dashboard for analytics), along with specialized solutions for data collection, scheduling, practice analytics, billing services, staff training, and medical necessity assessment. The platform features a content library with over 1,500 customizable care plans and mobile app support for on- and offline data collection.

Differentiator

Problem solved

Functional benefit

Brands

  • BillAI by Rethink: AI-powered billing software solution for ABA practices
  • Session Note AI
  • AI Dashboard

Products and services

  • ABA Practice Management Platform

Quantifiable outcome

  • 61% of BCBAs report administrative tasks diverting attention from patient care, highlighting the critical need for practice management solutions
  • +2 more outcomes

Companies that use RethinkBH

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

RethinkBH technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

RethinkBH partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • CASP - Council of Autism Service ProviderscoreStrategic or Co-development PartnerRethinkBH is a Business Affiliate member of the Council of Autism Service Providers (CASP), an industry organization supporting ABA service providers. This membership indicates alignment with industry standards and best practices in autism services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

RethinkBH competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

RethinkBH social profiles

Digital presence

RethinkBH compliance and trust

Trust signal

Compliance2 records

RethinkBH financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RethinkBH leadership team

Management profile

Number of profiles

Profiles1 record

RethinkBH funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RethinkBH M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RethinkBH

What does RethinkBH do?

RethinkBH provides a cloud-based, AI-enabled SaaS practice management platform for Applied Behavior Analysis (ABA) and pediatric therapy providers, covering clinical programming, mobile data collection, scheduling with electronic visit verification, training/CE events, and insurance billing. Its offering is differentiated by AI modules (BillAI, Session Note AI, AI Dashboard) and a content library of 1,500+ customizable care plans, with optional outsourced revenue cycle management services.

Is RethinkBH a public or private company?

RethinkBH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RethinkBH founded?

RethinkBH was founded in 2007. It employs 11 to 50 people.

Where is RethinkBH based?

RethinkBH is headquartered in New York, United States, in the North America region.

How does RethinkBH make money?

Two revenue lines are on record. Practice Management Software Subscription is the primary driver. The others are billing Services / RCM Outsourcing.

Does RethinkBH have an API?

No public API is recorded for RethinkBH.

What industry is RethinkBH in?

RethinkBH's product category is ABA Practice Management Software. Its primary akta.pro industry code is EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines). Its NAICS code is 54151 and its SIC code is 7372.

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