Yanbal

What Yanbal does

Yanbal, legally registered as UNIQUE S.A. in Peru, is a private direct-selling beauty and personal care company founded in 1967 and headquartered in Guatemala City, Guatemala. The company sells a multi-category portfolio spanning six core product lines: sun protection (Protección Solar), facial treatment (Tratamiento Facial), personal care (Cuidado Personal), color cosmetics (Maquillaje), fragrances (Perfumes), and costume jewelry (Joyería), supported by branded sub-lines such as Ya!, Extracto Divino, Elixir de Vida, Aqua Fix, Pigment Control, Sensi Derm, Blum, Biomilk, Body Spa, and Eau Vitale. Yanbal operates in nine countries across Latin America (Bolivia, Ecuador, Guatemala, Mexico, Colombia, Peru) and Europe (Spain, Italy), with regional offices in Lima, Bogota, and Madrid, and is led by CEO Janine Belmont with a workforce of 1,001 to 5,000 employees.

Yanbal generates revenue through a direct-sales model leveraging a network of independent consultants ("Consultoras Independientes" or "Style Advisors") who purchase products at wholesale and resell to end consumers via personal relationships, catalog-based ordering, and country-specific e-commerce websites. The model is supplemented by a digital toolset that includes a digital tone advisor, foundation shade test, "Mix and Chic" fragrance matching tool, and hair care test, alongside WhatsApp-based customer engagement and a dedicated consultant portal (MAYA at maya.yanbal.com). Customer segments span women (primary), men, families, and independent entrepreneurs who participate in Yanbal's consultant opportunity; the revenue model carries a subscription/recurring component on top of catalog-driven sales.

Yanbal is recognized in Beauty Inc's 2025 Top 100 ranking of global beauty manufacturers and is included in industry analyses of the US costume jewelry market (2025-2033 forecast). The company is privately held with no disclosed institutional investors, parent company, funding rounds, patents, M&A activity, regulatory actions, or compliance certifications in the source data. Its operating geographies span Latin America and Europe with localized storefronts in each market, and no mobile app, public API, or AI/ML capabilities are disclosed in the available inputs.

Name

Yanbal

Legal name

UNIQUE S.A.

Website

https://yanbal.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yanbal is a privately held direct-selling beauty and personal care company founded in 1967, operating across nine Latin American and European markets. It sells cosmetics, skincare, fragrances, and costume jewelry via independent consultants and country-localized e-commerce platforms.

Ownership category

akta.pro rank

Product category

Direct Sales Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Jewelry Retailers (458310)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• Direct sales cosmetics
• Beauty and personal care
• Independent consultant network
• Costume jewelry
• Skincare fragrances

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Direct sales of beauty and jewelry products: Yanbal generates revenue through direct sales of beauty products (skincare, makeup, fragrances) and costume jewelry via independent consultants who purchase products at wholesale prices and sell to end consumers. The company also sells directly through its e-commerce platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Yanbal manufactures and distributes a multi-category beauty and costume jewelry portfolio (sun protection, facial treatment, personal care, makeup, fragrances, jewelry) primarily through a direct-sales network of independent consultants and country-specific e-commerce storefronts across Latin America and Europe. Customers access products via consultant relationships, digital catalogs, and localized websites in markets such as Peru, Colombia, Bolivia, Ecuador, Guatemala, Mexico, Spain, and Italy.

Product overview

Yanbal is a direct-sale beauty and cosmetics company offering a multi-category product portfolio consisting of six core product lines: Protección Solar (sun protection), Tratamiento Facial (facial treatment), Cuidado Personal (personal care), Maquillaje (makeup), Perfumes (fragrances), and Joyería (costume jewelry). The company operates through an independent consultant model, selling primarily in Latin American markets (Peru, Colombia, Bolivia, Ecuador, Guatemala, Mexico) and Spain. The facial treatment line includes specialized sub-products like Extracto Divino, Elixir de Vida, Aqua Fix, Pigment Control, Perfect Balance, and Sensi Derm. The personal care line features ingredient-focused sub-brands including Pitahaya, Uña de gato, and Yogurt probiótico. The makeup line includes the Ya! sub-line and a digital tone advisor tool. Fragrances are categorized by scent families and intensity levels. The jewelry line offers costume jewelry across multiple collections for different demographics.

Differentiator

Problem solved

Functional benefit

Brands

• Yanbal Beauty: Product line/brand under Yanbal
• Yanbal Business

Products and services

• Protección Solar (Sun Protection) Sun protection products including Ultraprotección and Derma Fusión lines for facial and body use for adults and children, sold via independent consultants and Yanbal e-commerce.
• Tratamiento Facial (Facial Treatment) Facial treatment products addressing spot correction, brightening, dark circles, rejuvenation, hydration, anti-aging, and sensitive skin, including cleansers, exfoliators, serums, day/night creams, masks, and specialized lines such as Extracto Divino, Elixir de Vida, Aqua Fix, Pigment Control, Perfect Balance, and Sensi Derm.
• Cuidado Personal (Personal Care) Body and personal care products including moisturizing creams, soaps, exfoliators, fragrances, shampoos, conditioners, hand creams, and deodorants across Blum, Biomilk, Body Spa, Eau Vitale, Effective, and Vivo lines, segmented for women, men, families, children, and babies.
• Maquillaje (Makeup) Color cosmetics including foundations, concealers, powders, blushes, highlighters, mascaras, shadows, eyeliners, eyebrows, lipsticks, matte lipsticks, and gloss, featuring the Ya! line for face, eyes, and lips.
• Perfumes (Fragrances) Fragrance products for women and men, including perfumes and colognes organized by scent family (Ambarada, Frutal, Floral, Herbal, Amaderada/Oriental) and intensity level (Muy Alta, Alta, Intermedia), available through Yanbal consultants and e-commerce.
• Joyería (Costume Jewelry) Costume jewelry including necklaces, bracelets, earrings, rings, chains, and slave bracelets for women, men, and children, organized into collections (everyday, impact, trend, essential).

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Avon: Avon is the largest pure-play direct-sales beauty company globally with a comparable independent-representative model. Yanbal overlaps Avon directly on the consultant-channel structure, multi-category beauty + jewelry offering, and LatAm market focus.
• Natura &Co: Natura &Co (Natura, Avon, The Body Shop, Aesop) operates a relationship-selling beauty model heavily concentrated in Latin America. Yanbal competes head-to-head with Natura's direct-sales brand and shares the LatAm multi-country footprint.
• Belcorp: Belcorp is a privately held direct-sales beauty company operating Ésika, L'Bel, and Cyzone across LatAm. Yanbal is most directly comparable to Belcorp given the same consultant model, multi-country LatAm footprint, and overlapping beauty + jewelry portfolio.
• Mary Kay: Mary Kay is a global direct-sales beauty company using independent Beauty Consultants. Yanbal shares Mary Kay's consultant-led distribution, multi-category cosmetics/fragrance portfolio, and female-skewed customer base.
• Oriflame: Oriflame is a European-headquartered direct-sales beauty company with strong presence in LatAm and Eastern Europe. Yanbal overlaps with Oriflame on the independent-brand-partner model, multi-country emerging-market footprint, and cosmetics + personal care catalog.
• Jafra Cosmetics: Jafra is a direct-sales beauty company with deep LatAm roots (Mexico-origin) operating in multiple Spanish-speaking markets. Yanbal is comparable to Jafra on consultant model, Spanish-language markets, and skincare + fragrance portfolio.
• Ésika: Ésika is Belcorp's flagship direct-sales beauty brand in LatAm. Yanbal competes with Ésika directly for the same Spanish-speaking female consumer through a similar consultant-based channel.
• L'Bel: L'Bel is a Belcorp direct-sales beauty brand focused on premium skincare and fragrance. Yanbal's premium skincare lines (Extracto Divino, Elixir de Vida) compete directly with L'Bel's premium positioning in LatAm.
• Cyzone: Cyzone is Belcorp's youth-oriented direct-sales beauty brand. Yanbal competes with Cyzone for younger LatAm consumers entering the beauty category through social and peer-driven channels.

Broad incumbents

• L'Oréal: L'Oréal is the world's largest beauty conglomerate with broad presence across all of Yanbal's categories (skincare, makeup, fragrance, hair). It is not a direct competitor to Yanbal's consultant model but competes for the same end consumer across mass and masstige tiers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Yanbal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yanbal