WildWorks
WildWorks is a Utah-based private game studio that develops free-to-play online games for children and families, anchored by Animal Jam, the largest online social network for kids in North America with over 100 million players worldwide.
- Company typePrivate
- Founded2003
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What WildWorks does
WildWorks Inc. (formerly Smart Bomb Interactive) is a Salt Lake City / Draper, Utah-based game studio that develops free-to-play online games for children and families. Founded in 2003, the company spent its first years as a work-for-hire developer for major console publishers including Namco Bandai and Activision, contributing titles such as Pac-Man World Rally and Snoopy Flying Ace, before rebranding to WildWorks and launching Animal Jam in 2010. Animal Jam, an online playground combining gameplay with educational content about animals and nature, became the largest online social network for kids in North America and now supports more than 100 million registered players worldwide.
The company's product portfolio centers on the Animal Jam franchise, available via a web platform (animaljam.com) and the AJ – Play Wild! mobile application on iOS and Android, with additional mobile titles Dash Tag (endless runner) and Tunnel Town (underground house design) widening the surface area. WildWorks describes its underlying technology as standard interactive entertainment and online social networking technology for web and mobile platforms; the company employs a team that includes artists, coders, game designers, educators, and online safety experts, and explicitly emphasizes online child safety as a product feature.
WildWorks monetizes through a freemium model: gameplay is free, with optional premium memberships and virtual item purchases generating recurring revenue from a global player base. Distribution is direct-to-consumer through the company's own web platforms and the iOS/Android app stores (i.e., a product-led growth motion), with marketing primarily run through organic social channels (Facebook, Twitter) and recruiting effort via Glassdoor. The company is privately held, based in Utah, and operates with 101-250 employees; no funding rounds, acquisitions, partnerships, or revenue figures are disclosed in the available data.
WildWorks firmographics
Firmographics- Name
- WildWorks
- Legal name
- WildWorks Inc.
- Website
- https://wildworks.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WildWorks is a Utah-based private game studio that develops free-to-play online games for children and families, anchored by Animal Jam, the largest online social network for kids in North America with over 100 million players worldwide.
- Ownership category
- akta.pro rank
WildWorks industry classification
Industry- Product category
- Children's Online Gaming
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
- akta.pro secondary industry
- Subscription Game Libraries & Storefront Bundles (MPAFACAE)
Keywords
Where WildWorks is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WildWorks business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium Online Gaming: Animal Jam operates as a free-to-play online playground where users can play for free with optional premium memberships and virtual item purchases generating recurring revenue from the player base of over 100 million players worldwide.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
WildWorks product offering
Product offeringCore offering
WildWorks develops and publishes free-to-play online games and mobile games for children and families. Its flagship product, Animal Jam, is an online playground and social network for kids focused on quality entertainment and educational content, with optional premium memberships and virtual item purchases generating recurring revenue from a base of over 100 million players worldwide.
Product overview
WildWorks is a game studio that creates cutting-edge interactive entertainment for kids and families. The company operates a portfolio of products centered around Animal Jam, its flagship online playground and social network for children launched in 2010. This core platform is complemented by mobile extensions including AJ - Play Wild! (mobile app version), Dash Tag (endless runner mobile game), and Tunnel Town (underground house design mobile game). The company has expanded Animal Jam beyond digital into consumer products, books, and animation. WildWorks previously developed console games including Pac-Man World Rally and Snoopy Flying Ace before focusing on its own published titles.
Differentiator
Problem solved
Functional benefit
Products and services
- Animal Jam An online playground and social network for kids providing quality entertainment and educational resources about animals and nature. Supports over 100 million players worldwide with virtual animals, consumer products, books, and animation extensions.
- AJ - Play Wild! A mobile social playground version of Animal Jam for iOS and Android devices that lets kids play on the go.
- Dash Tag A mobile endless runner game where players help pets escape, distributed through mobile app stores.
- Tunnel Town A mobile game focused on designing underground dream houses, available on mobile platforms.
- Snoopy Flying Ace An Xbox 360 game set in WWI-era canine aviation, developed to draw attention to history education. Won accolades from players and the gaming press.
- Pac-Man World Rally The company's first published title, a colorful kart racing game where vehicles eat each other, recognized as the greatest kart racing game of its kind.
Companies that use WildWorks
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
WildWorks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WildWorks partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
WildWorks competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WildWorks social profiles
Digital presenceWildWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
WildWorks leadership team
Management profileNumber of profiles
Profiles1 record
WildWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WildWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WildWorks
What does WildWorks do?
WildWorks develops and publishes free-to-play online games and mobile games for children and families. Its flagship product, Animal Jam, is an online playground and social network for kids focused on quality entertainment and educational content, with optional premium memberships and virtual item purchases generating recurring revenue from a base of over 100 million players worldwide.
Is WildWorks a public or private company?
WildWorks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WildWorks founded?
WildWorks was founded in 2003. It employs 1 to 10 people.
Where is WildWorks based?
WildWorks is headquartered in Salt Lake City, United States, in the North America region.
How does WildWorks make money?
One revenue line is on record: freemium Online Gaming.
Does WildWorks have an API?
No public API is recorded for WildWorks.
What industry is WildWorks in?
WildWorks's product category is Children's Online Gaming. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like), with a secondary code of MPAFACAE, Subscription Game Libraries & Storefront Bundles. Its NAICS code is 7131 and its SIC code is 3944.