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WildWorks

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uuid0009moj

Namestring
WildWorks
Legal namestring
WildWorks Inc.
Websiteurl
wildworks.com
Company typeenum
Private
Founded yearint
2003
Descriptiontext

WildWorks Inc. (formerly Smart Bomb Interactive) is a Salt Lake City / Draper, Utah-based game studio that develops free-to-play online games for children and families. Founded in 2003, the company spent its first years as a work-for-hire developer for major console publishers including Namco Bandai and Activision, contributing titles such as Pac-Man World Rally and Snoopy Flying Ace, before rebranding to WildWorks and launching Animal Jam in 2010. Animal Jam, an online playground combining gameplay with educational content about animals and nature, became the largest online social network for kids in North America and now supports more than 100 million registered players worldwide.

The company's product portfolio centers on the Animal Jam franchise, available via a web platform (animaljam.com) and the AJ – Play Wild! mobile application on iOS and Android, with additional mobile titles Dash Tag (endless runner) and Tunnel Town (underground house design) widening the surface area. WildWorks describes its underlying technology as standard interactive entertainment and online social networking technology for web and mobile platforms; the company employs a team that includes artists, coders, game designers, educators, and online safety experts, and explicitly emphasizes online child safety as a product feature.

WildWorks monetizes through a freemium model: gameplay is free, with optional premium memberships and virtual item purchases generating recurring revenue from a global player base. Distribution is direct-to-consumer through the company's own web platforms and the iOS/Android app stores (i.e., a product-led growth motion), with marketing primarily run through organic social channels (Facebook, Twitter) and recruiting effort via Glassdoor. The company is privately held, based in Utah, and operates with 101-250 employees; no funding rounds, acquisitions, partnerships, or revenue figures are disclosed in the available data.

Short descriptiontext

WildWorks is a Utah-based private game studio that develops free-to-play online games for children and families, anchored by Animal Jam, the largest online social network for kids in North America with over 100 million players worldwide.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSalt Lake City, United States
HQ citystring
Salt Lake City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online kids games, free-to-play gaming, children social network, educational mobile games, virtual pet games
Industry2 codes
1Social/UGC & Sandbox Game Studios (Roblox-like)
CodeMPAFAAAFPrimaryYes
2Subscription Game Libraries & Storefront Bundles
CodeMPAFACAEPrimaryNo
NAICS code1 code
  • Amusement Parks and Arcades7131
SIC code2 codes
  • Games, Toys & Children's Vehicles (No Dolls & Bicycles)3944
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Children's Online Gaming
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Freemium Online Gaming
TypeFreemium
Description

Animal Jam operates as a free-to-play online playground where users can play for free with optional premium memberships and virtual item purchases generating recurring revenue from the player base of over 100 million players worldwide.

wildworks.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

WildWorks develops and publishes free-to-play online games and mobile games for children and families. Its flagship product, Animal Jam, is an online playground and social network for kids focused on quality entertainment and educational content, with optional premium memberships and virtual item purchases generating recurring revenue from a base of over 100 million players worldwide.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

WildWorks is a game studio that creates cutting-edge interactive entertainment for kids and families. The company operates a portfolio of products centered around Animal Jam, its flagship online playground and social network for children launched in 2010. This core platform is complemented by mobile extensions including AJ - Play Wild! (mobile app version), Dash Tag (endless runner mobile game), and Tunnel Town (underground house design mobile game). The company has expanded Animal Jam beyond digital into consumer products, books, and animation. WildWorks previously developed console games including Pac-Man World Rally and Snoopy Flying Ace before focusing on its own published titles.

Product and service6 records
1Animal Jam
CategoryOnline Social Game
Description

An online playground and social network for kids providing quality entertainment and educational resources about animals and nature. Supports over 100 million players worldwide with virtual animals, consumer products, books, and animation extensions.

2AJ - Play Wild!
CategoryMobile Game
Description

A mobile social playground version of Animal Jam for iOS and Android devices that lets kids play on the go.

3Dash Tag
CategoryMobile Game
Description

A mobile endless runner game where players help pets escape, distributed through mobile app stores.

4Tunnel Town
CategoryMobile Game
Description

A mobile game focused on designing underground dream houses, available on mobile platforms.

5Snoopy Flying Ace
CategoryConsole Game
Description

An Xbox 360 game set in WWI-era canine aviation, developed to draw attention to history education. Won accolades from players and the gaming press.

6Pac-Man World Rally
CategoryConsole Game
Description

The company's first published title, a colorful kart racing game where vehicles eat each other, recognized as the greatest kart racing game of its kind.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WildWorks

Children's Online Gamingwildworks.com

WildWorks is a Utah-based private game studio that develops free-to-play online games for children and families, anchored by Animal Jam, the largest online social network for kids in North America with over 100 million players worldwide.

What WildWorks does

WildWorks Inc. (formerly Smart Bomb Interactive) is a Salt Lake City / Draper, Utah-based game studio that develops free-to-play online games for children and families. Founded in 2003, the company spent its first years as a work-for-hire developer for major console publishers including Namco Bandai and Activision, contributing titles such as Pac-Man World Rally and Snoopy Flying Ace, before rebranding to WildWorks and launching Animal Jam in 2010. Animal Jam, an online playground combining gameplay with educational content about animals and nature, became the largest online social network for kids in North America and now supports more than 100 million registered players worldwide.

The company's product portfolio centers on the Animal Jam franchise, available via a web platform (animaljam.com) and the AJ – Play Wild! mobile application on iOS and Android, with additional mobile titles Dash Tag (endless runner) and Tunnel Town (underground house design) widening the surface area. WildWorks describes its underlying technology as standard interactive entertainment and online social networking technology for web and mobile platforms; the company employs a team that includes artists, coders, game designers, educators, and online safety experts, and explicitly emphasizes online child safety as a product feature.

WildWorks monetizes through a freemium model: gameplay is free, with optional premium memberships and virtual item purchases generating recurring revenue from a global player base. Distribution is direct-to-consumer through the company's own web platforms and the iOS/Android app stores (i.e., a product-led growth motion), with marketing primarily run through organic social channels (Facebook, Twitter) and recruiting effort via Glassdoor. The company is privately held, based in Utah, and operates with 101-250 employees; no funding rounds, acquisitions, partnerships, or revenue figures are disclosed in the available data.

WildWorks firmographics

Firmographics
Name
WildWorks
Legal name
WildWorks Inc.
Website
https://wildworks.com
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
1–10 employees
Short description
WildWorks is a Utah-based private game studio that develops free-to-play online games for children and families, anchored by Animal Jam, the largest online social network for kids in North America with over 100 million players worldwide.
Ownership category
akta.pro rank

WildWorks industry classification

Industry
Product category
Children's Online Gaming
NAICS
Amusement Parks and Arcades (7131)
SIC
Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
akta.pro secondary industry
Subscription Game Libraries & Storefront Bundles (MPAFACAE)

Keywords

  • Online kids games
  • Free-to-play gaming
  • Children social network
  • Educational mobile games
  • Virtual pet games

Where WildWorks is headquartered

Location

Headquarters

HQ city
Salt Lake City
HQ country
United States
HQ region
North America

Offices1 record

Markets served

WildWorks business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Freemium Online Gaming: Animal Jam operates as a free-to-play online playground where users can play for free with optional premium memberships and virtual item purchases generating recurring revenue from the player base of over 100 million players worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

WildWorks product offering

Product offering

Core offering

WildWorks develops and publishes free-to-play online games and mobile games for children and families. Its flagship product, Animal Jam, is an online playground and social network for kids focused on quality entertainment and educational content, with optional premium memberships and virtual item purchases generating recurring revenue from a base of over 100 million players worldwide.

Product overview

WildWorks is a game studio that creates cutting-edge interactive entertainment for kids and families. The company operates a portfolio of products centered around Animal Jam, its flagship online playground and social network for children launched in 2010. This core platform is complemented by mobile extensions including AJ - Play Wild! (mobile app version), Dash Tag (endless runner mobile game), and Tunnel Town (underground house design mobile game). The company has expanded Animal Jam beyond digital into consumer products, books, and animation. WildWorks previously developed console games including Pac-Man World Rally and Snoopy Flying Ace before focusing on its own published titles.

Differentiator

Problem solved

Functional benefit

Products and services

  • Animal Jam An online playground and social network for kids providing quality entertainment and educational resources about animals and nature. Supports over 100 million players worldwide with virtual animals, consumer products, books, and animation extensions.
  • AJ - Play Wild! A mobile social playground version of Animal Jam for iOS and Android devices that lets kids play on the go.
  • Dash Tag A mobile endless runner game where players help pets escape, distributed through mobile app stores.
  • Tunnel Town A mobile game focused on designing underground dream houses, available on mobile platforms.
  • Snoopy Flying Ace An Xbox 360 game set in WWI-era canine aviation, developed to draw attention to history education. Won accolades from players and the gaming press.
  • Pac-Man World Rally The company's first published title, a colorful kart racing game where vehicles eat each other, recognized as the greatest kart racing game of its kind.

Companies that use WildWorks

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles1 record

WildWorks technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

WildWorks partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

WildWorks competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WildWorks social profiles

Digital presence

WildWorks financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WildWorks leadership team

Management profile

Number of profiles

Profiles1 record

WildWorks funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WildWorks M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildWorks

What does WildWorks do?

WildWorks develops and publishes free-to-play online games and mobile games for children and families. Its flagship product, Animal Jam, is an online playground and social network for kids focused on quality entertainment and educational content, with optional premium memberships and virtual item purchases generating recurring revenue from a base of over 100 million players worldwide.

Is WildWorks a public or private company?

WildWorks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WildWorks founded?

WildWorks was founded in 2003. It employs 1 to 10 people.

Where is WildWorks based?

WildWorks is headquartered in Salt Lake City, United States, in the North America region.

How does WildWorks make money?

One revenue line is on record: freemium Online Gaming.

Does WildWorks have an API?

No public API is recorded for WildWorks.

What industry is WildWorks in?

WildWorks's product category is Children's Online Gaming. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like), with a secondary code of MPAFACAE, Subscription Game Libraries & Storefront Bundles. Its NAICS code is 7131 and its SIC code is 3944.

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Live signals
FinSMEsNazara Technologies Acquires WildWorksNazara Technologies acquired WildWorks, a U.S. children's interactive entertainment company, in an all-cash deal. WildWorks generated $13.8 million in revenue in 2021 and $5.8 million in the first half, with EBITDA of $3.1 million and $1.6 million respectively. The company plans to localize Animal Jam apps and develop new products in 2023 and beyond.Business News TodayNazara Technologies buys US gamification platform WildWorks for $10.4 millionNazara Technologies has acquired the US-based gamification platform WildWorks for $10.4 million. This transaction marks a strategic expansion for Nazara into the gamification sector, adding WildWorks to its portfolio of digital gaming assets.Financial ExpressNazara acquires WildWorks kids IP ‘Animal Jam’ to boost its gamified learning segmentNazara Technologies Limited has acquired 100% of WildWorks and its IP, including the children's game Animal Jam, in an all-cash transaction. WildWorks, a Utah-based game studio focused on children aged 8-12, posted $13.8 million in revenue in CY21 and $5.8 million in H1CY22, with EBITDA of $3.1 million in CY21. The acquisition extends Nazara's gamified learning reach from the 2-7 age group (Kiddopia) to the 8-12 demographic while allowing WildWorks founders to remain in leadership roles under the "Friends of Nazara" network.Inc42Nazara Acquires US-Based Kids Gaming Company WildWorksNazara Technologies has acquired a 100% stake in US-based children's gaming company WildWorks in an all-cash deal, with founders Clark Stacey and Jeff Amis continuing in their leadership roles. Following the acquisition, WildWorks plans to localize its 'Animal Jam' apps for new geographies and develop new interactive experiences leveraging Nazara's brand and technology. This strategic move aims to strengthen Nazara's position in the global gaming industry by utilizing WildWorks' tech team and brand presence.TechCrunchWildWorks, maker of Animal Jam and Feral, angers fans with embrace of crypto gamingWildWorks, maker of Animal Jam and Feral, is launching a crypto-gaming metaverse called Cinder on the Solana blockchain, reusing Feral's assets. The move has angered core fans, who are threatening to quit Feral and cancel Animal Jam subscriptions. CEO Clark Stacey defended the environmental and revenue claims, but fan opposition remains strong.GlobeNewswireWildWorks Announces Entry Into Crypto-Gaming With Cinder.ioWildWorks announced a new crypto-gaming division and the January launch of Cinder, a blockchain-native metaverse. The world will feature 11,111 exclusive NFT avatars minted in January, with a 'create to earn' economy on Solana. The launch date will be announced in early December.TechCrunchMakers of ‘kid’s first virtual world’ Animal Jam targets Gen Z teens with Fer.al debutWildWorks launched Fer.al, a virtual world for Gen Z teens ages 13-18, building on Animal Jam's legacy. The game features fantasy creatures and a season-pass monetization model, with 75,000 beta testers and over 100,000 pre-release registrations. It aims to capture Animal Jam graduates, whose monthly active users range from 2.5 to 4 million.PR NewswireStruggle Over Summertime Screen Time is Real for Parents and KidsWildWorks, a game developer, released survey findings showing that 84% of U.S. parents require permission before children spend money on online games, 80% implement time restrictions, and 68% report children spend the most screen time during school holidays. The research highlights a paradox where parents simultaneously express concern about excessive screen time while acknowledging gaming's benefits, including relaxation (71%) and imagination development (66%). As summer vacation approaches with increased free time, WildWorks promotes its flagship product Animal Jam as a safe, moderated online environment for children, citing the platform's 75 million registered users and recent Google Play Award.PR NewswireWildWorks nombra a EXIMTRADING S.A. representante de Animal Jam en la ArgentinaWildWorks, a leading developer of online games, announced the appointment of EXIMTRADING S.A. as its first licensing agent in Argentina, Paraguay, and Uruguay for Animal Jam consumer products. The game has experienced 690% user growth in Argentina over the past two years, with players spending an average of 65 minutes daily. EXIMTRADING S.A. will work with Peeko, which handles global licensing rights for the brand, to bring new children's products to these three regions.PR NewswireWildWorks Taps EXIMTRADING S.A. To Represent Animal Jam In ArgentinaWildWorks, a developer of online games, announced the appointment of EXIMTRADING S.A. as its first licensing agent in Argentina, Paraguay, and Uruguay to represent Animal Jam consumer products and promotion. Animal Jam has 75 million registered users globally with Latin America being one of its fastest-growing regions (9.5 million users), and Argentina specifically saw 690% user growth in the last two years. EXIMTRADING S.A. will work with Peeko, which handles worldwide licensing rights for the brand, to bring new children's products and partners to the region.