Hyp

What Hyp does

Hyp (legal name: Hyp Payment Solutions Ltd., הייפ פתרונות תשלום בע"מ) is an Israeli payment solutions provider headquartered at 9 Ze'ev Jabotinsky Street, Bnei Brak, with additional operations and software development in Yavne. The company operates a horizontal, full-stack payments platform that combines proprietary Android-based cash registers (P2 PRO, P2LITE, P3, P3 MIX, T2, T2 2SCREEN, T2 MINI, S2 weight-scale, and Windows AP/Hyp/PP variants), EMV-compliant PINpad terminals (Desk2600, Desk3500, Hypos, Move2500, Move2600, Cashpit Pro), a payment gateway, digital invoicing, QR and payment-link acceptance, A2A and DCC rails, a hosted payment-page product (Hyp Stage), an online store builder (Ystore), a self-service checkout kiosk, and a unified merchant portal (Hyp Portal). The core technology stack includes proprietary EMV "Ashrait" chip technology, a proprietary switching layer connecting 8 global payment networks, clustered server infrastructure with isolated databases, and certified integrations to Israeli regulated infrastructure (Israel Tax Authority for digital-invoice allocation numbers, SHAVID/Bank of Israel for terminal authorization). Hyp markets itself as powering roughly one in three everyday payments in Israel.

Hyp monetizes across five streams: (1) transaction/take-rate fees on card clearing (the primary driver), (2) hardware sales of terminals and cash registers, (3) recurring SaaS subscriptions for portal, invoicing, and back-office tools, (4) gateway fees for online payment pages, links, and e-commerce plugins, and (5) professional services such as installation, training, and call-center support. Pricing is quote-based and published only via a merchant-facing service-rate document. Distribution is omnichannel and Israeli-domestic: enterprise field-sales teams with vehicle-based agents, inside sales from Bnei Brak and Yavne call centers, a website/app self-serve onboarding flow for freelancers and very small businesses, and native clearing plugins on Shopify, WooCommerce, Wix, WordPress, Magento, PrestaShop, OpenCart, WHMCS, e-shop, and CashCow. The merchant base — 62,524+ customers and 43,858+ active terminals — spans freelancers, SMBs, multi-branch retail chains, and large Israeli enterprises including El Al, Maccabi, Super-Pharm, Aroma, Nespresso, Mifal HaPayis (national lottery), Rav-Kav, Mekorot, Wolt, Mahsani Chashmal, and Terminal X, with Hyp's infrastructure also serving as the underlying clearing layer for several Israeli PSPs and gateways.

Hyp serves as a horizontally-segmented, regulated-stack payment provider certified to PCI DSS Level 1 and ISO/IEC 27001, with a deliberate go-to-market that splits enterprise (direct sales + on-site visits), SMB (inside sales + agent network), and freelancers/self-employed (self-serve digital onboarding). The company appears privately held with no disclosed funding rounds, M&A, IPO activity, or PE/VC backing in the source materials. Operationally, scope remains Israel-focused, with a recently articulated cross-border merchant offering and a developer/partner marketing program (Hyp Dev) representing the most explicit outbound growth vectors.

Name

Hyp

Legal name

הייפ פתרונות תשלום בע"מ

Website

https://hyp.co.il

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Hyp is an Israeli payment solutions provider offering a full-stack platform — proprietary EMV terminals, Android/Windows cash registers, payment gateway, digital invoicing, and merchant portal — serving freelancers, SMBs, retail chains, and large Israeli enterprises across online and in-person channels, certified to PCI DSS Level 1 and ISO 27001.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Direct Debit / ACH Collections & Recurring Billing (FSAMAGAE)

Keywords

• Payment processing
• Point of sale terminals
• Credit card clearing
• Digital invoicing
• Payment gateway

Headquarters

HQ city

Beney Beraq

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Payment Clearing / Transaction Fees: Hyp earns transaction fees on each credit card payment processed through its clearing infrastructure, both online and at POS. This is the core revenue driver for merchants accepting card payments.
2. POS Hardware Sales: Sale of cash registers (P2 PRO, P2LITE, P3, T2, S2 Scale POS, etc.) and payment terminals (Desk2600, Desk3500, Hypos, Move2500, Move2600) to merchants.
3. Digital Invoice & SaaS Subscriptions: Subscription fees for digital invoicing platform, merchant dashboard, and back-office management tools. Monthly recurring revenue from businesses using Hyp's software layer.
4. Payment Gateway Services: API-based payment gateway enabling merchants to accept online payments via payment pages, payment links, and plugin integrations with e-commerce platforms.
5. Professional Services: Installation, training, field service, and customer support provided to merchants, including technical support call center operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hyp provides Israeli merchants with end-to-end credit card payment processing — proprietary EMV chip technology, an in-house switch connecting 8 global networks, Android-based POS cash registers, EMV PINpad terminals, and online clearing — bundled with digital invoicing, payment gateway, and merchant management software. The company offers the full hardware-plus-software-plus-clearing stack for in-person, online, and mobile payment acceptance. Revenue is generated primarily through transaction-based clearing fees, hardware sales, and SaaS subscriptions to its merchant platform.

Product overview

Hyp is a comprehensive payment solutions provider in Israel offering a multi-product platform. The core portfolio includes payment terminals (Desk2600, Desk3500, Hypos, Move2500, Move2600), Android-based cash registers (P2 PRO, P2LITE, P3, P3 MIX, T2, T2 2SCREEN, T2 MINI, Windows AP, Windows Hyp, Windows PP, S2), and online payment processing. These are supplemented by digital invoicing, QR code payments, payment links, Gift Cards, DCC, A2A, Hyp Stage (payment pages), the Hyp Application, the Hyp Portal (centralized management dashboard), Ystore (online store builder), and Mini Online Store. The portfolio also includes Cashpit Pro (Android-based portable terminals functioning as compact cash registers) and self-service checkout kiosks. Integrations are available for major e-commerce platforms including Shopify, WooCommerce, PrestaShop, Magento, Wix, WordPress, OpenCart, WHMCS, Cashcow, and E-shop. The platform processes over 500 million online transactions annually across more than 43,858 active terminals and cash registers serving over 62,524 customers.

Differentiator

Problem solved

Functional benefit

Brands

• Ystore: Online store platform for selling online
• Caspit Pro
• Hyp Match
• Hyp Stage
• Hyp POS
• Hyp Portal

Products and services

• Business Cash Registers Android-based and Windows-based computerized and manual-recording cash registers available in multiple models (P2 PRO, P2LITE, P3, P3 MIX, T2, T2 2SCREEN, T2 MINI, Windows AP, Windows Hyp, Windows PP, and S2 weight-scale), supporting inventory management, employee shift management, customer loyalty clubs, multi-branch synchronization, and centralized remote reporting for Israeli merchants from small kiosks to retail chains.
• Payment Terminals (PINpads) EMV-standard payment terminals and PINpads for fixed and portable use, available in models including Desk2600, Desk3500, Hypos, Move2500, and Move2600, supporting chip, contactless, and magnetic-stripe card payments plus receipt printing for merchants from kiosks to large retail chains.
• Online Payment Processing and Clearing Credit card clearing and online payment acceptance service with fast onboarding to local Israeli acquirers, supporting payment pages, payment links, API-based gateway, mobile app, terminals, and tablets for Israeli merchants and cross-border sellers.
• Digital Invoicing Israeli digital invoicing platform enabling invoice creation and delivery from computer, mobile, terminal, cash register, or Hyp application, integrated with the Israeli Tax Authority for real-time allocation number generation on invoices over ILS 5,000.
• Cashpit Pro Mobile POS Terminals Advanced Android-based payment terminals functioning as a compact, portable cash register, designed for use as a single checkout at stalls or as a secondary checkout station extending the main register in retail chains.
• Hyp Portal Unified merchant management dashboard that centralizes business data and actions across all sales channels — online, in-store, and mobile — giving merchants a single interface for monitoring and operating their business.
• Ystore Online Store Hyp's online store platform enabling merchants to launch an e-commerce store quickly without investing tens of thousands of shekels in a custom website, bundled with Hyp's payment acceptance and invoicing.
• Self-Service Checkout Kiosk Self-service checkout kiosk that integrates with Hyp's cash register or the merchant's own software to upgrade the customer purchase experience, reduce queues, and serve as a standalone cashier in a small business.
• Payment Link Request Service enabling merchants to send payment requests to customers by email, SMS, or WhatsApp, allowing customers to pay independently using Hyp's advanced payment solutions rather than visiting a website or app.

Quantifiable outcome

• Powering 1 in 3 everyday payments in Israel
• +5 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative Shopify plugin enabling credit card clearing and charging on Shopify-powered e-commerce stores. Hyp provides payment processing infrastructure for Shopify merchants in the Israeli market.
• WooCommercecoreTechnology or IntegrationClearing plugin enabling credit card processing on WooCommerce websites. Part of Hyp's suite of e-commerce platform integrations.
• WixcoreTechnology or IntegrationNative payment integration for Wix-powered websites, enabling merchants to accept credit card payments through Hyp's clearing infrastructure.
• WordPresscoreTechnology or IntegrationWordPress plugin for credit card clearing, part of Hyp's e-commerce platform integration ecosystem.
• Magento (Adobe Commerce)coreTechnology or IntegrationMagento clearing add-on enabling credit card processing on Magento-powered e-commerce websites.
• ApplecoreTechnology or IntegrationApple VAS (Value Added Services) support enabling Apple Pay and Apple digital wallet payments through Hyp's infrastructure.
• Israeli Payment NetworkscoreTechnology or IntegrationDirect connections to 8 global payment networks and local Israeli acquirers, enabling broad payment acceptance for merchants.
• CreditGuardcoreTechnology or IntegrationPCI DSS certification audit and compliance partner for Hyp's payment infrastructure, providing independent security verification.
• Yaad Payment (יעד תשלומים)coreTechnology or IntegrationPCI DSS certification partner providing compliance attestation for Hyp's payment system. Yaad Payment is a certified PCI DSS assessor in Israel.
• Israel Tax Authority (רשות המיסים)coreTechnology or IntegrationReal-time API integration with Israeli Tax Authority for digital invoice allocation numbers (mandatory for invoices over ILS 5,000). Enables automatic invoice submission and allocation number generation directly from Hyp's POS and invoicing platform.
• SHAVID / Bank of IsraelcoreTechnology or IntegrationDirect communication interface with SHAVID (Bank of Israel payment switch) for transaction authorization and parameter updates for payment terminals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EasyPay: Israeli online and POS payment solutions provider; competes directly with Hyp across Israeli online merchants and small business payment acceptance.
• Sumit: Israeli mobile payment and merchant solutions platform supporting QR-based and in-person payments; overlaps with Hyp's QR product, payment-links, and digital invoicing for small businesses.
• Tranzila: Israeli online payment gateway and processor serving SMBs and enterprises; competes head-to-head with Hyp's online clearing business and e-commerce plugin integrations.
• Isracard: Israel's largest domestic credit card issuer and acquirer with a broad merchant acquiring and processing footprint; directly comparable to Hyp as an Israeli merchant acquirer with both issuing and acquiring capabilities.
• Cardcom: Israeli payment gateway and acquiring services provider with terminal and online offerings; directly competes with Hyp for Israeli merchant relationships.
• Max (Leumi Card): Major Israeli payment processor and acquirer owned by Bank Leumi; competes with Hyp for merchant acquiring relationships and POS/terminal placements across Israeli retail.
• Pelecard (Pelephone Communications): Israeli payment processor and clearing provider serving SMBs with credit card terminals and online processing; comparable to Hyp in target market and product mix.

Broad incumbents

• Stripe: Global online payment infrastructure provider; competes with Hyp's online clearing and gateway business for cross-border merchants selling into Israel.
• Square (Block): Global full-stack payment processor combining hardware terminals, POS software, and merchant services; a comparable end-to-end payments platform to Hyp's model at much larger scale.
• Verifone: Global POS terminal manufacturer with strong Israeli relationships via bank-owned acquirers; broad incumbent whose hardware overlaps with Hyp's terminal portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hyp.pay
• LinkedInlinkedin.com/company/hyp-pay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyp