HEAVENSAKE
HEAVENSAKE is a Swiss-based premium Junmai sake brand that applies French Champagne assemblage techniques to sakes from five partner Japanese breweries, distributing through direct-to-consumer e-commerce, Michelin-starred restaurants, and luxury lifestyle events worldwide.
- Company typePrivate
- Founded2016
- HeadquartersBaar, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What HEAVENSAKE does
HEAVENSAKE is a premium Junmai sake brand founded in 2016 by French cellar master Régis Camus in partnership with five Japanese breweries. The company pioneered the application of French Champagne assemblage techniques to Japanese sake production, blending multiple sake expressions to create balanced, layered compositions with greater complexity than any single batch. Camus, an eight-time International Wine Challenge (IWC) Winemaker of the Year, orchestrates the blending process and collaborates with legendary Japanese Toji masters including Noguchi Naohiko (known as the 'God of Sake') and Kaori Watanabe (Japan's youngest female Toji master at Niizawa Brewery, ranked No. 1 in the World Sakagura Ranking for six consecutive years).
The product portfolio consists of five expressions arranged in a tiered pricing structure ranging from $30 to $850 per 720ml bottle: LABEL 12 (low-ABV Junmai at 12% ABV, composed with Konishi Brewery, since 1550), LABEL AZUR (Junmai Ginjo at 15% ABV, composed with Dewazakura Brewery, established 1892), LABEL ORANGE (Junmai Daiginjo at 16.3% ABV, composed with Urakasumi Brewery, founded 1724), LABEL NOIR (Junmai Daiginjo with rice polished to ≤23%, composed with Niizawa Brewery), and PRESTIGE I (ultra-premium Junmai Assemblage in a handcrafted Arita porcelain bottle, composed using unreleased sake from Noguchi Naohiko's personal archive). The brand is operated by Lucky Sake AG, headquartered in Baar, Switzerland, with HEAVENSAKE K.K. managing Japan operations from Tokyo.
HEAVENSAKE generates revenue through a hybrid direct-to-consumer and wholesale model. DTC sales flow through the brand's Shopify storefront, with Sipsy acting as merchant of record for US alcohol fulfillment and shipping. Wholesale distribution targets Michelin-starred restaurants and omakase counters in New York, Los Angeles, San Francisco, London, and internationally, including Zuma locations globally, Endo at The Rotunda, Pujol, and Sushi Nakazawa. The brand supplements this with event-driven luxury activations at venues such as RM Sotheby's auctions and the NOMAD art fair in St. Moritz. Identified customer segments include luxury gifters, fine dining enthusiasts, wine collectors and sommeliers, and wellness-oriented consumers drawn to the lower-ABV Label 12 expression.
HEAVENSAKE firmographics
Firmographics- Name
- HEAVENSAKE
- Legal name
- Lucky Sake AG
- Website
- https://heavensake.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HEAVENSAKE is a Swiss-based premium Junmai sake brand that applies French Champagne assemblage techniques to sakes from five partner Japanese breweries, distributing through direct-to-consumer e-commerce, Michelin-starred restaurants, and luxury lifestyle events worldwide.
- Ownership category
- akta.pro rank
HEAVENSAKE industry classification
Industry- Product category
- Premium Sake
- NAICS
- Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Sake & Traditional Rice Wine Production (AFAFAAAG)
- akta.pro secondary industries
- Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where HEAVENSAKE is headquartered
LocationHeadquarters
- HQ city
- Baar
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
HEAVENSAKE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct Sake Sales: HEAVENSAKE sells premium Junmai sake products directly to consumers through its e-commerce platform. All alcohol orders are sold and shipped by licensed retailers through the Sipsy network. The company acts as a marketing and brand agent.
- Wholesale to Fine Dining: Supplying HEAVENSAKE products to Michelin-starred restaurants, omakase counters, and luxury hospitality venues globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Label 12 - Low-ABV Junmai at 12% alcohol, 25% less alcohol and calories than traditional sake |
| Unit Pricing | Pay-as-you-go | Label Azur - Junmai Ginjo at 15% ABV, fruity and mineral profile |
| Unit Pricing | Pay-as-you-go | Label Orange - Junmai Daiginjo at 16.3% ABV, rich and dry with complex umami |
| Unit Pricing | Pay-as-you-go | Label Noir - Junmai Daiginjo at ≤23% rice polishing, light and dry |
| Unit Pricing | Pay-as-you-go | Prestige I - Ultra-premium assemblage in Arita porcelain bottle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
HEAVENSAKE product offering
Product offeringCore offering
HEAVENSAKE produces and markets a portfolio of premium Junmai sake expressions (Junmai, Junmai Ginjo, and Junmai Daiginjo) composed through French Champagne-inspired assemblage techniques by cellar master Régis Camus in collaboration with Japan's most respected partner breweries. The brand sells a tiered range of five sake products (from $30 entry-level to $850 ultra-premium Prestige I) directly to consumers via e-commerce and through fine dining channels globally.
Product overview
HEAVENSAKE is a premium Junmai sake brand 100% made in Japan, founded in 2016 by French cellar master Régis Camus (8-time IWC Winemaker of the Year) who introduced French Champagne assemblage techniques to Japanese sake brewing. The product portfolio consists of five distinct expressions arranged in a tiered pricing structure: LABEL 12 (entry-level, $30, low-ABV), LABEL AZUR (Junmai Ginjo, $39), LABEL ORANGE (Junmai Daiginjo, $69), LABEL NOIR (Junmai Daiginjo, $92), and PRESTIGE I (ultra-premium, $850). Each expression is composed through assemblage—blending multiple sake batches to create layered, balanced profiles—in collaboration with different partner breweries: Konishi (since 1550), Dewazakura (since 1892), Urakasumi (founded 1724), Niizawa, and Noguchi Naohiko Sake Institute. The brand positions itself at the intersection of French joie de vivre and Japanese craftsmanship, targeting wine enthusiasts and luxury consumers in fine dining and lifestyle contexts.
Differentiator
Problem solved
Functional benefit
Products and services
- Prestige I Ultra-premium Junmai Assemblage sake priced at $850 per 720ml bottle, composed by Régis Camus with Noguchi Naohiko. Crafted from unreleased sake from Noguchi-san's personal archive and presented in a handcrafted Arita porcelain bottle. Targeted at collectors, luxury gifting, and ultra-premium fine dining.
- Label Noir Premium Junmai Daiginjo Assemblage sake composed with Niizawa Brewery (Miyagi Prefecture) at $92 per 720ml bottle, with rice polished to 23% or below. Delivers floral elegance with white peach, apricot, and spring blossom notes. Pairs with uni, lobster, caviar, and pata negra.
- Label Orange Premium Junmai Daiginjo Assemblage sake composed with Urakasumi Brewery at $69 per 720ml bottle, 16.3% ABV. Rich and dry profile with tropical fruit notes (mango, lychee, papaya) and complex umami. Pairs with lobster, ceviche, oysters, fatty tuna, uni, and aged Comté.
- Label Azur Junmai Ginjo Assemblage sake composed with Dewazakura Brewery (Yamagata Prefecture) at $39 per 720ml bottle, 15% ABV. Fruity and mineral profile with fresh fruit notes (green apple, pear, white grapes). Entry-point premium expression pairing with salads, seafood, langoustine, spring vegetables, and sashimi.
- Label 12 Low-ABV Junmai Assemblage sake composed with Konishi Brewery (Itami, since 1550) at $30 per 720ml bottle. At 12% ABV, it contains 25% less alcohol and calories than traditional sake. Savory and smooth profile with salted caramel, kumquat, and toasted almond notes. Pairs with tuna tartare, risotto, pizza, and oysters. Sulfite-free and gluten-free.
Quantifiable outcome
- Best Sake award at San Francisco IWC 2019 and 2020
- +2 more outcomes
Companies that use HEAVENSAKE
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
HEAVENSAKE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HEAVENSAKE partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, minor and core.
- NOMADflagshipCollectible art and design fair held in St. Moritz, Switzerland. HEAVENSAKE featured at 9th edition at Villa Beaulieu, hosting apéro hours at Mr. Armani's private residence. Created Glacier Fizz and NOMAD Rosé signature serves.
- MAMIMOZIminorContemporary Japanese calligrapher based in Shibuya, creator of 'Calligraf2ity' - fusion of Japanese calligraphy and graffiti. Created 1-of-1 original calligraphy scroll 'Heart-to-Heart' honoring human connection.
- Chef Enrique Olvera (Pujol)coreVisionary behind Pujol, two-Michelin-starred restaurant. Featured HEAVENSAKE Label Orange paired with cauliflower pipián at 25th anniversary NYC residence. Celebrated sake as 'structural equal' to Mexican gastronomy.
- RM Sotheby'sflagshipPrestigious auction house partnered with HEAVENSAKE for Collectors Week in Abu Dhabi. Hosted first-ever RM Sotheby's & HEAVENSAKE Sake Omakase event featuring Formula 1 driver Esteban Ocon and Pirelli partnership.
- RZAcoreFounder of Wu-Tang Clan and legendary hip-hop producer. First rapper to bring HEAVENSAKE on stage at a concert. Vocal advocate for HEAVENSAKE across major American music podcasts. Represents cultural fusion of East Asian and African American artistry.
- AMBUSHminorTokyo-based iconic fashion brand collaboration creating limited edition sake cups (100 sets worldwide). Crafted from tin, designed by Carl Hirschmann with Yoon Ahn's experimental aesthetic. Bridge between heritage and innovation.
- Yu KurosakiminorYoungest blacksmith awarded Master title by Japanese government. Creates knives at Takefu Knife Village (700-year-old blade-making hub). Limited edition set celebrating 9-year Heavensake anniversary.
- SHUWANminorTokyo-based studio creating modern sake vessels bridging traditional ceramic ochoko and contemporary wine glass. Collaboration produced limited-edition handcrafted cups emphasizing Japanese sensibility and aromatic precision.
- Endo KazutoshicoreThird-generation sushi master from Yokohama, trained in Edomae technique. Executive Chef at Zuma, then opened Endo at The Rotunda (earned Michelin star in 6 months). Natural partner sharing HEAVENSAKE's philosophy of honoring tradition while embracing joy.
- Noguchi Naohiko Sake InstituteflagshipCollaboration with the legendary 'God of Sake' Noguchi Naohiko, who dedicated over seven decades to perfecting his craft. PRESTIGE I is crafted using unreleased sake from Noguchi-san's personal archive. Located in Ishikawa Prefecture mountains. The partnership represents the pinnacle of HEAVENSAKE's offerings.
- Niizawa BrewerycoreLocated in Miyagi Prefecture, Niizawa was destroyed by the 2011 earthquake and rebuilt by Iwao-san. Now led by Kaori Watanabe, Japan's youngest female Toji master. Ranked No. 1 World Sakagura Ranking for 6 consecutive years. Produces Label Noir.
- Urakasumi BrewerycoreFounded in 1724 in Shiogama. Led by Saura san, one of Japan's most iconic sake masters. Known for sacred sake brewed for Shiogama Shrine and signature Kyokai No.12 yeast. Produces Label Orange Junmai Daiginjo.
- Dewazakura BrewerycoreBrewing since 1892 in Yamagata Prefecture. Revolutionized the industry in 1980s by making Ginjo sake accessible globally. Known for purity and innovation shaped by nature and seasons. Produces Label Azur.
- Konishi BrewerycoreLocated in Itami, birthplace of sake, since 1550. Fifteen generations have refined a single vision. Produces Label 12, a low-ABV Junmai at 12% alcohol.
- TWELV.coreTokyo's iconic sake bar founded by Taca-san (Norihiro Tacamizuma). Nine-year partnership sharing vision to make sake the next big thing in alcohol. Created HEAVENSAKE x TWELV. varsity jacket. TUELV represents new generation of sake lovers.
- SipsycoreIndependent third-party platform operating Sipsy.com, the merchant of record for all US alcohol orders. Processes payments, handles age verification (21+), and coordinates fulfillment through licensed US alcohol retailers. HEAVENSAKE is not a licensed retailer.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HEAVENSAKE competitors and assessment
Company assessmentDirect peers
- Juyondai (Hatsumago): Cult-favorite ultra-premium sake from Yamagata with powerful scarcity narrative and tiered prestige pricing. Comparable to HEAVENSAKE Prestige I in positioning sake as a luxury collectible rather than a commodity beverage, and in leveraging cultural cachet over volume.
- Dassai (Asahi Shuzo): Japan's most internationally recognized premium Junmai Daiginjo brand, also sold through Michelin-starred restaurants and fine dining globally. Direct competitor positioning premium Japanese sake to Western consumers with tiered pricing ($30-$300+), making it the closest comp to HEAVENSAKE's market role.
- Hakkaisan Sake Brewery: Premium Niigata-based sake brewer with broad portfolio spanning accessible to ultra-premium tiers and distribution in Michelin-starred restaurants internationally. Comparable to HEAVENSAKE in Junmai Ginjo/Daiginjo specialty and global fine dining penetration.
- Kubota (Asahi Shuzo / Kikusui): Iconic Niigata Junmai Daiginjo line with strong on-trade presence and tiered premium SKUs. Comparable to HEAVENSAKE in pursuing wine-sommelier audiences outside Japan and positioning sake as a luxury pairing beverage.
- Ippongi Kubote Shuzo: Specialty Junmai producer from Ishikawa (same prefecture as Noguchi) with cult following and tiered prestige line including award-winning Daiginjo. Comparable to HEAVENSAKE in Junmai specialization and overlapping terroir with the Noguchi Naohiko partnership.
Broad incumbents
- Gekkeikan Sake: Largest traditional Japanese sake producer with established global distribution and broad portfolio from entry to premium. Comparable as a sake manufacturer with Western distribution through on-premise and retail, but competes at the volume end rather than the luxury end where HEAVENSAKE operates.
- Sho Chiku Bai (Takara Sake): Long-established Japanese sake producer with US manufacturing footprint and broad restaurant/retail distribution. Comparable as a sake manufacturer scaling beyond Japan, though operating at a more accessible price tier and without HEAVENSAKE's luxury positioning.
- Armand de Brignac (Ace of Spades): Ultra-premium Champagne positioned as a luxury lifestyle brand through celebrity endorsements (Jay-Z), hip-hop culture, and limited-edition prestige cuvées. Useful analog for HEAVENSAKE's strategy of combining French blending craft, celebrity ambassadors, and lifestyle marketing — though in Champagne rather than sake.
- Krug (LVMH): Grande Marque Champagne house built on extended blending (assemblage) of reserve wines across vintages — the direct French analog to HEAVENSAKE's central assemblage narrative. Comparable in fine-dining distribution, prestige pricing tiers, and elevating a beverage category into luxury lifestyle positioning.
Emerging players
- Momokawa Sake (SakeOne): Oregon-based premium sake producer with tiered Junmai portfolio and US direct-to-consumer emphasis. Comparable as a New-World sake producer pursuing Western fine-dining channels, with overlap on Junmai Daiginjo tiers competing for the same sommelier attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
HEAVENSAKE social profiles
Digital presenceHEAVENSAKE financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEAVENSAKE leadership team
Management profileNumber of profiles
Profiles4 records
HEAVENSAKE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEAVENSAKE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEAVENSAKE
What does HEAVENSAKE do?
HEAVENSAKE produces and markets a portfolio of premium Junmai sake expressions (Junmai, Junmai Ginjo, and Junmai Daiginjo) composed through French Champagne-inspired assemblage techniques by cellar master Régis Camus in collaboration with Japan's most respected partner breweries. The brand sells a tiered range of five sake products (from $30 entry-level to $850 ultra-premium Prestige I) directly to consumers via e-commerce and through fine dining channels globally.
Is HEAVENSAKE a public or private company?
HEAVENSAKE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HEAVENSAKE founded?
HEAVENSAKE was founded in 2016. It employs 11 to 50 people.
Where is HEAVENSAKE based?
HEAVENSAKE is headquartered in Baar, Switzerland, in the Europe region.
How does HEAVENSAKE make money?
Two revenue lines are on record. Direct Sake Sales are the primary driver. The others are wholesale to Fine Dining.
Who are HEAVENSAKE's main competitors?
Direct peers on record are Juyondai (Hatsumago), Dassai (Asahi Shuzo), Hakkaisan Sake Brewery, Kubota (Asahi Shuzo / Kikusui) and Ippongi Kubote Shuzo. Broad incumbents are Gekkeikan Sake, Sho Chiku Bai (Takara Sake), Armand de Brignac (Ace of Spades) and Krug (LVMH). Momokawa Sake (SakeOne) is listed as an emerging player.
Does HEAVENSAKE have an API?
No public API is recorded for HEAVENSAKE.
What industry is HEAVENSAKE in?
HEAVENSAKE's product category is Premium Sake. Its primary akta.pro industry code is AFAFAAAG, Sake & Traditional Rice Wine Production, with a secondary code of CRADAIAF, Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands. Its NAICS code is 3121 and its SIC code is 2080.