Franuí

What Franuí does

Franuí is a premium Argentine confectionery brand established in 2013 by Diego Fenoglio as a product line under the family-owned Rapanui chocolate shop, which traces its roots to Italian immigrant Aldo Fenoglio's chocolate shop in Patagonia founded in 1948. The company produces frozen raspberries from Patagonia coated in a proprietary two-layer chocolate process — a white chocolate base layer plus either a milk or dark chocolate outer layer — sold in 150g containers and consumed either directly from the freezer (-18°C) or after a controlled 60-minute defrost. Its core product line consists of Milk Chocolate Franuí and Dark Chocolate Franuí, with a strawberry-flavored extension called Franuí Gold announced for launch in Argentina in 2026.

The company manufactures in San Carlos de Bariloche, Argentina and in Valencia, Spain (operational since July 2020, construction started 2017), the latter serving as the hub for European and global distribution. Franuí sells through a multi-channel model including direct-to-consumer e-commerce (franui.store), third-party delivery platforms (Rappi and Pedidos Ya in Latin America; Zapp for quick commerce in the UK), supermarket and gourmet retail chains, kiosks and gas stations, HORECA channels, and wholesale distributors. It currently reaches over 60 countries with stated targets of 80 markets by 2030 and an even more ambitious 190-market vision articulated by third-generation leader Leticia Fenoglio. The brand is family-controlled, has no disclosed external institutional funding (appears bootstrapped), and markets itself through influencer campaigns and social media engagement (Instagram, TikTok, Facebook) emphasizing Patagonian heritage, gluten-free formulation, and premium positioning.

The product's requirement for cold-chain management (-18°C storage, 72-hour refrigeration window after opening) constrains its distribution model and reinforces its premium positioning as a differentiated frozen confectionery SKU. Customer segments span individual consumers (home consumption, gifting, impulse), retail/grocery (supermarkets, gourmet, health food, frozen food specialists), HORECA (restaurants, bars, hotels, catering), and wholesale distributors. The company holds a registered trademark (FRANUI®), is GDPR-compliant for EU user data, and operates a B2B portal for point-of-sale partner management, indicating investment in distribution infrastructure to support scaled international expansion.

Name

Franuí

Legal name

FRANUI

Website

https://franui.store

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Franuí is an Argentine premium confectionery brand (est. 2013) producing frozen Patagonian raspberries coated in two layers of chocolate. Operating as a product line under family-owned Rapanui, it distributes in 60+ countries via DTC e-commerce, retail, HORECA, and delivery platforms.

Ownership category

akta.pro rank

Product category

Frozen Confectionery

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

akta.pro secondary industry

Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

Keywords

• Frozen confectionery
• Chocolate covered fruit
• Premium desserts
• Frozen raspberries
• Artisan chocolates

Headquarters

HQ city

San Carlos De Bariloche

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Direct to Consumer: Direct sales through Franuí's e-commerce website with home delivery. Product is shipped frozen and consumed directly or defrosted.
2. Product Sales - Retail and Distribution: Sales through extensive network of retail stores, supermarkets, kiosks, gourmet shops, frozen food stores, and health food stores across Argentina and internationally.
3. Product Sales - HORECA: Sales to gastronomy sector including restaurants, bars, cafeterias, hotels, and catering services.
4. Product Sales - Quick Commerce: Partnership with quick commerce delivery services like Zapp (UK) for rapid home delivery.
5. Product Sales - Delivery Apps: Sales through delivery platforms including Rappi and Pedidos Ya in Latin America.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Franuí produces and sells premium frozen chocolate-covered raspberries under the FRANUI® trademark. Each raspberry is hand-picked from Patagonian family-run plantations and coated in two layers of chocolate (a white chocolate base layer plus a milk or dark chocolate outer layer). Products are sold frozen in 150g containers through e-commerce, retail chains, kiosks, HORECA channels, and third-party delivery platforms across 60+ countries.

Product overview

Franuí is a premium Argentine confectionery brand that produces frozen chocolate-covered raspberries. The core product line consists of two variants — Milk Chocolate Franuí (raspberries dipped in white and milk chocolate) and Dark Chocolate Franuí (raspberries dipped in white and dark chocolate) — both sold frozen in 150g containers. The company operates an e-commerce website for direct consumer sales, a B2B portal for point-of-sale and distributor management, and distributes through third-party delivery platforms (Rappi, Pedidos Ya), gas stations, kiosks, supermarkets, and retail outlets. An upcoming strawberry-flavored variant called Franuí Gold is planned for the Argentine market.

Differentiator

Problem solved

Functional benefit

Brands

• Rapanui: Parent chocolate shop company founded in Patagonia in 1948; Franuí is a product line under Rapanui created by Diego Fenoglio in 2013.

Products and services

• Milk Chocolate Franuí Frozen raspberries dipped in a white chocolate base layer and a milk chocolate outer layer. Sold frozen in 150g containers and consumed directly from the freezer or after 60 minutes of defrosting. This is the original Franuí product targeted at premium confectionery consumers.
• Dark Chocolate Franuí Frozen raspberries dipped in a white chocolate base layer and a dark chocolate outer layer. Sold frozen in 150g containers for premium confectionery consumers seeking a less sweet alternative to the milk chocolate variant.
• B2B Point-of-Sale Portal A B2B login portal hosted at rapanui.imdmsys.com that allows existing point-of-sale partners and distributors to manage Franuí product orders and accounts. Intended for retail, kiosk, and HORECA accounts.

Quantifiable outcome

• Present in over 60 countries with target of 190 markets worldwide
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ZappcoreGTM or Marketing Partner · 1 October 2024UK quick commerce delivery partnership for launching Franuí products in London. Franuí chocolate-covered raspberry products are available for rapid home delivery through Zapp's platform, targeting premium confectionery consumers in the UK market.
• RappicoreChannel Partner/ Reseller/ DistributorDelivery platform partnership for Franuí products in Latin American markets. Enables rapid delivery of frozen products to consumers through the Rappi app.
• Pedidos YacoreChannel Partner/ Reseller/ DistributorDelivery platform partnership for Franuí products in Latin American markets. Provides another channel for consumers to order frozen Franuí products for home delivery.
• RapanuicoreStrategic or Co-development PartnerParent company and retail chain. Franuí was created by Diego Fenoglio, owner of Rapanui. Rapanui operates multiple retail locations across Argentina and shares manufacturing capabilities and distribution infrastructure with Franuí.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/franui
• LinkedInlinkedin.com/company/franui
• Instagraminstagram.com/franui.argentina/?hl=es
• TikToktiktok.com/@franui.ok

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franuí