Data Marshall
Data Marshall is a privately held, 22-year-old healthcare revenue analytics firm delivering claim lifecycle services — including payment integrity audit, medical coding, RCM, and denial management — to US healthcare providers and payers via a US-India dual-shore operating model.
- Company typePrivate
- Founded2002
- HeadquartersFranklin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Data Marshall does
Data Marshall is a privately held healthcare "Claim Life Cycle Management" firm founded in 2002, operating through a dual-entity structure with Data Marshall Pvt. Ltd. (India-incorporated parent, Hyderabad) and Data Marshall Inc. (US operating subsidiary, Franklin, TN). The company delivers specialized revenue analytics and audit services to two primary verticals: healthcare providers (hospitals and health systems) and healthcare payers (health plans). Its stated "360° Approach" covers the full claim lifecycle across patient, provider, and payer domains, addressing underpayment recovery, denial management, medical coding accuracy, credit balance resolution, and payment integrity.
The company's core offering is a suite of seven professional services: Payment Integrity Audit / Underpayment Recovery, Medical Coding and Audit, Revenue Cycle Management, Revenue Enhancement Services, A/R and Denial Management, Credit Balance Resolution, and Payer Services (post-payment audit, appeals and grievances, fraud/waste/abuse detection, claims adjudication validation, provider contracting, and fee negotiation). Delivery is supported by SOC 2 Type 2, HIPAA, ISO 27001:2013, and PCI DSS certifications, which are essential trust signals for handling protected health information and payment data. Self-reported scale metrics include 22 years in healthcare, a client base spanning 22 US states, 98% client retention, and a partially visible "$Bn" claims-processed figure.
The business model is sales-led B2B professional services with custom-quoted enterprise engagements and a cost-arbitraged delivery model leveraging India-based back-office operations. GTM is direct enterprise sales with no channel partners, resellers, or marketplace presence. No external institutional investors, funding rounds, or public listings are disclosed, and the company is founder/management-controlled.
Data Marshall firmographics
Firmographics- Name
- Data Marshall
- Legal name
- Data Marshall Pvt. Ltd.
- Website
- https://datamarshall.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Data Marshall is a privately held, 22-year-old healthcare revenue analytics firm delivering claim lifecycle services — including payment integrity audit, medical coding, RCM, and denial management — to US healthcare providers and payers via a US-India dual-shore operating model.
- Ownership category
- akta.pro rank
Data Marshall industry classification
Industry- Product category
- Healthcare Revenue Cycle Management
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Health and Welfare Funds (525120)
- SIC
- Services-Computer Processing & Data Preparation (7374), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Accounts Receivable (A/R) & Collections Management (HLACACAJ)
- akta.pro secondary industries
- Charge Capture & Clinical Documentation Improvement (CDI) for Billing (HLACACAF), Price Transparency, Estimates & Patient Financial Clearance (HLACACAK), Medical Debt Collection & Revenue Cycle Bad-Debt Recovery (FSAKAJAM)
Keywords
Where Data Marshall is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Data Marshall business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Revenue Analytics Services: Professional services revenue generated through specialized healthcare revenue cycle management, audit, and analytics services delivered to providers and payers. Services include payment integrity audits, underpayment recovery, medical coding audits, revenue cycle management, and denial management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Data Marshall product offering
Product offeringCore offering
Data Marshall provides healthcare revenue analytics services spanning the entire claims lifecycle for both providers and payers. The company delivers seven core service offerings: Payment Integrity Audit/Underpayment Recovery, Medical Coding and Audit, Revenue Cycle Management, Revenue Enhancement Services, A/R and Denial Management, Credit Balance Resolution, and Payer Services (including fraud/waste/abuse detection and provider contracting). Services are delivered through dedicated account teams from its Franklin, TN headquarters and Hyderabad, India operations center.
Product overview
Data Marshall is a Healthcare Revenue Analytics organization offering a suite of niche services for both Providers and Payers across the entire healthcare claim lifecycle. The company provides a 360-degree view of claims through seven core service offerings: Payment Integrity Audit – Underpayment Recovery (post-payment audit for providers to recover underpayments); Medical Coding and Audit (pre-bill and retrospective coding audits with clinical documentation improvement); Revenue Cycle Management Services (end-to-end RCM); Revenue Enhancement Services (predictive denial management, authorization, benefits verification); A/R and Denial Management Services; Credit Balance Resolution; and Payer Services (post-payment audits, appeals, fraud detection, provider contracting for health plans).
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Integrity Audit – Underpayment Recovery Identifies and recovers underpayments from payers by auditing claims against contract terms and reimbursement schedules, ensuring providers receive full payment for services rendered.
- Medical Coding and Audit Provides pre-bill and retrospective coding audits for providers, including clinical documentation improvement and provider education to ensure accurate code assignment and compliance with coding standards.
- Revenue Cycle Management Services Comprehensive end-to-end revenue cycle services for healthcare providers, managing the entire claims lifecycle from patient registration through final payment collection.
- Revenue Enhancement Services Provider-focused services including pre-bill audits, predictive denial management, pre-visit and retrospective authorization, member benefits verification, and second pass review to maximize revenue capture.
- A/R and Denial Management Services Manages accounts receivable and denial workflows for providers, addressing claim denials through appeals and root-cause analysis to accelerate reimbursement.
- Credit Balance Resolution Identifies and resolves credit balances through contractual and overpayment validation for providers, ensuring accurate payer accounts and regulatory compliance.
- Payer Services Comprehensive services for payers including post-payment audits, appeals and grievances handling, fraud/waste/abuse detection, claims adjudication business rules validation, provider contracting, and fee negotiation services.
Quantifiable outcome
- 98% client retention rate demonstrates consistent service quality and customer satisfaction
- +1 more outcomes
Companies that use Data Marshall
Customer profileSegments2 records
Ideal customer profiles2 records
Data Marshall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Data Marshall partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Data Marshall competitors and assessment
Company assessmentBroad incumbents
- Optum (UnitedHealth Group): Optum operates one of the largest healthcare RCM, payment integrity, and analytics platforms globally, serving both payers and providers — a much larger incumbent overlapping with Data Marshall's full claims lifecycle services.
- Waystar: Waystar is a major healthcare payments and RCM technology platform serving providers and payers with claims processing, denial management, and analytics — competing with Data Marshall through technology-enabled services.
- Cognizant (Trizento Healthcare): Cognizant's TriZetto healthcare practice delivers RCM, claims processing, and payer-provider integration at scale — competing with Data Marshall across RCM outsourcing and payer services.
Emerging players
- Aviacode (now part of GeBBS): Aviacode specialized in medical coding audit and CDI services for hospitals before merging with GeBBS — historically a focused competitor to Data Marshall's medical coding audit line.
- Experian Health: Experian Health offers patient access, claims management, and identity/credit-resolution services to healthcare organizations — overlapping with Data Marshall's payer-side adjudication and provider A/R work.
Direct peers
- nThrive (formerly MedAssets/Precyse): nThrive offers end-to-end revenue cycle management, coding, and analytics services for hospitals and health systems — overlapping directly with Data Marshall's provider-side RCM and payment integrity offerings.
- Conifer Health Solutions: Conifer provides RCM, patient access, denial management, and value-based care services to hospitals and health systems — a direct competitor across most of Data Marshall's provider service lines.
- The SSI Group: SSI provides RCM, claims management, and denial management solutions to hospitals and health systems — a focused competitor to Data Marshall's provider-side offerings.
- Omega Healthcare Management Services: Omega Healthcare is a leading RCM and medical coding BPO provider serving US providers and payers with offshore delivery in India — directly comparable to Data Marshall's coding audit, A/R, and denial management services.
- GeBBS Healthcare Solutions: GeBBS provides RCM, medical coding, denial management, and A/R services to US hospitals and payers, with significant India-based delivery — a near-identical service portfolio to Data Marshall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Marshall social profiles
Digital presenceData Marshall compliance and trust
Trust signalCompliance4 records
Data Marshall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Marshall leadership team
Management profileNumber of profiles
Profiles1 record
Data Marshall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Marshall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Marshall
What does Data Marshall do?
Data Marshall provides healthcare revenue analytics services spanning the entire claims lifecycle for both providers and payers. The company delivers seven core service offerings: Payment Integrity Audit/Underpayment Recovery, Medical Coding and Audit, Revenue Cycle Management, Revenue Enhancement Services, A/R and Denial Management, Credit Balance Resolution, and Payer Services (including fraud/waste/abuse detection and provider contracting). Services are delivered through dedicated account teams from its Franklin, TN headquarters and Hyderabad, India operations center.
Is Data Marshall a public or private company?
Data Marshall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Marshall founded?
Data Marshall was founded in 2002. It employs 101 to 250 people.
Where is Data Marshall based?
Data Marshall is headquartered in Franklin, United States, in the North America region.
How does Data Marshall make money?
One revenue line is on record: healthcare Revenue Analytics Services.
Who are Data Marshall's main competitors?
Broad incumbents on record are Optum (UnitedHealth Group), Waystar and Cognizant (Trizento Healthcare). Emerging players are Aviacode (now part of GeBBS) and Experian Health. Direct peers are nThrive (formerly MedAssets/Precyse), Conifer Health Solutions, The SSI Group, Omega Healthcare Management Services and GeBBS Healthcare Solutions.
Does Data Marshall have an API?
No public API is recorded for Data Marshall.
What industry is Data Marshall in?
Data Marshall's product category is Healthcare Revenue Cycle Management. Its primary akta.pro industry code is HLACACAJ, Accounts Receivable (A/R) & Collections Management, with a secondary code of HLACACAF, Charge Capture & Clinical Documentation Improvement (CDI) for Billing. Its NAICS code is 51821 and its SIC code is 7374.