Fresh 'n Rebel

What Fresh 'n Rebel does

Fresh 'n Rebel is a Dutch consumer electronics accessories brand headquartered in Rotterdam, founded in 2013, selling directly to consumers across nine European markets (Netherlands, Belgium, Germany, Spain, France, Italy, Poland, Portugal, and the United Kingdom) through owned localized e-commerce storefronts. The product portfolio spans approximately 60+ SKUs across wireless earbuds (Twins series), headphones (Clam and Code series including kids' variants), hearing protection earplugs (Pearls series with switchable acoustic filters and findable cases), Bluetooth speakers (Bold and Party Loud ranges), powerbanks (including Qi2/MagSafe/PixelSnap-compatible magnetic wireless units), GaN-based wall chargers (30W/67W/100W), FlexWave silicone-braided cables, Bluetooth item locators (Smart Finder line integrating with Apple Find My and Google Find Hub), and a Coze bags and sleeves collection made with GRS-certified recycled materials. The company differentiates on a 2-year warranty (double the industry standard), on-trend colour-driven design validated by a Red Dot Design Award for Pearls Radiant, dual-platform ecosystem interoperability, and competitive mid-tier pricing from €9.99 to €79.99.

The business model is direct-to-consumer e-commerce with no disclosed third-party retail distribution, supplemented by a B2B/corporate gifting channel and a Rebel Club loyalty membership offering 10% discounts. Revenue is generated through one-time hardware product sales across the catalog, with social media-led brand marketing (Instagram, YouTube, Pinterest under the #freshnrebel hashtag), email/CRM funnels, seasonal promotions (e.g., free limited-edition hand fan giveaways), and student discount programs driving top-of-funnel acquisition. Technology partnerships with Apple (Find My, MagSafe) and Google (Find Hub, PixelSnap) plus Qi2 wireless-charging standard compliance underpin cross-platform compatibility. The company is privately held as Fresh 'n Rebel B.V., independently owned with no disclosed external funding, and operates with a 11-50 employee headcount.

Name

Fresh 'n Rebel

Legal name

Fresh 'n Rebel B.V.

Website

https://freshnrebel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh 'n Rebel is a Dutch D2C consumer electronics brand based in Rotterdam selling mobile accessories — earbuds, headphones, earplugs, speakers, powerbanks, chargers, cables, and smart finders — directly to consumers across nine European markets at mid-tier pricing with a 2-year warranty.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Gadgets DTC (CRAFACAF)

akta.pro secondary industries

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Consumer electronics
• Mobile accessories
• Wireless earbuds
• Portable speakers
• Power banks

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time hardware product sales across multiple mobile accessory categories including headphones, earbuds, earplugs, speakers, powerbanks, chargers, cables, smart finders, and bags/sleeves. The company sells directly to consumers through their e-commerce platform with pricing ranging from approximately €9.99 to €79.99 per product. Additional revenue comes from the Rebel Club membership program offering 10% discount to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fresh 'n Rebel designs, brands, and sells mobile accessories and personal audio hardware including headphones, true-wireless earbuds, hearing-protection earplugs, Bluetooth speakers, powerbanks, GaN wall chargers, charging cables, Bluetooth item finders, and protective bags/sleeves. The company operates a direct-to-consumer e-commerce model across nine European markets, offering on-trend designs with a 2-year warranty and pricing between €9.99 and €79.99 per unit.

Product overview

Fresh 'n Rebel is a Dutch consumer electronics brand based in Rotterdam offering a comprehensive portfolio of mobile accessories and personal audio products. The product lineup spans wireless earbuds (Twins series), headphones (Clam and Code series), hearing protection earplugs (Pearls series with advanced acoustic filters), Bluetooth speakers (Bold series and Party Loud speakers), powerbanks with standard and magnetic wireless charging capabilities, GaN chargers, and durable FlexWave cables. Smart Finder item locators integrate with Apple Find My and Google Find Hub, while Pearls Radiant earplugs feature a findable case. The Coze bags and sleeves collection provides protection and organization for devices. All products come with a 2-year warranty and emphasize on-trend design with bold colours.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Finder 2 Bluetooth item locator compatible with both Apple Find My and Google Find Hub, with IPX7 waterproof rating, LED light, built-in beeper, integrated carabiner ring, and replaceable CR-2032 battery lasting up to a year; designed for keys, wallet, bag, or luggage.
• Smart Finder Wireless item locator using Apple's Find My network for tracking keys, wallet, bag, luggage, or e-bike; IP67 dust- and waterproof with a replaceable CR-2032 battery.
• Smart Finder (3 Pack) Bundle of three Smart Finders for tracking multiple items, each with IP67 rating and Apple Find My network compatibility.
• Pearls Radiant Hearing protection earplugs with switchable Social (-18 dB) and Stage (-23 dB) acoustic filter modes, LED ring light, findable case compatible with Apple Find My and Google Find Hub, colour-shifting finish, and extra memory foam eartips; aimed at concerts, festivals, and clubs.
• Pearls Ombré Hearing protection earplugs with advanced acoustic filter, switchable modes, LED ring light, and a findable case compatible with Apple Find My and Google Find Hub, in a chrome finish.
• Pearls Fresh Entry-level hearing protection earplugs with advanced acoustic filter and switchable modes, available in vibrant monotone colours.
• Magnetic Wireless Powerbank 10000 mAh Qi2 15W magnetic wireless powerbank compatible with Apple MagSafe and Google PixelSnap, with 20W PD USB-C output, built-in phone stand, 9 safety features, IATA compliant for air travel; available in 8 colour options.
• Powerbank 27000 mAh High-capacity portable charger with 27000 mAh battery for charging multiple devices.
• Powerbank 24000 mAh High-capacity portable charger with 24000 mAh battery.
• Powerbank 18000 mAh Portable charger with 18000 mAh battery capacity.
• Powerbank 12000 mAh Pocket-sized portable charger with 12000 mAh capacity.
• Magnetic Wireless Powerbank 5000 mAh Compact magnetic wireless powerbank with 5000 mAh capacity.
• 100W GaN³ Charger Wall charger with 100W output using third-generation GaN technology for fast, efficient charging.
• 67W GaN³ Charger Compact wall charger with 67W output and 3-port design using GaN technology and Power Delivery.
• 30W GaN³ Charger Compact wall charger with 30W GaN technology and Power Delivery.
• FlexWave USB-C to USB-C 100W 2m Ultra-flexible silicone charging cable with braided nylon exterior, USB-C to USB-C, supporting up to 100W Power Delivery; tested for 50,000+ bends without breaking.
• FlexWave USB-C to Lightning 2m Durable silicone cable with braided design for iPhone and iPad, USB-C to Lightning, supporting up to 30W power; tested for 50,000+ bends.
• FlexWave USB to Lightning 2m USB-A to Lightning cable made from ultra-flexible silicone with braided design; supports up to 12W power for iPhone and iPad.
• FlexWave USB to USB-C 2m USB-A to USB-C charging cable with ultra-flexible silicone and braided nylon; supports up to 18W power delivery.
• Bold L3 Large Bluetooth speaker with deep bass and vibrant volume; water- and dustproof for outdoor use including beach, pool, and outdoor events.
• Bold M2 Bluetooth speaker in medium size format with portable design.
• Bold S3 Compact Bluetooth speaker for portable audio.
• Party Loud L High-power party speaker for large events and gatherings.
• Party Loud M Mid-size party speaker for medium-sized events.
• Wireless Microphone Set Wireless microphone set designed for Fresh 'n Rebel party speakers and events.
• Clam Blaze 2 Over-ear headphones with minimalistic design, clickable buttons, and intuitive volume control wheel for music and phone calls.
• Clam Ace 2 Premium noise cancelling over-ear headphones with refined comfort and audio features.
• Clam Ace Noise cancelling over-ear headphones in the Clam Ace lineup.
• Clam Fuse Noise cancelling headphones in the Clam Fuse lineup.
• Clam Blaze Over-ear headphones in the Clam Blaze series.
• Clam Core Over-ear headphones in the Clam Core lineup.
• Clam Junior Kids over-ear headphones designed and tuned for younger users.
• Code Fuse On-ear headphones in the Code Fuse lineup.
• Code Core On-ear headphones in the Code Core lineup.
• Code Junior Kids on-ear headphones in the Code Junior lineup.
• Twins Rise True wireless earbuds with Hybrid Active Noise Cancelling in the Twins Rise lineup.
• Twins Ace Noise cancelling true wireless earbuds in the Twins Ace lineup.
• Twins Fuse 2 True wireless earbuds with Hybrid Active Noise Cancelling in the Twins Fuse 2 lineup.
• Twins Blaze True wireless earbuds in the Twins Blaze lineup.
• Twins Fuse True wireless earbuds in the Twins Fuse lineup.
• Twins Core 2 True wireless earbuds in the Twins Core 2 lineup.
• Twins Core True wireless earbuds in the Twins Core lineup.
• Twins Breez Entry-level true wireless earbuds in the Twins Breez lineup.
• Twins Rush True wireless sport earbuds in the Twins Rush lineup, designed for active use.
• Twins Move True wireless sport earbuds in the Twins Move lineup.
• Flow USB-C Wired USB-C earbuds in the Flow lineup.
• Flow Wired earbuds with 3.5mm connector in the Flow lineup.
• Coze Tone Stylish everyday carry bag for foldable headphones with bump and scratch protection; ultra-shiny metallic or matte finish, adjustable strap, built-in handles, wide-open zipper, made with GRS-certified recycled materials.
• Coze Maxi Large-size bag in the Coze lineup for carrying headphones and accessories.
• Coze Mini Compact bag in the Coze lineup.
• Coze Pod Tiny pouch for small essentials in the Coze lineup.
• Coze Note+ Larger Coze notebook and laptop sleeve.
• Coze Note Coze notebook and laptop sleeve.
• Coze Pad Coze tablet sleeve.
• Magnetic Fan with built-in stand Portable magnetic fan with integrated stand for personal cooling on the go.
• Limited edition Hand Fan Durable hand fan with soft-touch finish featuring fun quotes; branded summer accessory offered as a free promotional item with orders.

Quantifiable outcome

• Cables tested to withstand 50,000+ bends without breaking, fraying, or losing performance
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Apple Find My NetworkcoreTechnology or IntegrationSmart Finder products are integrated with Apple's Find My network, allowing users to locate items globally using the Find My app on iPhone, iPad, Mac, or Apple Watch. The Find My network uses Bluetooth signals from nearby Apple devices to anonymously and securely locate items.
• Google Find HubcoreTechnology or IntegrationSmart Finder 2 products support Google's Find Hub platform for Android users, featuring Remote lock, Find your offline devices, Precision Finding, and Alerts. This provides dual-platform compatibility for item tracking.
• Apple Find My NetworkcoreTechnology or IntegrationThe Pearls Radiant earplug case includes a built-in Smart Finder compatible with Apple Find My, allowing users to locate their earplugs through the Find My app.
• Google Find HubcoreTechnology or IntegrationThe Pearls Radiant earplug case supports Google's Find Hub for Android device users to locate their earplugs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FreshnRebel
• Instagraminstagram.com/freshnrebel
• Pinterestpinterest.com/freshnrebel
• Xx.com/freshnrebel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh 'n Rebel