What Imagga does

Imagga Technologies Ltd. is a Sofia, Bulgaria-based image and video recognition Platform-as-a-Service founded in 2008 by Georgi Kadrev, Pavel Andreev, and Chris Georgiev. The company delivers a portfolio of approximately 15 commercial APIs organized into five solution categories — Moderate (NSFW detection, text-in-image moderation, AI+human moderation platform), Recognise (tagging, structured tagging v3, categorization, facial recognition, OCR, custom AI models), Search (visual search, color extraction), Edit (smart cropping v3, background removal), and Generate (synthetic data, virtual try-on) — plus an on-premise deployment option. Underlying technology comprises proprietary computer vision algorithms trained on billions of visual data points, with multimodal pipelines combining OCR and visual language models for text-in-image safety detection and scene-based video analysis.

The business model is API-first and product-led: a free tier (up to 100 requests/month) drives developer adoption, with monthly subscriptions and pay-as-you-go overage for growing usage and annual enterprise contracts featuring 99.8% SLA. Imagga monetizes across enterprise budgets ranging from $5,000 to $500,000+ annually, serving 200+ business customers and 60,000+ developers across 82 countries. Named customers include Swisscom, Cloudinary, Plex, Unsplash, PlantSnap, IntelligenceBank, Fotoware, and World Singles, spanning telecoms, media, digital asset management, e-commerce, dating, and IoT verticals. The company operates a small, Bulgaria-based team (~15 people) supplemented by a regional office in Seoul, and has secured approximately $2.3M in non-dilutive EU Next Generation funding through the AI-MODE research project.

Name

Imagga

Legal name

Imagga Technologies Ltd.

Website

https://imagga.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagga is a Bulgaria-based image and video recognition PaaS offering proprietary computer vision APIs for tagging, visual search, content moderation, and custom AI training, serving 200+ business customers and 60,000+ developers across 82 countries.

Ownership category

akta.pro rank

Product category

Image Recognition and Computer Vision APIs

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Image Classification & Tagging (HDAAAEAA)

akta.pro secondary industries

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC), Data Labeling & Annotation Services (HDAAALAB), API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

Keywords

• Image recognition API
• Content moderation API
• Computer vision platform
• Visual search technology
• AI image tagging

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Subscription Plans: Fee-based subscription plans allowing a limited number of API requests per month. When limit is reached, users can switch to pay-as-you-go for additional requests.
2. Pay-as-you-go / Usage-based: Additional payments for API requests exceeding subscription limits, calculated per request at rates defined by the active subscription plan.
3. Free Tier: Free subscription plan providing up to 100 requests per month, serving as acquisition/developer adoption channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Imagga provides an Image Recognition and Content Moderation Platform-as-a-Service delivered through commercial APIs over HTTP. The portfolio covers five solution pillars — Moderate, Recognise, Search, Edit, and Generate — exposing endpoints for tagging, categorization, facial recognition, OCR, visual search, color extraction, smart cropping, background removal, NSFW detection, text-in-image moderation, synthetic data generation, and virtual try-on. Customers consume the APIs in the cloud or deploy Imagga's image recognition software on-premise.

Product overview

Imagga is a Platform-as-a-Service provider offering a comprehensive suite of Image Recognition APIs for analyzing, discovering, and moderating visual content. The product portfolio is organized into five solution categories: Moderate (Adult Detection, Text Moderation, AI+Human Moderation Platform), Recognise (Tagging, Structured Tagging v3, Categorization, Facial Recognition, OCR, Custom AI Models), Search (Visual Search, Color Extraction), Edit (Image Cropping, Structured Cropping v3, Background Removal), and Generate (Synthetic Data Generation, Virtual Try-On). The cloud-based API serves over 60,000 startups, developers, and students with 200+ business customers across 82 countries, while also offering on-premise deployment for enterprise environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Tagging API Automatically suggests textual tags for images with confidence levels for each tag suggestion, enabling image organization and search enhancement. Targeted at developers, digital asset management platforms, media companies, and e-commerce sites needing automated keyword assignment.
• Categorization API Automatically categorizes image content based on predefined parameters and machine learning classifications. Used by businesses needing to sort large image collections into predefined taxonomies.
• Auto Cropping API Smart image cropping that analyzes pixel content and provides intelligent cropping or cropping by parameters with resizing. Targets media platforms, e-commerce sites, and DAM systems needing automated image editing.
• Color Extraction API Analyzes and extracts predominant colors from images with multi-color search capabilities. Supports color-based product discovery for e-commerce, fashion, and design platforms.
• Visual Search API Enables visually similar image search and product discovery through visual similarity matching within image indexes. Targeted at e-commerce platforms and image-intensive applications needing reverse image search.
• Custom AI Models Custom AI model training allowing businesses to create tailored categorization models for specific needs. Used by enterprises that need image recognition tuned to proprietary datasets or niche taxonomies.
• Facial Recognition API Face detection and recognition for profile verification, age/gender detection, and biometric analysis. Used by dating platforms, identity verification flows, and security applications.
• OCR / Text Recognition API Optical character recognition for extracting and analyzing text from images. Used by applications that need to digitize printed text, extract information from documents, or process user-uploaded text-bearing images.
• Adult Content / NSFW Detection API Detects nudity and explicit content in images and videos with NSFW categorization (NSFW, underwear, safe) and claimed 26% higher accuracy than leading alternatives. Targeted at dating platforms, social media, UGC platforms, and any service needing to filter explicit visual content.
• Text Moderation OCR and classification for detecting text in images, including text-in-image moderation with harmful content detection and PII identification. Used by Trust & Safety teams and content platforms needing to catch harmful text rendered visually.
• Content Moderation Platform (AI+Human) AI+Human hybrid content moderation platform combining automated detection with human review workflows for Trust and Safety operations. Targeted at platforms with high-volume UGC that need end-to-end moderation workflows.
• Background Removal API Removes backgrounds from images automatically with options for transparent or colored backgrounds. Targeted at e-commerce product photography, marketing visuals, and any application needing quick subject isolation.
• On-Premise Image Recognition Software On-premise deployment option for organizations requiring private infrastructure for image recognition. Used by enterprises with strict data residency, privacy, or regulatory requirements that preclude cloud APIs.
• Synthetic Data Generation Generates visual synthetic data to help customers build high-performing custom AI models. Targeted at ML teams building custom image recognition systems that need additional training data for rare or sensitive categories.
• Virtual Try-On Fashion technology enabling consumers to visualize clothing, accessories, and makeup on themselves before purchasing, powered by AI, AR, and 3D scanning. Targeted at fashion e-commerce retailers and beauty brands seeking to improve online conversion.

Quantifiable outcome

• 12x faster content moderation workflow
• +3 more outcomes

Named customers14 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature14 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Braintree (PayPal)minorOthersPayment processor for handling customer transactions and billing. Braintree is a service of PayPal (Europe) S.à r.l. et Cie, S.C.A.
• Google AnalyticsminorOthersWebsite analytics service from Google Inc. used to analyze website access and improve services.
• Amazon Web ServicescoreTechnology or IntegrationAWS provides cloud infrastructure and computing power for Imagga's services. Imagga uses AWS for computing power and encrypted storage to deliver services securely.
• IntercomminorOthersCustomer communication platform used to notify consumers of new features and manage customer relationships.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clarifai: Specialist computer vision AI platform offering image classification, object detection, and content moderation APIs. Closest direct peer to Imagga given similar API-first model targeting developers and enterprise customers with custom model training.
• Hive: AI-as-a-service platform providing pre-trained AI models for image and video understanding, including content moderation and visual search. Competes directly with Imagga in the developer-facing CV API space.
• Ximilar: Visual AI platform offering image recognition, visual search, and content moderation APIs with custom model training. Direct competitor to Imagga targeting similar e-commerce, real estate, and stock photography use cases.
• Chooch AI: Computer vision and AI platform offering pre-trained and custom models for image and video recognition including content moderation. Comparable to Imagga in targeting enterprise customers with vertical-specific CV solutions.
• CloudSight: Visual recognition API service offering image captioning, categorization, and content moderation. Direct competitor to Imagga's auto-tagging and categorization APIs with similar API-first developer model.

Emerging players

• Roboflow: Computer vision development platform focused on model training, dataset management, and deployment tooling. While more developer-tools oriented than Imagga's hosted APIs, it competes for the same custom CV model training use case.
• Visua: Computer vision API platform specializing in logo detection, visual search, and brand protection. Adjacent competitor in the visual search and brand safety segments where Imagga also operates.

Broad incumbents

• AWS Rekognition: Hyperscaler computer vision service within Amazon Web Services, offering image and video analysis including content moderation, facial analysis, and object detection. Competes with Imagga via cloud bundling and aggressive pricing.
• Google Cloud Vision AI: Google's cloud-based computer vision API offering image labeling, OCR, face detection, and content moderation as part of Google Cloud Platform. Major competitor given scale, integration, and enterprise reach.
• Microsoft Azure Computer Vision: Microsoft's computer vision API within Azure AI services, providing image analysis, OCR, spatial analysis, and content moderation. Competes with Imagga in enterprise segment through Azure ecosystem bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imagga
• GitHubgithub.com/imagga
• YouTubeyoutube.com/channel/UC6yFjjUhpOL3tzBoSbKT_aw
• Facebookfacebook.com/imagga
• LinkedInlinkedin.com/company/imagga
• Instagraminstagram.com/imagga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagga