Heartland

What Heartland does

HeartLand is a privately held commercial landscaping company headquartered in Kansas City, Missouri, founded in 2016 by Edward Schatz, Jr. The company delivers commercial landscape maintenance, irrigation and water management, landscape design and installation, tree and plant care, snow and ice management, and sustainability services to commercial property owners and managers across multiple verticals, including commercial office, retail, healthcare, education, industrial, HOA, multifamily, mixed-use, senior living, hospitality, and sports venues. Pricing is negotiated on a per-client, per-property basis under multi-year contracts, with a Strategic Accounts team coordinating service delivery for clients with multi-region property portfolios.

HeartLand executes an acquisition-led growth model branded as "Join Us, Stay You," acquiring commercial landscaping companies and retaining their local brands, leadership, and culture while layering centralized enterprise functions (finance, HR, safety, technology, business intelligence). As of 2025 the platform encompasses 26+ operating companies across 26+ states, organized into four regional clusters (Mountain West, Southwest, Central, East), each led by an Operating Partner. The company added a managed exterior services platform, Exterity, in 2023 and made its first greenfield expansion into Colorado Springs in 2024.

The technology stack centers on two proprietary platforms: SmartReach, a business intelligence platform for production planning, crew optimization, client retention, and service quality monitoring across operating companies, and the Aspire ERP/HCM platform, deployed in over 20 operating companies since 2020 and credited with 120% new business growth over that period. HeartLand also operates HeartLand University of Excellence (HUE) and the Next Level Leadership (NLL) program, which have engaged more than 110 employees since 2021, with nearly 40% promoted into leadership roles. The company generated $583.3M in revenue in 2024, placing it #6 on both the Lawn & Landscape Top 100 and Landscape Management LM150 lists for 2025.

Name

Heartland

Legal name

HeartLand LLC

Website

https://heartlandcompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HeartLand is a Kansas City-based commercial landscaping company that acquires and operates 26+ local landscape brands across 26+ U.S. states, serving commercial property owners in office, retail, healthcare, education, industrial, HOA, multifamily, and hospitality verticals with maintenance, irrigation, snow management, and exterior services, generating $583.3M in 2024 revenue.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (561730), Facilities Support Services (56121)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL)

akta.pro secondary industries

Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Erosion Control & Slope Stabilization (Softscape/Planting Solutions) (HSAIABAI)

Keywords

• Commercial landscape maintenance
• Irrigation and water management
• Snow and ice management
• Landscape design and installation
• Tree and plant care

Headquarters

HQ city

Mission

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Landscape Maintenance and Services: HeartLand generates revenue through a portfolio of commercial landscaping companies providing recurring maintenance, enhancement, irrigation, snow management, and related services to commercial property clients. The company achieved $583.3 million in revenue in 2024, driven by focus on commercial landscape maintenance, enhancement services, irrigation, and snow management. The model combines recurring maintenance contracts with project-based enhancements and seasonal services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Heartland is a commercial landscaping and facilities services company that delivers recurring landscape maintenance, irrigation, design and installation, tree and plant care, snow and ice management, and related services to commercial property clients through a national network of locally branded operating companies. Services are supported by proprietary technology (SmartReach BI platform, Aspire ERP/HCM) and an internal training program (HUE), and are sold primarily under multi-year, quote-based B2B contracts.

Product overview

HeartLand is a commercial landscaping company that operates as a unified family of industry-leading local brands under a centralized operating model. The company offers a comprehensive suite of landscaping services including commercial landscape maintenance, irrigation & water management, landscape design & installation, tree & plant care, snow & ice management, sustainability services, residential lawn care, and site assessments. The portfolio includes two proprietary technology platforms: SmartReach (business intelligence platform for real-time operational analytics) and HUE (HeartLand University of Excellence, a training and development platform). Services are delivered through regional operating companies that maintain local brand identities while benefiting from national scale and enterprise-level support. The company also offers strategic accounts services for multi-region property portfolios.

Differentiator

Problem solved

Functional benefit

Brands

• SmartReach: HeartLand's proprietary business intelligence platform designed to turn operational data into actionable insight - in real time. Used for production planning, crew optimization, client retention and service quality.
• HUE (HeartLand University of Excellence)
• Next Level Leadership (NLL) Program

Products and services

• Commercial Landscape Maintenance

Quantifiable outcome

• $583.3 million in 2024 revenue
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• National Association of Landscape Professionals (NALP)minorOthers · 17 December 2025HeartLand's Health and Safety Business Partner Courtney Parrett was featured by the National Association of Landscape Professionals (NALP) in an article on disaster preparedness in the green industry. The company engages with NALP for industry visibility, thought leadership, and professional development.
• Aspire SoftwarecoreTechnology or Integration · 25 October 2025HeartLand partners with Aspire Software for enterprise resource planning and human capital management. The HeartLand Aspire Team has led over 20 successful implementations across the family of landscaping companies since 2020, enabling 120% new business growth and scaling to a $500 million platform. The partnership involves tailored implementations for local operations while maintaining system integrity at scale, supported by training through HeartLand University of Excellence.
• ExteritycoreChannel Partner/ Reseller/ DistributorExterity operates as a nationwide managed services platform under HeartLand, providing comprehensive exterior property maintenance including parking lot maintenance, sidewalk repairs, lighting, and overall exterior care. Founded in 2023, Exterity leverages the foundation laid by LSI and Cutting Edge to deliver national managed services to commercial property clients.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Marina Landscape: Marina Landscape is a large West Coast commercial landscape services company. It is a direct competitor for commercial maintenance contracts and provides a comparable mix of maintenance, enhancement, and water management services to property owners.
• Mainscape: Mainscape is a national commercial landscape services company backed by private equity. It directly competes with HeartLand for commercial property maintenance contracts and pursues a parallel acquisition-driven growth strategy across multiple states.
• Yellowstone Landscape: Yellowstone Landscape is a large private commercial landscape services provider concentrated in the Southeast US. It directly competes with HeartLand for commercial maintenance, irrigation, and enhancement contracts in overlapping geographies.
• Ruppert Landscape: Ruppert Landscape is a large, employee-owned commercial landscape services firm operating across the Mid-Atlantic and Southeast. It is a direct peer in commercial maintenance, enhancements, and snow services with a comparable full-service delivery model.
• LandCare: LandCare is a multi-state commercial landscape services company that has grown through a similar M&A roll-up strategy. Its commercial maintenance focus and acquired-brand operating model closely mirror HeartLand's 'Join Us, Stay You' approach.
• BrightView Holdings: NYSE-listed BrightView is the largest US commercial landscape services company with roughly $2.8B in revenue. It is the closest direct peer to HeartLand, offering the same commercial maintenance, enhancement, irrigation, and snow services to property owners and managers nationwide.

Broad incumbents

• ABM Industries: ABM Industries is a large facility services provider offering janitorial, parking, and building maintenance including landscape services. It competes with HeartLand's Exterity platform for integrated exterior services contracts with national property portfolios.
• Davey Tree Expert Company: Davey Tree Expert is a large, employee-owned provider of tree care, landscape, and utility vegetation management. It is a broader incumbent that overlaps with HeartLand's tree care and commercial landscape services while also serving residential and utility customers.
• TruGreen: TruGreen is the largest US residential lawn care company. While primarily residential-focused, it shares operational similarities with HeartLand's residential lawn care offering and competes for lawn care talent and customers in overlapping markets.
• Asplundh Tree Expert: Asplundh is the largest US vegetation management company, primarily serving utilities. It is an adjacent incumbent with comparable field operations and labor model to HeartLand, though its customer base skews to utilities rather than commercial property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu7CY6-m3kZ--k64eP5hJJQ
• Facebookfacebook.com/HeartLandLLC
• LinkedInlinkedin.com/company/heartlandcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland