10X Investments

Name

10X Investments

Legal name

10X Investments (Pty) Ltd

Website

https://10x.co.za

Company type

Private

Founded year

2008

Headcount range

101–250 employees

Short description

10X Investments is a South African low-cost index investment platform serving over 75,000 individual retirement savers and corporate clients with R68 billion in AUM, offering retirement annuities, living annuities, preservation funds, tax-free savings, unit trusts, and umbrella fund administration.

Ownership category

akta.pro rank

Product category

Retirement Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Index Mutual Funds (Non-ETF) (FSAAAEAE), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Retirement savings
• Index investing
• Low-cost funds
• Tax-free savings
• Living annuity

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Asset Management Fees: Charges a single, low fee as a percentage of assets under management. Fee structure is progressive - the more you invest, the less you pay. No platform fees, no advisor fees, no exit penalties.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

10X Investments sells low-cost, index-based retirement and investment products to South African individual investors, including Living Annuities, Preservation Funds, Retirement Annuities, Tax-Free Savings Accounts (individual and for kids), and Unit Trusts. For corporate clients it administers Umbrella Funds and Group Retirement Annuities. The offering is underpinned by a proprietary suite of index-tracking funds across local and offshore equity, multi-asset, fixed income, and money market categories.

Product overview

10X Investments is a South African investment platform offering a comprehensive suite of retirement and investment products. The core product portfolio includes Living Annuity, Preservation Fund, Retirement Annuity, Tax-Free Savings Accounts (individual and for kids), and Unit Trusts. For corporate clients, they provide Umbrella Fund administration and Group RA products. Their investment offerings are underpinned by 14 distinct funds spanning flagship multi-asset funds (10X Your Future Fund, 10X Income Fund), offshore equity funds (MSCI World Index Feeder, International High/Medium Equity), and specialized funds (Moderate, Defensive, Money Market, SA Equity, SA Government Bond, SA ILB, and SA Property Index Funds). The company emphasizes low fees, index-based investing, and strategic asset allocation across all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Annuity A retirement investment product that converts accumulated retirement savings into flexible income payments during retirement, allowing annual drawdowns of 2.5%-17.5% with up to 100% offshore investment capability. Underwritten by Guardrisk Life Ltd. Maximum fee of 0.87% incl. VAT, reducing further for capital above R5m. Targeted at South African retirees drawing an income from their retirement capital.
• Preservation Fund An investment vehicle that preserves accumulated retirement savings from a pension or provident fund when changing employers, allowing compound growth in a tax-efficient environment until retirement age. Targeted at South African employees transitioning between jobs who want to retain their retirement savings in a single vehicle.
• Retirement Annuity A tax-efficient retirement savings vehicle allowing contributions of up to 27.5% of earnings (maximum R430,000 per year), with tax-deductible contributions and tax-free investment growth. Fee starts from 1.04% incl. VAT and trading costs, with a progressive sliding scale. Targeted at South African individual savers building retirement capital.
• Tax-Free Savings Account A savings account allowing tax-free growth on investments up to R46,000 per year, with no tax on interest, dividends, or capital gains. Targeted at South African individuals seeking long-term tax-free wealth accumulation outside of retirement wrappers.
• Tax-Free Savings Account for Kids A tax-free savings account designed for children, providing tax-free growth from day one with a 20-year investment horizon. Targeted at parents and guardians investing on behalf of minors to give them a long-term tax-free start.
• Unit Trust A diversified, flexible investment option for after-tax savings that allows investors to access their money whenever needed with no minimum withdrawal amounts. Targeted at South African individuals wanting flexible, accessible investment exposure outside of retirement wrappers.
• Umbrella Fund An employer-sponsored retirement fund administration service providing pension and provident fund management, admin services, customer relationship management and group risk services for corporate clients. Distributed through 15+ professional employee benefit consultancy partners representing over 50% of corporate AUM. Targeted at South African employers seeking cost-effective employee retirement benefits.
• Group RA A corporate retirement annuity product for employer-sponsored retirement savings, sold alongside the Umbrella Fund to South African companies providing group retirement benefits to employees.
• 10X Your Future Fund A cost-effective multi-asset high equity fund designed to maximise long-term capital growth with a 5+ year time horizon. Annualised returns of 11.2%, fund size R26.1 billion, with 60.3% local and 39.7% offshore exposure. Forms the default underlying investment for 10X retirement and wealth products.
• 10X Income Fund A cost-effective multi-asset fund designed to deliver high income and long-term capital stability with a 3+ year time horizon. Annualised returns of 9.9%, fund size R3.4 billion.
• 10X MSCI World Index Feeder Fund An equity fund offering 100% offshore exposure and long-term capital growth through MSCI World Index tracking. Annualised returns of 13.3%, fund size R2.2 billion. Available within Living Annuity, Unit Trust, and Tax-Free Savings wrappers.
• 10X International High Equity Fund

Quantifiable outcome

• A 0.5% difference in fees over 40 years can mean 21% less money in retirement
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major and minor.

• CoreSharesmajorStrategic or Co-development Partner · 8 May 202210X Investments acquired CoreShares in a cash deal, creating a full-service indexing investment provider. Combined entity manages assets exceeding R31 billion, strengthening position in index funds, ETFs, and ESG investing. Chris Rule, co-founder of CoreShares, joined 10X as Head of Investment Solutions.
• Guardrisk Life LtdminorOthersThe 10X Living Annuity is underwritten by Guardrisk Life Ltd, providing insurance backing for the product.
• Professional Employee Benefit ConsultantsmajorChannel Partner/ Reseller/ Distributor10X partners with over 15 professional employee benefit firms representing over 50% of corporate assets under management. These advisers assist with client outcomes and provide governance insights.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ninety One: Ninety One (formerly Investec Asset Management) is a dual-listed SA-origin global asset manager offering unit trusts, retirement, and institutional investment solutions. Comparable to 10X in product breadth, though more institutional/internationally weighted.
• Discovery Invest: Discovery Invest is the investment arm of Discovery Limited, offering retirement annuities, living annuities, and unit trusts with a strong direct-to-consumer digital platform in South Africa. Directly competes with 10X in fee-conscious retail retirement.
• Satrix (by Sanlam): Satrix is Sanlam's passive/index-tracking investment brand, offering index ETFs and unit trusts across South African and global markets. Directly comparable to 10X's index fund architecture and low-fee positioning within the SA market.
• Sygnia: Sygnia is a South African low-cost index-tracking investment and administration platform. It is the most direct comparator to 10X, offering index funds, retirement annuities, living annuities, tax-free savings, and a digital platform targeting fee-sensitive retail and institutional investors.
• Allan Gray: Allan Gray is one of South Africa's largest independent investment managers, offering unit trusts, retirement annuities, and living annuities. A direct competitor in SA retail retirement and wealth management, though differentiated by an active-management rather than index approach.
• Glacier by Sanlam: Glacier is Sanlam's linked-investment services and investment administration platform, providing retirement annuity, living annuity, and tax-free savings administration for financial advisers. Comparable to 10X's intermediary channel and individual retirement product offering.
• Coronation Fund Managers: Coronation is a major South African asset manager offering unit trusts, retirement, and institutional investment products. Direct competitor in SA retail and institutional retirement savings, with a stronger active-management heritage.

Broad incumbents

• Stanlib: Stanlib is a South African asset manager offering unit trusts, retirement, and institutional investment products. As a broad incumbent with both active and passive capabilities, it competes with 10X in retail retirement and unit trust categories.
• Old Mutual Investment Group: Old Mutual Investment Group is the asset management arm of Old Mutual, the acquirer of 10X. Offers a broad range of active and passive strategies, retirement products, and institutional mandates. Comparable broad incumbent in the SA retirement and investment space.
• Sanlam Investments: Sanlam Investments is the asset management division of Sanlam Limited, one of South Africa's largest financial services groups. Provides unit trusts, retirement, and institutional investment products across both active and passive strategies — broad incumbent competing across 10X's full product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/10xinvestments
• Facebookfacebook.com/10xinvestments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10X Investments